API Product Marketplace

PRODUCT PROPOSITION

API Product MarketPlace

API Product MarketPlace aims to create a one stop shop for all Financial
Services APIs, enabling any business to start selling and distributing Financial
Services within 48 hours.

APIs Target Market

One stop shop for all Any business that has an

finance APIs. online presence and can
sell financial services
2 mn*
Daily API hits Multi
Trillion Dollar
40%* Market
MoM growth

*Existing numbers for current API products

2
PRODUCT PROPOSITION
API Product MarketPlace

Why Embedded Finance?

Huge Growth Opportunity : Majority of B2C players from across sectors (Food deliveries to E- Comm and more)
that have access to consumer data, are offering embedded Financial Services on their platform, this is mainly
being done for 3 reasons:
○ Engage with customers and increase stickiness
○ Acquire additional customers with an opportunity to cross and upsell the core product
○ Create additional revenue lines
This has resulted in a huge surge in demand for a plug and play API solutions that can enable these platforms to
sell Financial Services with a seamless experience.

Since we at Signzy have been great at building plug and play API solutions this is a natural progression for us

3
IMPLEMENTATION

Build your Fintech product from scratch with Signzy

Signzy FaaS
(Financial APIs as a service)

● Financial Products as a Service offering APIs End-to-End

● Maximum implementation flexibility based
Select suitable APIs from our API Build a customizable end to end
on customer requirements
MarketPlace and integrate them to your workflow for Financial Service with a
● Pick and choose financial APIs and flows existing workflows in no time seamless front end & robust back office

based on your unique product needs and

24 Hours 3-4 Weeks
use-cases

Plug & Play Build it as your Own

4
 API Product MarketPlace
PRODUCT PROPOSITION

Why does a StartUp/Fintech need it?

Single interface to consume APIs enabling the customers to digitally distribute multiple Financial Products like Saving
Accounts, Current Accounts, Loans, Mutual funds, Demat Accounts, Insurance, etc with one seamless integration.

Best in class security and privacy controls.

Low cost plug and play solution.

Faster GTM as a result of standard onboarding and unified platform.

Easy access to clients for ecosystem players without investing in acquiring customers and onboarding them.

5
 API Product MarketPlace
PRODUCT PROPOSITION

What’s in it for the Banks/Financial Institutions ?

Additional Sales and Distribution arms, helping Banks/Financial Institutions reach areas
which will add incremental business, “Digital DSA”

Position the Bank/Financial Institution as a leading new age bank that is spearheading
innovation in Open-Banking and Digital Banking.

6
PRODUCT PROPOSITION
API Product MarketPlace

What’s in it for the Banks/Financial Institutions ?

Partnering with a trusted and existing tech partner which has a proven track record

Dealing with a single entity to bundle all APIs as one destination

7
PRODUCT PROPOSITION
API Product MarketPlace (Few Sample Use-cases)

Savings Account Market Overview

• HRMS platforms:
HRMS Platforms can embed a Salary/Savings account opening journey into
their platform, enabling their clients, employees can seamlessly open an
86mn
Yearly
account right from their employee dashboard. Onboardings
■ A huge opportunity to embed digital Salary/Saving account opening
journeys.
An estimated 625 HRMS platforms in India alone with an average of 1000
8.6 mn
■
employees onboarded on each platform.
■ Thus a market opportunity of addressing 625000 employees through Year 1 target
this channel.

8
PRODUCT PROPOSITION
API Product MarketPlace (Few Sample Use-cases)

Savings Account
• Hyperlocal delivery Platforms:
A total of 86 Hyperlocal delivery platforms collectively employ almost
86mn
○
10,00,000 gig workers across the country many of whom are underbanked, an
Yearly
embedded Savings Account product in their platform could be a great Onboardings
VAS/benefit that they can offer to their delivery partners to improve the
employee stickiness.
• Other relevant use-cases:
○ Freelancing Portals, Digital BCs (Paynearby, Spice Money),Neo Banks, Super
8.6 mn
Apps. Year 1 target

9
PRODUCT PROPOSITION
API MarketPlace (Few Sample Use-cases)

Current Account Market Overview

• SME accounting Saas Providers (Khata Book, Zoho etc)
○ A Huge opportunity to embed digital Current Account opening journeys. An 76mn
estimated 447 SME accounting SaaS providers platforms in India alone with Yearly
an average of 5,000 SMEs onboarded on each platform on an average. Thus Onboardings

a market opportunity of addressing 2.2 million SMEs.

• MPoS Players:
○ Players like MSwipe, PayTM etc. that are existing Signzy clients can integrate
Current Account opening Journeys into their Merchant dashboard to enable
3.5 mn
them to open Current Accounts right from the merchant App. This is a Year 1 target
massive opportunity with 1 million merchants annually being onboarded
onto this platforms.

10
PRODUCT PROPOSITION
API MarketPlace (Few Sample Use-cases)

Current Account Market Overview

• SME Neo Banks:
○ Neo Banks focusing on business have been driving a tremendous amount of 76mn
volumes of upto a 1,00,000 Current Accounts a month by providing a Digital Yearly
Current Account layered on with analytics, collections and payments suites Onboardings

to enhance the whole experience for the end customers.

• Other relevant use-cases:
○ Freelancing Portals, Super Apps, B2B marketplaces and classified portals.
3.5 mn
Year 1 target

11
PRODUCT PROPOSITION
API MarketPlace (Few Sample Use-cases)

Fixed Deposit
Market Overview
● Payment Apps/Wallet Apps: Players offering payments and wallet services based
on UPI rails like GPay, AmazonPay etc are expanding their offering suite to enable
customer stickiness. The Top 3 platforms together command a user-base of 200
million customers. Signzy aims to capture 1% of this market in the next 1 Year 36mn
which equates to 2 million FD opened. Digitally
● FreeLancing portals A total of 264 Freelancing platforms collectively employ more Sourced

than a 10,00,000 gig workers across the country, many of whom are underbanked,
an embedded investment module with an FD product in their platform could be a
great VAS/benefit that they can offer to the freelancers to improve their stickiness to 2 mn
the platforms. Signzy plans to capture 2% of this market which equates to 20,000
Year 1 target
FDs opened in the next 1 Year.
● Other relevant use-cases: Hyperlocal delivery Portals, Digital BCs (Paynearby, Spice
Money),Neo Banks, Super Apps.

12
PRODUCT PROPOSITION
API MarketPlace (Few Sample Use-cases)

Personal Loan Market Overview

● D2C websites: There are over 600 D2C brands selling products on their websites to
over 50 million consumers. with an average ticket size of INR 2,000, Signzy aims to
enable a seamless checkout of their end-customers by offering easy to integrate
96mn
Yearly
BNPL APIs that directly plugs into their platform and provides instant credit to the Accounts
consumer. Signzy’s aim is to target 0.5% of this market by the end of 2023 which
equates to INR 50 crores of Loan disbursed
● HRMS platforms: A huge opportunity to embed a Payday loan product, with an 24mn
Digitally
estimated 625 HRMS platforms in India alone with an average of 1000 employees
Sourced
onboarded on each platform. Thus a market opportunity of addressing 625000
employees through this channel. Signzy plans to capture 1% of the market share by
end of this year which equates to 62,500 unique loans disbursed in the 1st year. 2 mn
Assuming average ticket size of 15000 for a payday loan it amounts to a Year 1 target
disbursement of 93 crore INR.
● Other relevant use-cases: Hyperlocal Delivery Platforms Freelancing Portals, Digital
BCs (Paynearby, Spice Money),Neo Banks, Super Apps. 13
PRODUCT PROPOSITION
API Product MarketPlace
Payments
● PrePaid Cards: This segment has been gaining traction with more organisations Market Overview
giving Prepaid/Corporate Cards to its employees, Students have become a major
segment for growth here with parents having a larger control on their spending. Gift 160 mn/64 mn
Cards and Co Branded Cards for loyalty points are a segment which every D2C player
is capturing. Prepaid Cards are also being bundled for Personal Loans like an EMI Cards Issued

Card or for BNPL which has seen major traction. Last yeat over 160 mn new prepaid
cards were issued and we propose to capture 5% of this market with an avg spend of
INR 10,000 per card.
● Credit Cards: With digital payments gaining traction, Credit Cards have gained a 8 mn / 3.2 mn
larger share of wallet. Credit companies are fighting against cash and not only against Year 1 target
other digital modes of payment. Co Branded Credit Cards and Corporate Credit Cards
are gaining traction. Most B2C and D2C players have started embedding Cards in
their journeys
● Other relevant use-cases: Hyperlocal Delivery Platforms Freelancing Portals, Digital
BCs (Paynearby, Spice Money),Neo Banks, Super Apps.
14
PRODUCT PROPOSITION
Signzy Asks from Bank

1. Savings Account Module: (UAT and Sandbox access to begin with followed by
Production Access).
2. Current Account Module: (UAT and Sandbox access to begin with followed by
Production Access)
3. FD API module: (UAT and Sandbox access to begin with followed by Production
Access)
4. Personal Loan API Module: (UAT and Sandbox access to begin with followed by
Production Access).
Any other APIs on the lines of CIB, Remittance, Payments, Cards, collections etc.

15
Here to make onboarding journeys easier and faster ..

THANK YOU New York City | Dubai | Mumbai | Bengaluru

For more information visit us at

www.signzy.com

linkedin.com/company/signzy-com

@TeamSignzy