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1960-1969 Fashion History Timeline
1960-1969 Fashion History Timeline
1960-1969
Posted by Karina Reddy | Last updated Aug 18, 2020 | Published on Jul 23, 2019 | 1960-
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OVERVIEW James
Tissot,
Summer
in 1870-1879,
Fashion in the 1960s became progressively more casual across all 19th century,
artwork analysis
genders and ages. Womenswear followed three broad trends: a
continuation of the previous decade’s ladylike elegance, the youthful adinkra
styles of Mary Quant and the Space Age influence, and the late 1960s in 17th century,
18th century,
“hippie” style. Menswear saw an increasing amount of color and 19th century,
20th century, a,
pattern, military influence, and new fashion icons in the form of rock africa, bipoc,
term definition
stars. Children’s wear saw less change, but also became more casual
and bright in color and pattern.
B
roadly categorized, there were three main trends in y
1960s womenswear: 1) the lady-like elegance
inherited from the previous decade seen on the likes Fashi…
… · 4h
of First Lady Jacqueline Kennedy, 2) the fun, youthful designs
popularized by Swinging London, and 3) the Eastern- Mary Cassatt’s The
Boating Party shows
influenced hippie styles of the late 1960s. Along with these
important changes in
diverse styles, there came a shift in the way that women art and culture near
shopped and for whom the styles were created. the end of the 19th
century. The Boating
In the early years of the decade, fashion continued along the Party depicts evolving
cultural norms around
lines of the 1950s. Skirt suits and coordinating accessories
Fig. 1 - Hubert de Givenchy
women and sport, and
were emphasized as one decade transitioned into the next. (French, 1927–2018). Suit, the rise of
1960. Wool. New York: Brooklyn
First Lady Jacqueline Kennedy epitomized this look during her Museum Costume Collection at womenswear
husband’s presidential campaign and short presidency. She
The Metropolitan Museum of Ar, separates. Read more!
2009.300.453a, b. Gift of the
Brooklyn Museum, 2009; Gift of fashionhistory.fitnyc.e
was admired around the world for her put-together, lady-like Lauren Bacall, 1967. Source: du/1893-94-cassat…
The Metropolitan Museum of Art
look consisting of boxy skirt-suits like the Givenchy suit in
figure 1 and navy suit in figure 2, sheath and A-line dresses
(Fig. 3), and luxurious coats–all accessorized with white
gloves, pearls, and a matching hat. This look was being
produced by the likes of Hubert de Givenchy and Cristóbal
Balenciaga (Fig. 4), but as the decade progressed, it became
7
clear that the momentum was towards a new kind of designer
in the 1960s. Fashi…
… · 21h
! "
Museum, Boston. Source: John
F. Kennedy Presidential Library
and Museum
lost my password
“Rejecting the constraints of seasonal shows, she
produced as many as twenty-eight collections during
her early years, creating simple, practical, often mix
n’match designs which had an element of
classlessness perfectly suited to the mood of the
sixties” (261-262).
Along with the miniskirt came a craze for the playful, innovative
use of new materials and a focus on scientific progress. Newly
developed materials such as acrylics, polyesters, and shiny
PVC were used in women’s clothing while designers were
inspired by pop art and space, like the miniskirt in figure 10
and the dress in figure 11. Pierre Cardin and André Courrèges
debuted space-inspired designs in shades of white and silver.
Laver writes, “Courrèges’ Spring/Summer 1964 ‘Space Age’
collection featured ‘astronaut’ hats and goggles, white and
silver PVC ‘moon girl’ loon trousers, catsuits and white patent
or kid leather, mid-calf-length boots” (264, Fig. 8). Sheath and
A-line minidresses, both without defined waists, were popular
silhouettes. These modern designs dominated the mid-sixties
as fashion moved toward a more playful and freeing look.
Fig. 10 - Pierre Cardin (French, back to mid-calf and by 1969, the full-length maxi-skirt had
1922-). Miniskirt, 1969. Wool,
plastic. New York: The
emerged (Fig. 12). This came with the move towards the
Metropolitan Museum of Art,
1977.412.2. Gift of Glady
“hippie” aesthetic. Elizabeth Wilson writes in Gerta Buxbaum’s
Whitfield Solomon, 1977. Icons of Fashion: The Twentieth Century, “Between 1965 and
Source: The Metropolitan
Museum of Art 1967, the uncluttered, futuristic design of André Courrèges and
Mary Quant – featuring short skirts, childish pinafores, and
boxy shapes – were superseded by a return to the styles of Art
Nouveau, Hollywood, and William Morris” (98). Suede,
headbands, kaftans, Afghan coats, beads and other non-
Western elements of adornment were embraced as were
flowing skirts and secondhand clothing (Laver 267-268). Janis
Joplin, seen in figure 13, embraced this style in the late 1960s.
A
n enduring icon of the 1950s and ‘60s, movie star
Audrey Hepburn embraced the progression of sixties
fashion up to the hippie aesthetic of the last part of
the decade. Having firmly established herself as a leading lady
in 1950s films like Roman Holiday, Sabrina, and Funny Face,
Hepburn’s influence continued into the sixties.
Fig. 14 - Jurow-Shepherd.
Breakfast at Tiffany's
In 1961, she starred as Holly Golightly in one of her most Promotional Image, 1961. Laura
Loveday. Source: Flickr
iconic films, Breakfast at Tiffany’s (Fig. 14). In this film, like so
many others, Hubert de Givenchy designed the costumes,
including the iconic black dress from the opening scene (Fig.
17). Hepburn and Givenchy worked together both on- and off-
screen to create a simple, but stylish wardrobe that was easily
copied by women of all means.
Though she would remain admired for her fashion for the rest
of her life, by 1969, when the fashion world had started to turn
to Eastern influences and longer skirts, Hepburn married
Andrea Dotti in a pink minidress (Fig. 19). Looking happy, she
represented the part of the population, including couture
designers like Givenchy, who had not yet embraced the new
style.
Fig. 17 - Jurow-Shepherd.
Breakfast at Tiffany's
Promotional Image, 1961.
Christina Saint Marche. Source:
Flickr
Fig. 18 - Bob Willoughby. Audrey
Fig. 19 - Unknown. Audrey
Hepburn in a Givenchy suit,
Hepburn and Dr. Andrea Dotti,
"Paris When it Sizzles", 1962.
1969. Kate Gabrielle. Source:
Laura Loveday. Source: Flickr
Flickr
MENSWEAR
J
ust as womenswear became more casual and colorful
throughout the 1960s, so too did menswear. While
menswear began moving towards a more casual style
in the 1950s, the frenetic energy of Swinging London found its
way with bright prints and colors for men. As there had not
been very much movement in men’s fashion for over a
hundred years, the change was striking. The V&A writes,
You can see some of these elements in the green suit from
1960 (Fig. 22) and the space-inspired suit from 1965 (Fig. 24).
By 1968, Cardin’s suits had returned to a more conventional
look, though the jacket still had a bold pattern (Fig. 24).
CHILDREN’S WEAR
C
hildren’s clothing in the 1960s saw less change than
their adult counterparts. While women’s and men’s
fashion were changing quickly and radically,
children’s fashion changed at a much slower, subtler pace.
Both boys’ and girls’ fashion continued along the same lines in
the early sixties, but they did wear clothes made from the new
synthetic materials which were easier to care for.
Fig. 28 - Good Housekeeping. Magic in the Air, 1962. Fig. 29 - Woman's Day. Playtime Pinafores, June 1966.
Classic Film. Source: Flickr Classic Film. Source: Flickr
One of the areas where girls did follow the trends of adults was
in accessories. Young girls could be seen wearing the same
brightly colored and patterned tights that young women wore
with their miniskirts. Others might wear the shiny white go-go
boots that went along with the Space Age fashions. In some
ways, many of the adult styles actually took after young girl’s
fashion rather than the other way around.
REFERENCES:
Breward, Christopher, David Gilbert and Jenny Lister. Swinging Sixties: Fashion in London and Beyond 1955-1970.
London: V&A Publications, 2006. http://www.worldcat.org/oclc/552142953.
Brown Jones, Bonny. “Fashion for Children in the 1960s.” Our Everyday Life, January 10, 2019. Accessed June 27,
2019. https://oureverydaylife.com/fashion-for-children-in-the-1960s-12487774.html.
Buxbaum, Gerda. Icons of Fashion: The 20thCentury. Munich: Prestel Verlag, 2005.
http://www.worldcat.org/oclc/773599428.
Ewing, Elizabeth. History of 20th-Century Fashion. 4th ed. London: B.T. Batsford Ltd, 2001.
http://www.worldcat.org/oclc/456545252.
Moseley, Rachel. “Audrey Hepburn – Everybody’s Dream Girl.” The Observer, March 7, 2004. Accessed June 27,
2019. https://www.theguardian.com/film/2004/mar/07/highereducation.gender.
Olivier, Lucy. “Jackie Kennedy – A True Fashion Icon.” The Telegraph, January 6, 2017. Accessed June 24, 2019.
https://www.telegraph.co.uk/films/jackie/true-fashion-icon-jackie-kennedy/.
The People History. “Vintage 1960s Children’s Fashion Clothes.” Accessed June 27, 2019.
http://www.thepeoplehistory.com/1960skidsfashion.html.
Przybyszewski, Linda. The Lost Art of Dress: The Women Who Once Made America Stylish. New York: Basic Books,
2014. http://www.worldcat.org/oclc/1023179396.
Stratford, SJ. “1960s Clothes for Girls.” Love to Know. Accessed June 27, 2019. https://childrens-
clothing.lovetoknow.com/1960s-clothing-girls.
Victoria and Albert Museum. “An Introduction to 1960s Fashion.” Accessed June 24, 2019.
https://www.vam.ac.uk/articles/an-introduction-to-1960s-fashion.
Victoria and Albert Museum. “History of Fashion 1900 – 1970.” Accessed June 24, 2019.
http://www.vam.ac.uk/content/articles/h/history-of-fashion-1900-1970/.
Victoria and Albert Museum. “Introduction to 20th-Century Fashion.” Accessed June 24, 2019.
http://www.vam.ac.uk/content/articles/i/introduction-to-20th-century-fashion/.
Victoria and Albert Museum. “The Peacock Revolution: 1960s Menswear.” Accessed June 24, 2019.
https://www.vam.ac.uk/articles/the-peacock-revolution-1960s-menswear.
HISTORICAL CONTEXT
WIKIPEDIA: 1960-1969
EVENTS:
1961 – John F. Kennedy becomes president. His wife, first lady Jacqueline Kennedy, soon
becomes a fashion icon. Fur coats are much sought after because they are seen as a status
symbol. Movements in the following decades protest vigorously against the wearing of fur.
1962 – The Sidney Janis Gallery in New York exhibits works by contemporary American pop
artists and the “Nouveau Realisme” movement in a groundbreaking show called the
“International Exhibition of the New Realists.”
1963 – The Beatles make their first national TV appearance. Their identical haircuts became a
popular look among young men on both sides of the Atlantic.
1964 – Young designers, including Mary Quant and Andre Courreges, introduce the miniskirt
and minidress.
Maija Isola designs the iconic Unikko (poppy) print for Finnish fashion firm Marimekko.
The first Biba store, the inspiration of designer Barbara Hulanicki, opens in London, selling
young, creative styles at budget prices.
1965 – Yves Saint Laurent’s Mondrian- inspired color blocks sweeps through the international
fashion world.
Young fashion designers, including Foale and Tuffin and Mary Quant, go on the British
“Youthquake” tours to the US arranged by the Puritan Fashion Corporation and J.C.Penney in
New York.
1966 – By early 1966 the waistline disappears, and designers like Norman Norell showcase
loose-fitting dresses with loose sleeves. Twiggy, the “Face of 66” and one of the world’s first
supermodels, shoots to fame. Jewelry designer Paco Rabanne causes a sensation when he
launches his linked chain and plastic paillettes and minidresses in Paris.
1967 – American fashion designer Geoffrey Beene presents his sequined football jersey
evening gowns, following his ball gowns in gray flannel and wool jersey shown the previous
year.
1968 – The rock musical Hair opens on Broadway and in London’s West End, making Marsha
Hunt a star and proclaiming “black is beautiful.”The first Ossie Clark for Radley collection is
shown at Chelsea Town Hall.
1969 – The Woodstock festival takes place in New York state, and is seen as a defining
moment of the “hippie era” and the counterculture of the 1960s. The US lands the first men on
the Moon, after space exploration earlier in the decade, which inspires space-age fashion
looks.
TIMELINE ENTRIES
1898-1981 – Ann Lowe 1927-2001 – Maija 1963 – Mankiewicz, 1963 – Visconti, The
Isola Cleopatra Leopard
1950-1959, 1960-1969,
1950-1959, 1960-1969, 1960-1969, ancient, film 1860-1869, 1960-1969,
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