Nözscreen:

Final Project
Kiara Reyes-Rivera
March 4, 2022

[https://tbhq-kiara-reyes-rivera.mys
hopify.com]
Target Customer
● I chose to target Cory the
Conscious Adventurer as my
customer persona.
● Cory is passionate about nature
and learning how to take care of
it. Here at Nöz we value the
environment and aim to do no
harm which is why our product
is eco-friendly, vegan, and not
tested on animals.
Value Proposition

Paint on the rainbow with our zinc-free, eco-conscious

Nöz sunscreen that will protect you on your morning
hikes or daily walks around town.
Value Proposition
● My value proposition communicates
how perfect our product would be
when doing any outdoor activities, and
my hero image demonstrates two men
on a hike. This is something that would
definitely capture Cory’s eye as he is a
nature lover and partakes in these
activities.
Brand Visuals - Color Palette
● I decided to use this color scheme to
portray a grounded, earthy feel. My
target customer is someone who loves
nature and everything about it and
these red, yellow, and green are
definitely those earthy colors that
capture someone like Cory’s attention.
Brand Visuals - Photography
● I chose this image because it demonstrates our sunscreen in action
while the two men go on a hike. It shows nature which is one of our
values that we care about. It’s also something that my customer
persona would be interested in.
 SEO - Keyword research
[List out up to 5 keywords from your
screenshot to the right that you would
choose to utilize for your site’s meta title:]
○ Best earth friendly sunscreen
○ Reef safe sunscreen for your face
○ Reef safe sunscreen ingredients
○ Best sunblock online
○ Best spf for face and body
● I chose these because it demonstrates
how eco-conscious our brand is. This is
something Cory would be looking for.
 SEO - Site Meta tags
● A site’s meta title is very important for
SEO because it’s the name tag for your
web page. It’s how customers discover
you and therefore buy from you.
● [List the 1-2 keyword you’re targeting
with your meta title example to the
right]
○ Best earth friendly sunscreen
○ Best spf for face and body
 Landing page optimization
● Color Contrast- I made the CTA button
bright red to make it pop on the screen.
● Directional Cues- I shifted the heading
and subheading to the left so it looks
like the men are looking right at it.
● Trust Badges- I included trust badges
to instill trust in our customers and
exemplify the key values Nöz has for
our products.
A/B Testing
● I believe our conversion rate can be increased by providing customers with a code for free
shipping on orders over $25 for a limited time. This would create urgency for our product
and drive traffic up.
Email [Level Up, Optional]
Instagram post [Level Up, Optional]