The researchers used Google Forms to collect data through an online questionnaire

1. The researcher asked for authorization to distribute an online survey via email or messaging platform
by sending an online letter to advisers and students.

2. The survey link will share inside the assigned group platform after it will approve.

- Permission to distribute an online survey via email or messaging platforms was sought by the
researcher. To inform advisors and students about this survey, the researcher intends to send an online
letter. The link to the survey will be distributed inside the assigned group platform upon approval.

Objectives of the study

The objective of this research is to enhance awareness of consumer attitudes about green marketing
while also providing recommendations for businesses offering to effectively market their
environmentally friendly products and services.

This study is to enhance knowledge of consumer attitudes toward green marketing is the goal of this
research. Examining consumer perceptions and responses to eco-friendly goods and services falls under
this category.

1. To assess consumer awareness of green marketing practices and their impact on the environment.

- entails assessing consumer knowledge of environmentally friendly marketing initiatives and how these
strategies affect consumers' perceptions of the benefits to the environment and their decision to make a
purchase.

2. To analyze consumer perceptions and value of environmentally friendly products in terms of green
marketing.

- By using this data, green marketing tactics can be improved, product offerings can be strengthened,
and market acceptance and demand for sustainable products can eventually be increased.

3. To evaluate the effectiveness of green marketing strategies in attracting environmentally conscious

consumers.

- By thoroughly assessing these factors, companies can ascertain the degree to which their eco-friendly
marketing tactics draw in and hold on to environmentally aware customers, enabling them to make
well-informed decisions regarding their ongoing marketing campaigns and sustainability initiatives.

4. To provide insights into how companies can better communicate their environmental initiatives and
create value for consumers through sustainable practices.

- Through the application of these tactics, businesses can establish credibility with customers, convey
their dedication to sustainability, and add value by integrating environmental stewardship into their
brand.