Artist: Metteson

Title: Come, Cry

Release Date: January 26, 2022
Pre-Order Date: January 12, 2022
Label: LEKK
UPC: 7041889512379
Catalog #: LEKK022
Genre: Pop
Territories: World
RIYL: Robyn, Christine and the Queens,
Perfume Genius, Shura, Christine &
the Queens, ABBA, George Michael

Tracks (Focus Track in Bold)

1. Come, Cry – Metteson (02:59) - NOCA32201010

Listen
https://www.dropbox.com/s/fbpvnasmn4ib505/Metteson_Come%20Cry_24b_44k%20MASTER
ED.wav?dl=0

Project Overview
Trust, freedom, beauty and devotion are the core values of Metteson, the artist project of
Sverre Breivik, Norway’s next great pop star. His first single of 2022 ‘Come Cry’, is a song bathed
in pop escapism and anthemic call to action: be a shoulder to cry on for those who need you
during these difficult times. Already capturing the attention of The Guardian, chosen as their
Ones To Watch for 2022 and compared to Perfume Genius and George Michael, Metteson takes
a 360 degree approach to his craft by bringing in diverse elements of songwriting, dance and
theatre. Described as creating “symphonies of devotion”, Metteson built a career at the
prestigious National Theatre in Oslo before realising his true gift for songwriting, with a passion
deeply ingrained in the performance of art and music. Capturing the hearts and minds of fans at
by:Larm in Oslo last year, and performing the monumental ‘Under Your Shirt’ on NRK, Metteson
is set to take his transfixing live show on tour with Aurora in the UK and Ireland, with an O2
Brixton Academy support on 6 April 2022.

“It can be difficult to make the first move and reach out if you suspect someone isn’t doing well -
I can't say I'm the first to lend a hand, my instinct is often to retract when I see the sign. Over the
last two years of ups and downs as we had to continue to lead our lives during a global
pandemic, I’ve seen many friends and family members become mere shadows of themselves. I’ve
also been down to say the least. But this song is a promise to my friends that I’ll be a shoulder to
cry on if they need me, and a reminder to myself that I will do better and reach out more often.
You could say I am exposing that shoulder, hehe. ‘Come Cry’ is a New Year’s resolution: do not
shy away from deep feelings, arguments and tough times. Do not keep your distance out of fear
- connect with your friends and be that shoulder to cry on. I need one myself sometimes.” -
Metteson

Inspired as much by the theatre as he is by Perfume Genius, ABBA, George Michael, Robyn and
Christine and the Queens, Metteson makes music for the dancefloor - if the dancefloor is
centred on Sofia Coppola's Marie Antoinette juxtaposed against Berghain. With a “power show”
that is as intensely moving as it is overwhelming and incredibly personal, Metteson has worked
with Norwegian acclaimed producers Matias Tellez (girl in red) and Vetle Junker (Aurora, Nils
Bech) on developing the sound to be performed on the stage. The trio’s collaborative ethos of
serving the melody and creating anthemic freedom and finding the “will” of a song, has led to
an arresting pop world of escapism that lives beyond the borders of reality; Metteson’s new
reality.

A strong supporter and member of the LGBTQ+ Music community, for Metteson inspiring the
next generation of artists from all upbringings, gender and sexuality is a clear goal - “I feel like
I’m becoming more and more experimental and liberated. I was very strict with myself and
restricted my expression - a natural way to behave when you are protecting yourself - but I am
proud of the perseverance and strength I’ve shown through those early years and that’s what
has laid the foundation that I’m now dancing on. But I would say: You don’t have to be
happy/smile. Allow yourself to fall in love with the straight boys and find time to cry more
often!”

Drivers
Press
· UK PR campaign by Elspeth Merry @ Artists’ Way
· GSA PR campaign by Darya Kulinka and Steffi von Kannemann @ Better Things
· Swedish PR campaign by Sebastian Smedberg @ Love Street Music
· Norwegian PR campaign by Lars Tefre Baade @ The Oslo Way
· The Guardian’s One To Watch:
https://www.theguardian.com/music/2022/jan/04/metteson-the-norwegian-theatre-
kid-embracing-pop-pleasure-and-pain?fbclid=IwAR0vCx_CspAVfzwB8JxTFO_LZzylJNo-
K_hddgkNpKADN4ZZ0KXWnMOdoVE
· NRK Dagsrevyen’s One To Watch for 2022:
https://tv.nrk.no/serie/dagsrevyen/202201/NNFA19010422/avspiller 33:34

Tour
AURORA UK & IRE SUPPORT TOUR
· MAR 27 Birmingham Town Hall Birmingham
· MAR 28 Newcastle University Student Union Newcastle
· MAR 29 SWG3 Glasgow
· MAR 31 3 Olympia Theatre Dublin, Ireland
· APR 01 Manchester Albert Hall Manchester
· APR 03 O2 Academy Leeds Leeds
· APR 05 O2 Academy Bristol Bristol
 · APR 06 O2 Academy Brixton London

NORWEGIAN SHOWS:
· FEB 3 USF Verftet Bergen
· MAR 24 Sentrum Scene Oslo
· JUN 20 Lyse Netter Moss
· JUN 30-JUL 2 Bergtattfestivalen Luster
· JUL 8 Trænafestivalen Træna
· JUL 20 Moldejazz Molde
· JUL 21 Vinjerock Eidsbugarden
· JUL 22 Malakoff Rockfestival Nordfjordeid
· JUL 23 God Nok Festivalen Steigen

++++ MANY MORE

Radio/TV
· «Under Your Shirt» was playlisted on p1, p3 and p13 simultaneously.
· «Convince Me», «Harder» and «Forever» was playlisted on p3 and p13.

Sync
·

Marketing Budget
· 5k

Other
·

Social Media Followers Link

Facebook 1.631 https://facebook.com/mettesonmusic
Instagram 3.807 https://www.instagram.com/mettesonmusic/
Twitter NA
Youtube 184 https://www.youtube.com/channel/UCWEqt8ujordvci2TNsqG64A