ICAI SM Chapter-Wise MCQs

CA Intermediate May 24 Onwards
CA Shubham Gupta AIR 10

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Ques 1. Simple
Strategic management allows an organization to be more-
(a) Authoritative
(b) Participative
(c) Commanding
(d) Proactive
Ques 2. Simple
Reactive strategy can also be termed as-
(a) Planned strategy
(b) Adaptive strategy
(c) Sound strategy
(d) Dynamic strategy
Ques 3. Simple
Strategy is-
(a) Proactive in action
(b) Reactive in action
(c) A blend of proactive and reactive actions
(d) None of the above
Ques 4. Simple
Strategy is a game plan used for which of the following?
(a) To take market position
(b) To attract and satisfy customers
(c) To respond to dynamic and hostile environment
(d) All of the above
Ques 5. Simple
Kanchan is the finance head for marketing strategies of a company. Which level of management is she working
at?
(a) Corporate Level
(b) Functional Level
(c) Shopfloor Level
(d) Consultant Level
Ques 6. Simple
Which one of the following, focuses on present business scope- ‘who we are and what we do’?
(a) Mission Statement
(b) Vision Statement
(c) Goals and objectives
(d) Purpose
Chapter 1 – Introduction to SM 1
Ques 7. Simple
The philosophical base of strategic management falls within the concept of -
(a) Strategic Intent
(b) Portfolio Analysis
(c) Globalisation
(d) Vision Statement
Ques 8. Simple
The statement “where we want to go “denotes company
(a) Objective
(b) Policy
(c) Strategy
(d) Vision
Ques 9. Simple
Functional level managers are concerned with-------------
(a) Strategies that are responsible for the operations of specific business
(b) Strategies that span multiple businesses
(c) Strategies that are specific to particular country
(d) Strategies that encourage a favourable attitude toward change
Ques 10. Simple

Which statement should be created first and foremost?
(a) Strategy
(b) Vision
(c) Objectives
(d) Mission
Ques 11. Simple

Formulation of strategies and their implementation in a strategic management process is undertaken by-
(a) Top level executives
(b) Middle level executives
(c) Lower level executives
1. (D) 2. (B) 3. (C) 4. (D) 5. (B) 6. (A)
7. (A) 8. (D) 9. (A) 10. (B) 11. (D)
Ques 1. Medium
What is one of the key purposes of having an organizational mission?
(a) Ensuring unanimity of purpose within the organization.
(b) Setting short-term operational goals.
(c) Providing a basis for marketing strategies.
(d) Specifying financial forecasts
Ques 2. Medium
Shreya, the owner of Kalakaari boutiques, delegated tasks as per competencies of her team. What is she
covering here?
(a) Risk
(b) Work Culture
(c) Employee friendly vision
(d) Proper use of mission statement
Ques 3. Medium
Strategic management enables an organization to instead of companies just responding to threats in their
business environment.
(a) be proactive
(b) determine when the threat will subside
(c) avoid the threats
(d) defeat their competitors
Ques 4. Medium
Which of the following is correct?
(a) Strategy is always pragmatic and not flexible
(b) Strategy is not always perfect, flawless andoptimal
(c) Strategy is always perfect, flawless and optimal
(d) Strategy is always flexible but not pragmatic
Ques 5. Medium
Which of the following are responsible for formulating anddeveloping realistic and attainable strategies?
(a) Corporate level and business level managers
(b) Corporate level and business level managers
(c) Functional managers and business level managers
(d) Corporate level managers, business level managers and functional level managers
Ques 6. Medium
What involves formulating, implementing, and evaluating cross-functional decisions that enable an
organization to achieve its objectives?
(a) Strategy formulation
(b) Strategy evaluation
(c) Strategy implementation
(d) Strategic management
Ques 7. Medium
Which one of the following cannot be considered as a part of proactive approach in strategy?
(b) Deliberate management design
(c) Forecast about future market condition
(d) Adaptive reactions to changing circumstances
Ques 8. Medium
Which of the following managers’ role is to translate the general statements/ strategies into concrete
strategies of their individual businesses-
(a) Supervisor
(b) Functional Manager
(c) CEO of the company
Ques 9. Medium
McDonalds is deciding whether to expand into manufacturing kitchen equipment in China. At what level is this
decision likely to be made?
(a) Business
(b) Corporate
(c) Functional
(d) International
1. (A) 2. (D) 3. (A) 4. (B) 5. (D) 6. (D)
7. (D) 8. (B) 9. (B)
Ques 1. Difficult
BBL Bank had strategically decided to setup a separate office in Mumbai back in 2016, specifically to invest in
crypto currencies and in development of robust blockchain facilities. Which importance of strategic
management did BBL Bank made use of?
(a) Gives direction to the management of the company.
(b) Helps to be proactive instead of being reactive.
(c) Provides a framework for all major future decisions.
(d) Supports development of new SBUs like in this case separate office for Blockchain.
Ques 2. Difficult
Velvet Limited is a full-service airline. The company is making the following decisions:
i. Should a ‘no-frills’, ‘low-fare’ subsidiary be set-up?
ii. If it is set-up, how should the cabin staff be recruited?
Which of the above decisions will be taken by corporate level managers?
(a) Only (i)
(b) Only (ii)
(c) (i) & (ii)
(d) Neither (i) nor (ii)
Ques 3. Difficult
Read the following three statements:
(i) Strategies have short-range implications.
(ii) Strategies are action oriented.
(iii) Strategies are rigidly defined.
From the combinations given below select an alternative that represents statements that are true:
(a) (i) and (ii)
(b) (i) and (iii)
(c) (ii) and (iii)
(d) (i), (ii) and (iii)
Ques 4. Difficult
An organisation during its strategy planning envisaged entiresituation and created a strategy framework. But
in mean time after implementation, it realised that its framework is not effective in certain unique unplanned
situations. What could be the reason for such ineffectiveness?
(a) Strategy is partly proactive and partly reactive.
(b) Lack of analysis and proper planning.
(c) Strategy is highly reactive and highly proactive.
(d) Improper creation of strategic framework.
Ques 5. Difficult
Dee Limited is an international clothing retailer. The company is making the following decisions:
i. Should another range of shops be established?
ii. Should the company float more share capital?
iii. How will the premises be fitted out for the new range of shops?
Which of the above decisions will be taken by corporate level managers?
(a) Only (i)
(b) Only (ii)
(c) (i) & (ii)
(d) (ii) & (iii)
Ques 6. Difficult
Members of Infinite Care, an NGO, have met and determined that they need to formulate a philosophical basis
for their activities. Thereby they have come up with a statement:-“Provide children till age 12, living in
homeless or low-income situations, with the essential items they need to thrive – at home, at school and at
play” Identify the area of strategic intent, which the members have stated?
(a) Vision
(b) Business definition
(c) Goal and Objective
(d) Mission
Ques 7. Difficult
Meba Ltd. had a huge capacity of 40,000 Kilo Litres production of Kerosene Oil, and they were able to achieve
90% of it almost always, while the teams were also aware that they can achieve 100% capacity with very less
efforts, but always kept margins. Further, the business team was planning to setup two more plants of 20,000
Kilo Litre capacity each in the next five years. This was a welcomed move from state governments as well. From
the above, which of the following aspects of the objective has not been given much importance?
(a) They should be clear and quantifiable
(b) They should be concise
(c) They should be challenging
(d) They should provide standard for comparative appraisal
Ques 8. Difficult
A Ltd. has recently decided to install a new IT system toimprove the efficiency of its payroll function. A ltd.
Believes this will reduce the cost of running the payroll system by 20%. Which one of the following levels of
strategy is the above IT system most closely linked to?
(a) Corporate level
(b) Functional level
(c) Business level
(d) Strategic level
Ques 9. Difficult
Mr. Parek sharing with his friend in an informal discussion that he has to move very cautiously in his
organization as the decisions taken by him have organisation wide impact and involve large commitments of
resources. He also said that his decisions decide the future of his organisation. Where will you place Mr. Parek
in the organizational hierarchy?
(a) Middle Level
(b) Low Level
(c) Top Level
Ques 10. Difficult
Imagine you are part of a strategic planning team for a company. As you work on defining the company's
identity and its current business scope, which of the following elements primarily concentrates on answering
the question, "Who we are and what we do?"
(a) Mission statement
(b) Vision statement
(c) Goals and Objectives
(d) Purpose
Ques 11. Difficult

The following is the message of a CEO to all his divisional head: It is significant to understand the persisting
need for developing new vistas of work, and that, of course, is preceded by the acute need for the ability to
adapt the everchanging external world. We, at Krom Limited, have identified that embracing to digital
technology is where our future lies, and we shall all pledge to make this transition successful choice which will
definitely entail a few organizational changes.” The underlying message of the CEO in your opinion is that of a:
(a) Mission statement
(b) Vision statement
(c) Value/value system
(d) Strategic transformational leadership statement
Ques 12. Difficult

Drishti Care is a not-for profit eye hospital and research centre. Which one of the following statements is likely
to relate to Drishti Care’s vision, rather than its mission statement?
(a) Drishti Care places patient care before all else
(b) Drishti Care will be the global leader in cutting edge eye surgery
(c) Drishti Care offers the highest level of patient care throughout country
(d) Drishti Care consultants strive to continually improve surgical techniques
Ques 13. Difficult

Ever Grand Group is a diversified company active in a wide range of business lines, including Financial Services,
Fertilizers, Information Technology enabled Services (ITeS), FMCG and Real Estate. The Board of Directors
understand the need of the hour and are determined to further develop the ITeS business, whereby they want
better allocation of human resources and provision of industry-best customer services. To achieve the same,
they have suggested implementation of specific business strategies but the managers are facing difficulties in
allocating the responsibility for implementation of the business strategy amongst them. You being a
management expert, indicate the appropriate persons responsible for translating general statements and
business strategies pertaining to the ITeS Strategic Business Unit (SBU) and ensure a smooth implantation.
(a) Corporate level managers
(b) Functional level managers
(c) General level managers
(d) Business level managers
Ques 14. Difficult

Mr. Prakash and Mr. Pal are partners in a thriving business venture. Recently, they have become aware of their
employees' dissatisfaction with their working conditions. Mr. Prakash believes that the situation should be
dealt with before the employees explode. Mr. Pal, on the other hand, believes that if the employees have an
outburst, then they will handle it. Mr. Prakash and Mr. Pal business philosophy is:
(a) Reactive, Proactive
(b) Reactive, Reactive
(c) Proactive, Proactive
(d) Proactive, Reactive
Ques 15. Difficult

Greg was heading the Global Biscuits SBU for Jonky’s Ltd. and he got an email congratulating him for being
promoted as the head of entire business of Jonky’s in India. Which of the following statements is true about
Greg’s position?
(a) Greg was a business level manager but now he is a corporate level manager
(b) Greg was a functional level manager but now he is a corporate level manager
(c) Greg was a business level manager and now also he is a business level manager
(d) Greg was a corporate level manager and now also he is a corporate level manager
1. (B) 2. (A) 3. (A) 4. (A) 5. (C) 6. (D)
7. (C) 8. (B) 9. (C) 10. (A) 11. (B) 12. (B)
13. (B) 14. (D) 15. (A)
Ques 1. SM
Strategy is a game plan used for which of the following?
(a) To take market position
(b) To attract and satisfy customers
(c) To respond to dynamic and hostile environment
Ques 2. SM
Which of the following is correct?
(a) Strategy is always pragmatic and not flexible
(b) Strategy is not always perfect, flawless and optimal
(c) Strategy is always perfect, flawless and optimal
(d) Strategy is always flexible but not pragmatic
Ques 3. SM
Strategy is-
(a) Proactive in action
(b) Reactive in action
(c) A blend of proactive and reactive actions
Ques 4. SM
Reactive strategy can also be termed as-
(b) Adaptive strategy
(c) Sound strategy
(d) Dynamic strategy
Ques 5. SM
Formulation of strategies and their implementation in a strategic management process is undertaken by-
(a) Top level executives
(b) Middle level executives
(c) Lower level executives
Ques 6. SM
Which of the following are responsible for formulating and developing realistic and attainable strategies?
(a) Corporate level and business level managers
(b) Corporate level and functional level managers
(c) Functional managers and business level managers
(d) Corporate level managers, business level managers and functional level managers
Ques 7. SM
Which of the following managers’ role is to translate the general statements/ strategies into concrete strategies
of their individual businesses-
(a) Supervisor
(b) Functional Manager
(c) CEO of the company
Ques 8. SM
Which statement should be created first and foremost?
(a) Strategy
(b) Vision
(c) Objectives
(d) Mission
Ques 9. SM
Strategic management enables an organization to __________, instead of companies just responding to threats in
their business environment.
(a) be proactive
(b) determine when the threat will subside
(c) avoid the threats
(d) defeat their competitors
Ques 10. SM
Read the following three statements:
(i) Strategies have short-range implications.
(ii) Strategies are action oriented.
(iii) Strategies are rigidly defined.
From the combinations given below select an alternative that represents statements that are true:
(a) (i) and (ii)
(b) (i) and (iii)
(c) (ii) and (iii)
(d) (i), (ii) and (iii)
Ques 11. SM
What involves formulating, implementing, and evaluating cross-functional decisions that enable an
organization to achieve its objectives?
(b) Strategy evaluation
(d) Strategic management
Ques 12. SM
Strategic management allows an organization to be more
(a) Authoritative
(b) Participative
(c) Commanding
(d) Proactive
1. (D) 2. (B) 3. (C) 4. (B) 5. (D) 6. (D)
7. (B) 8. (B) 9. (A) 10. (A) 11. (D) 12. (d)
Ques 1. Simple
All are elements of Macro environment except:
(a) Society
(b) Government
(c) Competitors
(d) Technology
Ques 2. Simple
Which of the following is not an example of socio-cultural environment?
(a) Role of women in society
(b) Rising income
(c) Family structure
(d) Educational levels
Ques 3. Simple
Competitive landscape requires the application of-
(a) Competitive advantage
(b) Competitive strategy
(c) Competitive acumen
(d) Competitive intelligence
Ques 4. Simple
The process of strategic management can be made effective by building-
(a) Product advantage
(b) Market advantage
(c) Competitive advantage
(d) Price advantage
Ques 5. Simple
What is not one of Michael Porter’s five competitive forces?
(a) Threat to New entrants
(b) Rivalry among existing firms
(c) Bargaining power of unions
(d) Bargaining power of suppliers
Ques 6. Simple
The term PESTLE analysis is used to describe a framework for analyzing:
(a) Macro Environment
(b) Micro Environment
(c) Both Macro and Micro Environment
(d) None of above
Ques 7. Simple
Chapter 2 – Strategic Analysis - External Environment 1

KSFs stand for:
(a) Key strategic factors
(b) Key supervisory factors
(c) Key success factors
(d) Key sufficient factors
Ques 8. Simple
(d) None of above
Ques 9. Simple
Ques 10. Simple

‘Attractiveness of firms’ while conducting industry analysis should be seen in-
(a) Relative terms
(b) Absolute terms
(c) Comparative terms
Ques 11. Simple

Which of the following constitute Demographic Environment?
(a) Nature of economy i.e. capitalism, socialism, Mixed
(b) Size, composition, distribution of population, sex ratio
(c) Foreign trade policy of Government
(d) Economic policy i.e. fiscal and monetary policy of Government
1. (C) 2. (B) 3. (D) 4. (C) 5. (C) 6. (A)
7. (C) 8. (A) 9. (D) 10. (A) 11. (B)
Ques 1. Medium
The bargaining power of buyers is high when:
(a) There are few buyers in the market
(b) There are many sellers in the market

(c) Buyers have limited information about the product
(d) Buyers have many alternatives
Ques 2. Medium
The emphasis on product design is very high, the intensity of competition is low, and the market growth rate
is low in the ______ stage of the industry life cycle.
(a) Maturity
(b) Introduction
(c) Growth
(d) Decline
Ques 3. Medium
A company can reduce the threat of substitutes by:
(a) Increasing product differentiation
(b) Lowering prices
(c) Expanding into new markets
(d) Strengthening supplier relationships
Ques 4. Medium
A company can mitigate the threat of new entrants by:
(a) Increasing advertising and marketing efforts
(b) Establishing strong brand loyalty
(c) Building economies of scale
(d) Lowering prices
Ques 5. Medium
During which stage of the Product Life Cycle will marketing strategies need to concentrate on differentiating a
product from competing products, building brand loyalty and offering incentives to attract competitor’s
customers to switch?
(a) Decline
(b) Growth
(c) Maturity
(d) Introduction
Ques 6. Medium
The strategic landscape of healthcare sector around the world is changing rapidly because of-
(a) Doctors Educational Interests
(b) Indian Nurses going to abroad
(c) Internet and Technological advancement
(d) Patients being more aware

Ques 7. Medium
Which of the following statement is not a factor influencing socio-cultural environment?
(a) Family structure and changes in it, attitude towards and within the family, and family values.
(b) Educational levels, awareness and consciousness of rights, and work ethics of members of society.
(c) Opportunities arising out of technological innovation.
(d) Role of women in society, position of children and adolescents in family and society.
Ques 8. Medium
When competitive rivalry is high, it means:
(a) There are few competitors in the market
(b) Customers have low bargaining power
(c) There is intense competition among existing firms
(d) Suppliers have high bargaining power
Ques 9. Medium
Which environment can create new markets and new business segments?
(a) Political environment
(b) Economic environment
(c) Sociocultural environment
(d) Technological environment
1. (D) 2. (B) 3. (A) 4. (C) 5. (C) 6. (C)
7. (C) 8. (C) 9. (D)
Ques 1. Difficult
Raju started a samosa stall in a local market and the existing momos and bhelpuri stall owners started creating
problems for him. This is an example of-
(a) Bargaining power of suppliers
(b) Threat of new entrants
(c) Substitute products
(d) Nature of rivalry in industry
Ques 2. Difficult
ABC Ltd. has identified that all three of its main products are at the maturity phase of the product life cycle.
Which of the following is ABC Ltd. likely to be experiencing due to this?
(a) High, but declining sales
(b) Growing numbers of competitors

(c) Product diversification and differentiation strategies
(d) Adoption of price skimming strategies
Ques 3. Difficult
Training Co. operates a network of accounting training centres throughout Europe, the US and Australia. The
business intends to enter developing markets in order to drive growth and has now decided to enter India
which is 7,500 kilometres from the Training Co.'s UK headquarters. The Board has suggested that it will require
externally focused management information to move into India. Which of the following is an external factor(s)
that the Board should consider while implementing its strategy?
(a) Key local rivals and their strengths and weaknesses
(b) Courses are suitable for this market.
(c) Timing of the courses (Public holidays, religious festivals, etc to be avoided)
Ques 4. Difficult
Y Mart super market is planning for the next five years. Which of the following economic influences should it
consider?
i. Unemployment rate
ii. Internet ordering
iii. Animal welfare
iv. Consumer legislation
v. Population size
vi. Interest rates
(a) (i) & (vi)
(b) (i), (iv) & (vi)
(c) (iv) & (vi)
(d) (i), (iii), (iv), (vi)
Ques 5. Difficult
The directors of Blaina Packaging Co. (BPC), a well-established manufacturer of cardboard boxes is
considering whether to enter the cardboard tube market. Cardboard tubes are purchased by customers and
these products are of various sizes, ranging from large tubes which are used for carpets to small tubes which
are used for films and paper. Another company, Plastic tubes Co. (PTC), produces narrow, but increasing, range
of plastic tubes which are capable of housing small products such as film and paper-based products. This is
considered as which of the following Porter’s force for BPC?
(a) Threat of new entrant
(b) Threat of substitutes
(c) Bargaining power of customers
Ques 6. Difficult

A newspaper is planning for the next five years. Which of the following demographic influence(s) should it
consider as part of its external environment analysis?
i. Tax on newspapers
ii. Import of raw materials will suffer if domestic currency weakens
iii. Increased mobility around the world requires different language version
iv. Carbon emissions from the use and products of paper–newspaper
(a) (iii) & (iv)
(b) Only (iii)
(c) Only (iv)
(d) (ii), (iii), (iv)
Ques 7. Difficult
X-Olympus is a gaming software company specializing in developing games for ZBox and GameStation-4. The
company is facing stiff competition due to saturation of market and price wars, which h excessively favor and
highlight their dependence on gaming console manufacturers. Thereby, the company desires to establish a
competitive advantage over industry rivals by enhancing the gaming experience by expanding into Edge-Cloud
Gaming Service on a monthly subscription basis. This service offering does not require dedicated gaming
consoles yet provide customers game streaming in 4K resolution with an ample range of games to select from.
This move is expected to insulate X-Olympus from price wars and provide a competitive advantage. Kindly
identify which of the Michael Porter’s forces and generic strategies perfectly suits X-Olympus?
(a) Threat of new entrants
(b) Rivalry amongst existing players
(c) Bargaining power of suppliers
(d) Threat from substitutes
Ques 8. Difficult
Imagine you are tasked with analyzing the competitive landscape for a new product launch. In this context,
which of the following factors is not relevant to understanding the competitive landscape?
(a) Identifying the competitor
(b) Understanding the customer
(c) Determining the strength of the competitors
(d) Determining the weakness of the competitors
Ques 9. Difficult
Nicole has inherited a restaurant from her uncle. The restaurant had been under-performing and was closed
six months ago. Nicole wants to begin a new restaurant in the premises with a new name and new cuisine. The
following are primary activities of the value chain that Nicole should consider except:
(a) In bound logistics: side of local, high-quality produce for ingredients
(b) Outbound logistics: consider delivery of the bound to table.
(c) Marketing: Presentation of meals
(d) Technology: Advanced cooking equipment
Ques 10. Difficult

Halder & Sons have invested in latest technology in terms of latest printing machines from Germany and Israel.
But recent advent of internet has posed a big threat to their printing business as majority of their clients have
now turned to more environment friendly options. They are not able to sell off their machines which are now
redundant. What condition are they facing right now?
(a) Improper market analysis
(b) Exit Barriers
(c) Paralysis of Strategic Vision
(d) Weak SWOT Analysis
1. (B) 2. (C) 3. (D) 4. (A) 5. (B) 6. (B)
7. (B) 8. (B) 9. (D) 10. (B)
Ques 1. SM
KSFs stand for:
(a) Key strategic factors
(b) Key supervisory factors
(c) Key success factors
(d) Key sufficient factors
Ques 2. SM
Ques 3. SM
(d) None of above
Ques 4. SM
‘Attractiveness of firms’ while conducting industry analysis should be seen in-
(a) Relative terms
(b) Absolute terms
(c) Comparative terms

Ques 5. SM
What is not one of Michael Porter’s five competitive forces?
(a) New entrants
(b) Rivalry among existing firms
(c) Bargaining power of unions
Ques 6. SM
Which of the following constitute Demographic Environment?
(a) Nature of economy i.e. capitalism, socialism, Mixed
(b) Size, composition, distribution of population, sex ratio
(c) Foreign trade policy of Government
(d) Economic policy i.e. fiscal and monetary policy of Government
Ques 7. SM
All are elements of Macro environment except:
(a) Society
(b) Government
(c) Competitors
(d) Technology
Ques 8.
The emphasis on product design is very high, the intensity of competition is low, and the market growth rate
is low in the ______ stage of the industry life cycle.
(a) Maturity
(b) Introduction
(c) Growth
(d) Decline
1. (C) 2. (D) 3. (A) 4. (A) 5. (C) 6. (B)
7. (C) 8. (B) `

Ques 1. Simple
The marketing strategy which is used to reduce or shift the demand is:
(A) Enlightened marketing
(B) Synchro-marketing
(C) Place marketing
(D) Demarketing
Ques 2. Simple
Walmart a global giant sells fast moving consumer goods at even less than wholesale prices to retail customers,
this is a strategy of?
(A) Market Penetration
(B) Cost Differentiation
(C) Cost Leadership
(D) Market Development
Ques 3. Simple
For a new product, an organization may choose:
(A) Skimming pricing strategy
(B) Penetration pricing strategy
(C) Both (a) and (b)
(D) None of these
Ques 4. Simple
Core competencies are the knowledge, skills, and facilities necessary to design and produce ________________.
(A) Core products
(B) End products
(C) Competitive Advantage
(D) All of the above
Ques 5. Simple
The merging of analysis of internal and external factors influencing the organisations strategy is known as:
(A) Complete Studies
(B) Organizational Behavior and Theory
(C) Definitional Analysis
(D) SWOT Analysis
Ques 6. Simple
In strategic group mapping, what is the typical axis used to represent dimensions of competition?
(A) Market share and profitability
(B) Cost and revenue
(C) Price and product quality
(D) Innovation and brand reputation
Chapter 3 – Strategic analysis: Internal Environment 1

Ques 7. Simple
The Niche strategy is the best way to enter a:
(A) New market
(B) Growing market
(C) Matured market
(D) None of the above
Ques 8. Simple
Competitive Advantages is achieved when ___________________.
(A) The firm successfully formulates the value creation strategy.
(B) The firm successfully implements the value creation strategy.
(C) Other firms are unable to duplicate it or find it too costly to imitate.
(D) All of the above
Ques 9. Simple
Which one out of the following, is not a generic strategy as suggested by Michael Porter?
(A) Focus Strategy
(B) Differentiation Strategy
(C) Cost Leadership Strategy
(D) Best-Cost Provider Strategy
Ques 10. Simple

Internal __________ are activities in an organization that are performed especially well.
(A) Opportunities
(B) Competencies
(C) Strengths
(D) Management
1. (D) 2 (C) 3. (C) 4. (A) 5. (D) 6. (A)
7. (C) 8. (D) 9. (D) 10. (C)
Ques 1. Medium
An airline operator is providing special lounge at major airports for its frequent flyers. This marketing
technique is known as :-
(A) Relationship Marketing
(B) Augmented Marketing
(C) Social Marketing
(D) Synchro Marketing

Ques 2. Medium
The goal of SWOT analysis is to ________ the organization's opportunities and strengths while ________ its threats
and ________ its weaknesses.
(A) avoid; neutralizing; correcting
(B) exploit; neutralizing; correcting
(C) avoid; capitalizing; neutralizing
(D) exploit; avoiding; ignoring
Ques 3. Medium
A firm successfully implementing a differentiation strategy would expect:
(A) Customers to be sensitive to price increases.
(B) To charge premium prices.
(C) Customers to perceive the product as standard.
(D) To automatically have high levels of power over suppliers.
Ques 4. Medium
Which of the following is a potential limitation of strategic group mapping?
(A) It does not provide insights into competitive advantages.
(B) It cannot account for changes in market conditions.
(C) It may oversimplify the complexity of industry dynamics.
(D) It is not useful for benchmarking against industry standards.
Ques 5. Medium
‘Strategic group mapping’ helps in-
(A) Identifying the strongest rival companies
(B) Identifying weakest rival companies
(C) Identifying weakest and strongest rival companies
(D) None of the above
Ques 6. Medium
In case of home appliances, the concept of offering additional customer services and benefits to the customers,
can be considered as
(A) Social Marketing
(B) Augmented Marketing
(C) Concentrated Marketing
(D) Differential Marketing
Ques 7. Medium
The process of creating, maintaining, and enhancing strong, value- laden relationships with customers and
other stakeholder is:
(A) Social marketing
(B) Augmented marketing
(C) Direct marketing

(D) Relationship marketing
Ques 8. Medium
In Michael Porter’s generic strategy _____________ emphasizes producing standardized products at a very low per
unit-cost for consumers who are price sensitive.
(A) Cheap leadership
(B) Inferior product leadership
(C) Cost leadership
(D) Cost benefit
Ques 9. Medium
Best-cost provider strategy involves providing customers more value for the money by emphasizing on:
(A) Low cost and low-quality difference
(B) Low cost and better-quality difference
(C) High cost and low-quality difference
(D) High cost and better-quality difference
Ques 10. Medium

“Competitor’s Differentiation’, Customer Value’ and ‘Application of Competitiveness’ are the three important
areas of:
(A) Value chain analysis
(B) Business process re-engineering
(C) Competitor analysis
(D) Core competencies
Ques 11. Medium

Best Cost provider strategies:
(A) Seek to attract buyers on the basis of charging low price for low quality
(B) Aim at giving customers less value for more money
(C) Seek to attract buyers on the basis of charging high price for high quality
(D) Aim to giving customers low cost and better quality
Ques 12. Medium
ABC Fashion provides early access and exclusive designs to its exclusive clientele, emphasizing personalized
experiences. Which marketing type does this exemplify?
(A) Augmented marketing
(B) Service marketing
(C) Person marketing
(D) Relationship marketing
Ques 13. Medium

Marketing and sales of Hindustan Unilever Limited and Low operating cost by Walmart are examples of what?
(A) Competitive Advantage
(B) Core Competency

(C) Strategic Planning
(D) Key Performance Indicators (KPIs)
Ques 14. Medium

The sustainability of competitive advantage and a firm’s ability to earn profits from its competitive advantage
depends upon:
(A) Durability, reliability, transferability, approximately
(B) Appropriability, durability, transferability, imitability
(C) Transferability, imitability, reliability, approximately
(D) Imitability, durability, reliability, appropriability
Ques 15. Medium

For an actor in Bollywood, his outstanding performance would be a/an
(A) Asset
(B) Strategic Asset
(C) Core competency
(D) Capability
Ques 16. Medium

The activity of identifying the strongest and weakest companies is known as:
(A) Strategic Audit
(B) Portfolio Analysis
(C) Strategic Surveillance
(D) Strategic Group mapping
Ques 17. Medium

SWOT analysis is an evaluation of the organization's ________ strengths and weaknesses and its ________
opportunities and threats.
(A) external; internal
(B) internal; internal
(C) external; external
(D) internal; external
Ques 18. Medium

External opportunities and threats are usually:
(A) the minor cause of organizational demise or success
(B) least important for CEOs and the board of directors
(C) not as important as internal strengths and weaknesses
(D) largely uncontrollable activities outside the organization
Ques 19. Medium

DMart sells fast moving consumer goods at wholesale prices to retail customers, is a strategy of?
(A) Market Penetration

(B) Cost Differentiation
(C) Cost Leadership
(D) Market Development
Ques 20. Medium

When two or more firms are located close together on a strategic group map, what does this indicate?
(A) They are direct competitors with similar strategies.
(B) They are in completely different industries.
(C) They are pursuing unrelated diversification.
(D) They have a low market share and profitability.
1. (A) 2. (B) 3. (B) 4. (C) 5. (C) 6. (B)
7. (D) 8. (C) 9. (B) 10. (D) 11. (D) 12. (D)
13. (B) 14. (B) 15. (C) 16. (D) 17. (D) 18. (D)
19. (C) 20. (A)
Ques 1. Difficult
NS is the market leader in sportswear in Beeland, selling a variety of sportswear products. The board has
recently instituted a review of the competitive position of NS by commissioning a SWOT analysis
.Match the columns in respect of the following elements of SWOT analysis:
Column A Column B
1. Excellent brand awareness of NS i. Strength
2. New product to be introduced by NS in the ii. Weakness
market for new sport at the world championship
3. Child labour scandal in the sportswear iii. Opportunities
industry which may cause a negative impact on
the image of NS due to growth of social media
4. Loss of key brand ambassador of NS iv. Threats
(A) (1)-(iii), (2)-(i), (3)-(ii), (4)-(iv)

(B) (1)-(i), (2)-(ii), (3)-(iii), (4)-(iv)
(C) (1)-(i), (2)-(iii), (3)-(iv), (4)-(ii)
(D) (1)-(i), (2)-(iii), (3)-(ii), (4)-(iv)

Ques 2. Difficult
Differentiation Strategy can be achieved by following measures:
1. Match products with tastes and preferences of customers.
2. Elevate the performance of the product.
3. Rapid product innovation
Which of the above is true:
(A) (1) and (2)
(B) (1) and (3)
(C) (2) and (3)
(D) (1), (2) and (3)
Ques 3. Difficult
XYZ is a high-end department store chain that is struggling to survive. A number of other department store
chains compete with it and are also struggling. How should XYZ best analyse the industry in order to work out
how to increase performance?
(A) Identify groups of department stores that compete in a similar way.
(B) Show the competitive pathways that various competitors will adopt.
(C) Determine the combined effect of all the stores’ different strategies.
(D) Ignore key success factors that affect discount stores.
Ques 4. Difficult
An advertising company has 12 staff – 4 of whom are joint owners. It has a strong client base across many industries
such as healthcare, training, publishing and sports. However,it has never taken working capital management and the
financial side of the business seriously even to the extent that it can never be sure that the clients are billed properly.
It now has a chance to bid for a new large, national contract from a major company.
Match the columns in respect of the following elements of SWOT analysis:
Column A Column B
1. Tender for a major contract i. Strength
2. Rival companies in the industry trying to pitch for and ii. Weakness
recruit the key staff
3. Well diversified client portfolio iii. Opportunities
4. High level of receivables iv. Threats
(A) 1-a, 2-b, 3-c, 4-d

(B) 1-c, 2-d, 3-a, 4-b
(C) 1-c, 2-b, 3-a, 4-b
(D) 1-a, 2-d, 3-c, 4-b
Ques 5. Difficult
AB is a supermarket chain operating in North India. Currently, AB is seeking to enhance its shareholder value
as its main objective. Therefore, the SWOT analysis can be used to identify how the business can build on its
strengths and take corrective action for its weakness.
Match the columns in respect of the following elements of SWOT analysis:

(i) Well established in the North (A) Streng
(ii) Not much opportunity for further- (B) Weakness
organic growth in the North
(iii) Reduction in competitiveness as well (C) Opportunities
as losing market share due to recent
merge of two rivals
(iv) Possibility of increasing the use of (D) Threats
debt, in turn resulting in lower costs
as debt is cheaper than equity
(A) (i) – A, (ii) – B, (iii) – D, (iv) – C

(B) (i) – C, (ii) – D, (iii) – A, (iv) - B
(C) (i) – A, (ii) – C (iii), - B (iv), – D
(D) (i) – C, (ii) – D, (iii) – B (iv), - A
Ques 6. Difficult
ABC is a marketing consultancy business. ABC’s most recent corporate analysis has identified that three new
businesses have recently entered its market and started aggressively targeting ABC’s key client. As part of
ABC’s corporate analysis, these three new businesses would be a -
(A) Strength
(B) Opportunity
(C) Weakness
(D) Threat
Ques 7. Difficult
Perscopter, a manufacturer of private helicopter offers unique features that fullfill the demands of a narrow
market. It competes in market based on its uniqueness and custom- oriented private helicopters. Perscopter
provides limited number of high-end helicopters with ultimate features. Which business strategy is being
followed by Perscopter?
(A) Differentiation
(B) Focused cost leadership
(C) Cost leadership
(D) Focused differentiation
Ques 8. Difficult
Dharam, an organic farming expert was consulting a group of farmers to build sustainable brand of their corn
produce. He suggested to follow the strategy of the biggest player in this business. Which of the following can
be used to identify such a player?
(A) BCG Matrix
(B) ADL Matrix
(C) Dominant Force Analysis of the Industry
(D) Strategic Group Mapping
Ques 9. Difficult

Tomtom a sneaker brand wanted to understand their competitive landscape and thus were looking for the
weakest competitors to buy them and thereby decrease competition. Which of the following will be most
helpful for them to begin with their plans?
(A) Mergers and Acquisition Planning
(B) BCG Growth Matrix
(C) Strategic Group Mapping
(D) GE Stop Light Matrix
Ques 10. Difficult

A famous restaurant enjoys full occupancy during the lunch and dinner time for last few months. In fact, many
customers go back as they have to wait for their turn. Between 15:00 hours to 18:00 hours, the occupancy rate
is near to nil. To raise the footfalls of customers during this lean time, the owner offers a discount of 20% on
total bill if a customer comes in these 3 hours. Which type of marketing strategy does the restaurant follow to
attract the customers in the lean period?
(A) Differential Marketing
(B) Synchro-marketing
(C) Place Marketing
(D) Concentrated Marketing
Ques 11. Difficult

A renowned coffee chain offers a loyalty program where customers earn points for every purchase, which can
be redeemed for free drinks or snacks. This marketing technique is known as:
(A) Augmented Marketing
(B) Synchro Marketing
(C) Social Marketing
(D) Relationship Marketing
Ques 12. Difficult

We have heard countless, heart breaking stories from companies that are facing immense pressure on their
cash flow due to the economic crisis brought on by the COVID-19 pandemic. To adapt to the changing
environment, companies should undertake SWOT analysis. Which of the following is a “Threat” affecting the
companies?
(A) Customers are likely to cut back on discretion any expenditure and may move to lower cost rivals
(B) Loss of key staff
(C) Tender for new client
(D) Both a & b
Ques 13. Difficult

Match the core competencies for the following industry:
1. Automobile Industry A. Styling, efficient denetwork performance
2. Food Processing Industry B. Reputation, innovation, new policies
3. Life Insurance Industry C. Right mix available
each store, pricing
4. Super Market Industry D. Health Aspects, N Product development, g
distribution channel
(A) 1-A, 2-D, 3-B, 4-C

(B) 1-D, 2-A, 3-C, 4-B
(C) 1-A, 2-B, 3-C, 4-D
(D) 1-B, 2-C, 3-D, 4-A
Ques 14. Difficult

Sanjivni Pharmaceuticals Limited manufacturers a cough syrup Zenus. It has modified Zenus syrup, claiming
that the Zenus cough syrup is sugar-free, and the consumer will not feel drowsiness after consuming this cough
syrup. Consumers found this product as unique. The sales of Zenus cough syrup have increased as expected.
The price of this sugar-free syrup is higher by 20% than the earlier syrup. Identify the strategy adopted by
Sanjivni Pharmaceuticals Limited.
(A) Focus strategy
(B) Best cost provider strategy
(C) Differentiation strategy
(D) Cost leadership strategy
Ques 15. Difficult

Trekking Poles is a small company based in the Himalayan ranges in India. It is known in the region for its hill
walking sticks. Trekking Poles sell specialist walking equipment in their small shop at the foot of the
mountains. They do not have a website yet have been able to sell their products at premium prices. Which of
the following one of Porter’s generic strategies best fits Trekking Poles?
(A) Cost leadership
(B) Differentiation
(C) Focused cost leadership
(D) Focused differentiation
Ques 16. Difficult
Indian Company plans to offer snack during travel through ropeways and two free movies tickets on
completion of the travel. This marketing technique is known as________
(A) Augmented marketing
(B) Synchro marketing
(C) Social marketing
(D) Demarketing
Ques 17. Difficult

Big retail stores (e.g., Big Bazaar) and supermarkets have special core competencies in the areas of:
A. Merchandising
B. Securing supplies at lower cost
C. In-house activity management
D. Computerized stock ordering and billing systems
E. Own brand labels
Select the correct options:
(A) A, C, D
(B) B, D, E
(C) A, B, C, D
(D) A, B, D, E

Ques 18. Difficult
Adolf Play Sportswear sells a variety of sportswear under its own well-known brand name. In order to have
detailed strategies for the company’s objectives, which of the following cannot be considered as a “Strength”
as per SWOT analysis?
(A) High market share
(B) Excellent brand awareness
(C) Strong revenue growth (compared to industry average of 10%)
(D) Possibility of new product to be introduced in the market for new sport at the world championship.
1. (B) 2. (D) 3. (A) 4. (B) 5. (A) 6. (D)
7. (D) 8. (D) 9. (C) 10. (B) 11. (D) 12. (D)
13. (A) 14. (C) 15. (D) 16. (A) 17. (D) 18. (D)
Ques 1. SM
The goal of SWOT analysis is to ________ the organization's opportunities and strengths while ________ its threats
and ________ its weaknesses.
(a) avoid; neutralizing; correcting
(b) exploit; neutralizing; correcting
(c) avoid; capitalizing; neutralizing
(d) exploit; avoiding; ignoring
Ques 2. SM
SWOT analysis is an evaluation of the organization's ________ strengths and weaknesses and its ________
opportunities and threats.
(a) external; internal
(b) internal; internal
(c) external; external
(d) internal; external
Ques 3. SM
External opportunities and threats are usually:
(a) the minor cause of organizational demise or success
(b) least important for CEOs and the board of directors
(c) not as important as internal strengths and weaknesses
(d) largely uncontrollable activities outside the organization
Ques 4. SM
The sustainability of competitive advantage and a firm’s ability to earn profits from its competitive advantage
depends upon:
(a) Durability, reliability, transferability, approximately
(b) Appropriability, durability, transferability, imitability

(c) Transferability, imitability, reliability, approximately
(d) Imitability, durability, reliability, appropriability
Ques 5. SM
Internal __________ are activities in an organization that are performed especially well.
(a) Opportunities
(b) Competencies
(c) Strengths
(d) Management
Ques 6. SM
‘Strategic group mapping’ helps in-
(a) Identifying the strongest rival companies
(b) Identifying weakest rival companies
(c) Identifying weakest and strongest rival companies
Ques 7. SM
In Michael Porter’s generic strategy _____________ emphasizes producing standardized products at a very low per
unit-cost for consumers who are price sensitive.
(a) Cheap leadership
(b) Inferior product leadership
(c) Cost leadership
(d) Cost benefit
Ques 8. SM
Differentiation Strategy can be achieved by following measures:
1. Match products with tastes and preferences of customers.
2. Elevate the performance of the product.
3. Rapid product innovation
Which of the above is true:
(a) (1) and (2)
(b) (1) and (3)
(c) (2) and (3)
(d) (1), (2) and (3)
Ques 9. SM
What are the three different bases given by Michael Porter’s Generic Strategies to gain competitive advantage?
(a) differentiation, integration and compensation
(b) integration, focus and differentiation
(c) compensation, integration and focus
(d) cost leadership, differentiation and focus

Ques 10. SM
A firm successfully implementing a differentiation strategy would expect:
(a) Customers to be sensitive to price increases.
(b) To charge premium prices.
(c) Customers to perceive the product as standard.
(d) To automatically have high levels of power over suppliers.
1. (B) 2. (D) 3. (D) 4. (B) 5. (C) 6. (C)
7. (C) 8. (D) 9. (D) 10. (B)

Ques 1. – Simple
Which strategy is implemented after the failure of turnaround strategy?
(A)Expansion strategy
(B)Diversification strategy
(C)Divestment strategy
(D)Growth strategy
Ques 2. Simple
Diversification primarily helps to:
(A)Reduce competition
(B)Reduce risk
(C)Reduce taxes
(D)Reduce costs
Ques 3. Simple
In the GE Matrix, which axis represents industry attractiveness?
(A)Horizontal axis
(B)Vertical axis
(C)Diagonal axis
(D)Radial axis
Ques 4. Simple
In context to BCG matrix, which of the following statements is not correct?
(A)The BCG assumes that all products will grow and mature.
(B)The BCG can be used to examine a company’s current product portfolio.
(C)A company with only cash cows and dogs has limited long-term prospects.
(D)All of the above
Ques 5. Simple
Merger of two organisations that are operating in the same industry but at different stages of production and
distribution system is called: -
(A)Horizontal Merger
(B)Vertical Merger
(C)Co-generic Merger
(D)Conglomerate Merger
Ques 6. Simple
Dogs in BCG Matrix can be minimized through?
(A)Converting to Cash Cows
(B)Liquidating or Divesting
(C)Foreign Direct Investment Opportunity
(D)Bad Debt Writing off
Chapter 4 – Strategic Choice 1

Ques 7. Simple
Stability strategy is a ____________ strategy.
(A)SBU level
(B)Corporate level
(C)Business level
(D)Functional level
Ques 8. Simple
Conglomerate diversification is another name for which of the following?
(A)Related diversification
(B)Unrelated diversification
(C)Portfolio diversification
(D)Acquisition diversification
1. (C) 2 (B) 3. (B) 4. (A) 5. (B) 6. (B)
7. (B) 8. (B)
Ques 1. Medium
In the ADL Matrix, which quadrant represents businesses with high market attractiveness and a strong
competitive position?
(A)Build
(B)Harvest
(C)Divest
(D)Maintain
Ques 2. Medium
What is the strategic approach for businesses in the "Harvest" quadrant of the ADL Matrix?
(A)Invest for growth
(B)Maximize short-term cash flow
(C)Divest immediately
(D)Maintain current operations
Ques 3. Medium
If suppliers are unreliable or too costly, which of these strategies may be appropriate?
(A)Horizontal integration
(B)Backward integration
(C)Market penetration
(D)Forward integration
Ques 4. Medium
What is the significance of businesses located in the "Invest/Grow" quadrant of the GE Matrix?

(A)They have low industry attractiveness and competitive position.
(B)They require further analysis and consideration for investment.
(C)They are well-established cash cows.
(D)They should be divested immediately.
Ques 5. Medium
The business news anchor said that “chillflix’s dead business is worth more than alive”. What did she hint at?
(A)Restructuring Business
(B)Liquidation Strategy
(C)Business Process Re-engineering
(D)Divestment
Ques 6. Medium
A company that produces and sells athletic shoes may acquire or merge with another athletic shoe manufacturer
in order to increase their market share and reduce competition is an example of-
(A)Horizontal integration
(B)Backward integration
(C)Market penetration
(D)Forward integration
Ques 7. Medium
Retrenchment strategy in the organization can be explained as-
(A)Reducing trenches (gaps) created between individuals.
(B)Divesting a major product line or market.
(C)Removal of employees from job through the process of reorganization.
(D)Removal of employees from job in one business to relocate them in other business.
Ques 8. Medium
One of the primary advantages of diversification is sharing core competencies. In order for diversification to be
most successful, it is important that
(A)The target market is the same, even if the products are very different.
(B)The products use similar distribution channels.
(C)The methods of production are the same.
(D)The similarity required for sharing core competencies must be in the value chain, not in the product.
Ques 9. Medium
A rubber manufacturer starts making shoe soles and gum can be termed as?
(A)Conglomerate Diversification
(B)Concentric Diversification
(C)Horizontal Integration
(D)Vertical Integration
Ques 10. Medium

An organisation diversifies in backward sequence in the product chain and enters specific product/process to
be used in existing products. It is:
(A)Forward diversification.
(B)Vertical diversification.
(C)Horizontal diversification.
(D)Reactive diversification.
Ques 11. Medium

Match the following:
Question Answer
(i) Retrenchment strategy 1. Retrenchment may be done either externally
(ii) Divestment strategy 2. Divesting a major product line or market
(iii) Turnaround strategy 3. Involves the sale or liquidation of a business.
(A)i-1, ii-2, iii-3
(B)i-3, ii-2, iii-1
(C)i-2, ii-3, iii-1
(D)i-3, ii-1, iii-2
Ques 12. Medium

What is the primary focus of managing "Stars" in the BCG Matrix?
(A)Invest heavily to maintain market leadership
(B)Harvest cash flow
(C)Consider divestment
(D)Maintain the status quo
Ques 13. Medium

The most probable time to pursue a harvest strategy is in a situation of
(A)High growth
(B)Decline in the market life cycle
(C)Strong competitive advantage
(D)Mergers and acquisitions
Ques 14. Medium

Vertical integration may be beneficial when-
(A)Lower transaction costs and improved coordination are vital and achievable through vertical integration.
(B)Flexibility is reduced, providing a more stationary position in the competitive environment.
(C)Various segregated specializations will be combined.
(D)The minimum efficient scales of two corporations are different.
Ques 15. Medium

Which quadrant of the BCG Matrix represents businesses or products with low market share in a slow-growing
market?
(A)Stars

(B)Cash Cows
(C)Question Marks
(D)Dogs
Ques 16. Medium

What refers to a strategy of seeking ownership of taking over competitor’s product?
(A)Backward integration
(B)Forward integration
(C)Concentric diversification
(D)Horizontal integration
1. (A) 2. (B) 3. (B) 4. (B) 5. (B) 6. (A)
7. (B) 8. (D) 9. (B) 10. (B) 11. (C) 12. (A)
13. (B) 14. (A) 15. (D) 16. (D)
Ques 1. Difficult
XYZ Corporation is a multinational conglomerate operating in various industries. They have a diverse portfolio
of businesses, including a leading consumer electronics division, an e-commerce platform, a mature industrial
machinery division, and a newly established and growing software development unit. Which division of XYZ
Corporation would most likely be classified as a "Star" in the BCG Growth-Share Matrix?
(A)Consumer Electronics Division
(B)E-commerce Platform
(C)Industrial Machinery Division
(D)Software Development Unit
Ques 2. Difficult
Corporate strategy includes:
(i) expansion and growth, diversification, takeovers and mergers
(ii) Vertical and horizontal integration, new investment and divestment areas
(iii) determination of the business lines
From the combinations given below select a correct alternative:
(A)(i), and (ii)
(B)(i) and (iii)
(C)(ii) and (iii)
(D)(i) (ii) and (iii)
Ques 3. Difficult
You have been appointed as a strategic manager at ABC Company, which is currently facing a situation where
one of its products has entered the maturity stage of its Product Life Cycle (PLC). The company has made a
deliberate decision to maintain its existing business operations and is content with achieving incremental
growth for this product aligns with which of the following strategies?

(B)Stability strategy
(C)Retrenchment strategy
(D)Combination strategy
Ques 4. Difficult
You have been appointed as a strategic manager at ABC Company, which is currently facing a situation where
one of its products has entered the maturity stage of its Product Life Cycle (PLC). The company has made a
deliberate decision to maintain its existing business operations and is content with achieving incremental
growth for this product aligns with which of the following strategies?
(B)Stability strategy
(C)Retrenchment strategy
(D)Combination strategy
Ques 5. Difficult
General public is discerning from buying air conditioning units based on the Health Ministry guidelines
regarding emergence of a contagious viral pandemic. Consequently, Nebula Pvt Ltd, a manufacturer of
evaporation coils used in air conditioning units has faced significant loss in working capital due to sharp fall in
demand. The company conducted financial assessment and developed a workable action plan based on short
and long term financial needs. But for immediate needs, an emergency plan has been implemented. It includes
selling scrap, asset liquidation and overheads cost reduction. Further, to avoid any- such untoward event in
future, they plan to diversify into newer business areas along with its core business. Identify the strategy opted
by M/s. Nebula Pvt Ltd?
(A)Retrenchment strategy
(B)Liquidation strategy
(C)Turnaround strategy
(D)Divestment strategy
Ques 6. Difficult
Beta Company, a car manufacturer is buying up a supplier so that it gets a dedicated supplier with both
guaranteed quality and price. The material could be manufactured when required by Beta Company leading to
lower inventory levels. Which strategy has Beta Company adopted?
(C)Conglomerate diversification
(D)Horizontal integrated diversification
Ques 7. Difficult
Hupo a honey brand decided to start a new brand for making honey ginger candies to meet the rising demand.
Identify their growth strategy?
(A)Conglomerate Diversification
(B)Concentric Diversification
(C)Vertical Integration
(D)Horizontal Integration

Ques 8. Difficult
Sumedha has a home-grown brand which makes traditional lehengas. She thought of expanding her business
and added linen jackets and cotton trousers to her product line. Which strategy is she working on?
(B)Intensification
(C)Diversification
(D)Horizontal Diversification
Ques 9. Difficult
Sanjay guided the team of young entrepreneurs to hold to the current position in the market till they get a big
opportunity. What could be their business termed as basis Sanjay’s advice?
(A)Question Mark
(B)Cash Cow
(C)Star
(D)Dog
Ques 10. Difficult

A tea farm owners plan to open tea cafes in tourist spots and to sell their own premium tea to build a brand.
Which of the following can this be termed as?
(A)Backward Integration
(B)Forward Integration
(C)Diversification
(D)Horizontal Integration
Ques 11. Difficult

A beverage company has more than 500 soft drink brands, but none of them is anywhere close to its premium
brand One Sip in awareness, revenue and profits. As per BCGs Matrix, One Sip brand for the beverage company
is?
(A)Star
(B)Dog
(C)Cash cow
(D)Question mark
Ques 12. Difficult

Mixfix was having a tough time with its operations and wanting to restructure itself from scratch. For this, they
consult a veteran in business strategy, Mrs. Sunita K, who post analysis of their business said, “your dead
business is worth more than alive”. What did Mrs. Sunita hint at?
(A)Restructuring Business
(B)Liquidation
(C)Business Process Re-engineering
(D)Divestment
Ques 13. Difficult

Baba Pvt Ltd has seventeen factories, nine of which they recently gave to other producers on lease. This has
increased their cash inflows to a great extent, and they are enjoying this surplus by investing the same financial
assets. Such a strategy can be termed as which of the following?
(A)Divest
(B)Harvest
(C)Hold
(D)Build
Ques 14. Difficult

Freshy Drinks provides fruit juices to a number of super market chains that sell them under their own label. Its
marketing manager explains, ‘We’ have got a large number of products. Our freshly squeezed orange juice is
doing fine (high market share). The market for orange juice appears to be matured (low growth). We’ve got
advanced production and bottling equipment and long-term contracts with some of major growers. Which
position best fits the “orange juice product” as per BCG matrix?
(A)Cash cow
(B)Question mark
(C)Star
(D)Dog
Ques 15. Difficult

Nom-Nom is a fast-food brand and has been facing a lot of competition from American brands and has decided
to NOT go very aggressive but to just preserve market share? Which of the strategy Nom-Nom is following?
(A)Build
(B)Hold
(C)Harvest
(D)Divest
Ques 16. Difficult

Stylish Fabric Ltd., a clothes manufacturer is buying up a chain of retail outlets to differentiate its clothes from
those of its competitors through branding. This gives an opportunity for higher margins. Stylish Fabric Ltd. will
also be able to produce clothes as the shop demands them (JIT) leading to reductions in inventory levels. Which
strategy has Stylish Fabric Ltd. adopted?
(C)Conglomerate diversification
(D)Horizontal integrated diversification
Ques 17. Difficult

T Ltd. is a Delhi based super market, which has grown from a position where 30 years ago it had a revenue of
around ` 50 crores p.a. to a position today where revenue exceeds ` 5000 crores p.a. and profit exceed ` 1000
crores p.a. It has achieved this growth through a combination of strategies many of which can be plotted on to
the Ansoff matrix?
Existing products New products
Existing markets A C
New markets B D
i. Expansion into clothing and electrical sales
ii. 24-hour opening

iii. Selling its products on internet
iv. Overseas expansion
(A)A-(ii) D-(ii) B-(iii) C-(iv)
(B)B-(i) C-(ii) A-(iii) D-(iv)
(C)C-(i), A-(ii) D-(iii) B-(iv)
(D)D-(i) B-(ii) C-(iii) A-(iv)
Ques 18. Difficult

The Specialist Clothing Company (SCC) is a manufacturer of a wide range of clothing. Fashion is one of the five
divisions of SCC. Fashion is operating in a market with high growth and is a market leader. By the next year, it is
predicted to have 10% of the market share in a growing market. Fashion should be classified as which of the
following according to the BCG matrix.
(A)Star
(B)Dog
(C)Cash cow
(D)Question mark
Ques 19. Difficult

Catalyst Polymers, a textile producing firm, has witnessed unprecedented sales growth in the last few years due
to favorable market conditions abroad. As a result, the company diversified its activities to Chemical
Manufacturing, Steel Forging and Metal Dye Manufacturing. The investment in steel forging in particular has not
been successful due to strict environmental laws enacted by the Government. The said strategic business unit
(SBU) though generates enough cash to sustain but does not have much future and sometimes requires cash for
survival. Consequently, the management has engaged an expert in the field to help them classify the SBUs.
Employing the Boston Consulting Group (BCG) Growth-Share Matrix, the expert advised the company to
disinvest or liquidate Steel Forging SBU. Classify the Steel Forging SBU into the most appropriate matrix.
(A)Star
(B)Cash cow
(C)Question mark
(D)Dog
Ques 20. Difficult

Spark Pvt. Ltd., an automobile seat manufacturing company has been witnessing superior growth compared to
its competitors due to management’s greater emphasis on quality of production. In the previous Board Meeting,
the management has decided to expand the existing business. The CEO will be travelling to south-east Asia and
Africa for identifying new geographical places and new product dimensions and will try to establish new
distribution channels to attract new customers abroad. Based on the Igor Ansoff’s product market growth
matrix, identify which of the growth strategy the company is employing in the current case.
(A)Market penetration
(B)Product development
(C)Market development
(D)Diversification
1. (D) 2. (D) 3. (B) 4. (B) 5. (C) 6. (A)
7. (B) 8. (B) 9. (A) 10. (B) 11. (C) 12. (B)

13. (B) 14. (A) 15. (B) 16. (B) 17. (C) 18. (A)
19. (D) 20. (C)
Ques 1. SM
Which strategy is implemented after the failure of turnaround strategy?
(a) Expansion strategy
(b) Diversification strategy
(c) Divestment strategy
(d) Growth strategy
Ques 2. SM
Retrenchment strategy in the organization can be explained as
(a) Reducing trenches (gaps) created between individuals.
(b) Divesting a major product line or market.
(c) Removal of employees from job through the process of reorganization.
(d) Removal of employees from job in one business to relocate them in other business.
Ques 3. SM
An organisation diversifies in backward sequence in the product chain and enters specific product/process to
be used in existing products. It is:
(a) Forward diversification.
(b) Vertical diversification.
(c) Horizontal diversification.
(d) Reactive diversification.
Ques 4. SM
Corporate strategy includes:
(i) expansion and growth, diversification, takeovers and mergers
(ii) Vertical and horizontal integration, new investment and divestment areas
(iii) determination of the business lines
From the combinations given below select a correct alternative:
(a) (i), and (ii)
(b) (i) and (iii)
(c) (ii) and (iii)
(d) (i) (ii) and (iii)
Ques 5. SM
Vertical integration may be beneficial when;
(a) Lower transaction costs and improved coordination are vital and achievable through vertical integration.
(b) Flexibility is reduced, providing a more stationary position in the competitive environment.
(c) Various segregated specializations will be combined.

(d) The minimum efficient scales of two corporations are different.
Ques 6. SM
Stability strategy is a ____________ strategy.
(a) SBU level
(b) Corporate level
(c) Business level
(d) Functional level
Ques 7. SM
Conglomerate diversification is another name for which of the following?
(a) Related diversification
(b) Unrelated diversification
(c) Portfolio diversification
(d) Acquisition diversification
Ques 8. SM
Diversification primarily helps to:
(a) Reduce competition
(b) Reduce risk
(c) Reduce taxes
(d) Reduce costs
Ques 9. SM
If suppliers are unreliable or too costly, which of these strategies may be appropriate?
(a) Horizontal integration
(b) Backward integration
(c) Market penetration
(d) Forward integration
1. (C) 2. (B) 3. (B) 4. (D) 5. (A) 6. (B)
7. (B) 8. (B) 9. (B)

Ques 1. Simple
Which one is not a type of strategic control?
(a) Operational control
(b) Strategic surveillance
(c) Special alert control
(d) Premise control
Ques 2. Simple
Corporate culture refers to:
(a) Company’s values and beliefs
(b) Company’s business principles
(c) Internal work environment
(d) All the above
Ques 3. Simple
______________leadership style may be appropriate in turbulent environment.
(a) Transactional
(b) Transformational
(c) Autocratic
(d) None of these
Ques 4. Simple
Mckinsey's 7-s framework consists of:
(a) Structure, Strategy, Software, Skills, Styles, Staff and Supervision
(b) Structure, Strategy, Systems, Skills, Styles, Syndication and Shared values
(c) Structure, Strategy, Systems, Skills, Steering power, Styles and Shared values
(d) Structure, Strategy, System, Skills, Staff, Shared values, Style
Ques 5. Simple
Which one is NOT a type of strategic control?
(d) Premise control
Ques 6. Simple
In which type of organization are Strategic Business Units (SBUs) commonly found?
(a) Sole proprietorships
(b) One-business organizations
(c) Non-profit organizations
(d) Multi-business organizations
Chapter 5 - Strategy Implementation and Evaluation 1

1. (A) 2 (D) 3. (B) 4. (D) 5. (A) 6. (D)
Ques 1. Medium
Which of the following would be chosen by the core strategist to implement operational control: -
(a) Premise Control
(b) Special Alert Control
(c) Implementation Control
(d) Budgetary Control
Ques 2. Medium
Which of the following situation will most likely suit a transformational leader?
(a) An organization that is in trouble
(b) A growing organization
(c) An organization in a stable environment
(d) An organization at maturity stage of product life cycle
Ques 3. Medium
A corporation organized in network structure is often called-
(a) Virtual organization
(b) Hierarchical organization
(c) Structured organization
(d) Simple organization
Ques 4. Medium
As a strategist, what is your understanding of how strategies are put into action?
(a) Strategies are statements of Intent realized through Implementation.
(b) Strategies are statements of Intent that are automatically activated.
(c) Strategies, by themselves, lead into action.
(d) By strategy formulation and not through implementation.
Ques 5. Medium
What is the second phase of Matrix structure proposed by Davis and Lawrence?
(a) Cross functional task forces
(b) Product/brand management
(c) Cross fertilized projects
(d) Mature matrix
Ques 6. Medium
Which of the following situation will most likely suit a transformational leader?

(a) An organization that is in trouble
(b) A growing organization
(c) An organization in a stable environment
(d) An organization at maturity stage of product life cycle
Ques 7. Medium
When there is impact of strategy implementation on strategy formulation it can be referred as?
(a) Backward Linkages
(b) Forward Linkages
(c) Vertical Linkages
(d) Horizontal Linkages
Ques 8. Medium
Which is true for Hourglass Organization Structure?
(a) Wide at the bottom and widest at the top.
(b) Middle level managers are generalist and perform wide variety of tasks
(c) Decision making is slow
(d) Difficult to keep motivation level high among lower-level staff
Ques 9. Medium
Which of the following is more radical organisation design and is also called as non-structure which virtually
eliminates in house business functions and outsources many of them?
(a) Network Structure
(b) Strategic Business Unit
(c) Hourglass Structure
(d) Divisional Structure
Ques 10. Medium

Compliance, Identification and Internalization are the three processes involved in:
(a) Refreezing
(b) Defreezing
(c) Changing behavior patterns
(d) Breaking down old attitudes
Ques 11. Medium

Technique to cope up with sudden change in Government, natural calamities, terrorist attacks, industrial
disasters etc. is called
(a) Special Alert Control
(b) Strategic Surveillance
(c) Premise Control
(d) Implementation Control
Ques 12. Medium

An organizational structure with constricted middle level is:
(a) Divisional structure
(b) Network structure
(c) Hourglass structure
(d) Matrix structure
Ques 13. Medium

Systematic and continuous monitoring of the business environment to verify the accuracy of assumptions on
which strategy is built is achieved by?
(a) Premise Control
(d) Strategic Surveillance
1. (D) 2. (A) 3. (A) 4. (A) 5. (B) 6. (A)
7. (A) 8. (B) 9. (A) 10. (C) 11. (A) 12. (C)
13. (A)
Ques 1. Difficult
Delta is an organisation specializing in Information Technology enabled Services (ITeS) and Communications
business. Last year, the organisation had successfully integrated an Artificial Intelligence (AI) tool named ‘Zeus’
into the existing ERP system. The AI tool, using Deep Learning technique provided a digital leap transformation
in various business processes and operations. It has significantly diminished the role played by specialist
managers of the middle management. This technological tool in addition to saving organisational costs by
replacing many tasks of the middle management has also served as a link between top and bottom levels in the
organisation and assists in quick decision making. The skewed middle level managers now perform cross-
functional duties. Which type of organisational structure is the company transitioning into?
(a) Strategic business unit structure
(b) Matrix structure
(c) Network structure
(d) Hourglass structure
Ques 2. Difficult
Abhishek a freelancer writes promotional materials. He decided to collaborate without requiring physical
presence of employee, and hired virtual assistants to transcribe voice mail, update his website, and design
PowerPoint graphics. What kind of structure is he using for his business?
(a) Functional structure
(b) Divisional structure
(c) Network structure
(d) Multi-divisional structure

Ques 3. Difficult
Anshul joined a telecom company after his MBA and started working as market research analyst. His job
included analyzing industry factors like competitors, suppliers and substitutes. Which of the strategic controls
is he working on?
(a) Strategic Surveillance
(c) Premise Control
(d) Benchmarking
Ques 4. Difficult
Maadhyam, a hearing aid manufacturer recently introduced an AI based management tool that has the
capabilities of managing teams across functions. What could be their new organisational structure post this
implementation?
(a) Divisional Structure
(b) Matrix Structure
(d) Network Structure
Ques 5. Difficult
You are the operations manager and your top management wants to adopt a strategy that you don’t endorse,
what problems would this lead to in implementation of the strategy?
(a) No problem
(b) Coordination problem
(c) Technical problem
(d) Behavioural problem
Ques 6. Difficult
The management of Vadakara Limited, hitherto a successful ball valves maker headquartered in Mumbai, is
looking to launch a new SBU for its future forward integration plans abroad in Sudan. The CEO is now faced
with the opportunity- cum-challenge to make this foray into Sudan a successful but time-bound business
enterprise. The CEO has already asked his India Operations Head to make a study of Sudan’s present market
conditions and territory specific laws to enable the setup of a local branch office for the proposed SBU.
Meantime, the HR manager has come across a promising resume of a person on LinkedIn, a social networking
platform on internet, who is currently engaged in a similar Deputy CEO position with another entity. The
management is also in touch with a couple of NRI angel investors based out of Singapore, to arrange for venture
capital that would be required for this venture. From a strategic management perspective, Vadakara Limited
is currently represented by which strategic time phase?
(a) Strategy formulation phase
(b) Strategy change phase
(c) Strategy implementation phase
(d) Strategy internalization phase
Ques 7. Difficult
Aditya Swaroop is the head of operations of Bindal & Sons private limited. He is focussing on total or aggregate
management functions in the sense of embracing the integrated activities of a complete department. He

assures the resources are obtained and used effectively and efficiently in the accomplishment of the
organisation’s objectives. He is practicing as: -
(a) Strategic control
(b) Management control
(c) Administrative control
(d) Operations control
Ques 8. Difficult
Swabhaav, a social media marketing firm introduced an AI based management tool that has the capabilities of
managing teams across functions all while being creative. What is the most likely organizational structure post
this implementation?
(a) Divisional Structure
(b) Matrix Structure
(d) Network Structure
Ques 9. Difficult
Last year, as a part of the organisational change process, Project Zeta was implemented by the CTO of Omega
Private Limited. Zeta being an Artificial Intelligence enabled tool uses machine learning technology to speed
up operations by transformation of various business processes and operations across finance, sales, delivery,
human resources and other departments. Likewise, the unfreezing phase of the change process has been
successfully completed by the company and the employees wholly recognize and accept the need for change.
The company now wishes to reassign new patterns of behavior based on the three processes of compliance,
identification and internalization. Kindly identify and mark the correct person who propounded this model.
(a) Kurt Lewin
(b) Richard Rumelt
(c) H.C. Kellman
(d) William F Glueck
Ques 10. Difficult

The employees of XYZ ltd have been facing problems regarding the difference between the understanding of
strategy formulation and strategy implementation. In order to address this problem, you, the president
operations, made four groups and asked each group to write in points their understanding of the same. The
following points were compiled from their knowing of strategy formulation and implementation.
(1) Strategy formulation focuses on efficiency while strategy implementation focuses on effectiveness.
(2) Strategy formulation requires motivation and leadership skills while strategic implementation require
conceptual intuitive and analytical skills.
(3) Strategy formulation is an intellectual process while strategy implementation is primarily an operational
process.
(4) Strategy formulation requires coordination between executives at middle and lower level while strategy
implementation requires coordination among the executives at the top levels.
Out of the following views, what all needs to be corrected?
(a) 1, 3 & 4
(b) 1, 2 & 3
(c) 1, 2 & 4
(d) 1, 2, 3 & 4

Ques 11. Difficult
GetWellSoon Limited is a health provider and has only large, edge of town hospitals. It is considering setting-
up additional small city centre clinics capable of treating less-serious day cases. Which of the following will fall
under “Strategy Implementation”?
(1) Acquiring and fitting out clinics
(2) Hiring and/or transferring staff
(3) Publicity, so that patients know where and when to go
(4) Liaison with general practitioners and the main hospitals
(a) Only (4)
(b) (2) & (4)
(c) (1), (2) & (4)
(d) (1), (2), (3) & (4)
Ques 12. Difficult

After an earnest attempt to bring in a strategic change in your organization, you the operational head of XYZ
ltd, succeeded but still your organization couldn’t achieve the desired competitive position in the market. Out
of the following what could be the reason?
(b) Strategy model
(d) Strategy decision
Ques 13. Difficult

After an earnest attempt to bring in a strategic change in your organization, you the operational head of XYZ
ltd, succeeded but still your organization couldn’t achieve the desired competitive position in the market. Out
of the following what could be the reason?
(a) Strategy Formulation
(b) Strategy Model
(c) Strategy Implementation
(d) Strategy Decision
Ques 14. Difficult

TechNo Solutions, a dynamic tech company, is considering a shift in its organizational structure to enhance
efficiency. The management team is evaluating various strategies and decided to virtually eliminate in-house
business functions. Which of the following organizational structures is TechNo Solutions shifting towards?
(a) Network Structure
(b) Matrix structure
(d) SBU Structure
Ques 15. Difficult

You are the head of operations of a company. When you focus on total or aggregate management functions in
the sense of embracing the integrated activities of a complete department et al, you are practicing:
(a) Strategic control

(c) Administrative control
(d) Operations control
Ques 16. Difficult

Dr. Raman has been running a nursing home for about twenty two years now, and has gained enormous name
for his benevolence in Balram district of Chhattisgarh. Recently, his daughter, Dr. Radhika completed her
medicine degree from the United States of America and returned to her hometown to be a part of her father’s
practice. She has been given the baton to promote modern medicine and retain the local skilled youth in their
practice. However, their nursing home’s skilled youth has been more inclined to E-Commerce employment
opportunities. Dr. Radhika has taken it as a challenge to imbibe the very essence of service in them, by being
employed as nurses and caretakers of the ill.
This shall be very crucial in growing the practice as desired. Which of the following phases of Kurt Lewin’s
Model of Change will be most challenging for Dr. Radhika to strategically positioning her father’s nursing
home?
(a) Compliance
(b) Identification
(c) Internalization
(d) Transition
Ques 17. Difficult

Davis and Lawrence have proposed three distinct phases for development of matrix structure. These phases
are (1) Cross- functional task forces (2) Product/brand management and (3)______.
(a) Market/external management
(b) Functional matrix
(c) Mature matrix
(d) Internal management
Ques 18. Difficult

J&P, a western wear brand has contracted Pee Kaw marketing firm from Singapore, product design team
working as an outsource company from Mexico and Humans branding company taking care of its people’s
operations. What kind of structure is this?
(a) Hourglass Structure
(b) Outsourcing
(c) Network Structure
(d) Tree Branch Structure
Ques 19. Difficult

You being the core strategist of your company, entrusted with bringing about strategic change in your company,
how will you initiate “unfreezing of the situation”?
(a) Promoting new ideas throughout the organization
(b) Promoting compliance throughout the organization
(c) Promoting change in process throughout the Organization-
Ques 20. Difficult

Select a distinguishing feature between divisional and functional structure?

(a) Both functional departments and divisional process departments are accountable for profits or revenues.
(b) Functional departments are not accountable for profits or revenues, whereas divisional process departments are
evaluated on these criteria.
(c) None of functional departments and divisional process departments are accountable for profits or revenues.
(d) Both the structures are same.
1. (D) 2. (C) 3. (C) 4. (C) 5. (B) 6. (A)
7. (B) 8. (C) 9. (C) 10. (C) 11. (D) 12. (C)
13. (C) 14. (A) 15. (B) 16. (C) 17. (C) 18. (C)
19. (A) 20. (B)
Ques 1. SM
______________leadership style may be appropriate in turbulent environment.
(a) Transactional
(b) Transformational
(c) Autocratic
(d) None of these
Ques 2. SM
An organizational structure with constricted middle level is:
(a) Divisional structure
(b) Network structure
(c) Hour Glass structure
(d) Matrix structure
Ques 3. SM
You are the head of operations of a company. When you focus on total oraggregate management functions in
the sense of embracing the integrated activities of a complete department et al, you are practicing: -
(a) Strategic Control
(c) Administrative Control
(d) Operations Control
Ques 4. SM
Which of the following would be chosen by the core strategist to implement operational control: -
(a) Premise Control
(b Special Alert Control
(d) Budgetary Control

Ques 5. SM
Compliance, Identification and Internalization are the three processes involved in:
(a) Refreezing
(b) Defreezing
(c) Changing behavior patterns
(d) Breaking down old attitudes
Ques 6. SM
Which one is NOT a type of strategic control?
(d) Premise control
1. (B) 2. (C) 3. (B) 4. (D) 5. (C) 6. (A)

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Ques 10. Simple

Ques 11. Simple

1. (D) 2. (B) 3. (C) 4. (D) 5. (B) 6. (A)

7. (A) 8. (D) 9. (A) 10. (B) 11. (D)

1. (A) 2. (D) 3. (A) 4. (B) 5. (D) 6. (D)

7. (D) 8. (B) 9. (B)

Ques 10. Difficult

Ques 11. Difficult

Ques 12. Difficult

Ques 13. Difficult

Ques 14. Difficult

Ques 15. Difficult

1. (B) 2. (A) 3. (A) 4. (A) 5. (C) 6. (D)

7. (C) 8. (B) 9. (C) 10. (A) 11. (B) 12. (B)

13. (B) 14. (D) 15. (A)

1. (D) 2. (B) 3. (C) 4. (B) 5. (D) 6. (D)

7. (B) 8. (B) 9. (A) 10. (A) 11. (D) 12. (d)

Chapter 2 – Strategic Analysis - External Environment 1

Ques 10. Simple

Ques 11. Simple

1. (C) 2. (B) 3. (D) 4. (C) 5. (C) 6. (A)

7. (C) 8. (A) 9. (D) 10. (A) 11. (B)

Chapter 2 – Strategic Analysis - External Environment 2

Chapter 2 – Strategic Analysis - External Environment 3

1. (D) 2. (B) 3. (A) 4. (C) 5. (C) 6. (C)

7. (C) 8. (C) 9. (D)

Chapter 2 – Strategic Analysis - External Environment 4

Chapter 2 – Strategic Analysis - External Environment 5

Ques 10. Difficult

Chapter 2 – Strategic Analysis - External Environment 6

1. (B) 2. (C) 3. (D) 4. (A) 5. (B) 6. (B)

7. (B) 8. (B) 9. (D) 10. (B)

Chapter 2 – Strategic Analysis - External Environment 7

1. (C) 2. (D) 3. (A) 4. (A) 5. (C) 6. (B)

Chapter 2 – Strategic Analysis - External Environment 8

Chapter 3 – Strategic analysis: Internal Environment 1

Ques 10. Simple

1. (D) 2 (C) 3. (C) 4. (A) 5. (D) 6. (A)

7. (C) 8. (D) 9. (D) 10. (C)

Chapter 3 – Strategic analysis: Internal Environment 2

Chapter 3 – Strategic analysis: Internal Environment 3