Name: Raja Mashab

Registration#: FA20-BBA-113
Mid Term Paper solutions
Date: 29.05.2024
Section: BBA 7B
Submitted to: Sir Mohsin ALi
Question

How to Plan Your E-Commerce Businesse?

Answer

1. Keep your ecommerce Business Plan Short

A business plan should be quite long, but not too long. If you want your business plan to be read, keep it
between 15 and 20 pages long. Additionally, you may need to adjust your plan over time. A very large
company strategy is tough to alter. So, keep it brief and only contain necessary information. In fact, if
you need to include some additional documents with your strategy, include them as appendices.

2. Know Your Audience

When you know who you're writing for you can explain your ideas in the right way that can
communicate the right audience. Investors, lenders, and partners are three primary groups to be your
readers’-Commerce business plan-audience so write your plan using language that your audience can
easily understand. Suppose, your company is developing complex software. But your prospective
investors are non-technical persons. In that case, instead of writing programming terms, you should use
some generic words that they can easily perceive.

3. Have a Clear Goal

When you understand who you're writing for, you can clarify your thoughts in the most effective way for
the intended audience. Investors, lenders, and partners are the three key individuals who will read your
ecommerce business plan, so create it in terms that they will understand. Assume your organization is
building complicated software. However, your prospective investors are non-technical individuals. In
that instance, instead of using programming jargon, use generic language that they can readily
understand.

4. Understand Your Competitors

Before launching any firm, take the effort to learn your competitors' strategies for achieving their
current position. So, you may improve your plan and avoid the pitfalls they made on their path.
However, you must have a thorough understanding of the industry in which you intend to lead.

We've included a sample outline to assist you go forward with your ecommerce business strategy. So
you don't have to start from begin. Simply copy it into a new document and start planning your own
ecommerce store.

Here are the major eight sections to include in your business plan.
Executive Summary

An overview of the company

Market analysis.

Products and Services

Marketing plan

Logistics and operational plan

Financial Plan

Disaster planning

5. Company Description
This section of your business strategy provides a comprehensive summary of your operation. It describes
who you are and what you intend to do, including all high-level objectives and how to attain them. Also
gives important information about your company, like its history, management team, location, goal
statement, and legal structure.
Here's a quick outline of things to include in your company overview:
Business name
Location
Legal structure (sole proprietorship, LLC, S Corporation, or partnership)
Management team (important personnel's pay)
The company's vision, goal, and values
Company history (when it began and key milestones)
Product and service descriptions, as well as how they fit market needs.
Target customers (who will purchase your product or services)
Competitive advantage (what makes you special)

6. Market Analysis

The market study section of your business plan provides a detailed understanding of the industry in
which you expect to offer your products or services. This section delves into:

Market size, both in terms of volume and value.

The different client categories and purchasing trends

Your competition

How you want to create a space for your own products/services

When determining entrance barriers, you should also take the economic climate into account. A SWOT
analysis may be an effective technique to highlight your strengths, weaknesses, opportunities, and
threats.

Let's create a SWOT analysis for a meat pie manufacturing company.

SWOT Analysis

Products & Services

The products and services area is the centerpiece of your strategy. Through each part of your business

The strategy is equally significant, but it serves as the foundation for the rest of the parts. This part will
not just include a list of the products or services you plan to sell. It also explains why consumers need
them and how they differ from other similar items or services offered on the market.

Your products and services section may include—

A full explanation of the products/services you offer or plan to offer.

Prices for your products and services

A comparison of various firms supplying the same or similar products and services.

Sales literature you intend to employ.

A brief summary of how you will process your clients' orders.

Your criteria for product shipment and efficient customer service

Intellectual property—such as trademarks, the strategy is equally significant, but it serves as the
foundation for the rest of the parts. This part will not just include a list of the products or services
you plan to sell. It also explains why consumers need them and how they differ from other
similar items or services offered on the market.
In your products and services area, provide a full overview of your current or planned offerings.
P or legal issues?
Future products/services in your queue.
Your product and service section should include information about the quality, features, value,
and benefits that your company offers--especially if you plan to utilize this blueprint to obtain
sponsors or partners.