PARTH SURAJ THAKUR

9987185529 | thakurparth.suraj.2020@iimu.ac.in | https://www.linkedin.com/in/parth-thakur1998/

Work Experiences
Asian Paints - Mumbai May 2022 - Present
Assistant Management Trainee
Led a team of 9 onroll sales representatives with an extended team of 10 offrole representatives driving business across unit
Spearheaded B2B Business across Thane and Central Mumbai driving over 100Cr of Revenue across Paint and Waterproofing
Worked across Builders, Housing Societies, Factories, Corporate and Hospitality segments with multiple stakeholders
Drove a network of 50+ Dealers, 14 Super Premium Applicators, and an extensive network of Mid size contractors and consultants
Negotiated Annual Rate Contracts with Key Accounts including Aditya Birla, Lupin Pharma, TCS, Sodexo for procurement pan India
Achieved over 27% Growth in overall business while seeding emerging construction chemicals with over 45% growth in waterproofing
Spearheaded integration with the Safe Painting vertical at a regional level, driving over 24 lakh of value via collaborative work
Achieved an NPS of over 55 while ensuring a benchmark time of 7 days for customer complaint resolution at a unit level
Seeded the growth of emerging categories like Flooring and waterproofing by developing innovative propositions for product market fit

Better Ed - Mumbai Apr 2021 - Jun 2021

Associate Product Management Intern
Carried out two 30 minute telephonic interviews with members of target market to analyse preferences for Ed tech product
Content marketing recommendations including 'Experts of BetterEd', Behavioural tweaks to drive User Generated Content
Developed and analysed database of 119 piano competitions in the US with over 10 parameters as back end for competition tracker
Contacted and negotiated with 2 content writers for preparing the webpage and negotiated pricing
Carried out Keyword analysis of search terms around Piano and Piano Learning to strategise content relevant to users needs

Education
Indian Institute of Management Udaipur - Udaipur Apr 2020 - Apr 2022
MBA in Sales and Marketing, Strategy, 2.65/4.00
Achieved 99.42 Percentile in Cat 2019 among 200,000 applicants across the country with a 99.75 percentile in Verbal Ability

Manipal Institute of Technology - Manipal Apr 2016 - Apr 2020

Btech in Mechanical Engineering, 6.28/10.00
Won first place at the Revels National Level Debate tournament

Pace Junior Science College - Mumbai Apr 2014 - Apr 2016

12th in Science, 80.46/100.00

Balmohan Vidyamandir - Mumbai Apr 2004 - Apr 2014

10th in General, 92.80/100.00

Organisational Experience
Head of Digital Marketing - Udaipur Apr 2021 - May 2022
Uktrisht
Uktrisht is the sports fest of IIM Udaipur. Also organised Udaipur Runs- The largest running event in Udaipur
Achieved a record 1900 registrations for Udaipur Runs against a previous high of 1200 within a short period of 6 days
Drove over 700 Registrations for the inaugural esports fest using a combination of organic, inorganic and micro influencer campaigns
Grew the reach of the official page by over 20% to 938 by utilising innovative content marketing strategies
Lead a team of 5 members, working with the content vertical to to develop fresh content across social media pages

Potpourri- The Literary and Quizzing Club of IIM Udaipur - Udaipur Apr 2020 - May 2022
Member
Selected among 80+ applicants who participated in the induction process for the literature and quizzing club
Successfully ran a digital open mic for the first time, achieving over 200% growth year on year, attracting over 200 students
Ideated a new event with 80+ participants as part of Litfest 2020 and managed end to end execution
Invited and hosted talks and performances from over 5 luminaries including 3 authors and 2 poets at Litfest 2022