Leonzon Angel Khayte R. MM 3B SRPP Performance Task

BATAAN PENINSULA STATE UNIVERSITY
BALANGA CAMPUS
Telefax: (6347) 237-3655
Don Manuel Banzon Ave., Poblacion
(6347) 237-1743
City of Balanga 2100 Bataan
E-mail: cba_bc@bpsu.edu.ph
PHILIPPINES
Website: www.bpsu.edu.ph
COLLEGE OF BUSINESS AND ACCOUNTANCY
LEONZON, ANGEL KHAYTE R.
MM 3B
Our Vision Our Mission

An inclusive and sustainable University To develop innovative leaders and empowered communities by delivering
recognized for its global and Academic Transformative instruction, research, extension and production
Excellence by 2030 through change drivers and responsive policies.
BALANGA CAMPUS
Telefax: (6347) 237-3655
(6347) 237-1743
PHILIPPINES
INTRODUCTION OF THE COMPANY
It was in 1837 that a 16-year-old Louis Vuitton
arrived in Paris by foot and started apprenticing for
Monsieur Maréchal. At the time, horse-drawn
carriages, boats, and trains were the main modes of
transportation, and baggage was handled roughly.
Travelers called upon craftsmen to pack and protect
their objects.
Louis Vuitton quickly became a valued craftsman at the Parisian atelier of
Monsieur Maréchal. These were the roots of his highly specialized trade; the beginnings
of his career in an artisanal industry that called upon skills to custom design boxes and,
later, trunks according to clients’ wishes. Louis Vuitton stayed for 17 years before
opening his workshop at 4 Rue Neuve-des-Capucines near the Place Vendome. In the
1900s, travelers carried all their essentials inside wardrobes and flat trunks—which,
unfortunately, often attracted burglars. Master trunk maker, Louis Vuitton sought to help
his clients protect the goods inside their travel pieces.
To celebrate the 100th anniversary of the Monogram canvas in 1996, Louis Vuitton
invited select designers to create unique pieces of luggage. The resulting collection was
then exhibited in the world’s great capitals, bringing the brand’s spirit of innovation and
collaboration to fashion lovers across the globe.
BUSINESS MISSION
The mission of the LVMH group is to represent the most refined qualities of
Western “Art de Vivre” around the world. LVMH must continue to be synonymous with
both elegance and creativity. Our products, and the cultural values they embody, blend
tradition and innovation and kindle dreams and fantasies.

BALANGA CAMPUS
Telefax: (6347) 237-3655
(6347) 237-1743
PHILIPPINES
STRENGTHS
One of the oldest fashion houses with more than 150 years of history
➢ This statement highlights the enduring legacy and heritage of Louis
Vuitton, emphasizing its deep-rooted history in the fashion industry. The
brand's longevity speaks to its ability to adapt and thrive across
generations, maintaining relevance and prestige over time.
Louis Vuitton brand is easily recognizable because of its logo and monogram canvas on
most of its products
➢ The distinctive LV logo and monogram canvas are iconic symbols of Louis
Vuitton's brand identity, instantly recognizable worldwide. These visual
elements serve as a hallmark of quality craftsmanship and luxury,
reinforcing the brand's premium image and status in the fashion industry.
The brand has a presence in most of the large shopping hubs and multi-retail brands of
the world
➢ Louis Vuitton's extensive presence in major shopping destinations and
multi-retail brands underscores its global reach and accessibility to
consumers across diverse markets. This widespread distribution network
ensures that Louis Vuitton remains highly accessible to affluent
customers seeking luxury products.
The brand is available exclusively in more than 450 stores in 50+ countries:
➢ Louis Vuitton's exclusive retail strategy emphasizes exclusivity and
premium shopping experiences for its discerning clientele. By
maintaining a limited number of stores in select locations worldwide, the
brand enhances its aura of exclusivity and luxury, catering to the elite
segment of consumers.
Louis Vuitton also makes custom-tailored products for its few elite customers
➢ This bespoke service demonstrates Louis Vuitton's commitment to
personalized luxury experiences, catering to the individual tastes and
preferences of its high-net-worth clientele. Custom-tailored products
offer a unique opportunity for customers to express their personal style
and elevate their luxury experience with Louis Vuitton.

BALANGA CAMPUS
Telefax: (6347) 237-3655
(6347) 237-1743
PHILIPPINES
WEAKNESSES
Louis Vuitton is French in style and design and it lacks sensitivity to trends in foreign
countries
➢ While Louis Vuitton's French heritage is integral to its brand identity, it
may result in a lack of adaptability to evolving fashion trends in foreign
markets. This rigidity in design could potentially hinder the brand's
ability to resonate with diverse consumer preferences globally.
Louis Vuitton is a luxury brand and even a basic offering from the company costs about
1500 USD. This makes it impossible for the masses to purchase a Louis Vuitton bag or
suitcase and as a repercussion, the company targets a niche market
➢ Louis Vuitton's premium pricing strategy positions it as an exclusive
luxury brand, catering to affluent consumers who can afford its high-
priced offerings. However, this exclusivity also limits the brand's
accessibility to the masses, resulting in a niche market focus and
potentially constraining its market share and revenue potential.
Weak online presence and online sales
➢ Louis Vuitton's limited online presence and weak online sales may hinder
its ability to capitalize on the growing e-commerce market. In today's
digital age, a robust online presence is crucial for reaching a wider
audience and driving sales, highlighting the need for Louis Vuitton to
strengthen its digital capabilities and online retail channels.
Louis Vuitton has quite limited channels of distribution. They make sales only through
stores
➢ Louis Vuitton's reliance on a limited number of distribution channels,
primarily through its own retail stores, may restrict its reach and
accessibility to consumers. Diversifying distribution channels, such as
partnering with select luxury retailers or expanding online sales channels,
could broaden Louis Vuitton's market reach and enhance its sales
potential.

BALANGA CAMPUS
Telefax: (6347) 237-3655
(6347) 237-1743
PHILIPPINES
OPPORTUNITIES
Revamping the brand image and trying to attract more Millennials and Gen Z
➢ Louis Vuitton recognizes the importance of appealing to younger
generations and aims to revamp its brand image to resonate with
Millennials and Gen Z consumers. This may involve refreshing marketing
campaigns, embracing digital platforms, and showcasing more
contemporary designs to align with the evolving tastes and preferences of
these demographic groups.
Strategic collaborations with certain other companies having the same customer segment
➢ Louis Vuitton seeks strategic partnerships with like-minded companies that
share its target customer segment, leveraging the strengths and brand
equity of each partner to create innovative and mutually beneficial
collaborations.
Potential in Asia by and large, especially in China and India
➢ Recognizing the immense growth potential in the Asian market,
particularly in booming economies like China and India, Louis Vuitton is
poised to capitalize on emerging consumer trends and rising disposable
incomes in these regions. By expanding its presence and investing in
targeted marketing efforts, Louis Vuitton aims to capture a larger share of
the luxury market in Asia.
Tie-ups with top lifestyle events, hotel chains, and fashion houses can boost business
➢ Louis Vuitton recognizes the value of strategic partnerships with
prestigious lifestyle events, luxury hotel chains, and renowned fashion
houses to enhance brand visibility and reach affluent consumers in key
markets. By aligning with prestigious events and influential partners, it can
leverage exclusive collaborations and co-branded initiatives to drive brand
engagement, increase footfall in its stores, and boost overall business
growth.

BALANGA CAMPUS
Telefax: (6347) 237-3655
(6347) 237-1743
PHILIPPINES
THREATS
Fake products all around the world affect business
➢ The proliferation of counterfeit Louis Vuitton products undermines the
brand's integrity and reputation, leading to lost sales and damage to
consumer trust. Louis Vuitton must invest resources in anti-counterfeiting
measures to protect its brand image and preserve its market position.
Economic crises, pandemics, and recessions can adversely affect Louis Vuitton's business
➢ Economic downturns, such as recessions or global pandemics like COVID-
19, can impact consumer spending patterns and discretionary purchases,
including luxury goods. Louis Vuitton may experience decreased demand
during such periods, necessitating adaptive strategies to weather economic
uncertainties and maintain financial resilience.
Government policies on international trade can slow down operations
➢ Changes in government policies related to international trade, tariffs, or
import/export regulations can introduce complexities and uncertainties
into Louis Vuitton's global supply chain and operations. Adverse policy
developments may lead to increased costs, delays in logistics, or
disruptions to business continuity, requiring proactive management and
compliance efforts.
Increasing competitor activity can lead to a decline in sales for Louis Vuitton
➢ Intensifying competition from rival luxury brands or emerging players in
the market can erode Louis Vuitton's market share and sales performance.

BALANGA CAMPUS
Telefax: (6347) 237-3655
(6347) 237-1743
PHILIPPINES
IDENTIFY STRATEGIC OPPORTUNITIES
Digital Marketing
Embracing digital technologies and e-commerce platforms presents a strategic
opportunity for Louis Vuitton to enhance its online presence and reach a broader
audience of tech-savvy consumers.
New Product Innovation
Louis Vuitton can leverage its heritage of innovation and craftsmanship to develop
innovative product offerings that cater to evolving consumer preferences and lifestyle
trends.
EVALUATE STRATEGIC OPPORTUNITIES
Digital Marketing
Louis Vuitton's high brand equity and current digital infrastructure make digital
transformation easy. The organization may use advanced analytics, artificial intelligence,
and digital channels to improve the online shopping experience and increase sales
conversions.
A successful digital transformation may provide new revenue streams, increase customer
engagement, and protect Louis Vuitton's firm from changing consumer behaviors and
technology threats. However, the move could necessitate large investments in
technology, talent, and organizational change management.
New Product Innovation
Louis Vuitton has a track record of invention and originality, so it is well-positioned to
produce new product offerings. Collaborations with artists, sustainable efforts, and
customization choices can help Louis Vuitton stand out from the competition and appeal
to discerning customers looking for unique luxury experiences.
Introducing innovative product offerings can drive brand excitement, increase customer
loyalty, and attract new customer segments, such as Millennials and Gen Z. However,
balancing exclusivity with accessibility and maintaining brand integrity amid rapid
product innovation necessitates careful brand management and strategic execution.

BALANGA CAMPUS
Telefax: (6347) 237-3655
(6347) 237-1743
PHILIPPINES
ESTABLISH SPECIFIC OBJECTIVES
Increase Market Reach
➢ Open big, fancy stores in growing countries like China, India, and Brazil within
two years.
Boost E-commerce Revenue
➢ Increase the money we make from selling things online by 30% next year by using
smart ads and making our online store better.
ALLOCATE RESOURCES
Financial Resources
➢ Spend the marketing budget on online ads and technology upgrades for e-
commerce.
Human Resources
➢ Hire experts in online advertising and selling things online, and make teams that
work together on different parts of e-commerce.
DEVELOP A RETAIL MIX TO IMPLEMENT THE STRATEGY
Product - Introduce exclusive online collections and enhance customization options.
Price - Implement dynamic pricing strategies and offer online promotions or sale.
Place - Improve website experience and explore partnerships with e-commerce
platforms.
Promotion - Launch integrated digital marketing campaigns and collaborate with
influencers.

BALANGA CAMPUS
Telefax: (6347) 237-3655
(6347) 237-1743
PHILIPPINES
EVALUATE PERFORMANCE AND MAKE ADJUSTMENTS
May 2, 2024
Upon researching Louis Vuitton, a renowned luxury brand with a 150-year history, has
maintained its position in the fashion business by focusing on quality, innovation, and
exclusivity. In evaluating Louis Vuitton's performance, several significant areas arise for
consideration and potential changes to ensure long-term growth and relevance in today's
dynamic market context.
Louis Vuitton's financial performance has been robust, thanks to strong sales across its
global network of stores and online outlets. However, while overall income remains
strong, there is potential for improvement in terms of profitability and cost efficiency.
Adjustments may involve lowering operating expenses and refining pricing tactics to
increase margins while maintaining brand integrity.
For Louis Vuitton, the growing popularity of Internet shopping brings both benefits and
challenges. The business has improved its digital marketing campaigns and e-commerce
infrastructure, but it still has to innovate and adapt to changing consumer demands and
technology. To accelerate online sales growth and set Louis Vuitton apart in the digital
marketplace, adjustments may involve investing in advanced analytics, artificial
intelligence, and user experience advancements.
In conclusion, despite Louis Vuitton's great success and notoriety in the luxury fashion
sector, constant assessment and modification are necessary to handle changing consumer
tastes and market conditions. Louis Vuitton can position itself for sustained
development, innovation, and relevance in the global marketplace by aggressively
addressing areas of improvement and seizing strategic possibilities.

BALANGA CAMPUS
Telefax: (6347) 237-3655
(6347) 237-1743
PHILIPPINES
SOURCES OF INFORMATION
https://www.mbaskool.com/brandguide/lifestyle-and-retail/3424-louis-vuitton.html
https://research-methodology.net/louis-vuitton-swot-analysis/
https://eu.louisvuitton.com/eng-e1/magazine/articles/a-legendary-history#the-begining


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BATAAN PENINSULA STATE UNIVERSITY

LEONZON, ANGEL KHAYTE R.

Our Vision Our Mission

INTRODUCTION OF THE COMPANY

It was in 1837 that a 16-year-old Louis Vuitton

arrived in Paris by foot and started apprenticing for

Monsieur Maréchal. At the time, horse-drawn

carriages, boats, and trains were the main modes of

transportation, and baggage was handled roughly.

Travelers called upon craftsmen to pack and protect

Louis Vuitton quickly became a valued craftsman at the Parisian atelier of

his clients protect the goods inside their travel pieces.

collaboration to fashion lovers across the globe.

tradition and innovation and kindle dreams and fantasies.

Our Vision Our Mission

➢ This statement highlights the enduring legacy and heritage of Louis

Vuitton, emphasizing its deep-rooted history in the fashion industry. The

brand's longevity speaks to its ability to adapt and thrive across

generations, maintaining relevance and prestige over time.

most of its products

Vuitton's brand identity, instantly recognizable worldwide. These visual

elements serve as a hallmark of quality craftsmanship and luxury,

➢ Louis Vuitton's extensive presence in major shopping destinations and

multi-retail brands underscores its global reach and accessibility to

consumers across diverse markets. This widespread distribution network

ensures that Louis Vuitton remains highly accessible to affluent

customers seeking luxury products.

➢ Louis Vuitton's exclusive retail strategy emphasizes exclusivity and

premium shopping experiences for its discerning clientele. By

maintaining a limited number of stores in select locations worldwide, the

➢ This bespoke service demonstrates Louis Vuitton's commitment to

personalized luxury experiences, catering to the individual tastes and

preferences of its high-net-worth clientele. Custom-tailored products

offer a unique opportunity for customers to express their personal style

and elevate their luxury experience with Louis Vuitton.

Our Vision Our Mission

➢ While Louis Vuitton's French heritage is integral to its brand identity, it

may result in a lack of adaptability to evolving fashion trends in foreign

markets. This rigidity in design could potentially hinder the brand's

ability to resonate with diverse consumer preferences globally.

suitcase and as a repercussion, the company targets a niche market

➢ Louis Vuitton's premium pricing strategy positions it as an exclusive

priced offerings. However, this exclusivity also limits the brand's

accessibility to the masses, resulting in a niche market focus and

potentially constraining its market share and revenue potential.

Weak online presence and online sales

its ability to capitalize on the growing e-commerce market. In today's

digital age, a robust online presence is crucial for reaching a wider

strengthen its digital capabilities and online retail channels.

➢ Louis Vuitton's reliance on a limited number of distribution channels,

accessibility to consumers. Diversifying distribution channels, such as

partnering with select luxury retailers or expanding online sales channels,

Our Vision Our Mission

➢ Louis Vuitton recognizes the importance of appealing to younger

generations and aims to revamp its brand image to resonate with

Millennials and Gen Z consumers. This may involve refreshing marketing

campaigns, embracing digital platforms, and showcasing more

contemporary designs to align with the evolving tastes and preferences of