Raymour &Flanigan is a furniture and mattress brand based out of the U.S.A.

They want to run a

Christmas Holiday Sale campaign and the budget (social) that they have allocated for the campaign is
$250,000.
Can you share a media plan for this request?
 Media Plan

Client Raymour & Flanigan

Type Of Industry Furniture and Mattress
Project Christmas Holiday Sale
Objective Conversion
Budget $250,000
Date of Paln 20-Jan
Campaign Dates Dec 1- Dec 30
Currency USD
POC

Summary
Platform Cost - USD % Of Allocation Est Conversion Est Cost Per Conversion
Facebook & Instagram $ 125,000 50% 1500 $ 83.33
Pinterest $ 75,000 30% 1500 $ 50.00
Snapchat $ 25,000 10% 341 $ 73.33
Tiktok $ 25,000 10% 325 $ 76.92
Total $ 250,000 100% 3666 $ 68.20

Note:
*Forecast are based on industry standards and it may vary
*Plan is Based on B2C market..if we also going for B2B New plan will be created including Linkedin
*The Plan is Created on Data Driven Assumption, Actual results Vary
Channels Market LanguageTargeting

> in-market- for furniture and mattresses, Owning House.

Facebook & Instagram >Age- 25-45, Both. >Interest-Home Decor
Enthusiasts,Furniture Shopping,Mattress Enthusiasts.
>Behaviour-Purchase Behaviors. >Website
Visitors,Lookalike Audiences
Pinterest >Keyword- Exact, Phrase >interest-home décor >Lookalike
USA-100% EN-100% Audiences >Age-25-45
> in-market- Snapchat Lifestyles-interests or behaviors
Snapchat related to home and furnishings >Interests-home décor.
>Age-18-34 >Custome Audience
> in-market- for furniture and mattresses, Owning House.
Tiktok >Engagement Targeting, >Interest- TikTok's interest
categorie. Age<18-34
Placement Ad format

FB&IG Feed,Reel, Stories, Marketplace, In-Stream Videos Image-Video-Carousel

Promoted Pins, Story Pins,Spotlight Image-Gif

Snapchat feed, Story Video

Tiktok feed, Story, TopView Ads Video

 Financials
Channel Buying Model Avg Frequency Per Month Net Rate Budget Share Cost to client
Facebook & Instagram CPC 4 $2.50 50% $125,000
Pinterest CPC 4 $2.00 30% $75,000
Snapchat CPC 4 $1.10 10% $25,000
Tiktok CPC 4 $1.00 10% $25,000
Total -USD 100% $250,000
 Ad Visibility Est Forecast
Clicks CTR Impression Conv Rate Est Conversion Cost per Conversion
50000 4.0% 1250000 3.0% 1500 $83.33
37500 2.5% 1500000 4.0% 1500 $50.00
22727 1.5% 1515152 1.5% 341 $73.33
25000 1.0% 2500000 1.3% 325 $76.92
135227 2.0% 6765152 2.7% 3666 $68.20