Creating Business Accounts On Youtube

Follow these instructions to create a channel that can have more than one manager or owner.

You can connect your channel to a Brand Account if you want to use a different name on
YouTube than your Google Account. Learn more about Brand Accounts.

1. Sign in to YouTube on a computer or the mobile site.

2. Go to your channel list.
3. Choose to create a new channel or use an existing Brand Account:
 Create a channel by clicking Create a new channel.
 Create a YouTube channel for a Brand Account that you already manage by
choosing the Brand Account from the list. If this Brand Account already has a
channel, you can't create a new one. When you select the Brand Account from
the list, you'll be switched over to that channel.
4. Fill in the details to name your new channel. Then, click Create. This will create a new
Brand Account.
5. To add a channel manager, follow the instructions to change channel owners and
managers.

Youtube Advertising
On YouTube, people can discover videos in various ways (for example, by searching on the
YouTube search page, clicking suggested videos on the watch page, or choosing a video from
the homepage feed). You can use YouTube to advertise more effectively to people who are
searching for your product or brand.

Benefits of YouTube ads

 Connect with your audience: Ads that play on or run next to YouTube videos can help
you connect with potential customers in a unique and memorable way. You can be
personal, share your expertise with the world, or put the camera on yourself and explain
how your product or service can benefit your audience.
 Reach the right audience: Reach your customers on YouTube by topics, keywords, or
demographics, like "women under 35."
 Create a campaign in only a few minutes: Create your Google Ads account, set up a
campaign, and reach your audience.
 Measure your success: Find out if you're reaching the right audience. Check your
Google Ads account to track views, costs, and budget details. Visit the "Analytics" tab in
 your YouTube account to learn more about your viewers. For example, you can see
which videos your customers are watching and for how long.

Ad formats for YouTube

Depending on your goal, you can use different ad formats built for YouTube. These ad formats
are:

 Skippable in-stream ads

 Non-skippable in-stream ads
 Bumper ads
 In-feed video ads
 Masthead ads
 Responsive display ads

Reaching potential customers

There are many ways to reach people at moments that matter using YouTube ads. With a wide
variety of targeting methods available to you, such as demographic groups, interests,
placements, and remarketing lists, you can reach specific or niche audiences based on who they
are, what they're interested in, and what content they're viewing.

Youtube Analytics
You can use analytics to better understand your video and channel performance with key
metrics and reports in YouTube Studio.

YouTube Android app

1. Open the YouTube app.

2. Tap your profile picture Your channel.
3. From the middle menu, tap Analytics to view the following reports within the All,
Videos, Shorts, and Live tabs:

 Views: The number of legitimate views on your content.

 Likes: The number of likes on your Shorts content.
 Watch time: The estimated amount of time viewers watched your content.
 Subscribers: The number of viewers who have subscribed to your channel.
 Top Shorts: Your most popular Shorts.
 Top videos and live streams: Your most popular videos and live streams.
 Top remixed: Your content used to create Shorts.
 Your audience: Your audience by age, gender and geography.
  Channels they watch: Your audience’s online activity across other channels on
YouTube.
 Videos they watch: Your audience's online activity outside of your channel.

Overview
The Overview tab shows you a summary of how your channel and videos are performing. The
key metrics card shows your views, watch time, subscribers, and estimated revenue (if you’re in
the YouTube Partner Program).

Note: You may get personalized overview reports that show comparisons to your typical
performance. These insights explain why your views may be higher or lower than usual. In this
tab, you also get reports for:

 Typical performance: At the channel level, it’s a comparison of your channel’s typical
performance. At the video level, it’s a comparison of your video’s typical performance.
 Your top content in this period: Your content ranked by views over the last 28 days.
 Realtime: Your performance over the last 48 hours or 60 minutes.
 Stories: Your performance over the last 7 days from your latest Stories.
 Top remixed: Your content that has been used to make Shorts. This report also shows
the number of times your content has been remixed and the number of remix views.

Note: At the video level, you can find key moments for audience retention and your Realtime
report.

Content (channel level)

The Content tab gives you a summary of how your audience finds and interacts with your
content and what content your audience watches. You can view the following reach and
engagement reports within the All, Videos, Shorts, Live, and Posts tabs:

 Views: The number of legitimate views on your content for videos, Shorts, and live
streams.
 Impressions and how they led to watch time: The number of times a thumbnail was
shown to viewers on YouTube (impressions), how often those thumbnails resulted in a
view (click-through rate), and how those views ultimately led to watch time.
 Published content: The number of videos, Shorts, live streams, and posts you’ve
published on YouTube.
 How viewers found your content/videos/Shorts/live streams: How your viewers
found your content.
 Subscribers: The number of subscribers that you gained from each content type: videos,
Shorts, live streams, posts, and others. “Others” include subscriptions from YouTube
search and your channel page.
 Key metrics card: A visual overview of your views, average view duration,
impressions, impressions click-through rate, subscribers, likes, and shares.
  Key moments for audience retention: How different moments of your video held
viewers' attention. You can also use typical retention to compare your 10 latest videos of
similar length.
 Top videos/Shorts/posts: Your most popular videos, Shorts, and posts.
 Shown in feed: The number of times your Short is shown in the Shorts feed.
 Viewed (vs swiped away): The percentage of times viewers viewed your Shorts versus
swiped away.
 Top remixed: A visual overview of your remix views, total remixes, and top remixed
content.
 Post impressions: The number of times your post was shown to viewers.

Reach (video level)

The Reach tab gives you a summary of how your audience is discovering your channel. The
key metrics card shows your impressions, impressions click-through-rate, views, and unique
viewers.

In this tab, you also get reports for:

 Traffic source types: How viewers found your content.

 External: Traffic from websites and apps that embed or link to videos from your
channel.
 Suggested videos: Traffic from suggestions that show next to or after other videos and
from links in video descriptions. These videos could be your own videos or someone
else's.
 Playlists: Traffic from the most-watched playlists that include your videos.
 Impressions and how they led to watch time: How many times your video’s
thumbnails were shown to viewers on YouTube (Impressions), how often those
thumbnails resulted in a view (Click-through rate), and how those views ultimately led
to watch time.
 Bell notifications sent: The number of bell notifications sent to subscribers who get
notifications from your channel.
 YouTube search: Traffic from search terms that brought viewers to your content.

Engagement (video level)

The Engagement tab gives you a summary of how long your audience is watching your videos.
The key metrics card shows your watch time and average view duration.

In this tab, you also get reports for:

 Audience retention: How different moments of your video held viewers' attention. You
can use typical retention to compare your 10 latest videos of similar length. Detailed
activity shows absolute views for segments of your video and when users started and
stopped watching.
 Audience retention: How different moments of your video held viewers' attention. You
can also use typical retention to compare your 10 latest videos of similar length.
 Likes (vs. dislikes): How viewers feel about your video.
  End screen element click rate: How often your viewers clicked an end screen element.
 Top tagged products: Products you tagged in your video that received the highest
engagement.

Audience
The Audience tab gives you a summary of the sort of viewers watching your videos. The key
metrics card shows your returning and new viewers, unique viewers, and subscribers.

In this tab, you also get reports for:

 Videos growing your audience: Your audience’s online activity across your channel.
Data is based on your new viewers across all devices in the last 90 days.
 When your viewers are on YouTube: Your audience’s online activity across your
channel and all of YouTube. Data is based on your viewers across all devices in the last
28 days.
 Subscriber bell notifications: How many of your subscribers get all notifications from
your channel. The tab also shows how many can actually get those notifications based
on their YouTube and device settings.
 Watch time from subscribers: Your audience’s watch time divided between non-
subscribers and subscribers.
 Age and gender: Your audience by age and gender. Data is based on signed in viewers
across all devices.
 Popular channels: Your audience’s viewing activity across other channels on YouTube.
Data is based on your viewers across all devices in the last 28 days.
 What your audience watches: Your audience's viewing activity outside of your
channel. If there's enough data, you can filter by Videos, Shorts, and Live. Data is based
on your viewers across all devices in the last 7 days.
 Formats your viewers watch on YouTube: Your audience’s viewing activity across
video, Short, and live stream formats. Data is based on what viewers who have watched
your channel multiple times in the last 28 days watch on other channels.
 Top geographies: Your audience by geography. Data is based on IP address.
 Top subtitle/CC languages: Your audience by subtitled language. Data is based on use
of subtitles/CC.

Note: At the video level, you can find reports for watch time from subscribers, top geographies,
top subtitle/CC languages, and age and gender.

Revenue
If you’re in the YouTube Partner Program, the Revenue tab helps you track your earnings on
YouTube. The key metrics card shows your estimated revenue. Finalized earnings appear in
YouTube Analytics once your payments are added to AdSense, typically between the 7th and
12th day of the following month. Learn more about Payment timelines for AdSense.

In this tab, you also get reports for:

  How much you're earning: How much your channel earned in the last 6 months,
broken down by month.
 How you make money: How you’re making money with YouTube. Examples of
revenue sources include Watch Page Ads, Shorts Feed Ads, Memberships, Supers,
Connected Stores, and Shopping Affiliates. YouTube Premium revenue will be shown
under the Watch Page Ads or Shorts Feed Ads pages.
 Video performance: How much your videos, Shorts, and live streams earned for the
time period. This report includes Revenue Per Mille (RPM).
 Top earning content: Content with the highest estimated revenue for the time period.

Note:

 Tax withholding may affect your finalized earnings, if tax withholding applies. The
amount withheld is only visible in your AdSense account.
 You can also find your revenue performance at the video level.
 In the RPM card at the video level, your revenue may not add up to total estimated
revenue. This is because some revenue sources aren’t attributed to a specific video. For
example, channel memberships aren’t attributed to a specific video.

Research (channel level)

The Research tab gives you a summary of what your audience and viewers across YouTube are
searching for. The insights from the Research tab can help you discover content gaps and video
ideas that viewers may want to watch.

In this tab, you also get reports for:

 Searches across YouTube: The top search topics you explored and volume made by
your audience and viewers across YouTube over the last 28 days.
 Your viewer’s searches: The search terms and volume your audience and viewers of
similar channels are searching on YouTube over the last 28 days.

E-mail Marketing, E- Mail Marketing Plan, E-mail

Marketing Campaign Analysis
Email marketing is a form of digital marketing that uses email to connect with potential
customers, raise brand awareness, build customer loyalty, and promote marketing efforts.

In the world of online marketing, email marketing is commonly considered a low-cost and high-
impact tool with the ability to increase customer engagement and drive sales. As a result, it is
often a cornerstone of many digital marketing strategies created today.

In this article, we’ll take a closer look at what email marketing is, discuss some benefits of email
marketing, and offer tips and tools for getting started with your email marketing strategy.
What is email marketing?

Email marketing is when a business uses email to communicate and connect with their customer
base. This is a form of direct marketing used to inform customers, increase brand awareness, and
promote specific products and services.

There are several types of marketing emails that you might consider incorporating into your
email marketing strategy. Some common types of emails include:

 Welcome emails
 Email newsletters
 Promotional emails
 Lead nurturing emails or re-engagement emails
 Transactional emails, such as confirmation emails or password reset notices
 Feedback or survey emails
 Milestone emails, such as for customer birthdays or anniversaries

An email marketing plan is a set of tactics used to build structured, effective, and mutually
beneficial communication with your subscribers.

You can’t simply create an email campaign, send it to a thousand random email addresses, and
hope it will make your business prosper. You need to have a well-defined strategy.

Email marketing brings the best results when a brand builds relationships with customers based
on trust, value, and assistance. Nurturing quality relationships takes a long time. Naturally, you
need to plan your email marketing on a few levels. This article will help you work out your
overall strategy and plan each step in detail.

Let’s find out first why planning an email marketing strategy is worth your while.

Why are email marketing plans necessary?

 Resource optimization
 Understand your audience
 Personalize the customer experience
 Consistent buyer journey
Here are the goals that a well thought out marketing plan will help you achieve:
  Resource optimization. Having a plan helps you run your email marketing more
accurately, spend less time and money on guesswork, and build relationships with the
right, precisely targeted audience.

 Understand your audience. No planning is possible without data. To develop a strategy,

you need to learn a lot about your audience, their tastes, preferences, and behavior.
Developing a plan will motivate you to gain fresh insights about your subscribers.

 Personalize the customer experience. The results of previous campaigns will help you
learn when your subscribers are most likely to read your emails. To determine the best
time to send an email, you need to gather a lot of behavioral data based on how users
respond to your emails. With this data, you can produce high-quality content and
use personalized offers.

 Consistent buyer journey. With an email marketing plan, you can guide subscribers,
from the very first touchpoint, to make a purchase — and even further! You don’t need to
push them towards your goals, but to help them solve their problems, that’s the essence
of the buyer’s journey.

So, in general, planning helps better organize your email marketing efforts and produce more
concise content. Getting in the habit of planning effectively will make you a more sophisticated
email marketer.

How to create an email marketing plan?

1. Choose a reliable email service

2. Generate leads
3. Choose your style
4. Nurture leads
5. Schedule email campaigns
6. Use automation
7. Analyze email performance

Types of email marketing campaigns

Email marketing requires a comprehensive strategy. This is because there’s not just one type of
email you’ll want to send out to your audience. Email can be used in a variety of different ways
in order to help you make the most of your strategy.

Welcome emails
A welcome email series—or even a single welcome email—is the first email a subscriber
receives when they sign up to your email list or make a purchase.

With an average open rate of 50%, welcome emails are a great way to introduce new contacts to
your brand, products and/or services.

The best welcome emails are short and actionable. Their main focus is to take subscribers to the
“next step.”

Here’s an example of a welcome email from Duolingo after a new user starts learning a new
language:

This email focuses on what the customer is most interested in at the moment—continuing their
language study—and lets them choose the next step such as downloading their mobile app or
practicing on desktop.

If you’re selling physical products, you can use welcome emails to ask new customers to share a
review on your website.

Newsletter emails

Newsletter emails are one of the most popular types of email campaigns.

They’re usually non-promotional in nature, and brands can use them to share industry news and
updates, tips, tricks, features, blog roundups and more with their subscribers.

Here’s an example of an email newsletter from Visme that focuses on highlighting their blog
content related to brand visual design

Newsletters are often sent on a regular basis, such as weekly, bi-weekly or monthly. They are
great tools for building trust and long-term relationships with your customers.

Promotional email campaigns

A promotional email can take many different forms, but its main purpose is to promote a specific
product, service or ongoing sale to your audience.

Cart abandonment emails

Cart abandonment campaigns are emails sent to shoppers who visited your store and put some
items in their cart, but left without completing their purchase.

Since cart abandoners are people who have already shown interest in your store and products,
you can woo them back with reminders, creating urgency and offering incentives like discounts
or free shipping.
Seasonal marketing campaigns

Seasonal emails are sent around specific times, like seasons, holidays, etc. They’re perfect for
promoting products or services that fit certain times of the year.

Other email marketing campaign types

Other types of emails you might consider sending out for your brand include:

 Re-engagement emails: Emails that attempt to get non-engaged email subscribers to re-
engage with your content by opening the email, clicking a link or even making a
purchase. Subject lines are often, “We miss you,” or “Are you still there?”

 Announcement emails: These email campaigns announce new products, sales, events,
holidays, and anniversaries to subscribers.
 Triggered email series: These emails are triggered based on specific actions of your
customers. For example, a welcome series can be triggered as soon as a contact joins
your list, or an abandoned cart series can be triggered three hours after a shopper
abandons their cart.

 Post-purchase drip: These emails are sent after a customer buys from your store to
maximize their experience and increase your revenue. For example, you can update
subscribers on their shipments, ask for a review and offer a discount on their next order.

 Connect-via-social campaigns: These emails allow subscribers to connect with your

brand on social media. You can incentivize this by offering subscribers free credit or
loyalty points for following you on your social media handles.
 Testimonial request emails: These email campaigns are sent to gather feedback and
reviews from existing customers. You can ask subscribers to leave a review on your
website or social media, or give a star rating on a review platform.

Digital Marketing Budgeting

How to Create a Digital Marketing Budget Plan

6 Steps to Plan Your Marketing Budget

1. Know your costs and revenues.

2. Define your marketing goals.
3. Align them with your company’s strategic goals and vision for growth
4. Work within your annual budget but be agile on a weekly /monthly basis.
5. Take seasonality, holidays and industry events into account.
 6. Evaluate your budget vs results over time and adapt accordingly.

Resource planning is a strategic approach to ensuring resources are used in the most effective
way, across a single project or a portfolio of work. When executed properly, organizations
achieve maximum efficiency and optimization in their use of resources, without under- or over-
utilizing any one resource. They also achieve visibility into current projects, future resource
requirements and shortages to inform capacity allocations, and potential project bottlenecks.

Resource planning allows organizations to respond with greater flexibility as markets evolve and
projects change. As new disruptive technologies enter the market at ever increasing speeds, the
ability of organizations to turn on a dime becomes paramount. Business goals that were
important yesterday, may have little to no value tomorrow. Companies must do everything
possible to achieve the flexibility necessary to pivot as goals and strategies shift.

What is cost estimation?

Cost estimation involves understanding how much you need to invest to accomplish something.
This works best with activities you can repeat and receive the same result.

Take a house, for example. You’ll need to pay for materials, labor, decorations, an engineer, a
designer, and so on. It’s possible to calculate everything up front, which means you can get a
precise cost estimation.

But, a digital product is different. We cannot calculate everything upfront, although we can have
a high-level idea of what kind of investment we’re considering.

Product managers need to pitch ideas all the time. Some companies will risk making a small
investment to evaluate whether to fund the initiative further. Other companies will require a cost
estimation before betting on the initiative.

Such an estimate allows product managers to avoid wasting time and resources on an initiative
that lacks the potential for long term success. Cost estimating gives product managers a more
holistic view of a potential product, which allows for a more accurate estimation of what the
product will cost.

How to calculate cost estimation

You can create a model estimation calculator by following these steps:

1. Get a diverse team — Select experienced professionals from across different business
functions, (e.g., software engineers, product managers, etc.)
2. Define ranges — Use a scale like T-shirt size. XS to XL is enough
3. Pick a reference project — Consider a project you worked on recently, take different
features, and categorize them according to your scale
 4. Define effort for each size — From the business functions you have (UX, UI, software
engineering, etc.) define how many days each of them will need to create an XS, S, M, L,
and XL feature

5. Define integration efforts — Most projects require a certain level of integration. Do the
same exercise as before, except this time for the effort feature integration will require

A simple calculator like this will save you a lot of time.

You may stumble upon some projects that require phases, discovery, delivery, testing, and
deployment. Estimating in phases is counterproductive. The calculation should contain the
overall effort to do all the required work to complete the feature.

A cost budget is a financial tool that professionals can use to estimate and plan their business
costs. This tool helps project managers and business leaders analyze and track their expenses.
Learning more about this budgeting technique could help you reduce your costs, increase
profitability and plan your next project efficiently. In this article, we explain what cost budgeting
is, why it's important and how you can develop a cost budget for your next project.

What is cost budgeting?

Cost budgeting is the process of creating a financial plan and budget using cost estimations. A
budget is a financial tool that professionals can use to manage their funds. Cost budgeting is a
type of budget that involves totaling all expected costs for a set period. Project managers often
use cost budgeting when planning new projects. Business executives and financial professionals
can use cost budgeting when creating budgets for the quarter or year. These professionals can use
a cost budget to analyzing their project performance and spending behaviors.

What Is Cost Control?

Cost control is the practice of identifying and reducing business expenses to increase profits, and
it starts with the budgeting process. A business owner compares the company's actual financial
results with the budgeted expectations, and if actual costs are higher than planned, management
has the information it needs to take action.

As an example, a company can obtain bids from different vendors that provide the same product
or service, which can lower costs. Cost control is an important factor in maintaining and growing
profitability.

Corporate payroll, for example, is often outsourced, because payroll tax laws change constantly,
and employee turnover requires frequent changes to payroll records. A payroll company can
calculate the net pay and tax withholdings for each worker, which saves the employer time and
expense.

KEY TAKEAWAYS
 Cost control is the practice of identifying and reducing business expenses to increase
profits, and it starts with the budgeting process.
 Cost control is an important factor in maintaining and growing profitability.

 Outsourcing is a common method to control costs because many businesses find it

cheaper to pay a third party to perform a task than to take on the work within the
company.