Lauren Verdun

Laurenverdun03@gmail.com

LINKS Portfolio – laurenverdun.weebly.com

LinkedIn – linkedin.com/in/laurenverdun

E MP L O Y ME N T H I S T O R Y

Jan 2024 – May 2024 The Cronkite Agency, Public Relations Specialist

• Manage successful launch of new franchise location for Flour Power Cooking Studios, a
nationally recognized chain
• Collaborated with a cross-functional team of digital marketing specialists to develop a
communication and digital marketing strategy and implementation plan
• Grew Mesa-Gilbert’s Instagram page by 900% in 15 weeks
• Crafted release pitches and earned four print, three broadcast and one radio story with
potential reach of 250,000 people
• Captured 200 digital assets for content

Nov 2023 – Nov 2023 New Orleans & Company Saltwater Intrusion, Crisis Communications Team

• Volunteered to create impactful Instagram posts, informing citizens and visitors about the
water crisis
• Authored crucial copy for posts, delivering clear and vital information to the community
during the crisis

Sep 2022 – Jul 2023 Arizona State University, Fulton School of Engineering, Learning and Teaching Hub, Part-Time Video and
Production Lead

• Directed the filming, editing, and integration of multimedia elements to enhance educational
materials
• Proficiently utilized Adobe Suite software to skillfully edit and curate video content, optimizing
visual and instructional quality
• Deliver tailored, high-quality multimedia content aligned with the academic objectives

May 2020 – Jan 2023 Walter Cronkite Sports Network, Hockey Reporter and Videographer

• Captured complete game footage for D1 hockey team and skillfully edited engaging recap
packages, showcasing attention to details
• Reported on live sports show, demonstrating adept communication skills
• Engaged audiences via social media platforms (X, Instagram), shared content and increased
engagement
• Thrived in a fast-paced, deadline-driven environment

EDUCATION Arizona State University, Walter Cronkite School of Journalism and Mass Communication, B.A.
I am working toward a journalism and mass communication degree with a concentration in public
relations and a minor at the W.P Carey School of Business. Coursework includes Public Relations
Writing, Public Relations Research, Mass Communication Law, Pop Culture and Marketing.

SKILLS Social Media Time Management

Media Pitching Google Suite

Attention to Detail Microsoft Office