COURSE OUTLINE [MISB2013] E BUSINESS

Course Requirements
Students taking this course must have basic knowledge about Internet, Website using, social media
application, e-Commerce Categories

Course Objective
The course introduces the fundamentals and infrastructure of e-Business to familiarize students with
related new technology development. It also discusses how e-Business differs from traditional
business in terms of business processes and activities such distribution, wholesale, retail, and how
students can learn to set business strategies with e-Business. Students are expected to understand
recent developments in e-Business and be able to employ e-Business strategically to enhance
business processes. Students will learn how to apply skills and knowledge in planning and designing a
business-to-business (B2B) or business-to consumer (B2C) e-Business. The e-Business course will also
emphasis on understanding current e-business models, strategies with basic know about designing
start-up website. This course covers everything required to know about starting an e-commerce store
in Pakistan and run it smoothly.

Course Learning Outcome

The course aims to provide students with the basic business knowledge necessary for The course
strives to enable students to:

CLO 1: Understand the importance e-business and its concepts and how it is different from e-
commerce, e-business models and infrastructure.

CLO2: Iinspire students with online business ideas and motivate them to apply what they learned in
the real life.

CLO 3: Analyse the potential impacts of different e-Business strategies; the ability to evaluate the
effects of business issues in relation to various e-Business models.

Teaching-Learning Methodology
1. Prezi and PPT 2. Case Study - 8 in Current Course 3. 4 Quizzes 4. Theoretical and Practical
Assignments - 4 5. Students Active Class Participation- Metrics will be defined 6. Project work -
Designing a start-up website

Text Books
Electronic Commerce

Author: Gary P. Schneider,[9th Edition]

Desc: Electronic Commerce, Ninth Edition provides complete coverage of the key business and
technology elements of electronic commerce. The book does not assume that readers have any
previous electronic commerce knowledge or experience.

Published By: CENGAGE Learning

Reference Books

E-Commerce

Author: 1.Kamlesh K Bajaj 2. Debjani Nag,[2nd Edition]

Published By: Tata McGraw-Hill Publishing Compnay

Introduction to E-Business-Management & Strategy

Author: Colin Combe,[1st Edition]

Published By: Elsevier

Web Resources

• https://digiskills.pk/ (https://digiskills.pk/) [DigiSkills.pk is the largest Training Program in

Pakistan offering best Free Online Courses in freelancing Skills with E-Certificates issued by VU and
Ignite. The Women Empowerment is a key element of this program, as they benefit to learn and earn
sitting in the comfort of their homes.

• edx.org (edx.org) [The students will explore this website to take one online course as part of
their assignment # 2 on Industry 4.0 to understand the application of e-Business in current digital
era.

• https://www.bigcommerce.com/ (https://www.bigcommerce.com/) [Ecommerce Website

Design 101: How to Position Your Online Store for Growth.

• https://www.shopify.com/ (https://www.shopify.com/) [The global commerce platform.

Build business with Shopify to sell online, offline, and everywhere in between.

Calendar of Activities
Calendar of Activities

WEEK CONTENTS TASKS/ACTIVITIES

1. The Fourth Industrial Revolution 2. The difference between e-

1 commerce and e-business 3. The size of e-business in World and Pakistan economy 4. Origins
and Growth of E-commerce 5. Types of e-commerce 5.

1. Impact of E-commerce on Consumer, Organization and Society 2.

2 Benefits and Limitations of E-commerce to Consumer, Organization and Society 3. Barriers to

E-commerce

1. Business-to-consumer (B2C), Business-to-business (B2B) and

3 Business-to-Government (B2G) business models 2. Business models in other emerging e-

commerce areas 3. How the Internet and Web

change business, strategy, structure, and process

1. Selling on the Web: Revenue Models and Building a Web Presence Revenue Models. 2.
Revenue Models in Transition 3. Creating an

4 Effective Web Presence 4. Connecting with Customers: The Nature of Communication on the
Web

1. Marketing on the Web 2. Product-Based Marketing Strategies,

5 Customer-Based Marketing Strategies 3. Market Segmentation on the Web 4. Advertising On

The Web

1. Online Advertising Cost and Effectiveness 2. E-Mail Marketing 3.

6 Technology-Enabled Customer Relationship Management 4. Search Engine Positioning and

Domain Names

1. Business-to-Business Activities: Improving Efficiency and

7 Reducing Costs 2. Electronic Data Interchange 3. Supply Chain Management Using Internet
Technologies 4. Electronic Marketplaces

and Portals

8 1. Social Networking, Mobile Commerce, and Online Auctions 2. Virtual Communities 3.

Online Auctions

9 MID EXAM ABC

1. The Environment of Electronic Commerce: Legal, Ethical, and Tax

10 Issues. 2. Use and Protection of Intellectual Property in Online Business 3. Government of

Pakistan - E-Commerce laws and
Application 4. International Online Business Protocols

1. Planning for Electronic Commerce. 2. Identifying Benefits and

11 Estimating Costs of Electronic Commerce Initiatives 3. Strategies for Developing Electronic

Commerce Web Sites 4. Managing Electronic

Commerce Implementations and Evaluation

1. oduct Hunting 2. Product hunt on Ali Express: keyword analysis

3. Product hunt on Amazon 4. Google trends for product research 5.

12 Pinterest for product research 6. Facebook for product research 7. Shopify competitor
research

1. Product Sourcing & Importing 2. How to select a manufacturer on Alibaba 3. How to

negotiate with manufacturers 4. How to check for

quality and request samples 5. Difference between manufacturers and

13 importers 6. Best practices for shipping products 7. How to pay your taxes and clear your
shipment in Pakistan 8. How to get access to local manufacturers 9. How to deal with manufactures
in garment industry