Corporate Gifts:

Contemporary Practices
and New Ideas
Managerial Communication C501
 Report
On
“Corporate Gifts: Contemporary Practices and New
Ideas”

Prepared for:
Mohammad Saif Noman Khan
Associate Professor
Course Name: Managerial Communication
Course Code: C501
Institute of Business Administration
University of Dhaka

Prepared by:
Name ID no. Remarks
Group- 03 Nayeem Imran Durjoy 201-65-003
Section: A Fatima Muhassanun Rudaba 201-65-013
MBA batch: 65D Humayera Anjum 201-65-015
Institute of Business Muntasir Rahman Chowdhury 201-65-021
Administration Sajeeb Dutta 201-65-023
University of Dhaka Rafiul Riaj Omi 201-65-053

Date of Submission: May 07, 2023

May 07, 2023

Mohammad Saif Noman Khan

Associate Professor
Institute of Business Administration
University of Dhaka

Subject: Letter regarding submission of report on “Corporate Gifts: Contemporary Practices

and New Ideas.”

Dear Sir,

Here is the in-depth qualitative report of “Corporate Gifts: Contemporary Practices and New
Ideas” that you authorized on April 02, 2023.

We have given our level best effort to know about the culture and practices regarding corporate
gifts in our country. After interviewing company representatives from top five industries where
corporate gift spending is noteworthy, we collected and summarized the data of corporate gifts.
Then, we came up with some unique corporate gift ideas that are green, sustainable and feasible
to produce on a large scale. The detailed analysis can be discovered in the later chapters.

We hope that our endeavor will serve the purpose. We sincerely believe that the knowledge and
experience we have gathered during the making of the report will immensely help us in our future
professional life. Especially while working as a manager, this report will help us.

We thank you for providing us with this opportunity and hope that you will consider all our faults
generously.

Sincerely yours,

Sajeeb Dutta
On behalf of Group- 03
Section: A
MBA 65D Batch
Institute of Business Administration
University of Dhaka
Table of Contents

Executive Summary……………………………………………………………………………………..i-ii

Chapter 01: Introduction……………………………………………………………………………….1-3

1.01 Objective…………………………………………………………………………………….1
1.02 Scope………………………………………………………………………………………..2
1.03 Methodology………………………………………………………………………………..3

Chapter 02: Corporate Gifts: Industry Perspective…………………………………………………4-7

2.01 Top Industries for Corporate Gifts………………………………………………………..4
2.02 Categories of Most Purchased Gifts……………………………………………………..5
2.03 Reasons for Preferring Specific Gifts…………………………………………………….5
2.04 Approximate Expenses Incurred…………………………………………………………6

Chapter 03: Existing Corporate Gifts’ Example……………………………………………………8-12

Chapter 04: Corporate Gifts: New Perspective……………………………………………….....13-27

Chapter 05: Ending Summary…………………………………………………………………………28

Executive Summary
This report aims to reflect the in-depth research and analysis of the corporate gifting practices in
the pharmaceutical, FMCG, real estate, telecommunications, and NBFI industries in Bangladesh,
the following are the key findings of the study:

Favorite Gift Category: Stationery products like pens, diaries, and organizers are the most
common kinds of gifts bought by businesses in these industries, followed by food items like
chocolates, candies, and dry fruits. Another common choice is electronic equipment like Bluetooth
speakers, USB drives, and power banks. Another popular choice for business presents is apparel
like t-shirts, backpacks, and hats.

Justification for Preference of a Particular Gift: The majority of the organizations polled stated
that they select presents based on its use and tenacity. Also taken into account were other
elements like brand value and the supplier's standing as a gift source. Many businesses also
wanted personalized presents that included the name or emblem of the organization.

Additionally, we discovered that stationery, technology, and food products are the three
categories in which presents are most frequently bought. Companies prefer to buy presents that
can be utilized in everyday life and are helpful and functional. This pattern is prevalent in all the
businesses that we surveyed.

Furthermore, we discovered that every company has a different selection procedure for corporate
presents. While some businesses have a formal selection procedure, others rely on referrals from
staff or suppliers. According to our research, formal selection procedures may assist businesses
make sure that the presents they are buying for their clients are acceptable and useful.

Our findings also have the consequence that businesses should take into account the cultural
and religious preferences of their clientele when choosing corporate presents. Businesses may
think about offering traditional sweets or fruits as presents on occasions like Eid al-Fitr, a
prominent event in Bangladesh.

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Finally, our research indicates that businesses may profit by giving their customers presents that
are individualized and uniquely created for them. Personalized presents may foster closer bonds
with customers and raise the probability that they will return.

Overall, our data show that Bangladesh's corporate gifting market has a lot of room to expand
and flourish. When selecting corporate presents for their customers, businesses must take into
account a number of variables, including the budget, the selection process, cultural preferences,
and personalization.

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 Chapter 01: Introduction
Companies use corporate gift-giving as a strategy to establish and sustain ties with their partners
and stakeholders. It is a fundamental component of Bangladeshi business culture. According to
a survey by Research and Markets, Bangladesh's corporate gifting market is expected to reach
BDT 7 billion (US$ 83 million) in 2020 after seeing rapid expansion in recent years. The need for
unique and significant corporate gifts is predicted to increase, propelling the industry's growth
between 2020 and 2027 at a compound annual growth rate (CAGR) of 9.8%.

One of the biggest sectors in Bangladesh that conducts corporate gift-giving is the pharmaceutical
business. The culture of gift-giving in the sector is influenced by the desire to forge close
connections with physicians, pharmacists, and other stakeholders. The FMCG sector is another
important participant in the corporate gifting market, as businesses provide presents to their
distributors, retailers, and clients in order to foster connections and increase brand loyalty.
Companies in Bangladesh's real estate sector actively participate in the corporate gift-giving
market by presenting presents to stakeholders and potential clients as part of their marketing
initiatives.

In addition, during the past several years, the financial and telecommunications sectors have
become key players in the corporate giving business. The gift-giving tradition is quite prevalent in
the telecommunications sector, with businesses frequently presenting presents to clients,
business partners, and staff members on special occasions. Gift-giving customs are used by the
banking sector to establish and preserve connections with stakeholders, clients, and staff.

1.01 Objective:

In this report, we will offer insightful information on the corporate gift-giving practices of
businesses in various industries in this research. We will highlight the variables that businesses
should take into account when choosing the best gift while also providing a variety of corporate
gift suggestions appropriate for various sectors. We will also give instances of how businesses
may customize their corporate presents and guarantee prompt delivery.

This study will also include useful details on the budget and selection criteria for the corporate
gifts that current businesses in these industries in Bangladesh have previously given. In order to
provide readers a starting point for planning their budgets, we'll explore instances of corporate

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gifts from contemporary Bangladeshi businesses together with their expenses. We will also look
at how businesses choose their presents, how they make their decisions, and the difficulties they
encounter.

Companies in Bangladesh may learn how to develop a fruitful corporate gift-giving program that
satisfies the needs and values of their sector by reading this study. By studying the mistakes
made by other businesses, they may prevent them. The research also intends to assist
businesses in fortifying their ties with their partners and stakeholders and to contribute to the
development of the corporate gifting market in Bangladesh.

In summary, businesses in Bangladesh wishing to launch a fruitful corporate gift-giving program

or enhance their current one would find this research to be a complete resource. It will give
readers a complete overview of the corporate giving environment in Bangladesh, including sector-
specific practices, financial concerns, and selection procedures.

1.02 Scope of the Study:

The study focuses on examining corporate gift-giving practices in Bangladesh's FMCG, real
estate, telecommunications, and financial industries. The purpose of the study is to determine the
kinds of presents given, the spending amount, and the selection criteria used by businesses in
these sectors. Additionally, it will offer advice on how to get through obstacles that businesses
have while putting in place a corporate gifting program, as well as gift suggestions tailored to
particular industries. The research, which focuses only on those sectors, intends to advance the
development of Bangladesh's corporate gifting market.

Companies in the aforementioned industries may make educated judgments about the choice of
gifts and the allocation of budget for corporate giving according to the study's results. The study
will also assist businesses in realizing the value of corporate gift-giving as a way to uphold
goodwill with stakeholders, encourage brand loyalty, and improve their public image. The study's
gift suggestions and advice can help businesses differentiate themselves from the competition
and strengthen their market position. The report may also be used as a reference by businesses
from other sectors and nations that want to launch a corporate gift-giving program.

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1.03 Methodology:

To gather information for this report, a mixed-method approach was used. The study consisted of
both primary and secondary research.

Primary Research:

Officials from several companies in Bangladesh's FMCG, real estate, telecommunications,

finance, and pharmaceutical sectors were interviewed as part of the report's primary research.
The officials were chosen for the interviews based on their duties and responsibilities connected
to corporate gift-giving, and the interviews were either done in-person or through teleconference.

The interview questions covered a broad range of corporate gift-giving-related topics, including
the types of gifts provided, the budget set aside for gift-giving, the selection process used by
companies, and the difficulties they encountered when putting a corporate gift-giving program in
place. The data acquired from the interviews was examined, and conclusions and suggestions
for the report were made using this information.

Secondary Research:

For this report's secondary research, material was gathered from a variety of sources, including
academic journals, business reports, and web databases. In order to complement the findings
from the main study and to give a more comprehensive picture of the corporate giving market in
Bangladesh, secondary research material was acquired.

Data Analysis:

Utilizing qualitative data analysis methods, the information gathered from both primary and
secondary research was examined. The interview replies were transcribed, and themes were
found using a classification and categorization procedure. The conclusions and suggestions for
the report were then derived from the data analysis findings.

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 Chapter 2: Corporate Gifts: Industry Perspective

2.01 Top Industries for Corporate Gifts

Pharmaceutical, FMCG, real estate, telecommunications, and financial industries are among the
leading recipients of corporate gifts in Bangladesh. Research by the Bangladesh Association of
Pharmaceutical Industries claims that the pharmaceutical business has a market of BDT 241
billion and is expected to develop at a 15% annual pace. Square Pharmaceuticals, Incepta
Pharmaceuticals, and Beximco Pharmaceuticals are three of Bangladesh's leading
pharmaceutical firms.

With a market size of BDT 1.4 trillion in 2020, Bangladesh's FMCG sector has also seen rapid
expansion in recent years. Unilever, Nestle, and Reckitt Benckiser are among the leading FMCG
firms in Bangladesh.

The Bangladeshi real estate market is expected to reach BDT 100 billion in 2020, having
experienced impressive expansion. Concord Group, Bashundhara Group, and Rangs Properties
are a few of Bangladesh's leading real estate firms.

With a market value of BDT 416.4 billion in 2020, the telecommunications sector in Bangladesh
will be one of the fastest-growing sectors in the nation. The leading telecom providers in
Bangladesh include Grameenphone, Robi Axiata, and Banglalink.

The Bangladeshi financial sector has also experienced consistent expansion throughout the
years, and by 2020, it is expected to have a market value of BDT 615 billion. BRAC Bank, Dutch-
Bangla Bank, and Standard Chartered Bank are some of Bangladesh's biggest financial
institutions.

The presence of these businesses and sectors in Bangladesh makes them ideal recipients of
corporate gifting initiatives. For businesses wishing to create their own gift-giving programs,
understanding the gift-giving customs in these industries can be a great source of information.

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2.02 Categories of Most Purchased Gifts

1. Electronics: Particularly in the telecommunications and financial sectors, presents like

cellphones, tablets, headphones, and power banks are popular options for business gifts.
2. Apparel: In the pharmaceutical and real estate sectors, apparel including shirts, coats, and
ties is a common option for corporate presents.
3. Food and drink: Corporate gifts in the FMCG sector frequently include gift baskets filled
with treats like chocolates, almonds, and coffee.
4. Stationery: Across several sectors, supplies like pens, notebooks, and folders are popular
selections for corporate gifts.
5. Desk accessories: The real estate and financial sectors frequently present desk
accessories as corporate gifts, including desk sets, clocks, and paperweights.
6. Gift certificates: Across all industries, gift cards or certificates for dining establishments,
shops, or vacation are all common options for corporate presents.

2.03 Reasons for Preferring Specific Gifts

1. Utility: The most frequent factor in choosing a particular present is its utility. 58% of
respondents to a Giftex Bangladesh poll stated that they prefer receiving presents that are
useful and practical for everyday usage. For instance, products like pens, purses, and
coffee cups are common since they may be used both at home and at the office.

2. Branding: The capacity of a certain present to advance the reputation of the business is
another consideration. This is especially valid for products like calendars, keychains, and
office supplies that include the brand's emblem or name. Actually, 22% of respondents in
the same Giftex Bangladesh poll said they preferred receiving presents that boosted the
company's reputation.

3. Cost-effectiveness: Businesses could choose inexpensive presents. Items like USB

drives or notepads, for instance, could be cheap yet nonetheless valuable to recipients.
By doing this, businesses may reduce expenses while still giving presents to staff
members or customers.

4. Personalization: Some businesses might want to give presents that can be tailored to
the recipient's preferences. For instance, a gift basket filled with the recipient's favorite

5
 products or a mug or t-shirt with a custom design may be appreciated. This might improve
the connection between the business and the recipient.

5. Cultural factors: In some circumstances, cultural factors may be taken into account while
selecting a particular gift. For instance, during key Bangladeshi festivals or holidays like
Eid al-Fitr or Durga Puja, some presents could be more suitable or desired. To respect
and appreciate their staff or customers, businesses may select presents that are in line
with certain cultural customs.

2.04 Approximate Expenses Incurred

The costs associated with corporate presents can vary significantly depending on the receiver,
event, and size of the firm. Additionally, businesses are becoming more cost-conscious and
searching for inexpensive yet thoughtful presents that may make a lasting impact on their
receivers. As a result, there is a growing need for unique and customized presents that meet the
particular wants and interests of the recipients while staying within the company's financial
constraints.

1. Pharmaceutical Industry: According to our analysis, Bangladeshi pharmaceutical

businesses spend between BDT 3,000 and 5,000 on gifts on average. Nevertheless, this
might vary greatly depending on the situation and the intended receiver. The quantity and
cost of gifts that can be given to doctors and other healthcare workers are restricted by
tight restrictions that apply to businesses in this field.

2. FMCG Industry: Due to the fierce competition in the FMCG sector, businesses frequently
employ corporate gifts to foster ongoing connections with their retailers and distributors.
According to our study, businesses in this sector in Bangladesh spend an average of 1,500
to 3,000 BDT each present. Companies, though, could spend extra on valuable clients or
on special events.

3. Real Estate Sector: Compared to other sectors, the real estate sector has a smaller client
base, therefore corporate gifts are not as common there. An average of 1,000 to 2,000
BDT is what businesses in this sector spend in Bangladesh.

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4. Finance Industry: Businesses in the finance sector in Bangladesh likewise often serve
fewer clients and have lesser budgets for corporate gifts. According to our study,
businesses in this sector spend, on average, between 800 and 1,500 BDT each present.
5. Telecom Industry: When it comes to spending on corporate gifts, the telecom sector in
Bangladesh is in the center of the pack. A typical present costs BDT 2,000 to BDT 3,000
for businesses in this sector.

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 Chapter 3: Existing Corporate Gifts Examples
The corporate gifting culture in Bangladesh is still in its infancy. As such there is a lack of variation
and uniqueness among different companies’ gifting practices. The main focus of such gifts tends
to be on utility factor and cost effectiveness.

Gifts usually include traditional items such as calendar, pen, mugs, sweets, fruit baskets, or
handicrafts, as well as more modern items like gadgets, accessories, and gift vouchers. It is also
common for businesses to personalize their gifts with their logo or branding. Here we explore
some examples:

UCB Asset management: UCB asset management mainly provides two types of gifts. For mid
management and high-end gifts for important clients. Normal gifts include calendars, notepads,
pen holder, mug etc. Whereas the premium gifts include personalized gift boxes with contents
and messages with the client’s name which may include diaries, water bottle, wooden table clock.

Figure 3 Figure 2

Figure 1

Figure 4
Figure 3

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British American Tobacco: The recipients of British American Tobacco (BAT) Bangladesh's
corporate gifts include their employees, business partners, and stakeholders. These are given
out during festivals and performance appraisal ceremonies.

Gifts for the employees can include items like leather bags, pens, desk organizers, and branded
diaries and calendars. BAT Bangladesh also gives out corporate gifts to its business partners as
a way to strengthen their relationship and show appreciation for their support. These gifts can
include items such as branded lighters, tissue box and ashtrays, pens, and leather bags.

Figure 5 Figure 6

Berger Paints Bangladesh: Berger Paints Bangladesh often gives out branded merchandise
such as umbrellas, pens, and t-shirts as corporate gifts to their employees and business partners
during special occasions such as their work anniversaries. They also give out corporate gifts to
dealers and distributors during sales conferences, training sessions, or other events where the
company is engaging with its partners. Gifts for dealers and distributors can include items such
as branded T-shirts, caps, and bags.

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Nagad: The financial service provider Nagad has a culture of gifting its employees, agents and
partners to foster good relationships. Gifts for the employees are given out during special
occasions such as the Bengali New Year, Eid festivals, and other holidays. These include items
such as calendars, diaries, pens, water bottle, pen drive, water mug etc. The average budget of
such gifts is around 1000 to 1200 tk.

Figure 9 Figure 10

Mutual Trust Bank: Mutual trust bank has a practice of corporate gifting for its clients and
employees. The gifts are given out during Boishakh, Christmas and Eid festivals. Some gifts are
yearlong gifts which they source from their long-listed vendors like coffee mug, pen, calendars,
notepad etc. Certain special gifts for clients are sourced from vendors by providing design ideas
and packaging with logo by their marketing team. Given are examples of their Boishakh gifts:

Figure 11 Figure 12

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ACI Limited: ACI Limited is a conglomerate that operates in several industries including
pharmaceuticals, consumer goods, and agribusiness. During the festive season of Eid, they often
give out gift baskets filled with traditional items such as sweets, nuts, and spices to their
employees and business partners.

Figure 13

Omera Cylinders Limited: Omera Cylinders Limited (OCL), a leading manufacturer of steel LPG
cylinders of Bangladesh. They primary recipients of the gifts are employees, suppliers and
business partners. Like many other companies the occasions of gifting include the major festivals,
trade shows, product launches, customer events, performance appraisals, anniversaries etc.
Uniquely they have a mix of digital appliances like power bank, pen drive, mouse etc.

11
GPH Ispat: GPH Ispat gives out corporate gifts to its employees as a way to recognize their
contributions and show appreciation for their hard work. These gifts are given out during special
occasions such as the Bengali New Year, Eid festivals, and other holidays. Gifts for employees
can include items such as mugs, bags, diaries, leather belt and come in a gift box as shown below.

Figure 17 Figure 18

Figure 19

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 Chapter 4: Corporate Gifts: New Perspective

The trend of corporate gifts in recent times has been a lot diverse. Companies belonging to
different industries are trying to develop new ideas of corporate gifts to ensure stakeholder
satisfaction. Due to the growing awareness of saving the environment from being polluted, a
green movement is being continued for a while now. The terms ‘re-use, reduce and recycle’ are
being uttered on a regular basis. So, corporate gifts also need to be reflecting and incorporating
these factors.

In our country, Green Corporate Gift’s idea is not that much popular till now. But in countries like
South Korea, Japan etc., this idea is very popular. Gifts made of plastic do not decompose easily.
Besides, some products contribute to carbon emissions heavily. There are also some products or
gifts that cannot be recycled (after a single use, the user has to throw it away!) It is high time our
country’s corporate sector adopted this idea. Some of the new corporate gifts that ensure these
criteria are proposed below:

(1) Wooden Chessboard

Quality Premium
Characteristics Non-magnetic
Made from Wood Scraps/Wood Offcuts
Raw Materials Resin, Veneer Polish, Wood Scraps, glue
Shape Oval
Board Dimension Generally, 9’’/9’’
Outer border: Length 15.5-inch, Width 12.5-inch
Can be customized easily

Apart from being a popular indoor game, chess (in fact Chessboard) can be considered a very
unique gift item. Available chessboard packages in the market contain plastic-made chess pieces
and hardboard made chessboard with polythene coating. Plastic and Polythene are harmful for
the environment.

In this case, wooden chessboard is a very good alternative. It looks premium, durable in nature,
no plastic or polythene usage. To make wooden chessboard, it is not necessary to cut down trees
on a massive scale. Even wood scraps can be used to make this product by recycling.

The Checkerboard pattern on the chessboard is created by combining 64 different wooden scrap
pieces, 32 of them being off-white colored and the remaining are chocolate colored. The chess

13
pieces are also engraved into different patterns which looks really aesthetic. Unlike the plastic
pieces which are of fragile nature, these chess pieces are durable too.

(Image Courtesy: Woodnut, https://www.instagram.com/woodnutcrafts, used with permission)

(Image Courtesy: Woodnut, https://www.instagram.com/woodnutcrafts, used with permission)

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 Feasibility and Ease of Implementation:

While talking about feasibility or ease of implementation of this corporate gift idea, one of the
questions that may come to our mind is, ‘Is it possible to produce this corporate gift in large scale?’
The feasibility or the ease of implementation of this corporate gift idea is also a function of several
factors such as:

(a) Technical support to produce on large scale or within a short notice,

(b) Viability of producing on bulk, from Financial Perspective.
(c) Compliance with the industry practices, Any Competitive edge over competitors,
(d) Compatibility in terms of organizational culture.

These factors are analysed below:

Feasibility
Factors Description Rating (on a
scale of 10)
The production of these chessboards is not heavily
technical. It can be done manually, even laser
Technical machine can also do the job. Even without 7.5
experienced carpenters, it can be prepared. The
only challenging factor is the finishing touch.

15
 The retail price of these types of chessboards is
around 4200-5000/-. From vendor perspective, it is
very easy to cut costs, by varying the size of the
chessboard. A rough cost estimation/budget is
given below:

Wooden Scraps 2,000-2,500/-

Wages of Carpenter 1,000-1,200/-
Financial Resin, Veneer Polish, Glue 100-200/- 8.5
Miscellaneous 100/-
Total 3,200-4,000/-

Thus, Organization can also cut costs and still

ensure the profit of vendors. Due to the economies
of scale, the marginal cost will gradually fall after
bulk production.
These types of gifts are still very uncommon in the
Market market or industry. Wooden pen or tissue box is
very common till now. This corporate gift ensures 8
a premium feel; thus, it can give competitive edge.
This type of gift will surely promote positive
organizational culture. This will give a strong
Organizational message to the clients that the organization is 9
committed to provide premium quality gifts to
privileged clients and continue the strong business
tie.

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Total Score = (7.5 + 8.5 + 8 + 9) = 33

Average Feasibility Score = 8.25

Comment: As the average feasibility score is more than 8, considering all the factors, this
corporate gift idea is pretty much feasible.

(2) The Customized Assorted Ceramic Pot with Gourmet Treats and Seed
Bombs
This gift includes a sumptuous assortment of biscuits and chocolates presented attractively in a
personalized ceramic pot. It also includes seed bombs, which allow recipients to carry on the gift's
legacy by planting the seeds. This environmentally friendly and personalized gift symbolizes the
company's dedication to sustainability while also demonstrating a thoughtful gesture toward
recipients.

Description of the Gift:

The modified Assorted Ceramic Pot is an elegant and sophisticated container that has been
precisely created and modified. It is meticulously filled with a selection of high-quality cookies and
chocolates, meticulously picked to provide the recipients with a pleasurable experience. The pot
will also contain a seed bomb of BOSTON FERN which is known to be a well renowned as a
natural air purifier. The ceramic pot is further personalized with the gift recipient's name, providing
an exclusive touch.

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 Items Description
Ceramic Pot Biodegradable, Customized based on the receiver
Gourmet treats Comprises of Assorted chocolates and biscuits collection
Seed Bomb Comprised of the seeds of Boston Fern or Spider plant both which are
considered natural air purifier.
Packaging Made of recycled wood which can be reused as storage box and is
environment friendly

Feasibility in the Perspective of Cost in Bangladesh:

To ensure economic feasibility and mass production of this gift while maintaining its luxurious
appeal, the following considerations can be made.

Ceramic pot: An enhanced and elegant presentation can be achieved with a ceramic pot that
can later be used to plant the seed bombs. Collaboration with local ceramic manufacturers,
pottery workshops, or online platforms can be used to source ceramic pots in Bangladesh. The
cost of a ceramic pot can range between 300 and 1250 BDT, depending on size, design
complexity, and quality. Engaging with dependable providers and negotiating volume-based
pricing can help optimize costs and ensure a continuous supply.

Local Sourcing: Collaboration with reputable local gourmet treats suppliers like biscuits,
chocolates etc. will ensure cost efficiency reducing transportation costs and supporting local
businesses. The estimated cost may range from 1000 to 1500 in Bangladeshi Taka (BDT) per
gift. The cost may vary depending on the selection of treats and the wholesale supplier.

Seed Bombs: The seed bombs can be sourced locally, either from seed suppliers or eco-friendly
gardening companies. There are several nurseries in Bangladesh who has the access to
BOSTON FERN. These seeds have the sustainability to thrive in Bangladesh's climate and are
suitable for a variety of growing conditions. Estimated cost: 400-600 BDT per gift.

Customization: Partnership is required with local artisans or printing companies that specialize
in customizing ceramic pots and incorporating the recipient's name, company logo, or
personalized messages. Estimated cost: 50-100 BDT per pot.

Packaging: To opt for premium packaging materials we suggest to consider high-quality recycled
wooden gift boxes or elegant wrapping paper, to achieve a royal and classy presentation.
Estimated cost: 200- 400 BDT per gift.

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Production Cost Estimation (per gift in Bangladeshi Taka):

Based on the above considerations, here is an estimated breakdown of costs for producing the
customized gift:

The Customized Assorted Ceramic Pot with Gourmet Treats and Seed Bombs
Ceramic Pot 300-800 BDT
Gourmet Treats (Biscuits and Chocolates) 1000-1300 BDT
Seed Bombs 400-600 BDT
Customized Fiber Pot 50-100 BDT
Packaging 300- 500 BDT
Total Estimated Cost 2050-3,300 BDT per gift

By establishing partnerships with local suppliers, streamlining production processes, and

negotiating bulk purchase discounts, it is possible to reduce costs and ensure the economic
feasibility of mass production.

The Customized Assorted Ceramic Pot with Gourmet Treats and Seed Bombs is a unique and
long-lasting corporate gift idea for high-end clientele and business owners. This gift radiates
luxury and thoughtfulness, thanks to customizing possibilities and superior packaging. Taking into
account local sourcing, personalization, and luxury packaging, the projected production cost per
present ranges between 2050-3,300 BDT. Costs can be reduced further by conducting strategic
market research and forming connections with local suppliers. This environmentally friendly and
cost-effective present will not only enhance business relationships but will also demonstrate the
company's dedication to sustainability and personalization.

Feasibility Study

Factors Description Rating (Out of

10)
The production of the customized gift involves several
technical aspects such as sourcing ceramic pots,
assembling gourmet treats, and incorporating
Technical personalized elements. While these processes require 8
attention to detail, they can be managed effectively with
proper planning and coordination. The challenge lies in
ensuring consistent quality and customization.

19
 The pricing and profitability will depend on factors such as
volume, supplier negotiations, and market positioning.
With careful cost management and efficient sourcing, it is
Financial feasible to achieve profitability. Based on our estimates the
price of the items may range from 2050-3,300 BDT per gift 7
which can be considered a bit higher. However, the price
may be reduced using bulk discounts and supplier
relationship management.
The market for personalized, eco-friendly, and luxurious
corporate gifts is growing. By offering a customized
assortment of gourmet treats, a personalized ceramic pot,
Marketing and seed bombs, the gift stands out and appeals to high- 9
end clientele. This unique combination allows the company
to differentiate itself and cater to the increasing demand for
sustainable gifts.
The item promotes positive organizational culture and
reflects the company's commitment to sustainability and
Organizational personalization. It showcases thoughtfulness and creates 9
a lasting impression on clients. The gift contributes in
strengthening business relationships.

Total Score = (8 + 7 + 9 + 9) = 33

Average Feasibility Score = 8.25

Comment: As the average feasibility score is higher than 8, this corporate gift idea can be
considered feasible considering all the areas.

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 (3) Luxurious Wellness Gift Set: Customized Aromatherapy Experience for
Corporate Gifting

The exquisite Wellness Gift Set is an exceptional corporate gift that provides a lavish experience
centered around well-being. This exclusive gift box includes elegant ceramic aromatherapy
diffusers, fragrant candles, meticulously handcrafted soap enriched with essential oils, a
sophisticated tea set, and a heartfelt hand-written message on stunning paper. Carefully chosen,
this remarkable present promotes relaxation, self-care, and indulgence, making it an outstanding
option for corporate clients. Furthermore, this report investigates strategies to make the gift more
affordable in Bangladesh, while guaranteeing eco-friendly and cost-efficient production for
extensive distribution.

Gift Description:
The meticulously curated Luxurious Wellness Gift Set offers a harmonious blend of items
designed to promote relaxation and enhance well-being. This carefully selected collection
includes the following components:

1. Ceramic Aromatherapy Diffusers: These visually appealing diffusers effortlessly disperse

essential oils throughout any space, creating a delightful ambiance.

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2. Fragrant Candles: Imbued with soothing scents, these candles foster tranquility, establishing a
serene environment that heightens the overall sensory experience.

3. Artisanal Soap Infused with Essential Oils: Crafted by hand using natural ingredients and
essential oils, these handmade soaps offer a luxurious bathing experience that rejuvenates the
body and mind.

4. Tea Set: A meticulously crafted tea set, accompanied by a variety of exceptional teas, provides
recipients with the opportunity to unwind and find focus while enjoying a comforting cup of tea.

5. Personalized Handwritten Note on Exquisite Paper: Each gift package includes a personalized,
handwritten note on exquisite paper, conveying gratitude and forging a heartfelt connection with
the recipient.

In order to ensure cost-effectiveness and eco-friendliness for widespread distribution in

Bangladesh, this report explores strategies for making the Wellness Gift Set more affordable while
maintaining its green production standards.

Feasibility Study: Luxurious Gift Set

The purpose of this report is to analyze the production and availability aspects of the items
comprising the Wellness Gift Set. By examining the procurement options and considering the
balance between quality and cost, this report aims to provide insights that will enable effective
decision-making and promote the successful distribution of the gift sets.

Procurement Methods:
Local Markets: The products featured in the Wellness Gift Set can be readily sourced from local
markets. These markets offer a diverse range of vendors and suppliers who stock the desired
items. This procurement method ensures convenience and ease of access for businesses looking
to acquire the gift sets.

Online Platforms: In addition to local markets, online platforms provide a convenient avenue for
purchasing the products. E-commerce websites offer a wide selection of vendors, making it easier
to compare prices and quality. This method offers the advantage of broader availability and the
ability to reach a wider customer base.

Direct Orders from Manufacturers: Engaging directly with manufacturers is a viable option for
procuring the items in the gift set. By establishing a direct relationship with manufacturers,
businesses can ensure product authenticity and potentially negotiate favorable pricing terms. This

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method guarantees a reliable supply chain and allows for customization options to meet specific
requirements.

Quality vs. Price Considerations:

The main challenge in procuring the items for the Wellness Gift Set lies in maintaining a balance
between product quality and price. While affordability is essential, ensuring that the gift set retains
its luxurious appeal necessitates maintaining the quality standards of each component.

To address this challenge, businesses can consider the following strategies:

Supplier Evaluation: Thoroughly assessing potential suppliers based on their reputation, product
quality, and pricing structure can help identify reliable sources that offer competitive prices without
compromising on quality. Conducting supplier audits and obtaining samples for evaluation can
assist in making informed decisions.

Negotiation and Bulk Purchasing: Engaging in negotiations with vendors or manufacturers and
exploring the possibility of bulk purchasing can result in cost savings. By demonstrating consistent
demand and order quantities, businesses can secure more favorable pricing terms while ensuring
the desired product quality.

Continuous Quality Control: Implementing robust quality control measures throughout the
procurement process is crucial. Regularly monitoring and inspecting the received products for
compliance with predetermined quality standards will help maintain consistency and identify any
deviations promptly.

Factors Description Feasibility Rating (on a scale of 10)

Feasibility
Factors Description Rating (on a
scale of 10)
The production feasibility of the Wellness Gift Set
is high as it comprises non-technical items that can
be easily sourced from local markets or online
Technical platforms. The simplicity of the manufacturing 8.5
processes involved allows for convenient
procurement from vendors or direct orders from
manufacturers. By implementing supplier
evaluation, negotiation, and bulk purchasing

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 strategies, businesses can achieve a balance
between product quality and affordability.
Continuous quality control measures ensure
consistent standards are met, further supporting
the production feasibility of the gift set.
The financial feasibility of the Wellness Gift Set is
favorable due to the availability of cost-effective
procurement options. The non-technical nature of
the items allows for sourcing from local markets or
online platforms, providing access to competitive
pricing. By engaging in supplier evaluation,
negotiation, and bulk purchasing, businesses can
achieve cost savings without compromising on the
quality of the gift set. Additionally, continuous 7.5
quality control measures help prevent financial
Financial losses by ensuring that the products meet the
desired standards. Overall, the financial feasibility
of the gift set is achievable through strategic
procurement practices and diligent quality
management.
The retail price for the items in the gift box:

Ceramic Aromatherapy Diffuser 1,200-1,500/-

Scented Candles 500-700/-
Handmade Soap with Essential 200-300/-
Oils
Tea set 400-500/-
Hand written note 50-100/
Total 2500-3300/
Market acceptance of the distinctive and
unconventional Wellness Gift Set holds significant
Market importance in the corporate gifting realm. While the 8.5
gift items may deviate from traditional choices, they

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 offer a remarkable and memorable experience for
recipients. Targeting corporate clients who value
relaxation, self-care, and well-being can be
instrumental in driving market acceptance.
Employing strategic marketing tactics, such as
emphasizing the unique benefits, leveraging online
platforms, and incorporating testimonials from
satisfied corporate recipients, can effectively
garner interest and appreciation. Building trust and
credibility through engagement with corporate
customers, addressing their specific needs, and
showcasing the exceptional nature of the gift set
can further enhance its market acceptance within
the corporate gifting sphere.
The selection of this gift set will undoubtedly foster
a positive organizational culture. By offering such
a high-quality and luxurious gift, the organization
sends a strong message to its esteemed clients. It
Organizational demonstrates the organization's commitment to 8.5
providing premium gifts that reflect the value and
importance of the business relationship. This
gesture solidifies the strong ties with clients and
reinforces the organization's dedication to
excellence.

Total Score = (8.5+7.5+8.5+8.5) = 33

Average Feasibility Score = 8.25

Comment: As the average feasibility score is more than 8, considering all the factors, this
corporate gift idea is pretty much feasible.

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More Eco-friendly corporate gift ideas
Reusable water bottles: A reusable water bottle is a practical and sustainable gift that can help to
reduce single-use plastic waste.
Sustainable office supplies: Eco-friendly office supplies, such as recycled paper notebooks, pens
made from recycled materials, and plant-based highlighters, are both practical and
environmentally conscious.
Organic snacks or coffee: Organic and fair-trade snacks or coffee are a great way to support
sustainable agriculture practices and promote healthier eating habits.
Reusable bags: Reusable tote bags or backpacks made from recycled materials are a useful and
sustainable gift that can help to reduce plastic waste.
Sustainable tech accessories: Eco-friendly tech accessories, such as phone cases made from
recycled materials or solar-powered chargers, are a practical and sustainable gift for tech-savvy
employees or customers.
Seed packets or plants: Giving seed packets or small plants, such as herbs or succulents, is a
unique and sustainable gift that can promote green living and contribute to a healthier
environment.
Bamboo or recycled plastic utensils: Reusable bamboo or recycled plastic utensils are a
sustainable gift that can help to reduce single-use plastic waste in the office or at home.
Energy-saving devices: Energy-saving devices, such as smart thermostats or LED light bulbs, are
a sustainable and practical gift that can help to reduce energy consumption and lower utility bills.
By choosing eco-friendly corporate gifts, we can demonstrate our company's commitment to
sustainability and help to promote environmentally responsible practices among employees,
customers, and partners.
Some Recommended Gifts:

1. Customized Pens: A customized pen with the company's name and logo is a cost-
effective and functional gift that can be used by the recipient every day.
2. Desk Plants: A small desk plant, like a succulent, is a thoughtful gift that adds a
touch of greenery to any workspace and promotes a sense of well-being.
3. Leather Journal: A high-quality leather journal is a luxurious and practical gift that
can be used for taking notes, making lists, or jotting down ideas.
4. Coffee Mugs: A customized coffee mug with the company's name or logo is a classic
and practical gift that can be used every day.
5. Personalized Phone Cases: Personalized phone cases with the company's logo or
an inspiring message are a trendy and functional gift that can be used every day.

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6. Eco-Friendly Tote Bags: Eco-friendly tote bags made from recycled materials are a
thoughtful and practical gift that promotes sustainability and can be used for carrying
books, groceries, or gym clothes.
7. Bluetooth Speakers: Bluetooth speakers are a modern and useful gift that can be
used both at home and in the office.
8. Personalized phone cases or laptop sleeves: We can have our company logo or a
personalized message printed on the phone cases or laptop sleeves.
9. Smartwatches or fitness trackers: With the growing trend of fitness, smartwatches or
fitness trackers make for a great corporate gift. We can even customize the watch
face with our company logo.
10. Wireless charging pads: Wireless charging pads are becoming increasingly popular,
and they make for a great corporate gift. We can have our company logo printed on
the charging pad.
11. Eco-friendly products: We can consider gifting eco-friendly products like reusable
bags, water bottles, or bamboo utensils. These products are not only cost-friendly
but also help promote sustainability.
12. Virtual event tickets: In the age of virtual events, gifting virtual event tickets can be a
great idea. We can gift tickets to a concert, conference, or a virtual team-building
event.
13. Customized candles: Candles are a popular corporate gift. We can customize the
candles with our company logo or a personalized message.
14. Desk plants: Desk plants can add a touch of greenery to any workspace. We can gift
small plants like succulents or air plants that require minimal maintenance.
15. Personalized stationery: Customized stationery like notepads, notebooks, or pens
with our company logo or a personalized message can make for a thoughtful gift.
16. Coffee or tea gift sets: We can consider gifting coffee or tea gift sets that come with a
mug, a bag of coffee or tea, and some biscuits or chocolates.
17. Customized USB drives: USB drives are a practical gift for any professional. We can
have our company logo or a personalized message engraved on the USB drive.

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 Chapter 5: Ending Summary
According to the study's results, corporate giving practices are common in Bangladesh's FMCG,
real estate, telecommunications, and financial sectors as well as the pharmaceutical industry. The
survey determined the most popular gift categories, the price point, and the selection criteria
applied by businesses in these sectors. Office supplies, culinary items, and technological devices
are the most popular gift categories. The survey also discovered that businesses like to give
presents that are helpful, functional, and have a lengthy shelf life.

Budgetary restrictions, choosing acceptable presents, and avoiding conflicts of interest were
some of the difficulties the study noted for businesses launching corporate gift-giving programs.
The report makes the following suggestions for businesses to address these issues: concentrate
on the goal and recipient of the present; establish a defined budget; and include staff members
in the gift choosing process.

The report also advises businesses to think about giving customized presents that take the
recipient's hobbies and preferences into account. This can enhance the effect of the present and
foster a deep bond between the giver and the recipient. To support their goals for corporate social
responsibility, businesses might also think about giving environmentally friendly presents.

In Bangladesh's business community, corporate giving is a widespread practice. Companies may

make sure that their gift-giving program is successful and enhances their business ties by heeding
the advice given in this research. This can help company build sustainable and profitable
relationship with the clients.

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