POCARI

SWEAT
arranged by

Group 2
 MEMBERS :

1. Muhamad Fauzan ( 2206010037 )

2. Dede Iqbal Triardi Yanuar ( 2206010057 )
3. Liem Subakti ( 2206010058 )
4. Ikhsan Nur Hakim ( 2206010110 )
5. Muhamad Calvin Ardiansyah ( 2206010116 )
6. Ibtisamatul Humaira ( 2206010139 )
 BACKGROUND

Pocari Sweat (Pokari Suetto) is one of the most

popular soft drinks and sports drinks in Japan,
produced by Otsuka Pharmaceutical Co, Ltd. This
drink was first sold in 1980. Outside Japan, it is also
sold in East Asia, Southeast Asia and the Middle
East.
 BACKGROUND
Since 1990, Pocari Sweat has begun to enter the isotonic drink
market in Indonesia. After that, in 1991 PT Otsuka
Pharmaceutical built its own factory in Indonesia and had a
subsidiary called PT Amerta Indah Otsuka which handled
Pocari Sweat products.
During its development, Pocari Sweat grew quickly as an
isotonic drink product in the Indonesian market.
One of the ways Pocari Sweat sells in the market is through
advertising or promotional media.
 Pocari Sweat is an isotonic drink. Pocari Sweat contains various
ions which are important for replacing lost body fluids. Pocari
Sweat contains sodium, magnesium and chloride. These various
compounds are able to replace lost ions in body fluids.
Why does the body need ions?
Lon plays a very important role in increasing the vitality of the
body and helping the work of our body's organs. Most people
consume isotonic drinks like Pocari Sweat because it tastes fresh
and can relieve thirst.
DESIGN POCARI SWEAT'S PACKAGING DESIGN
until then, cool colors were considered
unsuitable for food-related products.
Expressing the essence of a healthy drink
that complements water and electrolytes,
the design is based on sea blue, with white
breaking waves that also represent a graphic
curve that compares the speed of water
absorption with POCARI SWEAT. The concept
of a drink that allows for rapid and effective
rehydration over a longer period of time
remains strong today, almost 40 years after
its launch.
 PACKAGING

There are 4 types of bottle packaging,

namely 500 ml PET, 900 ml single, 2
liter single PET, and 350 ml PET

Packaged in special 330 ml cans

which are suitable for personal
drinking.
 INGREDIENTS :

Water
Potassium chloride
Sugar
Calcium lactate
Acidity regulator
Magnesium carbonate and
Citrus flavor Antioxidant ascorbic acid.
Sodium chlorid
Other Details: Pocari sweat is an isotonic drink that can be absorbed by the
body because of its good osmolarity and consists of electrolytes
 BENEFITS OF POCARI SWEAT :

RESTORE LOST BODY FLUIDS

Pocari Sweat has a composition that is very similar to our body
01 fluids. Various studies have proven that Pocari Sweat is more
similar to our body fluids when compared to other isotonic drinks.

QUICKLY ELIMINATE THIRST

02 Pocari Sweat contains electrolytes which are good for our bodies.
When compared to other drinks, Pocari Sweat is more effective at
storing fluids in the body.
 BENEFITS OF POCARI SWEAT :

03 MAINTAIN HEALTHY SKIN

Lack of fluids in the body will result in the fluid

supply reaching your skin not meeting standards. By
consuming Pocari Sweat, your body will regain
enough fluids so that the fluid supply to your skin
is also fulfilled.
 BENEFITS OF POCARI SWEAT :

04 STABILIZES BODY TEMPERATURE

By consuming Pocari Sweat, body temperature will

return to stability because fluids that may not be
distributed stably throughout the body will become
stable again through the ions in Pocari Sweat.
 BENEFITS OF POCARI SWEAT :

05 LAUNCHING THE REMOVAL

PROCESS
The disposal process in question is disposal in the
form of feces. If you feel that drinking just water
is not enough then drinking Pocari Sweat could be
an alternative to meet your body's fluid needs.
 BENEFITS OF POCARI SWEAT :

RESTORES BODY CONDITION

06 AFTER ILLNESS

If you have just been sick, drink Pocari Sweat to help

restore the composition of body fluids. This will help the
body to recover quickly because adequate body fluids will
help optimize the performance of the body fluids
themselves to distribute various food nutrients throughout
the body..
 IS IT POSSIBLE TO DRINK POCARI
EVERY DAY?

NOT GOOD IF CONSUMED EVERY DAY

This is because the sugar and sodium content
is quite high, so consuming too much isotonic
drinks can cause weight gain and increase the
risk of diseases such as type 2 diabetes, heart
disease and high blood pressure
THANK YOU