Atif Mehmood Cell: +92-321-3532028/+92-331-3332218

Summary
I am metal tested and experienced in Warehousing, Global & National Logistics, Fulfilment, Inventories, Business
Growth, Holistic Marketing and Data Mining. I have excelled in e-Commerce, Super Market, General Trade and
B2B businesses and hold a proven and game changing record of optimizing and turning operations right side up.
Experience
THRASIO (USA, Remote) Jul21-Mar24
As Omni Channel Distribution Coordinator Amazon, Walmart, Wholesale, DTC & 3PL Network.
Inventory Replenishment and Distribution Personal Details
 Manage a team for Amazon FBA/FBM, WFS, DTC and Wholesale channels across US, UK, CA, DE. E-mail
 Coordinating Network Operations and assist in forecasting and inventory fulfilment EOQ of 150+ Brands in
Bedding, Luxury, Cosmetics, Fashion, Hygiene, Bathing, Electronics, Sports, Hardware, Lighting, atifmalam@yahoo.com
Household, Toiletry, Kitchen, Garden, Pet categories etc. DOB: 08 April 1986.
 Optimize inventory fulfilment strategy for Middle mile and D2C Doorstep deliveries for 50+ 3PL globally.
 Lead automation project to monitor Shipments issues, Return Cases, Damages Recovery and Lost claims. Marital Status: Married
 Monitor 3PL KPI and SLA in terms of Price, Lead time, Services and Documentation for the portfolio. S/O: Mehmood Alam (L)
Inland and Global Shipments
Address: Scheme 33
 Streamline Global shipments from China to Amazon & 3PL. Maintain coverage strategy for best results.
 Coordinate with suppliers and the Freight forwarder for stock deliveries and pickups, ETAs issues etc. Karachi
 Evaluate vendors & quotes from different freight forwarders to improved services and reduce overall
Nationality: Pakistani
costs by LTL/FTL.
Warehousing Domicile: Karahi Urban
 Make excel tools for inbound & outbound shipments & inventory accuracy, packing, labeling and re-
CNIC: Ready
works.
 Stock Level monitoring and replenishment of 50+ Brands with 5,000 Amazon ASINs. Passport: Ready
 Execute Amazon Prime delivery strategy across USA. Manage 3PL Warehouses, Fulfillment Centers.
 Coordinate the packaging and relabeling as per the SOP requirements according to every different 3PL.
Coordination & Operations
 Expert in vast array of ERP Amazon Seller Central, NetSuite, SAP, Oracle, 3PL TMS, WMS & Advance Excel
to carry out all kind of supply chain activities, shipping labels & documents for goods and freight.
 Shipping documents, communication, record keeping and connect all relevant stakeholders.
 Improve daily Operations and reduce costs by Data Standardization & Calculated decisions.
 Liaise the payment confirmation process, Quality & Inventory Checks with 3PL.

EzBuy (Singapore) Global Logistics & Warehouse Manager (eCommerce) Apr19 - Jan21
Global Shipping & Nationwide deliveries
 Solely Manage the e-commerce Cross-border & Nationwide Last Mile logistics with 3PL and Own Fleet.
 Air, Sea & Land channels shipments and freight forwarders management.
 Reduced Global Landing Cost by 50% by adjusting COGS to BOL ratio as game changing revenue bottom line.
 Reduced Last mile cost by 20%. Increased Last mile success ration by 30%.
 Achieve and Maintain Last Mile to 1-2 days Urban city and 1-4 days Rural /Nationwide.
 Maintain excellent Global logistics visibility. Optimized ETA to 7-10 days, lowest in company history.
 Lead in New projects, Expansion and 3PL Logistics networks development.
 Scheduling, Planning and Forecast global outlook and challenges for uninterrupted business and operations.
Warehousing & Inventory
 Maintain 4 million SKU inventory shelving & storage with 0% tracing errors.
 In-bound and out-bound management, Increased processing efficiency from 50% to 99% movements daily.
 Assortment management. Barcoding, Category management and Space utilization.
 Fix online & offline merchandizing issues. Convert stranded inventory piles into bulk sales and new SKUs.
 Developed inventory management systems for live status with 100% results and 10 times efficiency.
 Reduce Damage and Theft ratio below 1%. Implementation QA and Tracking for transparency and efficiency.
Order Fulfillment
 Pull, Pick, Pack and Dispatch Order management end to end with 0% errors.
 Simplify process, Increased daily fill & dispatch orders 5x and accuracy 100% with Improved merchandizing.
 Reduce wrong deliveries, customer complaints and item refund cases.
 Excellent fulfilment without back logs during all kind of emergency situations like disasters & outbreaks etc.

Vendor Management
  Onboard market lowest price vendors of mobile category.
 Stranded inventory liquidation and bulk sales to large market players. Business Known
Data Analysis and Process Automation 1. E-Commerce
 Developed Single-Point master database, connected all departments for visibility and accessibility. 2. Super Market
3. FMCG
 Develop Excel Tools for Automating complex repeated tasks and fast addressing of internal / external issues.
4. Distributor
 Maintain 100% accurate micro level master data of shipments, inventory, sales and business activities. 5. B2B Corporate
CRM and SEO contributions
1. Customer Services
 Develop data driven CRM & procedure for visibility, automation and Improve response time.
 Reduce unaddressed issue load 90% reducing customer pain points and Increase Delivery Acceptance Ratio
Skill & Experience
1. Inventory & Planning
 Busted Fake refund claims to 0%. Streamline Refunds. Implemented Cross Selling.
2. Warehouse & Fulfilment
2. Monitor Marketing Services 3. Global & Local Logistics
 Recalibrate Facebook Marketing. Implement SEO, SMO to reduce Order Generating Cost. 4. Vendor Management
 Design Marketing Mix and Push Holistic marketing strategy for business growth. 5. Restructuring, Growth
 Work on Competitive edge strategy and Business Plans for expansion and Brand development. 6. Omni Operations
 Improve website U.I and merchandizing, Address glitches and shortcomings. 7. IT & ERP
8. Data Analytics
9. Strategic Planning
Zainab Duty Free Inventory Manager & Data Analyst 2017-18 10. Marketing Services
Floor & Warehouse Inventory Management 11. P&L, 6-Sigma
 Manage Stock Operations of 3 Outlets and Bounded Warehouse worth 150m independently.
 Shelf Replenishment, Merchandizing, Manage & Reconcile ERP Software with Physical and records.
 Design and Deploy Advance Inventory & Reporting Systems independently.
 Stock Forecasting & Analytical Reporting.
 Inventory Auditing and Gap checking for Shrinkage, Damages & Theft cases and fill gaps etc.
 Shipments Receiving, Warehousing, Barcoding, Stock listing, Stock Issuance and Dispatching
 Stock Refill & Stock Level Management. Manage Optimum Displays and Supplies.
 Handle bounded warehouse regulations and customs indenting and policies.
Data Analysis
 Dashboard Reports for Sale & Inventory. Working on Large Data & Records management.
 Develop MIS/Business Analysis and Reporting Systems of entire organization.
 Forecasting Sales and Stock Requirements. Make Stock Purchase and Branch Allocation Plans.
 KPIs & Incentive Calculation. Staff Target Setting, Performance Evaluation & Awarding Incentives.
Sales Operations Management Retail, B2B and E-Commerce
 Manage Retail Sales Operations, Corporate Affiliations and E-Commerce Department Operations.
 Run Floor Operation: Sales, Promotions, Shelving, Presentation, Merchandising, Implementing Planogram,
Cash Settlement, Sales Records, Theft control and Security etc.
 Look after 3 outlets on International Airport with 2 Operations Managers and 27 Executives in 3 shifts.
 Train staff for selling pitch, techniques and product knowledge. Assure best customer services.
 Develop sales operations and procedures. Minimize stock shrinkage and damages.
 Business development in new markets and segments. Make strategies and development plans.
 Reconcile Sales & Stock. Ensure complete and concrete shift operations.
 Maintain Sales SOPs & Documents for Audits. Maintain Compliance and Transparency on floor.
 Lead in new Retail outlets openings from design illustration till final inauguration.
Extra Contribution:
1. eCommerce Establishment
 Developed E-Commerce Department from scratch, Web architecture designing and Lead Web Developer.
 Perform all kind of E-Commerce Operations & Activities from customer interaction till order serving.
 Product Listings and Inventory photo shoots, Operate Website, CRM and 1PL, 2PL, 3PL Deliveries.
 Make Content and Business Strategy, Make Graphics and doing Search Engine Optimization.
 Develop Market Niche, Positioning & Core Edge Strategies etc. for the launch and sustainability of business.
 Blogging and Social Media Activities. i.e. Email, Mobile and Telemarketing, Cold Calling, Feedback etc.
2. ERP Software for customs bonded inventory system
 Administrate and Maintain ERP Software, Server, tills, POS, Database, Backups, SQL Query etc.
 Lead Customized ERP Project and handle Software Agency.
 Data Modeling & Process Designing. Reconcile ERP Software with Physical and records.

3.Marketing Strategy & Branding for new outlet

  Plan and execute Marketing Events and Activities. Make Discount Promotions respect to margins.
 Design Sale Promotions, Seasonal Events & Exhibitions. Execute marketing initiatives & Marketing Mix.
Marketing Development Personality
 Visionary, Strategic.
 Plan Marketing Strategies for Brand Development and Sales Growth. Develop Corporate Affiliations.
 Down to earth, Honest
 Manage ATL/online marketing channels and BTL/Trade Marketing activities, supervise Brand Ambassadors.  Organized, Responsible
 Design marketing materials. Content & Graphics, Banners, Brochures, Profiles, Catalogs and Display Signage.  Results Oriented
 On-Site Promotions. Design floor layout for sales impulse and branding, Improve displays and store  Innovative, Techy
 Pro-active, Vigilant
appearance and Marketing Activation.
 Fast Learner, Reliable
 Team Player, Supportive
Bindawood (KSA) Assist. Section Supervisor – Non food 2016  Leadership. Ambivert
Retail Operations: Stocking, Shelving, Shifting, Safety, People, Placement, Presentation, Performance.  Multi-Tasking

Popular Industries A.M Corporate Sales Operations & Sales Analysis 2016
Sales & Marketing Operations:
 Worked deputing the NSM. Manage Distributors, Corporate Portfolio. Sales Ops management across country.
 Established Corporate Sales Department from scratch in Karachi and expand into Punjab.
 Run B2B Sales Channels i.e. HoReCa, Institutions, Hospitality, Educational, Distributors and Tenders.
 Customer Service Management Coordinating, Assisting and supervising all the business activities. etc.
 Manage LMT & IMT Super Stores Induction, Contracts, Pricing, Rent, Incentives and Deliveries etc.
 200 % Growth Achieved, Minimum overhead, Constant Monthly Sales with good Margins.
 Make Business Plans, Plan and Implement Market Expansion throughout city in Modern ways.
 Develop Huge Contacts & Leads in Corporate, Traders and Enterprise Segments for business growth.
 Make market visit & route plans. Market exploring for new clients and Geo Mapping throughout city.
 Customer Prospecting, Acquisition, Development and Retention Developing Business in New Markets.
 Directing Monthly Objectives, Team leading and directing staff to achieve daily and monthly goals.
Distribution Operations & Sales Services:
 Manage Entire Corporate Sales Operations across country. Business Development, Marketing, Order
Processing, Annual Contracts, Credit Balances, Records, Inventory, Production and Deliveries.
 Manage entire S&D operations of Karachi, FSB, Multan, LHR, Sukkur, Islamabad, Pindi, Quetta, Abbottabad
Gujranwala, Bahawalpur, RYK etc. business getting every task done
 Make Contracts & Partnerships. Make Business Proposals, Pricing and Agreements.
 Expenses and Claims handling from Department and Distributers. Credit Monitoring for Recoveries.
 Manage OEM / Customized Production i.e. Specifications, Designing, Production Packaging and Deliveries.
Quality Assurance and Customer Service
 Ensuring best Customer Service, resolving issues & Complain Handling.
 Identify and solve all kind of errors in operations till end of sales cycle.
 Organizing Tasks & Resources. Timely execution of all orders and tasks.
Business Analysis and Credit Control
 Sales Forecast and Staff KPI Targets Design, Analyzing Sale Trends and Stock Requirements.
 MIS Dashboard reporting. Sales, Inventory, Incentive and all kind of Business Reports & work on Big Data.
 Credit Ageing Reports, Transactions and Document Control, Monitor Pricing and Quotations.
 Develop MIS/ERP Reporting. Data Modeling and Records management. Look after routine office MIS & IT.
Marketing Services
 Corporate Communications, Handle all kind of Online & Offline Marketing and Communications Mediums.
 Make Marketing material i.e. Brochures, Profiles, Presentations, Promotional Teasers.
 Coordinate and assist in all marketing activities of department & processes internally and externally.
Perform delegated activities lying under market intelligence and vigilance competitor activities.
 Run ATL, BTL presence of the company. Run E-Mail and Telemarketing campaigns and results compilation
 Field research surveys, Data collection, recording and report generation for deployment in marketing plans.
 Assist for Trainings, Presentations, Exhibitions and Seminar. Training feedback Internal/External.
 Make Marketing Intelligence Reports i.e. Lost Cases Report (LCR), Customer feedback report (CFR), Inquiry
Generation Report (IGR). Hit Rate Ratio (HRR) by region, segment, products competitor and company wise.
 Design product documentation and its art work for printing and product promotion materials for internal
and external sales and marketing.
 Make Product catalogs, technical documents with efficiency graphs, web material and company profile Etc.
 Development & Procurement of marketing material. Bid Comparison, price negotiation and approvals.
Metro Cash & Carry Data Analyst / Supervisor Operations - South Zone 2014-15
Data Analysis / Sale & Inventory Monitoring
 Dashboard Reports of Region. Daily, Monthly, Yearly, Fiscal and ad-hoc Analysis Reports on sale & inventory. Languages
 Make Sales, Stock, Credit, Profit and Expenses Reports & Presentations for G.M, Directors and National & English - Professional
International Meetings. Urdu - Native
 Analysis of product, Category, Stock, Season, Promotion and Sale Staff Performance & Presentations. Hindi - Native
 Forecast Stock Demand. Make Stock Buying and Branch stock allocation plans of region. Manage Inventory
 Reporting entire south region stock of 4 stores worth 1200 million monthly turnover, 1 lack Articles, 200
categories and 50 departments, 50+ employees and thousands of customers universe.
 Monitor Sensitive, High and Slow selling stock. Check Damage & Theft Stock.
 Analysis for discounts and promotional events results to give feedback to buyers making action plan for
liquidating stock for promotion & Metro Mail.
 In-depth analysis of Business Segments of Trader, Corporate, HoReCa and Store Customers.
 ERP Software Queries on Oracle & SAP based Micro-Strategy, Teradata, Metro Information System, Metro
Data Warehouse, Goods Management System and various other B.I software (Four Gen, QuickBooks etc).
 Coordinate between head office and regional stores. Assist Regional, Operations and Logistics Managers.
 Worked for additional store entire year. Handling general IT issues in coordination with EDP/IT Department.
 Make Dashboard report for measuring customer potential for Credit Approval, Discount and Schemes etc.
Extra Contributions
1.Retail Floor Operations
 Participate in Floor Operations, Stock Displays, Presentation, Promotions, Signage, Labeling & Stocking etc.
 Check Product Shelving and Packaging. Check Stock Damages and Theft and Stock correction in ERP.
 Attending and Guiding Customers. Solve Problems and Provide Great Customer Service.
2.Corporate Sales Operations
 Supervise ASM/Field Operation Managers in sale and monthly closing plans assisting RSM Corporate Sales.
 Daily Sale target follow-ups from Customer Managers and ASM/FOM & provide leads from records.
 Monthly/Yearly Sale Target setting, Forecast and Analyze Sales Trends. Design KPIs and award Incentives.
 Prepare Staff Appraisals. Coordinate with Head Office on behalf of the region.
 Filing and Processing Staff Claims, Fuel, Medical. etc. expenses of regional staff.

Coca Cola Pakistan Key Accounts Pre-Selling Officer - HORECA & LMT 2012-13
Field Sales
 Sales & Market Development. Retail outlet visits. Supervise Deliveries. Field Coordination.
 100% Target Achievement. Explaining the ongoing trade offer to the retailers and getting deals.
 Addressing daily issues, Cash settlements, Returns and Damages.
 Delivery Van In-load Out-load documentation and administrative work.
 Rout planning and Territory management. Priority distribution to Critical - Key Accounts.
 Brand & SKU visibility and Activate Branding, Signage and Campaigns.
 Look-after Assets in market i.e. Chillers, Gondola and Empties etc. R.E.D & Delta Online Tracking Projects.
 Support BTL activity teams, Participation in Activation and Promotional activities.
Extra Contributions
 Worked with H.R Leader TA&OD and Management in Coca Cola develop report on factors effecting company
internal strengths, weaknesses and critical areas based on ground facts, Sketched territory maps and
evaluate Suggestions about workforce, distribution and logistics issues improvement and organization re-
structuring.
Past Experiences 2004-11
 Participate in family distribution business.
 Book Keeping. Advertisement Illustration. Content Writing. Secondary Research.
Qualification
Academic Education
MBA – Marketing 3.35 CGPA 2012
Bachelor – Commerce 2nd Division 2008 Corporate Training
Inter – Science 2nd Division 2006 1. Influencing for Impact
Matric – Science A Grade 2004 by Coca-Cola
2. Leadership
Professional Certifications & Self Learning by Metro C&C
Supply Chain Management Karachi University/SYM Professional Certificate 2016 3. Amazon PPC
Advance Excel & MS-Office PSTD and TRUEMEN Professional Certificate 2014 by THRASIO
SAP ECC 6.0 all models IBA - CEE Professional Certificate (workshop) 2013 4. Global Logistics
by THRASIO
SAP B1, Oracle 9i, Amazon WMS, Metro WMS, Canary, Locus, Teradata,
ERP Software
Micro-Strategy, Tableau, Quick Books and custom ERP software
Online + Offline Marketing SEO, SMO, Web Management, Wordpress, HOLESTIC Marketing ATL+BTL etc.
Graphics & Business Apps Photoshop, In-Page etc. Hoot Suite social media, Send Blaster marketing etc.
I.T - Office Management Hardware & Networking, Troubleshooting. Data Recovery. All king of Software

Achievements
1. Professional Achievement - Resurrect Organization
 Recovered pk.ezbuy.com from closing operations. Revamping top to bottom everything and positioned it in
3 year’s best ever standing and Kept downtime at 0 %.
 Best operational Leadership as front man to Covid19 shocks, emergencies and uncertainties.
 Employee of the Quarter -Q4 2019 - Ezbuy -for Performance & Development
 Best Employee -2015 - Metro Cash & Carry -for Performance beyond duty
 International M.T Germany -2015 - Metro Cash & Carry -finalist for single M.T from Pakistan
 Special Services Group -2012 - Coca Cola -for Development Initiatives
2. Personal Achievement
 Established and lead marketing business in university (JAL Marketing Services, offering all kind of marketing,
promotions material and helped deserving marketing students in projects in low cost.
 Arranged and initiated social and cause related programs, events and activities.
3. Volunteering
 Initiated flood aid program in university, made presentations and video documentary and speech for fund
raising campaign, worked on flood affected area (year 2010).
4. Academic Achievements
 Earned various accreditations throughout academic tenure.
Interests & Activities
 Article reading. International Affairs, Technology and Industry Information. Brainstorming for improvement.
 E-learning i.e. Marketing, Software etc. Finding efficient ways for routine Work Process Improvements.
 Secondary Research & marketing. Branding plans and advertisement writing.