Foreign Literature

According to Rimasari (2021), Tiktok is an application based on the creativity of movements

and songs in the form of short videos. In fact, the resulting motion is an imitation or imitation
motion. Creator content requires high creativity to be followed by application users, on the other
hand, connoisseurs also need high imitation power to be able to produce a motion as desired.
TikTok's function is "To capture and present creativity, knowledge and precious moments right
from the phone." With this fact, it can be seen that the education given is creativity and
knowledge. This results in a positive attitude towards "learning" in interactive social media. [1].
Elements of dance creativity include exploration, improvisation and formation [2] Exploration is
the exploration of motion or the search for the identity of motion. On the other hand, According
to Iqbal (2021), TikTok is one of the world’s best-loved apps with 689 million users
internationally as of 2021. This is available in 155 countries and in 75 languages (TikTok by
Number, 2021). Because of its increasing popularity, this emerging social media may offer
pedagogical possibilities that need to be explored to ascertain their real value in education
(Fajardo, Alguacil, & Carril, 2021).

Imaliya (2021) in her article states that TikTok is able to increase creative abilities for Generation
Z to express themselves. One of the examples of creativity carried out by Generation Z through
the TikTok application is to create challenge content, which is a special challenge carried out by
Generation Z who have creative ideas in creating content on TikTok. In this way, Generation Z
can be trained to become creative and innovative individuals.

Achmad Barokah (Head of MarCom BSI), said that by holding creative video making contests
that are intended to build student creativity, especially Generation Z, it will continue to develop,
besides that it is also a place to show talent and creativity in non-academic fields (Nidia, 2023).

Creativity can lead to persistence and discipline related to mental activity and a process of
becoming aware of a problem (Ferniansyah, Nursanti, Nayiroh, 2021).

Local

In the Philippines, TikTok is among the most popular SNSs. From the conventional "meme" to
numerous creative forms like dance and song covers, it has served as a platform for users of
varying ages and ethnicities to communicate with each other and create content. Bytedance, a
Beijing-based Chinese multinational internet technology business, released the aforementioned
software in 2017 (Bhandari & Bimo, 2022; Sharabati et al., 2022). Tiktok is a platform where
anyone can upload short movies (15-60 seconds) showcasing their skills in areas like acting,
singing, comedy, and more (Guo, 2022; Kennedy, 2020). As it has evolved, TikTok has become
a great hub for videos covering many different topics, from sports and style to how-to guides
and instructional videos. For the previous years, this app has topped the charts as the most
downloaded mobile app every single month (Juwariyah et al., 2022; Widyasari et al., 2022). t's a
platform
where anyone can upload short movies (15-60 seconds) showcasing their skills in areas like
acting, singing, comedy, and more (Guo, 2022; Kennedy, 2020). As it has evolved, TikTok has
become a great hub for videos covering many different topics, from sports and style to how-to
guides and instructional videos. For the previous years, this app has topped the charts as the
most downloaded mobile app every single month (Juwariyah et al., 2022; Widyasari et al., 2022)

Tiktok is now the favored platform for Generation Z's desire and interest, that is, content
creation. This gives young people the venue for creating video content showing their talents,
skills, dreams, desires, ambitions, hopes, problems, issues, etc. As a primary tool of
self-expression, TikTok has become "the ideal channel for escapism to the app to alleviate their
boredom or because it's a quick and easy way to get famous, but it's equally possible to frame
Tik Tok's predictable, lighthearted nature as an anesthetic to mass anxiety" (Escober, 2020).
We all know that many people use Tiktok, but most users are teens, and it has become a
celebrity start-off. If Tiktok uploads creative content and their viewers are entertained and earn
many comments and reactions, it is free publicity for many hoping to become instant celebrities.
According to Iodice and Papapicco (2021), TikTokers penetrate a wide range of surroundings,
amplifying the phenomena, and it is the web that leads to a theorization of fun as a new type of
social influence. Tiktok is a wonderful tool to meet new people.

According to Brown and Fiorella(2013), TikTok affiliates can directly communicate with their
followers that can possibly be their potential consumers as they use them to create content
videos with creativity and spread their message that will result in the effectiveness of TikTok
marketing strategies. The consumer cannot know about the actual product before buying the
product or service experience and after-sales services; however, looking at the reviews of other
consumers online, consumers' perceptions of quality, performance and post-purchase services
can greatly impact their purchasing decisions as well as the reputation of brands. On the other
hand, Sari promotes a marketing communication strategy by focusing on how creative writing is
created in the content creation industry. Also, Geyser (2022) emphasizes building relationships
with influencers to effectively utilize social media marketing. Companies work with influencers to
deliver interesting content that appeals to the audience they are targeting. By effectively
employing influencers, businesses can drive brand awareness, increase sales, and foster
customer loyalty. The user’s stages of purchasing intentions are awareness, in which
influencers introduce consumers to products or services through endorsements or promotions.
Second is consideration, this is where consumers evaluate purchasing the product or service
after learning more from influencers.

According to KidsInsights (2021), the popularity of TikTok creates an opportunity for marketers.
Still, TikTok is a new territory, especially for brands looking to introduce products to young teens
online. Young adults are enthusiastic about TikTok but advertise slowly learning about the
platform. TikTok is a popular app for young adults nowadays. It is one of the entertainment apps
that give happiness to everyone. Some problems sellers might encounter are that not all people
use TikTok specifically in District 4 of Nueva Ecija. The young adults from the City of Gapan and
different municipalities, Cabiao, General Tinio, Jaen, Peñaranda, San Antonio, San Isidro, and
San Leonardo, have dissimilar experiences and perspectives on how they use TikTok.

References:

Purbaningrum, M., & Andrini, S. (2023). THE INTENSITY OF TIKTOK APPLICATION USERS
TOWARDS THE CREATIVITY OF GENERATION Z IN JAKARTA. Journal of Humanities, Social
Sciences and Business, 2(4), 694–711. https://doi.org/10.55047/jhssb.v2i4.711

Azela, Mogol & Sarmiento, (2023). TikTokracy: Utilizing TikTok as a New Literacy Practice
among College Students during Covid-19 Pandemic.
https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=creativity+about+TikTok+applicati
on+in+Philippines+&btnG=#d=gs_qabs&t=1714828884284&u=%23p%3DEkSWotWQhsYJ

Putri, R. P. (2021b). TikTok as an online learning media during a pandemic. Advances in Social
Science, Education and Humanities Research/Advances in Social Science, Education and
Humanities Research. https://doi.org/10.2991/assehr.k.210918.052

Clarissa, Joseph et al; (2022). Bridging the empirical gap in the relationship and effect of TikTok
on students’ engagement: A case of a local college in the Philippines.
https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=creativity+about+TikTok+applicati
on+in+Philippines+&btnG=#d=gs_qabs&t=1714750022116&u=%23p%3Dfng8jtHZopAJ

Kristopher M. N. (2022), Tiktok on SNSU Students: Engagement and Influence. Google Scholar.
(n.d.-d).
https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=creativity+about+TikTok+applicati
on+in+Philippines+&btnG=#d=gs_qabs&t=1714789614220&u=%23p%3DraKXfaMO2pgJ

analyzing-the-influence-of-tiktok-affiliates-factors-on-the-consumer-purchasing-intention-betwee
n-20-30-year-old-tiktok-users-within-metro-manila.docx.pdf
https://hcommons.org/deposits/item/hc:63287/#

Fhrizz De Jesus & Shirley Santiago, (2022).

Tiktok as an Advertising Platform: Its Effectiveness to Young Adult Consumers Buying Decision
making in the 4th District of Nueva ECIJA
https://thelawbrigade.com/wp-content/uploads/2022/12/Fhrizz-Shirley-AJMRR.pdf