Business Name

Assignment 01
Introduction

Submitted By

Full Name (in alphabetical order) GUST ID

Table of Content
Table of Content..............................................................................................................1
Introduction......................................................................................................................2
Business Vision & Mission...............................................................................................2
Launch Team...................................................................................................................2
Problem Statement..........................................................................................................3
Proposed Solution / Value Proposition............................................................................3
Appendix A: Business Model Canvas..............................................................................4
Appendix B: Survey & Interview Questions.....................................................................5

Page 1
Introduction
SafetyWatch AI is a cutting-edge solution designed to enhance safety management at
construction sites. Leveraging advanced artificial intelligence (AI) algorithms, SafetyWatch AI
integrates seamlessly with existing CCTV infrastructure to monitor and detect compliance
with safety measures in real-time. By proactively identifying potential risks, hazardous
equipment, and non-compliance issues, SafetyWatch AI aims to reduce the likelihood of
accidents and injuries, thereby promoting a safer work environment. This innovative
approach not only offers cost-effective monitoring solutions but also provides actionable
insights through machine learning, improving detection capabilities over time. SafetyWatch AI
is a pivotal tool for construction companies, project managers, and site supervisors seeking
to optimize workplace safety and operational efficiency.

Business Vision & Mission

Our mission at SafetyWatch AI is to make construction sites safer by leveraging advanced
artificial intelligence to monitor and enhance compliance with safety measures in real-time.

Launch Team

As the CEO of SafetyWatch AI, Wajd Mishal Alhajraf plays a pivotal role in steering the
company's strategic direction and overseeing its overall operations. With a background in
accounting, Wajd leverages her financial expertise to ensure sound fiscal management,
budgeting, and financial planning for the organization. Beyond financial stewardship, she is
committed to driving innovation and fostering a culture of excellence within the company.
Wajd's visionary leadership guides the team in developing and implementing advanced AI
solutions that revolutionize safety management in the construction industry. Her multifaceted
role encompasses business development, stakeholder engagement, and ensuring the
delivery of high-quality, cost-effective solutions to meet the evolving needs of our clients
while maintaining a strong focus on promoting workplace safety and operational efficiency.

https://www.linkedin.com/in/dalal-alsabah-1947b8301?
utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

As the Chief Technology Officer (CTO) of SafetyWatch AI, Sarah AlRashed is responsible
for leading the technical team and overseeing the development and implementation of our
advanced AI algorithms. With a background in finance, Sarah brings a unique perspective to
the technology sector, focusing on efficient resource allocation and strategic technology
investments. She plays a key role in driving innovation, ensuring the seamless integration of
AI with existing CCTV infrastructure, and optimizing the performance of our safety monitoring
solutions. Sarah's expertise in finance enables her to balance technological advancements

Page 2
with cost-effective solutions, ensuring that SafetyWatch AI delivers high-quality, affordable
safety management tools for the construction industry. Her collaborative approach and
commitment to excellence contribute to the continuous improvement and success of our AI-
driven safety solutions.

https://www.linkedin.com/in/sarah-alrashed-8944802b5?
utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Asmaa Aleanaizi - CTO

As the HR Manager at SafetyWatch AI, Noor Al Qudabi plays an essential role in nurturing
the company's human capital and fostering a positive work environment. With a background
in accounting, Noor brings a meticulous and analytical approach to HR management,
focusing on strategic workforce planning, talent acquisition, and employee development. She
is responsible for recruiting top talent, implementing training programs, and ensuring
compliance with labor laws and regulations. Noor's financial expertise enables her to
effectively manage the company's payroll, benefits, and compensation strategies, aligning
them with the organization's goals and objectives. Her dedication to employee engagement,
professional growth, and organizational success makes her a valuable asset to SafetyWatch
AI, contributing to the company's growth and sustainability in the competitive technology
market.

https://www.linkedin.com/in/noor-al-qudabi-33b448221?
utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Problem Statement / Market Gap

Construction site accidents in Kuwait have become a pressing concern, highlighting the
urgent need for improved safety protocols. Despite the growth of urban development and
infrastructure projects in the region, traditional monitoring systems often fail to effectively
monitor workers' compliance with safety measures. This gap in safety management
increases the risk of potential accidents and injuries, jeopardizing the well-being of workers
and the overall integrity of construction sites. The lack of proactive safety measures and
oversight poses significant challenges to the construction industry in Kuwait, emphasizing the
critical need for innovative solutions to mitigate risks and ensure a safer working
environment.

Proposed Solution / Value Proposition

Our value proposition lies in transforming standard CCTV cameras into intelligent safety
monitors through our advanced AI technology. SafetyWatch AI enhances existing camera
infrastructure by integrating sophisticated algorithms that proactively monitor and detect
compliance with safety measures at construction sites in real-time. By leveraging AI
capabilities, we empower construction companies, project managers, and site supervisors

Page 3
with a cost-effective and efficient solution to enhance workplace safety, reduce potential
risks, and mitigate the likelihood of accidents. This innovative approach not only optimizes
safety management but also provides actionable insights and continuous improvement
through machine learning, setting SafetyWatch AI apart as a pivotal tool for ensuring a safer
and more secure construction environment.

Cost Structure
Cost of importing products: 5000 kd

Cost of rent: 4000 kd

Cost of marketing: 1000kd

Salaries: 2000 kd

As this is a product-based business so there is going to be cost of manufacturing and

producing our pods. That cost is estimated to be 5000KD. The rent of warehouse or storage
facility as well as the office is expected to be 4000KD, The product needs marketing to be
sold, so the marketing cost is 1000KD, The salaries of the team members is 2000 KD, The
other expenses include miscellaneous expenses and utilities.

Revenue Streams
We will sell this software for 25kd per camera and 150kd for unlimited cameras. So, we will
focus on selling the 150kd for unlimited cameras as it would be beneficial for both the
customers and us.

Source of Funding

We 4 partners will invest 7,000 kd each and after success, we will invite other investors upon
reaching profitability at high revenue. So that we can get investors at higher valuation.

Page 4
Appendix A: Business Model Canvas
Key Partners
 CCTV infrastructure providers
 AI technology providers
 Construction industry
associations
 Software development firms
Key Activities
 Developing and refining
AI algorithms for safety
monitoring
 Integrating AI with
existing CCTV
infrastructure
 Training and support for
clients
 Continuous improvement
and updates of the AI
system
 Marketing and sales to
target audience
Key Resources
 AI experts and data
scientists
 Software developers
 Sales and marketing team
 Customer support team
 Training materials and
programs
Value Propositions Customer Relationships Customer Segments
 Real-time monitoring  Personalized customer Individuals with smoking habits
support seeking healthier alternatives.
and detection of safety
compliance  Training and onboarding
programs
 Proactive identification
of potential risks and  Regular updates and
improvements based on
hazards
feedback
 Cost-efficient
alternative to expensive  Online support and
troubleshooting
camera renovations
 Machine learning
capabilities for
improved detection
over time
 User-friendly interface
Channels
and personalized
features  Direct sales through a
dedicated sales team
 Online platform for
demonstrations and
purchases
 Partnerships with
construction industry
associations
 Workshops and seminars
Page 5
Cost Structure Revenue Streams
 Research and development costs for AI algorithms

 Software development and maintenance

 Marketing and sales expenses Sales of SafetyWatch AI software and services

 Employee salaries and benefits

Page 6