TOURISM

PRODUCT
DEVELOPMENT Session 8: Sustainable Tourism product
LEARNING OUTCOME

• Recognizes the sustainable criteria for the development

of tourism products.

• Analyzes the SDGs that incorporate its tourism product

proposal.
COURSE OUTLINE
Integral Tourism product

Sustainable Tourism product

Sustainable Development Goals

Sustainable Tourism Certificaciones

 INTEGRAL
TOURISM
PRODUCT
Esta foto de Autor desconocido está bajo licencia CC BY
INTEGRAL TOURISM PRODUCTS

How can you define a complex or

integral tourism product?
Give an example
INTEGRAL TOURISM PRODUCTS

https://www.gadventures.com/destinations/south-america/galapagos/
INTEGRAL TOURISM PRODUCTS
Time: 15 minutes
Read the travel itinerary to Galapagos Islands and comment about the following
topics:
• Services included
• Type of tourism product
• Is it a single or an integral tourism product? Why?
• How the product adds value to the destination?
• Is it promoting any local service?
• Is it a sustainable tourism product? Why?
https://www.gadventures.com/destinations/south-america/galapagos/
INTEGRAL TOURISM PRODUCTS

Source: Interreg Mediterranean. Labelscape (2021). Development of sustainable tourism products by the DMO.
INTEGRAL TOURISM PRODUCTS
Various individual offers consumed
by a tourist

The tourist perceives this bundle of

offers as the integral tourism product

Customer journey

Source: Interreg Mediterranean. Labelscape (2021). Development of sustainable tourism products by the DMO.
INTEGRAL TOURISM PRODUCTS
Integral tourism The consumption of the integral tourism products allows
products engaging in attractive activities for the destination

This consumption creates the actual travel experience

The higher satisfaction of the touris is, the more budget

is spent

The integral tourism product is equated with the total

travel experience. It adds value to the destination.
Source: Interreg Mediterranean. Labelscape (2021). Development of sustainable tourism products by the DMO.
 SUSTAINABLE
TOURISM
PRODUCT
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SUSTAINABLE TOURISM PRODUCT

Sustainable tourism products

Imply the adaptation

to supply chain and
Built in accordance Incorporate
distribution channels,
with the environment, destination-specific
with a view of
community, and values and core
introducing
culture competencies
sustainability
requirements.

Source: Haid, M. & Albrecht, J.N (2021). Sustainable Tourism Product Development: An Application of Product Design Concepts. Sustainability 2021, 13, 7957.
https://doi.org/10.3390/su13147957
SUSTAINABLE TOURISM PRODUCT
Green design Holistic approach Related concepts

•Social
sustainability
(People)
•Product life cycle
•Selection of •Economic
•Circular economy
environmentally sustainability
sound resources (Profit) •Regenerative
systems
•Environmental
sustainbaility
(Planet)
Source: Haid, M. & Albrecht, J.N (2021). Sustainable Tourism Product Development: An Application of Product Design Concepts. Sustainability 2021, 13, 7957.
https://doi.org/10.3390/su13147957
SUSTAINABLE TOURISM PRODUCT
Sustainable transportation

Environmentally friendly
CHARACTERISTICS hotels

Green activities

Local cuisine

Including local stakeholders

Source: Interreg Mediterranean. Labelscape (2021). Development of sustainable tourism products by the DMO.
SUSTAINABLE TOURISM PRODUCT
Time: 10 minutes

• Identify an example of sustainable tourism product, according to the

characteristics already mentioned.

• Show and comment about the product’s website, itinerary or video.

 SUSTAINABLE
DEVELOPMENT
GOALS
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SUSTAINABLE TOURISM PRODUCT

Source: Https://tourism4sdgs.org/
SUSTAINABLE TOURISM PRODUCT

Source: Https://tourism4sdgs.org/
SUSTAINABLE TOURISM PRODUCT
SDG AND COMPANIES Develop tourism products and services tailored for
customers with lower income, to ensure that everyone
can become a tourist.

Invest some of the tourism receipts in sustainable

agricultural technology, intensifying collaboration with
academic as well as scientific institutions.

Ensure sufficient participation of women – 30% or greater

– in decision-making and governance at all levels and
across all business areas in tourism related corporations.
Source: Https://tourism4sdgs.org/
SUSTAINABLE TOURISM PRODUCT
Recruit, train and employ local community members, including
those living in poverty, and integrate them in your value chain (as
producers, suppliers, distributors, vendors).
COMPANIES
SDG AND

Significantly reduce waste and ensure that any unavoidable waste is

utilized to the fullest degree (e.g. organic waste as fuel or fertilizer).

Enhance the global partnership for sustainable development,

complemented by multi-stakeholder partnerships that mobilize and share
knowledge, expertise, technology and financial resources, to support the
achievement of the sustainable development goals in all countries, in
particular developing countries.

Source: Https://tourism4sdgs.org/
SUSTAINABLE TOURISM PRODUCT
Get into this website, choose an SDG and look for an initiative. Read about it and comment how the
tourism company you are analyzing could include a similar strategy about this SDG.

https://tourism4sdgs.org/initiatives/#
 SUSTAINABLE
TOURISM
CERTIFICATION
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SUSTAINABLE TOURISM CERTIFICATION
Labels are proof of the fact that providers voluntarily
opt for measures in support of sustainability principles
that go beyong legislation.

Certificates witness, that there is a high level of

awareness for responsable travel

It helps to optimizes its processes, its energy use, its

waste management, its human resources, its products
in use, etc.

Source: Interreg Mediterranean. Labelscape (2021). Development of sustainable tourism products by the DMO.
SUSTAINABLE TOURISM CERTIFICATION

1.Read the text about “Tourism for SDG’s” for Companies

2.Choose 2 SDG’s and explain how the tourism product your are designing could

support them. Explain in detail the activities or actions this product will contribute

to reach these two SDG’s.

THANK YOU FOR YOUR ATTENTION

Correo: daysy.angeles@usil.pe