Jaya jaya123agrawal@gmail.

com

Agrawal +91-8826987228

WORK EXPERIENCE

Tenovia Solutions Pvt Ltd (Jan 2021 - Present)

Senior Category Analyst | May 2023 - Present

Leading category operations for diverse brands in footwear, and grocery segments.
Managed overall and day-to-day operations of the cataloging team.
Significantly improved profitability for a new grocery brand through cost analysis and pricing
recommendations.
Successfully managed projects for Tensight clients, including Suta, Bombay Shaving Company,
Supertails, Just in Time.
Liaise with marketing and brand teams to determine launch strategy and promotional activities
of a product category
Led and mentored a team of 2 analysts and one executive, providing coaching, guidance, and
performance evaluations.

Category Analyst | May 2022 - April 2023

Collaborated internally with content, design, MIS, cataloguing, and tech teams to enhance brand
presence.
Worked closely with brand cross-functional teams, including marketing, supply chain, and
customer service, ensuring seamless customer experience.
Achieved a remarkable 56% growth in online revenue for a major footwear brand with a
comprehensive product catalogue of 4000 SKUs.
Acted as Key Account Manager for all respective brands
Developed and executed Annual Operating Plan with month-wise, channel-wise targets and new
selection requirements.
Expert in inventory planning, reducing Out of Stock (OOS) percentage from 25% to 5% and
increasing Regional Utilisation (RU%) from 40% to 55%.
Partnered with brand as well as marketplace category managers for Amazon, Flipkart, Myntra,
Snapdeal, Jiomart, Meesho to maximize visibility, improve product rankings, and drive sales.
Develop and execute promotional campaigns specific to each marketplace, including deals,
coupons, optins as well as other promotions.
Worked closely with ads team to optimise campaign performance as well as give product
recommendations.
 Setup internal SOPs for ecommerce operations for pricing, listing and catalog
Closed Joint Business Plan discussions with Amazon, Flipkart and Myntra for accerlating brand
growth
Created analytical process documents for Tensight and worked with the teams on front-end
version
Led weekly and monthly meetings with the senior management from the brand.

Category Executive | July 2021 - April 2022

Familiar with seller panels of Amazon, Flipkart, Meesho, Myntra, Snapdeal and OMS system like
Uniware.
Manage and optimize presence on online marketplaces including product listing creation,
inventory management, and pricing
Performed SOV, FPP analysis on front end, Catalog Attribute Quality study, Ratings and review,
Returns analysis, competition pricing study regularly
Identified gaps in the product assortment for the brand and made suggestions for new
collections
Created sales decks for the company, maintaining catalog hygiene on all marketplaces.
Produced weekly and monthly reports, excelling in data analysis and reporting.

EDUCATIONAL BACKGROUND SKILLS

National Institute of Fashion Technology Category Management

Masters in Fashion Management | 2019-21 Key Account Management
Graduated with CGPA of 8.7
Project Management
Team Leadership
Hansraj College, University of Delhi
Bsc Physical Science | 2016-2019 Data Analysis
Graduated with First Division and CGPA of 8.3 Inventory Planning
Market Research
Catalog Management
CERTIFICATIONS Excel and Spreadsheet Analysis
Communication
MS Excel | Beginner and Intermediate
Problem Solving
from Macquarie University (Coursera)
Team Collaboration
Google Analytics
Time Management
Fundamental of Digital Marketing |
Stakeholder Communication
Google Digital Unlocked
Amazon Sponsored Ads