THE NEGATIVE EFFECTS OF

Fast
Fashion
WHAT IS FAST FASHION?
Fast fashion is when clothing companies rapidly
mass produce clothes allowing them to sell them
for cheaper prices.

FAST FASHION IMPACTS THE

ENVIRONMENT:

7.6 kg/fibers/person in 1995

Total fiber production has to
increased due to the demands 13.8kg/person in 2018
of fast fashion (an %82 increase)

This means that the environmental

The production of fiber also
contributes to %88 of water scarcity
of a typical garment over its whole
life cycle
impacts of fast fashion happen
before the clothes are sold, so not
participating in the consumption of
fast fashion can help to lessen these
impacts.

LESSENING THE IMPACT OF FAST

FASHION:
Using more sustainable materials can
improve the efficiency of clothing
production, and reducing consumption
can help to lessen the harmful impacts of
the fashion industry on the
environment!
Shrinking the fashion industry can help to
manage the over production of clothes.

This can be done by influencing

consumers to buy fewer higher quality
clothes rather than a ton of low quality
clothing.

WHAT CAN YOU DO?

Buy from sustainable companies
Shop secondhand
Fix or up cycle clothes instead of throwing them away!