South East Asian Institute of Technology, Inc.

National Highway, Barangay Crossing Rubber, Tupi, South Cotabato

Senior High School Department

Principles of Marketing 11
3rd Quarter Examination
Instructions: Read and understand every question. Answers in every item must have a minimum of 150
words and a maximum of 500 words. Every item is worth 10 points. Write your answer in a clean sheet of
paper or type it in MS word. Always do your best and God Bless you.
P.S. Submit your answer directly on my messenger account or to my email address
(sirsky_MPA@yahoo.com) on/or before February 24, 2021 @ 4 P.M.

1.) Why does everything start with customers? Or is it only marketing that starts with
customers?
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2.) Why does marketing cost so much? Is marketing worth it?
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3.) Select an organization for which you would like to work. Look up its mission statement. What
do you think the organization’s objectives and strategies are? What environmental and internal
factors might affect its success?
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4.) You are interviewing for an internship. Create a value proposition for yourself that you may
use as your thirty-second “elevator speech” to get the company interested in hiring you or
talking to you more.
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5.) Describe the buying patterns women exhibit versus men.
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6.) Why do people’s cultures affect what they buy?
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7.) How is technology making it easier for firms to target potential customers?
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8.) Are small business owners at a disadvantage if they lack the marketing research resources
large companies have? Why or why not?
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~~~End of Examination~~~
God Bless Always