CS408 – Course Name

Assignment No 1.

A.

Clarity Website

Performance

Visible

Indicators

Improved

Filtering

Streamlined

Menu

Easy

Access

Clear

Presentation

Enhance

Website

Speed

Accessibility Loading Speed

B.

Streamline Optimize Secure Refine Guide Personalize Accelerate

Issues

Usability Goal

Factor One-word

Solution

Users often abandon their carts midway through the checkout process
due to confusion about shipping options or payment methods.

Effectiveness

Clarity Streamline

Users browsing on mobile devices experience significant delays when

trying to view product images or read detailed descriptions, leading

them to abandon the website and seek alternatives with faster loading

times.

Efficiency

Website

Performance Accelerate

Users encounter a lack of visible security indicators, such as padlock

icons or SSL certificates, during the payment process, causing them

to question the website's legitimacy and abandon their carts out of

concern for their financial information. Safety

Visible

Indicators Secure

Users searching for a specific brand or size of clothing are unable to

narrow down their search results effectively, leading to frustration and

dissatisfaction with the website's browsing experience.

Utility

Improved

Filtering

Refine

New users struggle to find their way around the website's menu

system and get lost when trying to locate product categories or view

their shopping cart, resulting in a steep learning curve and decreased

engagement.

Learnability

Streamlined
Menu

Guide

Returning users have difficulty recalling items they previously added

to their wish list or customized settings, leading to a disjointed

shopping experience and reduced loyalty to the website.

Memorability

Accessibility Personalize

Some users struggle to apply discount codes or redeem loyalty points,

leading to frustration and task failure.

Effectiveness Clarity Guide

Slow Page Load Times

Efficiency Loading Speed Optimize

Users have difficulty adapting to changes in the website's layout or

design, leading to confusion and frustration during their interactions.

Learnability

Clear

Presentation Refine

Users must go through multiple steps to perform simple actions, such

as adding items to their shopping cart or updating their account

information.

Efficiency Streamlined

Menu Optimize