POWERPOINT PRESENTATION

IN
PURPOSIVE COMMUNICATION

"LISTENING"
VELASCO, JAYBY D.
BSA 1F
 CONTENT
01 MEANING OF LISTENING

02 HEARING VS LISTENING

03 TYPES OF LISTENING

04 PROCESS OF LISTENING
WHAT IS LISTENING?
Listening is the ability to accurately receive and
interpret messages in the communication
process. It is the process of receiving,
constructing meaning from, and responding to
spoken and/or non-verbal message

It is an active process by which we make sense

of, assess, and respond to what we hear. It
requires concentration, which is the focusing of
your thoughts upon one particular topic.
 HEARING VS LISTENING
✘ It refers to the sounds that enter your ears.
✘ It is a physical process which provides that you
do not have any hearing problems.
✘ It happens automatically or naturally.
✘ It is passive.
✘ It is more of physiological
✘ It is done by choice.
✘ It is interpretative action takenby someone in order to
understand and potentially make meaning of something
they hear.
✘ It is a physical and mental process, active, learned
process,and a skill.
✘ It is more of psychological
 TYPES OF LISTENING
Appreciative Listening
•Listening for pleasure and enjoyment, as when we listen to music, to a comedy
routine, or to an entertaining speech.
•It describes how well speakers choose and use words, use humor, ask
questions, tell stories, and argue persuasively

Emphatic Listening
•Listening to provide emotional support for the speaker, as when a psychiatrist listens to a
patient or when we lend a sympathetic ear to a friend.
•It focuses on understanding and identifying a person’s situation, feelings, or motives. There
is an attempt to understand what the other person is feeling
 TYPES OF LISTENING
Comprehensive Listening
•Listening to understand the message of a speaker, as when we attend a classroom lecture or
listen to directions for finding a friend’s house.
•It focuses on accurately understanding the meaning of the speaker’s words while simultaneously
interpreting non-verbal cues such as facial expressions, gestures, posture, and vocal quality.
•It is a particular communication technique that requires the listener to provide feedback on
what he or she hears to the speaker

•Listening to evaluate a message for purposes of accepting or rejecting it, as when we listen
Critical Listening
to the sales pitch of a used car dealer or the campaign speech of a political candidate.
•It focuses on evaluating whether a message is logical and reasonable.
•It asks you to make judgments based on your evaluation of the speaker’s arguments.
•It challenges the speaker’s message by evaluating its accuracy and meaningfulness, and
utility.
•It uses critical thinking skills
PROCESS OF LISTENING

3. Remembering- This
1. Receiving- It refers 2. Understanding- It is is retaining messages
to the response the stage at which for at least some
caused by sound you learn what the period of time.
waves stimulating the speaker means – the -What you remember
STRATEGY
sensory N°1 of
receptors thoughts and is actually not what
the ear. emotional tone was said but what you
think was said
PROCESS OF LISTENING

4. Evaluating- It
5.Responding- This is
consists of judging
when you send signals
the messages in some
while the speaker is
way. At times, you
talking to let him know
may try to evaluate
that he is understood
the speaker’s
STRATEGY N°1 and responding after
underlying intentions
the speaker has
or motives.
stopped talking.
 REFERENCES

Listening - Lecture notes 3 Purposive Communication ( 2020-2021)

https://www.studocu.com/en-us/a/19655938?
utm_campaign=App+Share&utm_content=Document&utm_medium=App&
utm_source=android