CS408 – Course Name

Assignment No 1.
A.
Clarit Website Visible Improve Streamline Easy Clear Enhanc Accessibilit Loadin
y Performanc Indicator d d Acces Presentatio e y g Speed
e s Filtering Menu s n Website
Speed

B.
Streamline Optimize Secure Refine Guide Personalize Accelerate

Issues Usability Goal Factor One-word

Solution

Users often abandon their carts Effectiveness Clarity Streamline

midway through the checkout
process
due to confusion about shipping
options or payment methods.

Users browsing on mobile Efficiency Website Accelerate

devices experience significant Performance
delays when
trying to view product images
or read detailed descriptions,
leading
them to abandon the website
and seek alternatives with faster
loading
times.

Users encounter a lack of Safety Visible Secure

visible security indicators, such Indicators
as padlock
icons or SSL certificates, during
the payment process, causing
them
to question the website's
legitimacy and abandon their
carts out of
concern for their financial
information.
Users searching for a specific Utility Improved Refine
brand or size of clothing are Filtering
unable to
narrow down their search
results effectively, leading to
frustration and
dissatisfaction with the
website's browsing experience.

New users struggle to find their Learnability Streamlined Guide

way around the website's menu Menu
system and get lost when trying
to locate product categories or
view
their shopping cart, resulting in
a steep learning curve and
decreased
engagement.

Returning users have difficulty Memorability Accessibility Personalize

recalling items they previously
added
to their wish list or customized
settings, leading to a disjointed
shopping experience and
reduced loyalty to the website.

Some users struggle to apply Effectiveness Clarity Guide

discount codes or redeem
loyalty points,
leading to frustration and task
failure.

Slow Page Load Times Efficiency Loading Speed Optimize

Users have difficulty adapting Learnability Clear Refine

to changes in the website's Presentation
layout or
design, leading to confusion and
frustration during their
interactions.
Users must go through multiple Efficiency Streamlined Optimize
steps to perform simple actions, Menu
such
as adding items to their
shopping cart or updating their
account
information.