REQUIREMENT 4.

DIGITAL STRATEGY FOR E-BUSINESS:

4.1 Digital Strategy:

“Rokomari” have been gradually updating themselves. They have used some digital strategies for
their e-business:
 Many accomplished growing strategies:
 Data driven approach. (Collect & organize data into
different categories to detect & solve possible service
failure point)
 Growth hacking techniques (Search Engine
Optimization, Encouraging rating & feedback to ensure more
customer oriented service, Book-List customization).
 Google analytical tools (Google Analytics, Google Data
Studio, Google Search Console).
 Various digital services:
 Multiple payment way (Cash on delivery, PayPal, Payza, Master
Card, Debit Card, MFS payments such as Nogod, bKash, Rocket)
 Large discount offers (by website, SMS, promo code, Account’s
Redeem Points)
 Created Facebook Rokomari Community
 A gift vouchers option in the website.
 Provide call center service 24/7.
 E-mail marketing & SMS broadcast:
 By using content, loyalty programs.

4.2 Analyze E-business Strategy

4.2.1 SWOT Analysis:
Strength:
 Clearly follow two business model B2B & B2C.
  There is lot of book collection & variety, along with many categories.
 Provide- cash back, discounts, cash on delivery, gift voucher option and various
payment ways.
 User friendly website.
 Customers can purchase & read soft copy of a book.
 Faster Delivery than competitors.
 Optimized mobile App.

Weakness:
 Lack of C2C business model.
 Contain lots of pop up ads (annoying for customer).
 Also customer cannot switch one specific language.
 Customer gets no notification, SMS or email for a requested reprint of a book.

Opportunity:
 Increase of potential Market size (Online users are increasing a lot in our country).
 Increase of market demand (Interest in buying book online is growing among
youngers).
 They can shift portfolio product strategy & also multiple business models.

Threat:
 Risk in online payment (Customers often lose trust in business because of payment
disputes due to technical error by third party. Example: Nogod during Fridays)
 Delivery time issue during flood, torrential rain, heat waves, storm & political unrest.
 Fraud buyers Who vanish after confirming order.
 Competitors may copy the business model & service blue-print.

4.2.2 Competitor Analysis:

Though rokomari.com is the largest & very popular online book store in Bangladesh, over
time some of its competitors have been created.
 Daraz is one of the biggest competitors for rokomari.com for its popularity and also
for his original publication books service, fast-reliable-trustable services and its
likable book collection.
 Availability of all kinds of text books & 1-day delivery service make
BookSpotBD a strong competitor.
 Boibazar.com is getting popular for the C2C, B2B, B2C business model, it means
we can do both (buy & sell).
 Wafilife.com has gained a big customer size based on it’s niche ‘Islamic Literature’.
 eBoighar is attracted by customer who prefer academic guides and books.
4.2.3 Strategic Agility:

Any business environment today is changing very fast & it’s more on online platform. those
who cannot adapt to this change will suffer. every company should have strategic agility. For
Rokomari, they create- call center service, various payment ways, different offers, e-mail
marketing, growth hacking techniques etc. to cope up with the changes also with the
competitors.

4.3 Competitive Threat:

Unique marketing strategic e-businesses (existing competitor):

Daraz is one of the strongest competitor who provides subscription offer, sell products in a
low amount than others, also a very popular online shopping platform and familiar to
everyone for its advertisement. also boikhata.com gives strict buyer protection policy and
they are selling very wonderful foreign books.
To become one of them Rokomari need huge promotion like billboard, TVC, leaflet etc.
also they should think about the unique strategy plan.

International popular website (upcoming competitor):

‘Amazon’ is a popular brand in online platform, and their market size is big. if it comes to our
Country, ‘Rokomari’ will face stiff competition. They have to gain the trust of their customer
about the quality of product.

Requirement 5:E-Business Security:

5.1. Rokomari’s security:

Rokomari being an IT-dependent company, has the risk of their websites’ securities.
Companies can lose their reputation if their company faces related security risks. The most
common risks are;
1. Hacker/ cracker: A hacker can obtain unauthorized entry into computers or
network systems, usually to steal information or damage the data. If rokomari’s
server gets cracked by someone with ill intentions, they might damage the
company in every possible way.
2. Sniffer program: rokomaris most transaction is through online. Buyers give their
sensitive and personal information like credit card numbers, names, addresses, and
shopping preferences, etc. A sniffer program can record information that passes
 through a computer or router handling Internet traffic.
3. Masquerading or spoofing: A hacker could create a fictitious Web site
masquerading as www.rokimari.com .All subsequent visits to rokomari.com would
be redirected to the fictitious site. The hacker could alter any orders to change the
number of ordered and redirect shipment of those products to another address.
4. Denial-of-service (DoS): Delay, denial, or denial-of-service attack interrupt
standard computer processing or deny processing entirely. DoS attacks can
remove any information or delete data from rokomari’s data. The attackers can send a
flood of data packets and overwhelm the actual servers and deny legitimate customers
access.

5. Phishing: this is done by sending fake emails, ads, messages, and reports to users
portraying as rokomari’s site. Customers open these mails thinking it’s from the
original website. Sometimes these mails have viruses, sometimes these mails ask
for personal information from customers.