F E B R U A RY 2 0 2 3

SOCIAL MEDIA CALENDAR

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

6 7 8 9 10 11 12

Madaiza brand Kayxknight Nothing Matters Wepner brand Kosok brand

announcement brand brand announcement announcement
(7pm) announcement announcement (5pm) (5pm)
(7pm) (3pm) Products (7pm) Products (7pm)
Products (7pm)

13 14 15 16 17 18 19

HOL Brand Vision

product posts announcement product posts
(3pm)

Solid
product posts

20 21 22 23 24 25 26
Neophyte Brand TwoThousands
product posts announcement product posts
(3pm)

Rockstar
product posts

27 28
Madaiza Brand
product posts announcement
(3pm)

Kayxknight
product posts

To note: There are days in between which aren’t scheduled so that it leaves room for
less structured/planned content such as reels, as we want to avoid our feed looking
too planned but we also want a good balance between structure and spontaneity.
Content suggestions:
1. Giveaway (to boost following+engagement, positively impact relationship with
brands as each of us will benefit, creates a multitude of content opportunities:
posting reels/sneak peaks of the prize+winner reveal)

To enter:
- Must be following Garm
- Tag 3 people in the comments
- Share this post on your story and tag us

Each follow, like, tag and share will be worth 1 entry - there is no limit on how many
times you can enter.

* Kosok + other brands to form an outfit (make our combos communicate)

2. Reels/posts:
- up close/detailed product reels and shots
- Working in coffee shops/aesthetic restaurants
- Gallery
- Garmunity (community) photo reshares: people wearing products ordered off Garm
(we can fake it at first by using photos of us/friends)
- Behind the scenes of working + photoshoots
- How to join Garm + about us

Post order suggestion:

Monday - product posts
Wednesday - brand posts (in between to split up the feed so it isn’t repetitive)
Friday - product posts + reels/video content

Things that need to be prioritised:

1. Making our own content/product shoots and images
2. Ads to increase engagement and following
3. Getting samples

Inspiration for content/reels:

1. https://pin.it/52EwV8l (pinterest collaborative board)

ADS COST
Tw i t t e r :
Cost: minimum of R180 (website click)
Estimated reach: 1.3K-3.4K

Instagram+FB:
Cost: anywhere between R60-R300+ (depending on money spent)
Estimated reach: 490-1.3K+ (depending on money spent)