Professional Documents
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Introduction
Background of the study
The concept of financial planning as a distinct professional practice got its start
in the United States in the I 960s with the introduction of the Certified Financial
Planner certification program. However, the concepts of personal financial
planning had its roots a hundred years prior with the Morrill Act of 1862.
Financial planning as we know it today was born in December 1969 when
thirteen financial services industry leaders gathered to discuss the creation of a
new profession and therefore the first certified financial planners (CFP)
graduates were in 1973. Since then, the financial planning community has
grown to encompass professionals around the world who work in many
businesses or firms. At the end of 2013, there were over 150,000 CFP
professionals practicing financial planning in 25 countries and territories
around the world. The practice of financial planning has not only grown
significantly since its beginnings; it has also had to change and adapt as the
needs of consumers in various regions change; as products, markets and
regulatory environments evolve; and as financial planners have had to develop
new approaches and solutions to help their clients reach their financial and life
goals during turbulent economic times. Arnold and Chapman (2004) noted that
output from financial planning takes the form of budgeting. Understanding past
performance and translating that insight into forward-looking targets to align
business results with the corporate strategy is key to driving shareholder values.
According to (Hilton, Mahar, and Selto, 2006), the lack of financing resources
and experience of financial management is currently one of the most serious
issues. They claimed that inefficient financial management may damage firm’s
profitability and as a result complicate the difficulties of the firm’s business.
Financial planning involves the process of setting objectives, assessing assets
and resources, estimating future financial needs, and making plans to achieve
monetary goals, smith, (2010). Research on small firms in Vietnam revealed
that enterprises with a formal planning system appeared to be more profitable
than those without, and also that smaller firms were less likely to have formal
plans (Masurel & Smith 2000). They indicate that if any enterprise, which
includes small business enterprises, wishes to be successful in the current
market, it needs to rethink the role its planning practices play in the
organization. In Africa, countries like Uganda, Burundi, Nigeria, and Ethiopia
among others fall behind other third world countries with. Financial planning is
required to monitor and indicate the financial capability of a finn over time
(Beith and Goidreich 2000) in order to most profitably operate the organization.
According to World Bank Report, (2010), financial planning is an important
factor in the success of a business, because creating a business plan forces small
business owners to thoroughly examine every aspect of their company or
business. Financial planning is very important survival tool both in the
corporate and small business world. Financial planning practices should be
used by all enterprises including Small and Medium Enterprises.
This study was based on the pecking order theory which was first suggested by
Donaldson in 1961 and it was modified by Steward C. Myers and Nicolas
Majluf in 1984. This theory states that firms or companies prioritize their
sources of financing (from internal financing to equity) according to the cost of
financing, preferring to raise equity as a financing means of last resort. Hence,
internal funds are used first, and when that is depleted, debt is issued, and when
it is not sensible to issue any more debt, equity is issued. Pecking order theory
starts with asymmetric information as managers know more about their
company’s prospects, risks and value than outside investors. Asymmetric
information affects the choice between internal and external financing and
between the issue of debt or equity. Therefore, there exists a pecking order for
the financing of new business activities. When thinking of the pecking order
theory, it is useful to consider the seniority of claims of assets.
Financial planning refers to the process of setting objectives, assessing assets
and resources, estimating future financial needs, and making plans to achieve
monetary goals (smith, 2010). o Financial planning is the task of determining
how a business will afford to achieve its strategic goals and objectives (Awino,
Muturia & Oeba, 201 1). Planning is a process which is concerned with
deciding in advance what, when, why, how, and who shall do the work (Donald,
Thomas & Rebecca, 2001). o According to Eadie (2000), the purpose of
financial planning is maintaining a favourable financial balance in the
organisation.
Financial performance according to Dyer and Reeves’ (1995) definition consists
of financial outcomes (return on invested capital or return on asset and stock
value or shareholder return). Performance is the competency of an organization
to transform the resources within the firm in an efficient and effective manner to
achieve organizational goals (Daft, 1997). o Financial performance of a
business can be gauged via the degree of attainment of their pre-determined
objectives like meeting both short tenri and long term objectives as and
whenever they fall due. o According to Campsey, (2010), financial performance
about understands the numbers that comprise your business and then
recognizing what is happening and knowing how to influence the results that are
being achieved.
26 jun is district is a district found in the centor region of hargeisa and its
inhabitants
engages in a variety of enterprises both small and large enterprises. Many local
entrepreneurs in 26 jun district start businesses with hardly any capital and in
addition, often have little or no management training or skills. They do not
know how to plan and control the activities of their businesses, and as a result
they do not survive in the competitive market. The study will seek to study the
planning and budgeting methods to be used and their influence on the financial
performance of the SMEs in 26 Jun district town council.
Conceptual framework
Liquidty managment
Government police
Student
Chapter Two: Literature Review
Conceptual Review
This chapter covered the review of literature related to financial planning and their effect on
the financial performance of SMEs. This chapter also represented the discussion of the
theoretical and conceptual outcomes ofthe study based on specific research objectives.
My research question is: how has financial planning and perceptions of wealth evolved
throughout history to now? Why is it important to stay up to date and engage in
the ever-changing financial planning practices/techniques?The Literature Review chapter
helps investigate the history of financial planning to see what other scholars have identified
and what practices were done throughout the
key historical events that were focused on throughout this paper. The review is very useful in
identifying historical information of financial planning and what was done or utilized in the
past by individuals, along with each time period’s perceptions of wealth (despite the lack of
information in this area of study).
The fields that are relevant to my research consists of general finance, personal financial
planning, and concepts relating to financial planning like budgeting, saving, spending, credit,
financial literacy, wealth, investing, etc. Surprisingly, a field that is completely relevant to my
research topic is “financial gerontology” which is essentially the study of what changes as we
get older, how financial plans/services need to adapt to that change. The hope is to enlighten
financial professionals about this concept to help make them more aware of the struggles that
individuals face as they get older
To conduct my research, I used CSULB accessible databases such as Business Source
Premier, JSTOR, ERIC, ABI/Inform Complete, and ProQuest, as well as online
sources from credible organizations. The key terms I used to search for relevant articles in
these databases consisted of:
origin AND money; personal finance OR money management; personal finance OR money
management AND generational difference; financial planning AND college students; wealth
AND define OR definition OR meaning; financial gerontology; and then pretty much: history
of financial planning AND [the historical event/time period] and
wealth OR measuring wealth AND [the historical event/time period]. I chose to do a very
general research style and then narrow down sources and key words as I progressed through
my research. I started researching my general topic of
financial planning in various research databases and then as I started getting useful
results/sources, I began making note of what databases were providing me with what I
needed as well as the keywords that were helping me come up with even more specific
sources. I then decided which sources I wanted to analyze by reading the Abstract of the
source and then skimming the whole document or paper and trying to group it with like
sources I found and sources I knew would be used. The sources that I was sure of usinghad to
do with historical mentions of personal financial planning and the specific practices,
especially if the source mentioned across more than one generation. Then other
sources I looked at were those mentioning specific topics of financial planning like saving,
spending, credit, mortgages, investments, etc. for a particular time period or relating to one of
the historical events mentioned. With these I had to review more in depth to see if they were
going to be of use to my thesis topic. Ultimately, I chose to analyze the articles I collected by
going through them, annotating them and finding specific mentions of keywords that were
applicable to my
topic and then found a way to group them based on the outline of my thesis (at the time).
Then I left the sources and information in my document until I was ready to work on that
particular part of the thesis. The data I extracted had to do with the particular section I was
working on. After grouping the sources based on my thesis outline, I then went into each
source and extracted the pieces of data I needed in order to create an informative literature
review that was supported with historical data and supplemental commentary/conclusions
made scarcely throughout the historical event section but abundantly in the Conclusion
section at the end of the Literature Review chapter. The first part of my thesis introduces the
concept of financial planning and wealth, then I expand more on my research topic and the
key historical events that will be analyzed throughout the paper in the “Introduction” section
of the Literature Review, then I have a section discussing financial planning as a
profession. Once all of the introductions are out of the way, I proceed to the body of
the“Literature Review” portion which goes into depth on each of the four historical events I
chose to write about, then the conclusion of the Literature Review summarizes and
synthesizes what was already said in the historical sections along with how that connects
to my topic. After the Literature Review, I have a Methodology, Sample Description, Data
Analysis, and Conclusion section. The Sample Description and Data Analysis will be going
over my IRB approved survey results to bring in what current CSULB students think of when
financially planning and how they perceive wealth. Then the whole thesis
will be wrapped up with a Conclusion that connects the Literature Review information.
Financial planning
Financial planning is a process, not a product. It is the long-term method of wisely managing
your finances so you can achieve your goals and dreams, while at the same time negotiating
the financial barriers that inevitably arise in every stage of life.In order to create a sound
financial plan, goals must first be established. Data is then gathered to analyze and evaluate
your financial status. Once complete, your plan can be developed and implemented.
Monitoring the plan on an ongoing basis is essential in order to make necessary adjustments
to reach your goals.
Written by Emily Zhu,August 23 2023
Cash flow refers to an inflow and outflow of money during a selected period,
generally a month. An individual, during a month, earns his salary as inflow and
then there are outflows such as regular monthly routine expenses like household
expenses, installments on loans, etc.
A cash flow plan involves preparing a budget that will keep track of all
expenses and income. A person without adequate cash flow is at risk of going
into financial trouble to fund a monthly income-expenditure gap. For such
times, there is a need for an emergency fund for up to six months of salary to
prepare for an unexpected income loss.
Investment Planning
Investment planning is identifying the goals in life and prioritizing them in order. A good
investment plan is needed early in one’s working life if a person wishes to accumulate a good
wealth corpus. Investing could be in equity funds, debt funds, liquid funds and balanced
funds.
According to a study, an individual who starts investing in his early twenties generates a
substantially higher return to the time of his retirement than a person who starts in his early
thirties. Investment planning depends on a person’s risk and returns profile. An individual has
to set limits regarding the risk he is ready to take, and the returns expected.
Investment should be made early in life so that by the time of retirement, an individual would
have a good corpus. Investment planning includes investing in various financial instruments
to make a diversified and strong financial portfolio that has the potential to help you achieve
all your financial goals.
ULIPs can be considered for investment. ULIPs give triple tax benefits, which almost no
financial products give. ULIPs do not attract capital gains tax and there are no charges when
you move funds from debt and equity instruments. A maximum of Rs 1.5 lakh can be claimed
as deduction under Section 80c. Note the tax laws are subject to change.
. Insurance Planning
The two main types of insurance are life insurance and health insurance. The main purpose of
life insurance is to provide a safety net in times of crisis both in your presence and absence.
An adequate insurance cover should be taken that ensures that the family can maintain their
standard of living even after the person’s demise. There are other life insurance products
like guaranteed plans, traditional plans, child plans, retirement plans, and whole life insurance
policies that provide many more benefits and are good savings tools.
Medical insurance is also an important part of insurance planning. COVID-19 has shown that
the need for medical insurance cannot be taken for granted. A major disease or an accident
can wipe out the savings of an individual. An individual can live in peace with medical
insurance, assured that major medical expenses will be covered by the policy.
Future General India Life Insurance has life insurance plans as well as health insurance plans
for a strong financial planning..
Cash disbursements
This refers Cash out flow or payment of money to settle obligations such as operating
outflows, cash purchases. payments of payables, advance to suppliers, wages and salaries and
other operating expenses, capital expenditures, contractual payments, repayment of loan and
interest and tax payments and discretionary payments. In case of credit purchases, a time lag
will exist for cash payment.
Liquidity management
Liquidity is crucial for financial institutions because they are particularly vulnerable to
unexpected and immediate payment demands. To stay in business, enterprises must be able to
pay out legitimate withdrawals and credit requests instantly (Bald, 2007). Liquidity measures
the ability of the business to meet financial obligations as they come due, without disrupting
the normal, on-going operations ofthe business.
Financial performance
Financial performance According to Campsey, (2010), financial performance refers to
understanding the numbers that comprise your business and then recognizing what is
happening and knowing how to influence the results that are being achieved. Once numbers
are understood business managers begin to identi1~’ areas to improve efficiency whilst
building effectiveness and client value. The following are some financial perfonnance
measures
Profitability
Profitability was defined by Mugerwa, (2007), as an income earned in the excess of the input
cost after a sale of service or product. According to Limpsey (1993) organization profitability
is affected by many factors and this include change in demand, change in prices of both 9
inputs and output such as capital and labour then level of staff productivity. According to
Pearce and Robinson (2002) profitability is the main goal of a business organization.
Sales growth
This refers to the amount by which the average sales volume of a firm’s products or services
has grown, typically within a given period of time. This is important because, as an investor,
you want to know that the demand for a company’s products or services will be increasing in
the future
Customer growth
This refers to the rate at which a firm’s customer base grows during a given period of time.
Customer growth reflects how a firm is performing and if what you are providing your
market is something that is growing in demand. A firm should pay close attention to when
your company has a spike or a lull in growth.
Solvency
Solvency measures the amount of borrowed capital used by the business relative to the
amount of owner’s equity capital invested in the business. In other words, solvency measures
provide an indication of the business’ ability to repay all indebtedness if all of the assets were
sold. Solvency measures also provide an indication of the business’ ability to withstand risks
by providing information about the business’s ability to continue operating after a major
financial adversity. Unlike liquidity, solvency is concerned with long-term as well as short-
term assets and liabilities. Solvency measures evaluate what would happen if all assets were
sold and converted into cash and all liabilities were paid. The most straightforward measure
of solvency is owner equity, using the market value of assets and including deferred taxes in
the liabilities. As with working capital, adequacy of equity depends on business size, making
comparisons difficult without using ratios for SMEs. Three 20 widely used financial ratios to
measure solvency are the debt-to-asset ratio, the equity-to-asset ratio (sometimes referred to
as percent ownership) and the debt-to equity ratio (sometimes referred to as the leverage
ratio). These three solvency ratios provide equivalent information, so the best choice is
strictly a matter of personal preference. The debt-to-asset ratio expresses total business
liabilities as a proportion of total business assets. The equity-to-asset ratio expresses the
proportion of total assets financed by the owner’s equity. The debt-to-equity ratio reflects the
capital structure of the business and the extent to which a firm’s debt capital is being
combined with business equity capital.
An organisation is considered financially distressed and insolvent when total liabilities are
greater than a reasonable valuation of the firm's assets (Almansour, 2015: 118). In such a
situation, the net worth of the business is negative (Yeo, 2016: 237). For an entity to be
considered solvent, it has to have more assets than liabilities (Powers, 2015: 46). Highly
leveraged businesses are at an increased risk of insolvency and default if they are unable to
pay
for obligations as they become due (Almansour, 2015: 118). According to Boata and Gerdes
(2019:2), the first phase that firms go through before collapsing is the strategic phase, in
which
business owners and managers must make several strategic decisions. Such decisions could
include the type of funding chosen. If the strategic crisis continues, financial distress will
worsen.
The second stage, the profitability crisis stage, results from an ineffective strategy, such as an
ineffective capital structure. According to Boata and Gerdes (2019:5), the profitability crisis
manifests as declining operating profits and shrinking cash flows. This severe cash flow
shortage causes the company to fall behind on payments and obligations, causing it to enter
insolvency (Culetera & Bredart, 2016:128).
A poorly configured capital structure could lead to insolvency. According to Pei and Chen
(1998), as cited by Liu, Wang and Cheng (2012: 1343), organisations should consider
solvency
sustainability in their capital structure framework. The insolvency of a business can result in
dissolution, liquidation, bankruptcy or an unplanned acquisition which are all forms of firm
failure (Salazar, 2006: 1). According to Na and Smith (2013: 30), firms with capital
structures
close to an economically relevant equilibrium will perform well in competitive markets and
be
more likely to be solvent and survive than those further afield.
Businesses that fail to pay their debts are frequently unprofitable (Levratto, 2013: 5). Nunes,
Viveiros and Serrasqueiro (2012: 456) affirm that solvency is a function of profitability as it
contributes to a higher possibility of nascent SME survival. A default represents a situation of
a business that is not profitable and whose capital is not creating value (Levratto, 2013: 5).
The
cessation of payments of obligations is the final step in the business failure process Leveratto
(2013: 5). Small and medium enterprises with minimal debt burdens stand a better chance of
survival since such businesses are solvent (Rico, Pandit & Puig, 2020: 5).
Businesses are effectively insolvent if they are unable to consistently achieve their corporate,
financial, and social objectives on a consistent basis (Levrato, 2013: 25). Even though
numerous discriminant factors for insolvency exist, Levrato (2013: 27) identifies the major
financial reasons for insolvency as capital loss, inability to secure new capital, and high
leverage. When a firm is highly leveraged, the risk of default rises (Almansour, 2015: 118),
and liabilities may exceed assets (Powers, 2015: 46). In these cases, the cost of debt rises,
resulting in high financial risks and the possibility of bankruptcy (Boata & Gerdes, 2019:2).
As posited by Cultera and Bredart (2016: 115), nascent SMEs are more liable than older
businesses to be insolvent. Yang and Aldrich (2017: 28) found that small and medium
enterprises that had a positive cash flow over a considerable period had at least a 65 per cent
chance of neutralising the liabilities of newness. Cash is, therefore, central to nascent SME
survival as it represents adequate financial slack (Wiklund et al. 2010: 429). Financial slack is
the uncommitted and underutilised capital that can be quickly deployed to meet business
objectives (Canes, Simon & Karadag, 2019: 57).
Even though financial slack can point to managerial inefficiency, it also enhances SME
performance (Guo, Zou, Zhang, Bo & Li, 2019:8). Businesses that make the right capital
structure decisions should be able to generate positive net cash flow (Chung, Na & Smith,
2013: 84), which should serve as a buffer against the liability of newness. As Gupta
(2014:51)
points out, businesses that are unable to generate adequate cash flow are likely to experience
financial distress.
A major source of insolvency is illiquidity (Liu, Wang & Chen, 2012: 1344). Liquidity
reflects
the proportion of existing liabilities that are financed by current assets (Liu et al. 2012: 1344).
In the face of funding constraints, a company that is not liquid may enter default and become
liquidated (Gryglewicz, 2011: 365). Kontus and Mihanovic (2019: 3255) investigated the
management of liquidity and liquid assets in small and medium businesses and established a
statistically significant link between liquidity and profitability. Positive cash flow was also
found to herald an increase in liquidity (Kontus & Mihanovic, 2019: 3256).
Therefore, to maintain solvency and survive, nascent small and medium enterprises should
hold
enough cash. SMEs that hold enough cash have higher current assets than current liabilities.
As a result, for such firms, the problem of illiquidity is remedied (Kontus & Mihanovic,
2019:
3256). As indicated by Yapa (2015: 10), a deficit in liquidity is a major cause of business
failure. High liquidity sends external stakeholders a signal of legitimacy as it demonstrates
the ability of the business to honour commitments and stay alive (Wiklund et al. 2010: 427).
It is
important for SMEs to pay attention to their capital structure and profitability to meet
obligations and prevent insolvency.
Theoritical Review
This study was based on the pecking order theory. The pecking order theory was grounded by
Myers (1984) and Myers and Majluf (1984). According to Myers (1984) firms follow an
order when deciding which funds to use in the financing of investments. First, firms prefer to
finance projects with internal funds. Secondly, they will adjust their dividend levels, even if
dividends tend to follow a sticky policy. Finns will thereafter choose to sell liquid assets and
finally used external capital as a last resort. If external financing is needed, firms prefer debt,
than hybrid securities such as convertibles, and finally the issuance of equity (Myers, 1984).
This order of financing comes from the theory of asymmetric infonnation and the managers
‘objectives should be to minimize the costs related to these issues. This is because; managers
have more knowledge on investment needs and the net present value of those investments.
Moreover, the managers are also assumed to act in favor ofthe firm’s current owners and will
therefore try to issue new shares at the highest possible price. Equity investors who are aware
of this issue will demand a higher risk premium. This premium is consequently based on
information asymmetry, which increases the costs of financing investments with new equity.
This is the logic for companies who prefer debt to equity (Myers and Majluf~ 1984). The
level of cash holding is a result of a firm’s investment and financing decisions. Firms use
their cash flow to finance their investment opportunities or projects, to repay debt when due
and then accumulate unused cash flow as cash balance if possible. If cash flow cannot cover
the above expenditure, finns may use cash reserves as a buffer to avoid external financing. If
operating cash flow and cash are not enough to cover all expenses, additional financing is
required. Thus, the level of cash holding is determined by cash inflow and outflow,
suggesting that there is no optimal cash holding (Opler, 1999). 7 Although firms’ cash
holding is explained by the pecking order, there has been no empirical study until the ground
breaking study. The pecking order explains why the most profitable firms generally borrow
less-not because they have low target debt ratios but because they don’t need outside money.
Less profitable firms issue debt because they do not have internal funds sufficient for their
capital investment programs and because debt financing is first on the pecking order of
external financing. In the pecking-order theory, the attraction of interest tax shields is
assumed to be second-order. Debt ratios change when there is an imbalance of internal cash
flow, net of dividends, and real investment opportunities. Highly profitable firms with limited
investment opportunities work down to low debt ratios. Firms whose investment
opportunities outrun internally generated funds are driven to borrow more and more. This
theory explains the inverse intra-industiy relationship between profitability and financial
leverage. Suppose firms generally invest to keep up with the growth of their industries. Then
rates of investment will be similar within an industry. Given sticky dividend pay-outs, the
least profitable firms will have less internal funds and will end up borrowing money
Signalling Theory
Signalling theory rests on the transfer and interpretation of information at hand about a
business enterprise to the capital market, and the impounding of the resulting perceptions into
the terms on which finance is made available to the enterprise. In 14 other words, flows of
funds between an enterprise and the capital market are dependent on the flow of information
between them, (Emery et al, 1991). For example management's decision to make an
acquisition or divest; repurchase outstanding shares; as well as decisions by outsiders like for
example an institutional investor deciding to withhold a certain amount of equity or debt
finance. The emerging evidence on the relevance of signalling theory to small enterprise
financial management is mixed. Until recently, there has been no substantial and reliable
empirical evidence that signalling theory accurately represents particular situations in SME
financial management, or that it adds insights that are not provided by modern theory (Emery
et al.1991). Keasey et al(1992) writes that of the ability of small enterprises to signal their
value to potential investors, only the signal of the disclosure of an earnings forecast were
found to be positively and significantly related to enterprise value amongst the following:
percentage of equity retained by owners, the net proceeds raised by an equity issue, the
choice of financial advisor to an issue, and the level of under pricing of an issue. Signalling
theory is recently being considered to be more insightful for some aspects of small enterprise
financial management than others, (Emery et al 1991).
Emprical Review
Levin (2001) calculates success holistically by way of a sophisticated tool developed in 1996
as a method for quantifying the success of financial planning against a client’s long-term life
plan. If wealth of client is a measure of success, Levin integrates all aspects of a client’s
resources “financial, emotional, physical, and spiritual (p. 93).” Gresham and Cooper (2001)
posit a grading system for the financial planner as a tool for assessing success. Three
components given by this study are: additional assets, referral business, and new business.
Each component is placed into a worksheet from which the planner grades his or her success
by comparing to client goals and expectations. The FPA conducted a study on compensation
and staffing in 2001 claiming personnel management in financial advisory firms in the U.S.
dramatically affected the success of the financial planning firm (Tibergien & Palaveev,
2001). This study showed the delicate issues owners and financial planning managers’ face
when dealing with human resource tasks. The study also identified a compensation model of
paying competitively within the industry across firms. In particular, advantages were found in
hiring specialized financial professionals (staffing) as well as an understanding of how
corporate culture can limit the growth of employees of the firm. Peatey (2007) writes that the
key to success in financial planning is the ability to provide quality service, which is
ultimately dependent upon the quality of staff within the financial planning organization. Bob
Veres, writing for the Journal of financial planning (2002) discusses important lessons of life
and business stating how few they are in the article entitled “The Eternal Determinants of
Success.” Veres states time and time management to be two of the most important keys to
financial planner success. Following this article in the same journal in 2003, Veres writes of a
well 26 trodden the path within the profession (e.g., success) is hardly ever written about in a
scholarly fashion (Veres, 2003). Scholp (2004) notes that monetary gain and recognition are
not the only keys that should be considered to financial planning success. Scholp’s argument
bridges the great divide within general career success planning by virtue of blending the
objective criteria of pay, promotions, and recognition with subjective criteria such as
work/life balance. Vance (2004) provides a “Recipe for Success” rooted heavily in subject
criteria. Vance states the ingredients to success as a professional in the financial planning
domain are trust building with the client and giving back to the community. Evensky (2005)
reviews changes during the last 20 years within should focus on realistic planning success,
such as meeting client’s lifelong goals, as opposed to emphasis on performance of a portfolio.
Evensky also notes success will no longer be measured by the planner’s ability to outperform
other planners or fund managers, but rather how well one the CFP mark. The results of this
work revealed that planning professionals serving larger markets, offering more products and
services, and using a commission based fee structure tend to exhibit higher income levels
than those who did not exhibit these characteristics. Other contributors examined within this
study were business practices such as affiliation, business structure, span of practice,
operating characteristics such as method of making initial contact functions performed by the
planner, and client characteristics such as income differences among clients. This study
utilized an analysis with a breakpoint of $50,000 as the metric for “success.” Those
individuals practicing financial planning, holding the CFP designation, and reporting income
greater than $50,000 were defined as successful, 27 whereas individuals practicing financial
planning, holding the CFP designation, and reporting income less than $50,000 were defined
as unsuccessful. Many financial planners chase wealth management as a tool to find success,
often leaving behind other important demographic groups. Crane (2007) writing for the
Journal of Financial Planning discusses a trend by American financial to ignore the middlle
class in favor of the wealthy. Crane states this could be an inefficient path to success
considering the numbers within the middle class pool. Bob Veres writes in financial planning
(2007) that practice management ideas can create a productive success strategy. Veres cites
management ideas such as efficient office procedures, self organizational tools and staffing
methods can be a key to productivity. O’Toole (2008) lists seven disciplines that successful
financial planners use in within their practice. These disciplines which include focused
strategic direction, client relationship management strategy, and business development
strategy help the planner examine strengths, create capacity and establish efficiency within
business practices. The financial planning landscape is becoming more competitive as
evidenced not only by the sheer number of financial planners or advisors operating today but
also by the attention the competitive landscape is receiving within the popular press. Duey
(2008) offers ideas for financial planners in an effort to better compete within the financial
planning profession. The ideas and tips are built on the premise that the planner has first
chosen the correct career path. Duey states planners must position themselves in the career by
way of a systematic process complete with mentoring, building contacts and referrals,
relationships and trusts, as well as getting involved with the community. Leyes (2006), states
the key to success lies within three principle things: 1) successful people know their purpose
in life, 2) success means growing to your maximum 28 potential, and 3) success means
sowing seeds to benefit others. In this way, one can understand that success, even for
financial planners is something that must occur over time within a cultivation framework and
mindset. Gunz and Heslin (2005) show a cursory search of the literature in general terms
yields literally thousands of books and articles about career success in many different
formats. More specifically, within financial planning there are many different ideas regarding
the perception of success as a financial planner [Judith Atieno Musando, Reg. No.
D61/71615/2007]
Research Gap
The gap that was found during this study by the researcher was contextual gap because the
above studies was not conducted before in Hargeisa, Somaliland. This research and the other
relate studies are differences methodological gab including different from target population,
research design, data analysis tool, techniques used and others
CHAPTER THREE
RESEARCH METHODOL
Introduction
This chapter covered the research methodology that was used in the study and provided a
general framework for the research study. It presents details of the research design, target
population, sample and sampling technique, description of the research instruments, validity
and reliability of instruments, data collection procedures, data analysis techniques and ethical
considerations and limitations while carrying out the research study.
Research Design
The study adopted a descriptive research design, and both qualitative and quantitative
approaches were used. This design was used because the researcher was interested in
understanding the facts regarding financial planning and how they influence the performance
of SMEs. The descriptive design was chosen because it provides more detailed information
for the study. The descriptive research was developed to attain the relationship between
financial planning and financial performance of firms. The design also included the
individual analysis of the mean and standard deviations on the individual constructs of the
independent variable and dependent variable. This study adopted a descriptive study that
described the population using measures of central tendencies’ such as mean, mode and
median, and measures ofdispersion and standard deviation
Research Approach
Research Approach According to Creswell (2014) research approach are plan and procedures for
research that span the steps from broad assumptions to detailed methods of collecting data,
analyzing and interpretation. This research will use quantitative and qualitative approach.
quantitative research is based on the measurement of the quantity. Since there are numerical data
like percentage, ranges, tables and figures..
Research Population
Where
n = Sample size
n = fl N 1 + Na2 5
50
N¿
1+ 50 ( 0.05 2 )
50
N¿
1.12
n¿ 44 respond
Total 50 44
Sampling techniques
The respondents were selected using purposive sampling techniques. Purposive sampling is a
sampling technique in which the researcher relies on his or her judgment when choosing
members of the population to participate in the study. Purposive sampling is a non probability
sampling method and it occurs when elements selected for the sample are chosen by the
judgment of the researcher. Researchers oflen believe that they can obtain a representative
sample by using a sound judgment, which will result in saving time and money.
Sources of data Data was collected using both primary and secondary data
collection techniques.
Primary data
Primary data are information collected by a researcher specifically for a research assignment.
In other words, primary data are information that a company must gather because no one has
compiled and published the information in a forum accessible to the public. Companies
generally take the time and allocate the resources required to gather primary data only when a
question, issue, or problem presents itself that is sufficiently important or unique that it
warrants the expenditure necessary to gather the primary data. Primary data are original in
nature and directly related to the issue or problem and current data. Primary data are the data
which the researcher collects through various methods like interviews, surveys,
questionnaires etc.
Secondary data
Secondary data are the data collected by a party not related to the research study but
collected these data for some other purpose and at different time in the past. If the researcher
uses these data then these becomes secondary data for the current users. These may be
available in written, typed or in electronic forms. A variety of secondary information sources
is available to the researcher gathering data on an industry, potential product applications,
and the market place. Secondary data is also used to gain initial insight into the research
problem. Secondary data is classified in terms of its source either internal or external.
Internal, or in-house data, is 21 secondary information acquired within the organization
where research is being carried out. External secondary data is obtained from outside sources.
Research instruments
The researcher obtained data from the field using the following important instruments
Questionnaires
These are inter-related questions designed by the researcher and given to the respondents in
order to fill in data/information. Here, self-administered questionnaires were employed
containing both open-ended and close-ended questions. This was intended to reduce costs of
movement and also because the researcher was dealing with literate people who have the
capacity of filling the forms. The questionnaire was used in attaining the data that was
majorly analyzed quantitatively. The questionnaire was used because it attains more
information necessary and required by the researcher to attain data that can be easily
quantifiable. The questionnaire was used because it can enable data collection at a close and
wider range for the researcher.
Validity
Validity refers to the degree to which evidence and theory supports the interpretation of test
scores entailed by use of tests. The validity of instrument is the extent to which it does
measure what it is supposed to measure. According to Mugenda and Mugenda (1999),
Validity is the accuracy and meaningfulness of inferences, which are based on the research
results. Tool validity was checked and confirmed using the retest method for content validity
index (CVI) judges was used to establish the validity for each item. Where by judges were
selected to judge each item. The inter judge coefficient validity were computed to be CVI=
(number ofjudges declared item valid) (total no ofjudges to arrive at an average acceptable
for the study using the research instrument.
CVI = RQ!TQ, 22
Where;
RQ Relevant Questions.
Reliability
Prior to the commencement of data collection, the researcher obtained all necessary
documents, including an introduction letter from the University. The study incorporated self
completion data collection method where all the identified respondents were given a
questionnaire to complete and follow-up was made to ensure that there is an adequate
completion rate. The instrument was a semi-structured questionnaire having both open and
close-ended questions. Data on financial planning was collected using questionnaires filled
by the small and medium business operators while data on the financial performance was
gathered from past records and financial statements of the businesses which took part in the
study.
Data processing
Upon collecting data, several methods were used to process and analyze the data. All the data
collected were checked for results on completion of the procedure, compiled, sorted, edited,
classified, and coded to improve on data accuracy and relevancy. They were tabulated to 23
reveal the frequencies and percentage scores of different study attributes. This then were
analyzed by calculating the financial ratios to reveal the financial performance of small scale
business
Data Analysis
Since the instrument of choice for this research was a semi-structured questionnaire, data
collected was in both quantitative and qualitative forms. The analysis was done to establish
the measures of central tendency that included the mean, mode, and median highlighting the
key findings. Inferential statistics was used to establish the relationship between the variables
of the study and qualitatively by content analysis. Analysis of variance (ANOVA) was used
to determine the significance relationship of the variables. The study used regression to study
how the financial planning affects the financial performance.
Data presentation
Here data showing figures was presented both in tables, graph and pie-charts whereas data on
relationships between variables was presented in both essay form and through the use of
correlation table.
Ethical consideration
The researcher was issued clearance from the University to be able to collect data in the
target area of study. The topic of the research had been submitted to the college of economics
and management, and it was subsequently approved by the university supervisor. This
research project is a legal requirement for the partial fulfillment for the award of bachelor
degree in Somaliland ,hargeisa University. With the authority from department of accounting
and finance, the data and information that will be relevant to this research topic, were
obtained from SMEs operators in Hargeisa Somaliland , 26jun district. The voluntary
participation of the respondent in this research was highly recognized, and the use of
offensive, discriminatory, or other unacceptable language were avoided in the formulation of
the questionnaire and in carrying out interviews in the process of collecting research data.
The researcher assured the respondents that all the information or data collected from them
will be treated as confidential and of value in this research project.