Chapter 2

Big Data Applications

chuc.nv@due.edu.vn
 Big Data Applications
▪ Big Data Application in Banking and Finance
▪ Big Data Application in Media and Entertainment
▪ Big Data Application in Healthcare
▪ Big Data Application in Education
▪ Big Data Application in Retail & E-commerce
▪ Big Data Application in Marketing
▪ Big Data Application in Travel industry
▪ Big Data Application in Telecom industry
▪ Big Data Application in Transportation industry
▪ Big Data Application in Manufacturing

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Big Data Applications in Banking and Finance
• Personalized Products
• Real-time stock market insights
• Fraud detection and prevention
• Trade analytics
• Risk Management
• Increased revenue and customer satisfaction
• Speeding up manual processes
• Analyze financial performance and control growth

2
Big Data application in Media and Entertainment
• Predicting audience interest
• Improved ad targeting
• Measure content performance
• Customer Insights
• Optimized Scheduling of Media Streams

3
Big Data Uses in Healthcare

4
Big Data Application in Education

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Big Data Application in Retail & E-commerce
• Predicting Spending
• Personalizing Customer Experience
• Forecasting Demand in Retail
• Identifying Customers
• Recommending Products
• Analyzing Reviews

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Big Data Application in Marketing

7
Big Data Application in Travel industry

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Big Data Application in Telecom
• Improve Customer Experience
• Targeted Marketing
• Predicting Churn
• Investment Planning
• Real-Time Analysis
• Preventing Revenue Leakage
• Data Monetization
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Big Data Applications in Transportation Industry
Real-time estimation of congestion and traffic control patterns.
Big data is used to understand and estimate the user’s needs on different routes and then
utilize route planning to reduce wait time.
Predictive analysis and Real-time processing of Big data help to identify the accident-prone
areas. It helps to reduce accidents and increase the safety level of traffic.
Uber generally generates and uses a vast amount of data regarding drivers, vehicles,
locations, etc. All this data is analyzed and used to predict supply, location, demand, fares
that need to be set for every trip.

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Big Data Application in Manufacturing

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