ANNAI THERASA ARTS AND SCIENCE COLLEGE

THIRUKAZHUKUNDRAM

DEPARTMENT OF BUSINESS ADMINISTRATION (BBA IInd YEAR)

2nd INTERNAL ASSESSMENT TEST 2024-25(Even Sem)

Subject: HUMAN RESOURCE MANAGEMENT Subject code:

Duration: 2Hrs Total marks 50

(Answer all questions 6x5)

1. Difference between transfer and promotion.

2. Difference between on-the-job and off-the-job training.

3. What are the functions of trade union?

4. What are the causes of strike?

5. What are the importance of career development?

6. What are the objectives of training need analysis?

(Answer all questions. (2x10)

7. What are the nature scope and importance of HR audit?

8.What are the functions of trade union

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ANNAI THERASA ARTS AND SCIENCE COLLEGE

THIRUKAZHUKUNDRAM

DEPARTMENT OF BUSINESS ADMINISTRATION (BBA IInd YEAR)

2nd INTERNAL ASSESSMENT TEST 2024-25(Even Sem)

Subject: SERVICE MARKETING Subject code:

Duration:2Hrs Total marks 50

(Answer all questions)(6x5)

1. What are the marketing mix of public utility services?

2. What are the elements of physical evidence?
3. What are the factors influencing demand?
4. Explain the role of CRM?
5. Explain the factors to be considered in designing service process.
6. What are the factors influencing service supply?

(Answer all questions)(10x2)

7. Discuss the importance of seven P’s in the service marketing mix.

8. What are the basis of segmentation strategies?

 ANNAI THERASA ARTS AND SCIENCE COLLEGE

THIRUKAZHUKUNDRAM

DEPARTMENT OF BUSINESS ADMINISTRATION (BBA Ist YEAR)

2 nd INTERNAL ASSESSMENT TEST 2024-25(Even Sem)

Subject : MARKETING MANAGEMENT Subject code:

Duration:2Hrs Total marks:50

(Answer any 10 ) (10x2)

1. What is sales management?

2. What is direct selling?
3. Explain network marketing.
4. What do you mean by the target audience?
5. What is packaging?
6. What marketing mix?
7. Explain brand image.
8. Define advertising.
9. What is personal selling?
10. What is sales force management?

(Answer all the questions) (5x4)

11. What is the process of market segmentation?

12. What is the difference between traditional marketing and digital marketing?
13. Difference between advertising and sales promotion?
14. What is the role of CRM?

(Answer any one)(10x1)

15. explain the types of media

16. what are the steps involved in new product development?

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