Module: Business Management 1

Module code: HBMN 130-1

Date: 12 May 2023

FORMATIVE ASSESSMENT 2
Contents
QUESTION 1 ............................................................................................................. 3
QUESTION 1.1 ....................................................................................................... 3
QUESTION 1.2 ....................................................................................................... 4
QUESTION 2 ............................................................................................................. 5
QUESTION 2.1 ....................................................................................................... 5
QUESTION 2.2 ....................................................................................................... 5
QUESTION 3 ............................................................................................................. 6
QUESTION 4 ............................................................................................................. 7
QUESTION 4.1 ....................................................................................................... 7
QUESTION 4.2 ....................................................................................................... 8
BIBLIOGRAPHY ........................................................................................................ 9
QUESTION 1
QUESTION 1.1
DIMENSION OF DIVERSITY
Age 27-years-old
Ethnicity South African
Sexual Orientation Pansexual (LGBTQIA+ community)
Race Coloured
Gender Male
Religious beliefs Christian (Anglican Church)
Geographic location Middleburg, Mpumalanga
Income R28823,15monthly salary
(R345877,78 per annum)
Work background Worked for DSTV, Nescafe, Coke
QUESTION 1.2
• Storefront model: This is known as an internet storefront with a directory of
products and/or services that offers for online shopping, order taking, payment,
shipping, and managing of shopper data (Botha & Vrba, 2021). Examples like
Amazon.com and Takealot.
• Auction model: This is known as a platform that sellers and bidders use. The
seller creates a post for goods to be sold at a minimum price. The bidder places a
bid and if the bid has been accepted, they buy the goods (Botha & Vrba, 2021).
Examples are like eBay and a popular auction website in South Africa is
desertcart.co.za.
• Online loans: This is online access to credit and loans. So, a person can apply
online for credit cards and loans instead of having to enter a banking facility (Botha &
Vrba, 2021). Examples of this include platform such as E-LOAN and DirectAxis.
• Online news: This is an online platform that shares immediate access to news
instantly by means of using smart mobile devices (Botha & Vrba, 2021). CNN,
Newsweek, News24 are examples of online platforms to access the latest news
(Botha & Vrba, 2021). Their pages can be followed, or it can be accessed through
YouTube (Botha & Vrba, 2021).
• Online travel booking: The travel industry has advanced in such a way that it has
made accessibility to travel bookings easier by being able to do it online (Botha &
Vrba, 2021). This type of online platform has the services of being able to book
travelling transport, accommodation, flights with payment systems (Botha & Vrba,
2021). The secondary systems have been developed in way where it aids to the
specific need of the consumer for example flight booking sites that operate on its
own or hotel sites that operate on its own (Botha & Vrba, 2021). Examples of this
include Travelstart and Booking.com.
• Online entertainment: As a result of the advancement in technology and data
speeds, consumers can use their personal computers, laptops and smart mobile
devices to be entertained anywhere as long as they have access to the internet by
means of data via cellular networks or Wi-F (Botha & Vrba, 2021). The
Entertainment industry sells their music and film over the internet; however, it does
include copyright issues (Botha & Vrba, 2021). Examples of online entertainment
includes the use applications such as Netflix, Instagram. Facebook and Spotify.
• Automotive sites: This platform provides a market to buy and sell vehicles, used
vehicles or brand-new vehicles (Botha & Vrba, 2021). The online sites allow
consumers to compare deals and choose the best option for them in terms of price
on the make, model, and condition (Botha & Vrba, 2021). Examples of these are
WeBuyCars and Carfind.
QUESTION 2
QUESTION 2.1
Superbalist is an e-commerce store that falls under the Business-to-Consumer (B2C)
e-commerce type (Botha & Vrba, 2021). Superbalist delivers their products straight
from their warehouse to the consumers.
QUESTION 2.2
During the pandemic the e-commerce platform has surged and Superbalist is the top
online store in this country. The process of buying from Superbalist is as follow: A
customer visits the Superbalist online shop and browses the products (Unknown,
n.d.). They settle on whichever product they want. The product catalogue ranges
from fashion, beauty, home décor and electronics and more (Unknown, n.d.).
Customers can explore the catalogue and view details product information such as
descriptions, pictures and comparing of prices (Unknown, n.d.). Thus, informing
them on all the necessary information to make informed decisions. They need to add
specific details to the product of their choice, for example: choosing the colour or
size and quantity (Unknown, n.d.).
Once customers have selected their desired products, it gets added to the virtual
shopping cart (Unknown, n.d.). This cart keeps track of the selected items, quantity,
and total costs (Unknown, n.d.). An order manager or order management software
confirms the availability of the product and that it is in stock (Unknown, n.d.). After
the product is available and the consumer is ready to check out, they can enter their
payment card details and shipping address, contact information and payment details
on the payment form or page (Unknown, n.d.). Superbalist offers secure payment
options, including credit/debit cards, bank transfers, or digital wallets, to facilitate a
smooth transaction process (Unknown, n.d.).
After the payment is completed the payment processor, which is typically a bank or
PayPal or, etc, confirms the customer has enough cash in the bank or enough credit
on their card to complete the transaction (Unknown, n.d.). The client gets a message
on the website that the transaction went through (Unknown, n.d.). This all occurs
almost instantaneously within seconds. Superbalist arranges for packaging and
shipping (Unknown, n.d.). The order is sent out from the warehouse and shipped to
the customer’s specified delivery address (Unknown, 2023). Superbalist is in
partnership with reliable logistics providers to ensure timely and efficient delivery of
the products (Unknown, 2023).
During the entirety of this process, Superbalist provides effective and efficient
customer support services to address any enquiries, concerns or issues related to
the services (Unknown, n.d.). Customers can reach out for assistance with product
enquiries, tracking of orders, return or exchange policies (Unknown, n.d.).
Superbalist has a goal and objective to deliver seamless and satisfactory customer
experience by leveraging technology and digital marketing strategies (Unknown,
2023).
(362 words)
QUESTION 3
CHARACTERISTICS OF STRATEGIC PLANS:
• Strategic plans have an extended timeframe and are usually more than five
years, but this depends on the type of industry and may be shorter or longer than
five years (Botha & Vrba, 2021).
• Strategic plans focus on the entirety of the organisation (Botha & Vrba, 2021)
• Strategic plans look into the understanding of the organisation’s strengths and
weaknesses while considering the threats and opportunities which present itself
in the external environment (Botha & Vrba, 2021).
• Strategic plans focus on creating and maintaining the competitive advantage for
the organisation.
• Strategic plans take working together into consideration and aim at co-ordinating
the efforts of department and individuals to contribute towards the attainment of
the overall goals and objectives of the organisation.
• Strategic plans are done by senior management to have collective
understanding of the future success of the organisation (Unknown, 2022).
• Strategic planning includes all employees and informs each of their roles and
responsibilities within the organisation (Unknown, 2022).
• Strategic planning lists specific actions that various workers and employees
need to complete within the organisation (Unknown, 2022).
• Strategic planning incorporates evaluation progress within in planning of the
organisational objective and goals (Unknown, 2022).
• Strategic planning includes written documentation of goals and objectives and
deadlines to meet them by.
QUESTION 4
QUESTION 4.1
THE SPAR MISSION STATEMENT REVIEW

The Spar mission statement is not well-written. The mission statement of Spar does
define the product it sells, food, for its key stake holders (Botha & Vrba, 2021).
However, it does not elaborate into the specific details of the key stake holders, and
detail could be added by mentioning fresh produce or 1st grade food. The mission
statement does outline its vision by stating that it wishes to remain the world’s
leading voluntary food retail chain, but it does not state the reasons it wishes for this
(Botha & Vrba, 2021). The key priorities mentioned in this mission is to expand the
Spar Chain brand; the access and availability of more available Spars by growing its
presence; to enhance the competitiveness and productivity in the food chain store
market; and to increase the profits of the organisation worldwide (Botha & Vrba,
2021). However, there is no mention of quality or quantity of products or services.
There is no mention of improving or bettering the lives of its consumers and
supporting global goals. The profitability is something that should not be mentioned
in a mission statement as it is something that should be implied when mentioning the
growth of a company. The overall tone of the mission statement does not foster a
sense of unity (Botha & Vrba, 2021). There is no philosophical anchor for all the
organisational activities (Botha & Vrba, 2021). There is no sense of empowerment
and enthusiasm for employees, consumers, and partners involved (Botha & Vrba,
2021). The goals and objectives are stated, but the writing style is poor and not
inspiring to readers (Botha & Vrba, 2021).

(243 words)
QUESTION 4.2
Figure 1- FUNCTIONAL ORGANISATION CHART OF WOOLWORTHS

(Unknown, 2023)
https://orreconomics.weebly.com/management-structure.html
BIBLIOGRAPHY
Botha, T. & Vrba, M., 2021. Contemporary Management Principles. Second ed.
Cape Town(Western Cape): Juta and Company (Pty)Ltd.
Unknown, 2022. Indeed Career Guide. [Online]
Available at: https://www.indeed.com/career-advice/career-development/strategy-
planning
[Accessed 10 May 2023].
Unknown, 2023. Woolworths. [Online]
Available at: https://orreconomics.weebly.com/management-structure.html
[Accessed 5 May 2023].
Unknown, n.d. Superbalist. [Online]
Available at: https://superbalist.com/about_us
[Accessed 10 May 2023].