PACKAGING DESIGN END COURSE:

Manka

Shreya Agrawal| MITU21BDFDOO39

INTRODUCTION- BEADWORK OF KUTCH

Rabari women in Kutch have historically created

needlework art and beaded jewellery, commonly known
as moti bharat. These are very attractive and created
from colourful glass beads combined with colourful
threads. During their free time, Rabari women
intricately adorn clothing, purses, jewellery, and animal
talismans that serve both ornamental and utilitarian
functions. Women make the jewellery for themselves
and their family, and it's widely worn at festivals and
community weddings. These objects' symbolic meaning
is their connection to producing prosperity. It's a
payment towards the dowry. The bride crafts the
groom's baggage, jewellery, and ornamental clothing
that he wears throughout the wedding.
HISTORY- BEADWORK OF KUTCH

Beads have been around since the Late Old Stone Age,
or Upper Palaeolithic Age. However, beads back then
were presumably huge and fashioned from shells or
ivory. The seed beads used in bead weaving today are
also remnants of an ancient craft, having been found in
4000 year old Egyptian artefacts. King Tut of ancient
Egypt was one of the greatest instances of beading in
those days; additional examples are said to be
uncommon. King Tut had beadwork in his tomb.
However, a number of beaded objects from the eighth
century A.D. were discovered at the Shosoin shrine in
Nara, Japan.
BRAIN STORMING

About

Presenting Manka: a line of gadget accessories that combines fashion and functionality. We provide
stylish earbud and charger cases as well as jewelry specifically designed to fit AirPods. Use our creative
ideas to showcase your unique personality. Greetings from Manka.

Vision
At Manka, we want to completely change the
way people use technology by providing them
with chic and cutting-edge accessories that fit
right into their daily routines. In an ideal world,
tech accessories would not only be useful but
also help users express themselves more
uniquely and distinctively.
Mission
At Manka, we want to provide people the freedom
to protect and customize their gadgets with
accessories that express their individuality and
sense of taste. We work hard to provide a wide
selection of accessories that meet the
requirements and tastes of our clients, making it
possible for them to select the ideal match for
their gadgets.

Consumer Segmentation USP Ideology

Manka is motivated by a
Our brand stands out in the dedication to customer
Demographics market with its innovative,
• Gen-Z individuals satisfaction, innovation, and
fashionable, and personalized quality. We push the envelope
• Gender inclusive tech accessories, all while
Psychographics of design to produce
maintaining a dedication to accessories that stimulate the
• Fashion enthusiasts sustainability.
• Craft lovers imagination, all the while
Behaviour emphasizing ethical and
• Focus on early adopters and sustainable operations.
• trendsetters.
• Target active social media users. Problem Solution
• Segment based on purchasing Numerous manufacturers of Our brand provides
habits. electronic accessories prioritize eco-friendly, fashionable, and
Preferences practicality above all else, personalized tech accessories
• Offer eco-friendly products for sus- ignoring the rising need for that satisfy modern
tainability-conscious consumers. fashionable and adaptable consumers' demands while
• Provide customizable options for solutions. In addition, with maintaining sustainability
individuality. environmental concerns principles.
• Prioritize quality and durability for developing, more and more
reliability. people are looking for
eco-friendly options.
Option 1: Option 2 : Option 3 : Option 4 : Option 5:

Manka Kaam Manka

“A hindi word for “A hindi word for Tech Trend Trinklets BeadWired Wired
Bead Work” Bead ”

Option 6: Option 7: Option 8: Option 9: Option 10:

Dhaaga Manjha Doro Khayt Haba

“A hindi word for “A hindi word for “A Gujurati word for “ Arabic word for “ Arabic word for
Thread” Thread” Thread” Thread” Bead”
 IDENTITY + TYPE EXPLORATION
Option 1: Option 2: Option 3: Option 4: Option 5:

Mka Manka Manka Mka Manka

Option 6: Option 7: Option 8: Option 9 : Option 10:

Manka Manka Manka Manka Manka

Option 11 : Option 12 : Option 13 : Option 14 : Option 15 :

Mka

Manka Manka Manka Manka Mka

Color Palette & Typography

#Wb9e35
Mka Ag n Re gu l 
Aa Bb Cc Dd Ee Ff Gg

#005d63 #5ba495 #e85605

PRODUCT RANGE

Earphone Accessories Phone Charms

• Long phone charms
• Earrings • Short phone charms
• Earrings with sunglasses • Phone belts
• Necklace

Cases Charger Jewellery

• Earphones cases • Adapter case
• Phone cases • Cable case
• Charging pin case
 COLOR BOARD DIE - CUT PACKING REFRENCE
MOOD BOARD / INSPIRATION BOARD MATERIAL BOARD

Brown Paper

Cardboard

Bubble Wrap

Leather

Parchment Paper
USER PERSONA

BEHAVIOURIAL TRAITS
• Spends significant time online curating
content for her blog and social media
Name: Maya channels
Age- 21 years • Active on platforms like YouTube,
Gender-Female Instagram, and Pinterest
Occupation- Digital Content • Enjoys exploring new trends and ideas
Creator online
Income- Middle class • Seeks inspiration and creative
Education: College graduate opportunities to collaborate with
like-minded individuals and brands

GOALS & MOTIVATION

PSYCHOGRAPHICS
• Dynamic and creative individual
• Passionate about technology, fashion,
and art
• Values authenticity and originality
• Highly engaged with digital culture
• Seeks out brands that reflect her
unique sense of style and ethics
• Create engaging and visually stunning
content that resonates with her
audience
• Reflect her personal interests and
values through her work
• Inspire and connect with others
through her content
• Showcase the latest tech gadgets,
share fashion tips, and explore her
passion for crafting and customization
SWOT ANALYSIS

Strengths Weaknesses

• Unique product range • Production cost

• Innovative Design • Brand awareness
• Trendsetter
• Customer satisfaction

Opportunities Threats

• Online platforms
• Changing consumer preferneces
• Collaborations
• Easily replicated
• Customization
4 V’S

Vision Voice

• Energetic
• Unique style • Creative
• Personalization • Resonates with Gen-Z
• Self expression • Authencity

Value Visual
• Quality • Modern
• Innovation • Vibrant
• Self expression • Inclusive
• Sustainable • Tech-savy
SKETCHING EXPLORATION