Radhe Textile

MMS-STR SEM-III
Report by- Arman Amirali Wadhwania
 MMS(STR)- SEM-III
CHAPTER-1

INDUSTRY PROFILE

I.COMPANY PROFILE
Radhe Textile is a premier manufacturer and exporter specializing in sarees and ethnic wear.
Renowned for its exquisite designs, superior quality, and commitment to sustainability, Radhe
Textile caters to a diverse clientele across domestic and international markets. The company's
product range includes a wide variety of traditional and contemporary ethnic wear,
emphasizing craftsmanship and cultural heritage.

II)INFORMATION OF THE COMPANY

NAME OF THE COMPANY: Radhe Textile

LOCATION: Surat

BRANCHES: Surat

YEAR OF ESTABLISHMENT: 01st June,2017

NAME OF FOUNDERS: Kartik Jignesh kumar Bekawala

VISION OF ORGANIZATION: To be the leading accounting body, promoting

excellence, ethical practices, and global recognition in chartered accountancy, contributing to
economic and social development.

MISSION OF ORGANIZATION: To offer high-quality, innovative textile

products that blend tradition with modern trends, ensuring customer satisfaction and
sustainability.

ORGANIZATIONAL STRUCTURE: Proprietor Firm

CHAPTER:2
 PRODUCTION DEPARTMENT

RAW MATERIAL USED:

• Sarees: Silk, Cotton, Georgette, Chiffon.
• Gowns: crepe.
• Kurtis & Ethnic Sets: Rayon.
• Jeggings & Bottoms: Lycra.

MACHINES USED:
• Jacquard Looms
• Dyeing Machines
• Finishing Machines
• Handloom machines
• Rapier Machines
• Waterjet Machine

PRODUCTS &SERVICES PRODUCED:

• Sarees
• Gowns
• Kurtis & Ethnic Sets
• Jeggings & Bottoms

PROCESS USED:

Quality Control Techniques: Manual sampling every quarter.

Inventory Control Techniques: Manual as per demand.

Material handling Equipment: Software based.

 CHAPTER:3

MARKETING DEPARTMENT

LIST OF PRODUCTS AND SERVICES:

• Sarees
• Gowns
• Kurtis & Ethnic Sets
• Jeggings & Bottoms

NUMBERS OF CUSTOMERS/OVERSEAS CUSTOMER:

MARKETING PLAN:

MAJOR COMPETIORS:

SPECIFIC DISTRUBUTION CHANNEL:

PLC CONCEPT AND ASSOCIATION OF THE PRODUCT WITH
PLC STAGE:
• INTRODUCTION: Research for new trends and design with help of different market
places and competitor products.
 Development of new products with new designs.

• PROMOTION: Promotion and advertising done with help of different market place
and social media marketing.
• GROWTH: After promotion and different offers if the product started getting demand
they start for bulk production and cost sheet advantage
• MATURITY: The brand maintains its position by introducing seasonal collections and
collaborating with influencers to keep the designs fresh and desirable.

• DECLINE: Once the product design is out of fashion they either sell it at end of
season sale or the sell the remaining products in bulk and close the design.
MARKET SEGMENTATION:

• Age Group- 25 and above

• Location- south and west part of india

POSITIONING STRATEGIES:
• The company generally focus on best quality with affordable price to get maximum
customers attention while promotion and after sales reviews.

PROMOTION TOOL USED:

PRICING METHOD FOLLOWED:

CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES:

• They call every customer after the product is delivered for the reviews related to
product.
• They send one coupon code for the next purchase and ask them to review the product
by scanning the QR code.

RESEARCH PROCEDURE:

• They follow the latest trend design which searching on different market place and
they do customization in their own highest selling product to get sales from that
product.

SALES FORCE MANAGEMENT:

• Sales are managed by manager with their team the team is divided into three steps-
• E-commerce expert
• E-commerce executive
• Packing and handling logistics
 CHAPTER:4

FINANCE DEPARTMENT
 CHAPTER:4

HUMAN RESOURCE DEPARTMENT

RECRUITMENT PROCEDURE:

 Done by manager of the company.

 Interview questions on call for basic information.
 Interview question in office.
 Some basic test of computer knowledge if required.

SELECTION PROCESS:
• Selection is done on basis of skills.
• Candidate must be graduated.
• Roles and responsibilities are explained.
• If a candidate is suitable with all the terms and conditions of company candidate is
selected.

NO. OF EMPLOYEES:

ATTENDANCE MAINTENANCE:
• Done by executive e-commerce manager.

TRAINING GIVEN:
• Yes, if needed training is given to candidate to cope up with organization
environment.

FRINGE BENEFITS PROVIDED:

• Yes, commission is provided on sales to e-commerce employees.

LEAVE RULES:
• Paid Sick leaves allowed in organization.
• Paid leaves allowed only if scheduled earlier.
EMPLOYEES SAFETY MECHANISMS:
• Insurance to all factory workers and employees in the organization.

WAGES AND SALARY ADMINISTARTION:

• As per market standard wages and salaries are given to employees.
• Salaries may differ from person to person on the basis of roles and designation.

EMPLOYEE FEEDBACK MECHANISM:

• Employees feedback is taken if any problem arises in the organization but only skilled
and experience employees are given chance to give feedback to the problem.
• Feedback is welcomed if the employees want to share anything related to
organization.