UNIT-2 SERVICE PROVIDERS

Google Cloud Platform (GCP) Overview

Google Cloud Platform (GCP) is a comprehensive suite of cloud computing services provided by Google, offering
a wide range of tools and resources for software developers, cloud administrators, and IT professionals. It operates on the
same infrastructure that powers Google's popular end-user products like Google Search, Photos, Gmail, and YouTube. GCP
services can be accessed over the internet or through dedicated network connections.
Google Cloud Platform offers a robust and secure cloud computing environment with a wide range of services,
making it a preferred choice for businesses seeking scalability, reliability, and advanced capabilities for their IT
infrastructure and application development needs.

Key Features and Advantages of Google Cloud Platform

1. Leading Cloud Provider:
 GCP is recognized as one of the top cloud providers in the IT industry, offering highly scalable and reliable
infrastructure for building, testing, and deploying applications in real-time environments.
2. Capacity and Scalability:
 GCP provides sufficient resources and effective management for easy scaling, ensuring optimum
performance as per demand.
3. Security and Identity Management:
 GCP offers multi-level security options to protect assets, network components, and operating system
components, ensuring a secure environment for application deployments.
 Cloud Data Loss Prevention API helps manage sensitive data, while Cloud IAM (Identity and Access
Management) validates user authentication for accessing technology resources.
4. Networking Services:
 Virtual Private Network (VPC) offers private networks with routing, IP allocation, and network firewall
policies for secure application deployments.
 Cloud Load Balancing distributes workloads across different computing resources, optimizing system
performance and reducing costs.
 Content Delivery Network (CDN) ensures maximum performance and availability of resources by
distributing services geographically.
5. Storage Services:
 Google Cloud Storage provides online data storage with features like high performance, scalability,
security, and sharing capabilities.
 Cloud SQL enables users to create, manage, and use relational databases on Google Cloud servers,
maintaining and protecting databases for focused application development.
 Cloud Bigtable offers fast performance and scalability for collecting and retaining data on a massive scale.
6. Big Data Services:
 BigQuery is a fully managed data analysis service that helps businesses analyze large datasets and share
data insights across the web.
 Google Cloud Datastore is a managed, schema-less, non-relational datastore service supporting automatic
transactions and a rich set of queries.
  Google Cloud Dataproc facilitates managing Hadoop and Spark services for distributed data processing.
7. Management Tools:
 Google Stackdriver displays performance and diagnostics information, including data monitoring, tracing,
logging, and error reporting.
 Google Cloud Console App allows managing core features of Google Cloud services directly from mobile
devices for enhanced accessibility and control.
8. Cloud AI and IoT Services:
 Cloud Machine Learning Engine helps create machine learning models based on mainstream frameworks.
 Cloud IoT Core enables connecting, controlling, and ingesting data from various IoT devices securely
connected to the internet.

Advantages of Using Google Cloud Platform

1. Quick Collaboration: Facilitates multiple users to access and contribute data simultaneously, promoting
collaboration and productivity.
2. Continuous Development: Google provides frequent updates and enhancements to its services, ensuring higher
productivity and minimal disruptions.
3. Minimal Data Vulnerability: Data stored on Google Cloud is less vulnerable compared to local devices,
enhancing security and reliability.
4. Global Accessibility: Users can access data and services on Google Cloud from anywhere through web-based
applications, promoting flexibility and convenience.
5. Maximum Security: Google employs leading security professionals and offers robust security features to protect
user data and ensure privacy.
6. Full Data Control: Users have complete control over their data and services on Google Cloud, including the ability
to delete data if needed.
7. Higher Uptime and Reliability: Google's infrastructure ensures higher uptime and reliability, with automatic
failover mechanisms to maintain service continuity.

Amazon Web Services (AWS) Overview

AWS is a comprehensive cloud computing platform provided by Amazon. It offers a wide range of services across
various categories to help businesses, developers, and organizations leverage cloud technology for their computing, storage,
database, networking, AI/ML, security, analytics, IoT, and enterprise application needs.
Amazon Web Services (AWS) offers a comprehensive suite of cloud services, enabling organizations to build,
deploy, and manage applications with scalability, flexibility, security, and cost efficiency. Its wide range of services and
global infrastructure make it a popular choice for businesses of all sizes looking to leverage cloud technology.

Services Offered by AWS:

1. Compute: AWS provides virtual machines (EC2 instances) for running applications, serverless computing with
Lambda, containerized applications with ECS/EKS, and batch processing with Batch.
2. Storage: Amazon S3 offers scalable and durable object storage, EBS provides block storage for EC2 instances,
Glacier offers archival storage for long-term data retention, and EFS offers scalable file storage.
 3. Databases: AWS offers managed database services like RDS (Relational Database Service) for SQL databases,
DynamoDB for NoSQL databases, Redshift for data warehousing, and Aurora for high-performance databases.
4. AI/ML: AWS provides services like SageMaker for building, training, and deploying machine learning models,
Lex for conversational interfaces, Polly for text-to-speech, and Rekognition for image and video analysis.
5. Networking: AWS offers VPC (Virtual Private Cloud) for isolated network environments, Route 53 for DNS
management, Direct Connect for dedicated network connections, and CloudFront for content delivery.
6. Developer Tools: AWS offers a suite of tools for developers including CodeCommit for version control, CodeBuild
for continuous integration, CodeDeploy for automated deployments, and CodePipeline for continuous delivery.
7. Security and Identity: AWS provides IAM (Identity and Access Management) for controlling access to AWS
resources, KMS (Key Management Service) for encryption key management, Shield for DDoS protection, and
WAF (Web Application Firewall) for application security.
8. Analytics and Big Data: AWS offers services like Redshift for data warehousing, EMR (Elastic MapReduce) for
big data processing, Athena for ad-hoc querying, and Kinesis for real-time data streaming.
9. IoT (Internet of Things): AWS IoT Core enables secure communication and management of IoT devices, IoT
Greengrass extends AWS IoT to edge devices, and IoT Analytics helps analyze IoT data.
10. Enterprise Applications: AWS provides services like WorkDocs for document collaboration, WorkMail for email
and calendaring, Chime for online meetings, and AppStream for application streaming.

Key Features of AWS:

1. Global Infrastructure: AWS has a global network of data centers (regions and availability zones) for low-latency
access and high availability.
2. Pay-as-You-Go Pricing: AWS offers a pay-as-you-go pricing model where users pay only for the resources they
use, without any upfront costs or long-term commitments.
3. Scalability: AWS services are designed to scale seamlessly, allowing users to easily increase or decrease resources
based on demand, ensuring optimal performance and cost efficiency.
4. Security and Compliance: AWS provides robust security measures including encryption, access controls,
monitoring, and compliance certifications to ensure data privacy and regulatory compliance.

Use Cases for AWS:

 Web Hosting: Host websites and web applications on scalable and reliable infrastructure.
 Data Analytics: Process and analyze large datasets using AWS analytics services.
 Machine Learning: Train machine learning models and deploy AI applications with AWS ML services.
 Backup and Disaster Recovery: Store backups securely and implement disaster recovery solutions.
 IoT Solutions: Manage IoT devices, collect data, and implement IoT applications.
 Enterprise Applications: Deploy and manage enterprise applications such as email, document collaboration, and
video conferencing.

AWS vs. Other Cloud Providers:

 AWS competes with other major cloud providers like Google Cloud Platform (GCP) and Microsoft Azure.
 Each cloud provider has its strengths and offerings tailored to different use cases and requirements.
 AWS is known for its extensive services, global infrastructure, and strong customer base across various industries.
Overview of IBM Cloud
IBM Cloud is a full-stack cloud computing platform consisting of more than 170 products and services catering to
business-to-business (B2B) organizations globally. It encompasses the three main service models of cloud computing:
Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS), with a particular emphasis
on IaaS. IBM Cloud is available through public, private, and hybrid cloud deployment models.
IBM Cloud is a versatile and feature-rich cloud computing platform suitable for startups, enterprises, and
developers, offering a wide range of services, robust security, scalability, and cost efficiency.

IBM Cloud Features

1. Virtualized IT Resources: Access virtualized resources including storage, networking, and computing power.
2. Server Options: Choose between bare-metal or virtual servers based on the Cloud Foundry cloud platform.
3. Developer Support: Ideal for developers to program and deploy various applications on the cloud or on-premises.
4. Programming Languages: Supports popular programming languages such as Python, PHP, Java, Node.js, etc.
5. Database Options: Build SQL and NoSQL databases tailored to specific needs.
6. AI and Machine Learning: Create AI and machine learning solutions, including robotic visual recognition and
natural language processing.
7. Blockchain Technology: Deploy solutions based on Blockchain technology.
8. Cloud Security: Implement robust cloud security measures.
9. Flexible Pricing: Utilize a pay-as-you-use pricing model for cost efficiency.

IBM Cloud Services

1. Cloud Computing: Offers bare metal servers, virtual cloud servers, dedicated storage servers, and SAP Certified
infrastructure.
2. Cloud Networking: Provides public, private, and hybrid networks, along with load balancers, firewalls, VPN
tunnels, and CDN services.
3. Cloud Storage: Scalable and secure storage solutions for SQL, NoSQL, block storage, NFS-based file-sharing,
and Cloudant document store.
4. Cloud Analytics and Developer Tools: Includes core analytics services, Apache Spark & Hadoop services,
developer workspaces, continuous integration, and deployment tools.
5. Artificial Intelligence (AI), Machine Learning (ML), IoT, and Mobile: Features IBM Watson AI, IoT backends,
virtual assistants, text-to-speech, visual recognition, natural language processing, deep learning, and mobile app
development capabilities.
6. Management and Security: Tools for active management, log analysis, automation, Infrastructure as Code (IaC),
identity and access management, authentication solutions, and financial management.

Advantages of IBM Cloud

1. Cost-Effective: Offers cost-effective pricing plans and discounts.
2. Security: Provides comprehensive security suite and data encryption.
3. Scalability: Allows flexible scaling according to business needs.
4. High Performance: Offers high-performance computing options.
5. Ease of Use: Easy to set up and manage for businesses of all sizes.
Salesforce Overview
Salesforce is a leading cloud-based Customer Relationship Management (CRM) software with over 800
applications supporting various functions like lead generation, sales, and customer support. Founded in 1999 by Marc
Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez, it offers customizable data structures and GUI tailored
to businesses' specific needs.
Salesforce offers a comprehensive CRM platform with various services and products designed to streamline sales,
marketing, customer service, collaboration, and app development. Its cloud-based nature ensures flexibility, scalability, and
accessibility, making it a preferred choice for businesses aiming for efficient customer management and growth.

Salesforce Features
1. Cloud-Based: Salesforce is a Software as a Service (SaaS) platform, eliminating the need for software installation
or server setup.
2. Instant Setup: Users can sign up on Salesforce.com and start operations immediately.
3. CRM Focus: Manages customer and sales data, interactions, complaints, resolutions, and sales/marketing
prospects.
4. IoT Integration: Provides IoT connectivity to enhance CRM capabilities.

Salesforce Services and Products

1. Sales Cloud: Supports sales, marketing, and customer support for business-to-business and business-to-customer
operations. Includes Salesforce automation for streamlining sales processes.
2. Service Cloud: Offers personalized customer service via multiple platforms such as phone, email, social media,
etc.
3. Collaboration Cloud: Facilitates effective collaboration through Chatter, allowing real-time updates and secure
information sharing.
4. Custom Cloud: Enables development of custom applications on the Force.com platform, offering faster
development, cost savings, and integration simplicity.
5. Marketing Cloud: Enhances digital marketing strategies, including content management, analytics, email
marketing, and social media engagement.
6. Analytics Cloud: Provides business intelligence tools for data analysis and visualization, improving decision-
making processes.
7. Commerce Cloud: Focuses on customer experiences and services both online and in-store, integrating customer
data for a personalized experience.
8. App Cloud: Platform for building custom apps running on Salesforce, including Force.com, AppExchange,
Heroku, and Salesforce Thunder.
9. Community Cloud: Facilitates communication among employees, customers, and business partners, enhancing
productivity and personalized experiences.
10. IoT Cloud: Processes and stores IoT data for real-time responses and analytics.

Benefits of Salesforce
1. Time Management: Centralizes customer information and planning resources for efficient sales processes.
2. Accessibility: Cloud-based accessibility from anywhere with Internet connectivity, ensuring data security.
 3. Increased Revenue: Saves time on administrative tasks, allowing focus on business growth and customer
relationships.
4. Customer Satisfaction: Provides personalized services and quick access to customer information, improving
satisfaction and loyalty.
5. Account Planning: Simplifies account planning by organizing customer data and tailoring services/products.
6. Trusted Reporting: Provides accurate and actionable insights through reliable data reporting.
7. Team Collaboration: Enhances team collaboration through features like Chatter, improving efficiency and
meeting deadlines.

Microsoft Azure Overview

Microsoft Azure, often referred to simply as Azure, stands out as a comprehensive cloud computing platform
provided by Microsoft. It offers a diverse array of services and solutions tailored to assist organizations in building,
deploying, and managing applications across various cloud environments, on-premises setups, and edge computing
scenarios.
Microsoft Azure serves as a versatile and powerful cloud computing platform that empowers organizations across
industries to innovate, scale, and address complex challenges effectively, leveraging a wide range of cloud services, tools,
and industry-specific solutions.

Services and Solutions

1. Compute Services: Azure's compute services encompass virtual machines (VMs) for running applications,
serverless computing through Azure Functions for event-driven tasks, and Kubernetes as a service with Azure
Kubernetes Service (AKS) for containerized applications.
2. Storage Services: Azure provides scalable and reliable storage solutions such as Azure Blob Storage for
unstructured data, Azure Files for file shares, and Azure Disk Storage for persistent storage attached to VMs.
3. Databases: Azure offers managed database services like Azure SQL Database for relational databases, Cosmos
DB for globally distributed NoSQL databases, and Azure Database for PostgreSQL for open-source database
management.
4. AI and Machine Learning: Azure's AI and machine learning services include Azure Machine Learning for
building, training, and deploying machine learning models, Cognitive Services for adding AI capabilities to
applications, and Azure Databricks for big data analytics and AI-powered insights.
5. Networking: Azure's networking capabilities cover virtual networks (VNETs) for isolated network environments,
load balancers for distributing incoming network traffic, and Azure ExpressRoute for establishing private
connections between Azure data centers and on-premises infrastructure.
6. Developer Tools: Azure offers developer-friendly tools like Azure DevOps for continuous integration and
deployment (CI/CD), Visual Studio for building and debugging applications, and GitHub integration for
collaborative software development.
7. Security and Identity: Azure ensures robust security and identity management with Azure Active Directory (AD)
for centralized user authentication and access control, Key Vault for managing and safeguarding cryptographic
keys and secrets, and Azure Security Center for threat protection and security monitoring.
 8. Analytics and Big Data: Azure's analytics and big data services include Azure Data Lake for storing and analyzing
large volumes of data, HDInsight for managing Apache Hadoop and Spark clusters, and Azure Synapse Analytics
for data warehousing and analytics.
9. IoT (Internet of Things): Azure provides IoT solutions such as Azure IoT Hub for connecting, monitoring, and
managing IoT devices, and IoT Central for simplifying IoT application development and management.
10. Hybrid Solutions: Azure Arc enables organizations to manage and govern resources across on-premises, multi-
cloud, and edge environments using a unified management platform.

Why Choose Azure? (Advantages)

 Global Infrastructure: Azure operates in a vast network of data centers globally, ensuring low-latency access and
high availability for applications and services.
 Pay-as-You-Go Pricing: Azure follows a flexible pay-as-you-go pricing model, allowing organizations to pay
only for the resources they use, thus optimizing cost management.
 Scalability: Azure offers scalable resources, enabling organizations to easily scale up or down based on demand,
ensuring optimal performance and resource utilization.
 Security and Compliance: Azure provides comprehensive security features, compliance certifications, and data
protection mechanisms, ensuring data confidentiality, integrity, and regulatory compliance.
 Integration with Microsoft Products: Azure seamlessly integrates with various Microsoft products and services
such as Windows Server, Office 365, and Dynamics 365, facilitating smooth workflows and unified management
of IT environments.

Use Cases
 Healthcare: Azure enables proactive and personalized healthcare solutions, leveraging AI, data analytics, and
secure data storage for improved patient care and operational efficiency.
 Financial Services: Azure supports financial institutions with better customer service, risk management, and
employee empowerment through secure and compliant cloud solutions.
 Government: Azure provides secure and scalable cloud solutions for government agencies, ensuring data
protection, citizen services, and regulatory compliance.
 Retail: Azure helps retailers deliver personalized customer experiences, optimize supply chains, and leverage data
analytics for business insights and decision-making.
 Manufacturing: Azure empowers manufacturers to respond quickly to market trends, optimize production
processes, and enhance customer engagement through IoT and data-driven solutions.

Customer Success Stories

 ASOS: As a top online fashion retailer, ASOS leverages Azure to deliver personalized, mobile-first experiences to
customers, enhancing user engagement and satisfaction.
 Daimler AG: Daimler AG accelerates talent onboarding and development by utilizing Azure's development
environment, enabling faster innovation and digital transformation within the organization.