Business Name

Assignment 01
Introduction

Submitted By

Full Name (in alphabetical order) GUST ID

Table of Content
Table of Content..............................................................................................................1
Introduction......................................................................................................................2
Business Vision & Mission...............................................................................................2
Launch Team...................................................................................................................2
Problem Statement..........................................................................................................3
Proposed Solution / Value Proposition............................................................................3
Appendix A: Business Model Canvas..............................................................................4
Appendix B: Survey & Interview Questions.....................................................................5

Page 1
Introduction
SafetyWatch AI is a cutting-edge solution designed to enhance safety management at
construction sites. Leveraging advanced artificial intelligence (AI) algorithms, SafetyWatch AI
integrates seamlessly with existing CCTV infrastructure to monitor and detect compliance
with safety measures in real-time. By proactively identifying potential risks, hazardous
equipment, and non-compliance issues, SafetyWatch AI aims to reduce the likelihood of
accidents and injuries, thereby promoting a safer work environment. This innovative
approach not only offers cost-effective monitoring solutions but also provides actionable
insights through machine learning, improving detection capabilities over time. SafetyWatch AI
is a pivotal tool for construction companies, project managers, and site supervisors seeking
to optimize workplace safety and operational efficiency.

Business Vision & Mission

Our mission at SafetyWatch AI is to make construction sites safer by leveraging advanced
artificial intelligence to monitor and enhance compliance with safety measures in real-time.

Launch Team

As the CEO of SafetyWatch AI, Wajd Mishal Alhajraf plays a pivotal role in steering the
company's strategic direction and overseeing its overall operations. With a background in
accounting, Wajd leverages her financial expertise to ensure sound fiscal management,
budgeting, and financial planning for the organization. Beyond financial stewardship, she is
committed to driving innovation and fostering a culture of excellence within the company.
Wajd's visionary leadership guides the team in developing and implementing advanced AI
solutions that revolutionize safety management in the construction industry. Her multifaceted
role encompasses business development, stakeholder engagement, and ensuring the
delivery of high-quality, cost-effective solutions to meet the evolving needs of our clients
while maintaining a strong focus on promoting workplace safety and operational efficiency.

https://www.linkedin.com/in/dalal-alsabah-1947b8301?
utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

As the Chief Technology Officer (CTO) of SafetyWatch AI, Sarah AlRashed is responsible
for leading the technical team and overseeing the development and implementation of our
advanced AI algorithms. With a background in finance, Sarah brings a unique perspective to
the technology sector, focusing on efficient resource allocation and strategic technology
investments. She plays a key role in driving innovation, ensuring the seamless integration of
AI with existing CCTV infrastructure, and optimizing the performance of our safety monitoring
solutions. Sarah's expertise in finance enables her to balance technological advancements

Page 2
with cost-effective solutions, ensuring that SafetyWatch AI delivers high-quality, affordable
safety management tools for the construction industry. Her collaborative approach and
commitment to excellence contribute to the continuous improvement and success of our AI-
driven safety solutions.

https://www.linkedin.com/in/sarah-alrashed-8944802b5?
utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Asmaa Aleanaizi - CTO

As the HR Manager at SafetyWatch AI, Noor Al Qudabi plays an essential role in nurturing
the company's human capital and fostering a positive work environment. With a background
in accounting, Noor brings a meticulous and analytical approach to HR management,
focusing on strategic workforce planning, talent acquisition, and employee development. She
is responsible for recruiting top talent, implementing training programs, and ensuring
compliance with labor laws and regulations. Noor's financial expertise enables her to
effectively manage the company's payroll, benefits, and compensation strategies, aligning
them with the organization's goals and objectives. Her dedication to employee engagement,
professional growth, and organizational success makes her a valuable asset to SafetyWatch
AI, contributing to the company's growth and sustainability in the competitive technology
market.

https://www.linkedin.com/in/noor-al-qudabi-33b448221?
utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

As the Chief Operating Officer (COO) of SafetyWatch AI, Dalal Alsabah plays a crucial role
in overseeing the day-to-day operations and ensuring the efficient execution of the
company's strategic initiatives. With a background in finance, Dalal brings a strong
foundation in financial management, budgeting, and operational efficiency to her role. She is
responsible for optimizing operational processes, managing project timelines, and aligning
resources to meet organizational goals. Dalal's financial acumen enables her to make data-
driven decisions that drive growth, streamline operations, and enhance profitability. Her
collaborative leadership style, attention to detail, and commitment to excellence empower the
team to deliver high-quality, innovative AI solutions that revolutionize safety management in
the construction industry. Dalal's multifaceted role as COO is instrumental in driving the
company's success, ensuring operational excellence, and delivering value to our clients and
stakeholders.

https://www.linkedin.com/in/dalal-alsabah-1947b8301?
utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app

Page 3
Problem Statement / Market Gap
Construction site accidents in Kuwait have become a pressing concern, highlighting the
urgent need for improved safety protocols. Despite the growth of urban development and
infrastructure projects in the region, traditional monitoring systems often fail to effectively
monitor workers' compliance with safety measures. This gap in safety management
increases the risk of potential accidents and injuries, jeopardizing the well-being of workers
and the overall integrity of construction sites. The lack of proactive safety measures and
oversight poses significant challenges to the construction industry in Kuwait, emphasizing the
critical need for innovative solutions to mitigate risks and ensure a safer working
environment.

Proposed Solution / Value Proposition

Our value proposition lies in transforming standard CCTV cameras into intelligent safety
monitors through our advanced AI technology. SafetyWatch AI enhances existing camera
infrastructure by integrating sophisticated algorithms that proactively monitor and detect
compliance with safety measures at construction sites in real-time. By leveraging AI
capabilities, we empower construction companies, project managers, and site supervisors
with a cost-effective and efficient solution to enhance workplace safety, reduce potential
risks, and mitigate the likelihood of accidents. This innovative approach not only optimizes
safety management but also provides actionable insights and continuous improvement
through machine learning, setting SafetyWatch AI apart as a pivotal tool for ensuring a safer
and more secure construction environment.

Cost Structure
Cost of products: 5000 kd

Cost of rent: 4000 kd

Cost of marketing: 1000kd

Salaries: 2000 kd

The major costs for safety watch ai includes cost of goods, rent, marketing and salaries. The
total sum of all these costs is 12000 KD. There are some other nominal costs which includes
utilities and misc. costs.

Page 4
Revenue Streams
We will sell this software for 25kd per camera and 150kd for unlimited cameras. So, we will
focus on selling the 150kd for unlimited cameras as it would be beneficial for both the
customers and us.

Source of Funding

We 4 partners will invest 7,000 kd each and after success, we will invite other investors upon
reaching profitability at high revenue. So that we can get investors at higher valuation.

Page 5
Appendix A: Business Model Canvas
Key Partners
 CCTV infrastructure providers
 AI technology providers
 Construction industry
associations
 Software development firms
Key Activities
 Developing and refining
AI algorithms for safety
monitoring
 Integrating AI with
existing CCTV
infrastructure
 Training and support for
clients
 Continuous improvement
and updates of the AI
system
 Marketing and sales to
target audience
Key Resources
 AI experts and data
scientists
 Software developers
 Sales and marketing team
 Customer support team
 Training materials and
programs
Value Propositions Customer Relationships Customer Segments
 Real-time monitoring  Personalized customer Construction Sites
support
and detection of safety Sites with dangerous work
compliance  Training and onboarding Chemical Plants
programs
 Proactive identification
of potential risks and  Regular updates and
improvements based on
hazards
feedback
 Cost-efficient
alternative to expensive  Online support and
troubleshooting
camera renovations
 Machine learning
capabilities for
improved detection
over time
 User-friendly interface
Channels
and personalized
features  Direct sales through a
dedicated sales team
 Online platform for
demonstrations and
purchases
 Partnerships with
construction industry
associations
 Workshops and seminars
Page 6
Cost Structure Revenue Streams
 Research and development costs for AI algorithms

 Software development and maintenance

 Marketing and sales expenses Sales of SafetyWatch AI software and services

 Employee salaries and benefits

Page 7