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Page ii
Essentials of Economics
Principles of Economics
• Guell
• Issues in Economics Today
• Ninth Edition
• Register and Grimes
• Economics of Social Issues
• Twenty-First Edition
Econometrics
Managerial Economics
Intermediate Economics
Advanced Economics
• Romer
• Advanced Macroeconomics
• Fifth Edition
Urban Economics
• O’Sullivan
• Urban Economics
• Ninth Edition
Labor Economics
• Borjas
• Labor Economics
• Eighth Edition
• McConnell, Brue, and Macpherson
• Contemporary Labor Economics
• Twelfth Edition
Public Finance
Environmental Economics
International Economics
Page iii
Limits, x x x x x
Alternatives, and
Choices
The Market x x x x x
System and the
Circular Flow
Demand, x x x x x
Supply, and
Market
Equilibrium
Market Failures x x x x x
Caused by
Externalities &
Asymmetric
Information
Public Goods, x x x x x
Public Choice,
and Government
Failure
Elasticity x x x x
Utility x x x x
Maximization
Behavioral x x x x
Economics
Businesses and x x x x
the Costs of
Production
Pure x x x x
Competition in
the Short Run
Pure x x x x
Competition in
the Long Run
Pure Monopoly x x x x
Monopolistic x x x x
Competition
Economics
Economics 22e Economics Microeconomics Macroeconomics Microeconomics Macroeconomics
Brief
Chapter Title 22e 22e 22e Brief Edition 3e Brief Edition 3e
Edition 3e
Oligopoly and x x x x
Strategic
Behavior
Technology, x x
R&D, and
Efficiency
Wage x x x x
Determination
Rent, Interest, x x
and Profit
Natural x x
Resource and
Energy
Economics
Public Finance: x x x x
Expenditures
and Taxes
Antitrust Policy x x
and Regulation
Agriculture: x x x x
Economics and
Policy
Income x x
Inequality,
Poverty, and
Discrimination
Health Care x x
Immigration x x
An Introduction x x x x
to
Macroeconomics
Measuring x x x x
Domestic Output
and National
Income
Economics
Economics 22e Economics Microeconomics Macroeconomics Microeconomics Macroeconomics
Brief
Chapter Title 22e 22e 22e Brief Edition 3e Brief Edition 3e
Edition 3e
Economic x x x x
Growth
Business x x x x
Cycles,
Unemployment,
and Inflation
Basic x x
Macroeconomic
Relationships
The Aggregate x x
Expenditures
Model
Aggregate x x x x
Demand and
Aggregate
Supply
Fiscal Policy, x x x x
Deficits, and
Debt
Money, Banking, x x x x
and Financial
Institutions
Money Creation x x
Interest Rates x x x x
and Monetary
Policy
Financial x x
Economics
Extending the x x x x
Analysis of
Aggregate
Supply
Current Issues in x x
Macro Theory
and Policy
International x x x x x
Trade
Economics
Economics 22e Economics Microeconomics Macroeconomics Microeconomics Macroeconomics
Brief
Chapter Title 22e 22e 22e Brief Edition 3e Brief Edition 3e
Edition 3e
The Balance of x x x x x
Payments,
Exchange
Rates, and
Trade Deficits
The Economics x x x
of Developing
Countries
A red “X” indicates chapters that combine or consolidate content from two or more Economics chapters.
Page v
macroeconomics
Twenty-Second Edition
• Campbell R. McConnell
University of Nebraska
• Stanley L. Brue
Pacific Lutheran University
• Sean M. Flynn
Scripps College
Page vi
The Internet addresses listed in the text were accurate at the time of publication. The inclusion of a website does not
indicate an endorsement by the authors or McGraw-Hill Education, and McGraw-Hill Education does not guarantee the
accuracy of the information presented at these sites.
mheducation.com/highered
Page viii
CAMPBELL R. MCCONNELL earned his Ph.D. at the University of Iowa after receiving degrees from Cornell College and
the University of Illinois. He taught at the University of Nebraska–Lincoln from 1953 until his retirement in 1990. He was
also coauthor of Contemporary Labor Economics and Essentials of Economics. He was a recipient of both the University
of Nebraska Distinguished Teaching Award and the James A. Lake Academic Freedom Award and served as president of
the Midwest Economics Association. Professor McConnell was awarded an honorary Doctor of Laws degree from Cornell
College in 1973 and received its Distinguished Achievement Award in 1994. He was also a jazz expert and aficionado
until his passing in 2019.
STANLEY L. BRUE did his undergraduate work at Augustana College (South Dakota) and received its Distinguished
Achievement Award in 1991. He received his Ph.D. from the University of Nebraska–Lincoln. He is retired from a long
career at Pacific Lutheran University, where he was honored as a recipient of the Burlington Northern Faculty
Achievement Award. Professor Brue has also received the national Leavey Award for excellence in economic education.
He has served as national president and chair of the Board of Trustees of Omicron Delta Epsilon International Economics
Honorary. He is coauthor of Economic Scenes, fifth edition (Prentice-Hall); Contemporary Labor Economics, eleventh
edition; Essentials of Economics, third edition; and The Evolution of Economic Thought, eighth edition (Cengage
Learning). For relaxation, he enjoys international travel, attending sporting events, and going on fishing trips.
SEAN M. FLYNN did his undergraduate work at the University of Southern California before completing his Ph.D. at U.C.
Berkeley, where he served as the Head Graduate Student Instructor for the Department of Economics after receiving the
Outstanding Graduate Student Instructor Award. He teaches at Scripps College (of the Claremont Colleges) and is the
author of Economics for Dummies, third edition (Wiley); Essentials of Economics, third edition; and The Cure That Works:
How to Have the World’s Best Healthcare—at a Quarter of the Price (Regnery). His research interests include behavioral
finance, behavioral economics, and health care economics. An accomplished martial artist, Sean has coached five of his
students to national championships and is the author of Understanding Shodokan Aikido. Other hobbies include running,
traveling, and cooking.
Page ix
Key Graphs
6.1 The Effect of Demand Shocks under Flexible and Fixed Prices 123
12.7 The Equilibrium Price Level and Equilibrium Real GDP 252
12.9 A Recession Resulting from a Leftward Shift of Aggregate Demand When the Price Level is 254
Downwardly Inflexible
16.1 The Demand for Money, the Supply of Money, and the Equilibrium Interest Rate 323
16.4 The AD-AS Theory of the Price Level, Real Output, and Stabilization Policy 344
20.2 Trading Possibilities Lines and the Gains from Trade 413
20.6 The Economic Effects of Protective Tariffs and Import Quotas 421
Page x
In Memoriam
We have lost a gracious friend, superb mentor, and legendary coauthor. In 2019 Professor Campbell R. “Mac” McConnell
passed away at age 90 in Lincoln, Nebraska. Mac was one of the most significant and influential American economic
educators of his generation. Through his best-selling principles textbook, he made introductory economics accessible to
millions of students. By way of numerous adaptations and translations of his textbook, he influenced students throughout
the world.
Mac was born in Harvey, Illinois, graduated from Cornell College (Iowa) and obtained his Ph.D. from the University of
Iowa. He had a long and successful career as a researcher and teacher at the University of Nebraska, publishing peer-
reviewed research articles and serving in leadership positions such as President of the Midwest Economic Association.
His gift of explaining complex economics simply and thoroughly led him to explore opportunities to extend his educational
reach beyond his own classroom. McGraw-Hill understood the great potential in his textbook proposal and the first edition
of Economics: Principles, Problems, and Policies made its debut in 1960. It was an instant hit and by the late 1970s it
became the leading seller in the United States, supplanting Paul Samuelson’s textbook as the market leader. Economics
remains the top seller today.
In 1986, Mac and his former student, Stanley Brue, coauthored Contemporary Labor Economics and two years later
Professor Brue joined Mac as a coauthor of Economics. Stan, Mac, and McGraw-Hill added Sean Flynn as the third
coauthor on the authorship team in 2008. The authorship transitions have been planned in advance, with authors working
side-by-side for several editions. These smooth transitions have greatly contributed to the progress of the book and its
continuing success.
We (Stan and Sean) are humbled and proud to have worked with Mac and McGraw-Hill over these many years. We
pledge to instructors and students that we will continue to stress clarity of presentation—in each new chapter, revised
paragraph, rephrased explanation, and edited sentence. We believe that our dedication to preserving and improving the
quality of the book is absolutely the best way for us to honor and extend Mac’s amazing legacy. Mac liked to say that,
“Brevity at the expense of clarity is false economy.” We will honor him, and his legacy, by always putting clarity first.
We greatly miss our coauthor and long-time friend Campbell R. McConnell.
Stanley L. Brue
Sean M. Flynn
Page xi
Preface
Welcome to the 22nd edition of Economics, America’s most innovative—and popular—economics textbook.
We are pleased to present faculty and students with comprehensive revisions, insightful new content, and
significant improvements to both our online learning system and our industry-leading ancillary materials.
The financial crisis and the subsequent slow recovery increased both student and faculty demand for principles-level
content geared toward explaining directly and intuitively why markets and governments fail—sometimes spectacularly—in
delivering optimal social outcomes. To satisfy that demand, our presentation of market failures, government failure,
and public choice theory has been significantly restructured in Chapters 4 and 5 to allow students to quickly absorb
the key lessons regarding externalities, public goods provision, voting paradoxes, the special interest effect, and other
problems that hinder either markets or governments from achieving optimal social outcomes.
Faculty teaching macroeconomics will also find that we have made major changes to our presentation of monetary
policy. These important updates explain how the post-Crisis Fed conceptualizes its role in the economy—the dual
mandate—and how it currently operationalizes contractionary or expansionary monetary policy in pursuit of full
employment with price stability.
Our innovative presentation revolves around the monetary policy “bullseye chart” pioneered by the Chicago Fed.
We explain in a friendly and intuitive manner why expectations matter so much and how monetary policy rules like the
Taylor rule are helpful in explaining the priorities of Fed policymakers with respect to balancing the goal of moderate
inflation with the goal of full employment. We also explain why and how interest on excess reserves (IOER) and the
“repo rate” have supplanted the federal funds rate as the Fed’s major tool for modulating banking lending and
credit creation.
Faculty time is precious. To preserve as much of it as possible for the faculty adopting Economics, we went sentence-
by-sentence and section-by-section, pulling out extraneous examples, eliminating unnecessary graphs, and—in some
cases—removing entire sections that faculty reported they didn’t have time to teach. We have slashed the average
chapter’s word count by about 15 percent, even after accounting for newly added content.
These changes have been reviewed positively by faculty and we are excited that our streamlined presentation frees up
faculty time for more advanced classroom activities, including experiments, debates, simulations, and various
forms of peer instruction and team-based learning.
Student time is also precious. The current crop of college students are digital natives and social media pioneers. They
are used to Googling for answers, reading things that tend to be no longer than a Tweet, and receiving instant feedback.
We have revised our presentation to accommodate their fast-paced, nonlinear learning style. You will find a greater
economy of language and an increased focus on key examples, including new Key Graphs that have self-contained Quick
Quizzes to help students comprehend and apply crucial models.
We have also worked hard to accommodate the large number of students who study by “hunting” through a
chapter rather than by reading the content in sequence. They will find dozens of additional in-chapter Quick Review
boxes to help them identify key material, scores of additional headers to help them scan for key concepts, and a much
greater use of bullet points to organize related concepts and ideas.
These revisions will also aid traditional students who study the old-fashioned way by providing them with increased
structure and organization. Traditional students will additionally appreciate our switch to a single-column design
that allows for extensive note taking in the margins.
Students absorb economic theory most easily when it resonates with their experiences and is explained with
current examples.
To that end, the 22nd edition covers many topics that are currently in the news.
The new edition also features new “Consider This” and “Last Word” boxed features that drive home key ideas in
an accessible, student-oriented manner. Topics include “Bitcoin and Cheap Electrons,” “Hasta La Vista, Venezuela,” and
“Voluntary Pollution Control.”
Accelerating Student Achievement via Adaptive Learning and Innovative Ancillary Materials
Would you as a faculty member enjoy spending less time on definitions and more time on theory, applications,
and enrichment material?
Most faculty say YES!—which is why we continue to make large annual improvements to what is already the most
effective digital learning platform in higher education: Connect Economics.
Page xii
Before Class
You can use Connect Economics and its built-in adaptive reading technology, SmartBook, to ensure that
students know all the basics before class starts. Simply assign your selected chapter readings in SmartBook and
have students complete related problems and questions before lecture. The Connect Economics platform will
automatically probe for misunderstandings—and then fix them with instant feedback and remediation.
To further enhance the ability of instructors to “get students up to speed” before class, we also offer interactive
graphing exercises, math-preparedness tutorials, and a large bank of custom-made videos covering real-world
examples. All are assignable within Connect Economics, and each includes assignable assessment questions and
instant feedback.
During Class
You can then proceed, during class, to higher-level learning activities that build correct intuitions and the ability to
apply models, theories, and concepts to new situations that have not already been covered in your class.
Creating higher-level classroom activities is no easy task, and we know from personal experience that faculty often find
themselves with too little time left over at the end of a long day of teaching, service, and research to create the high-
quality enrichment materials that they would like to use in class.
To that end, we have gone out of our way to developed two major in-class enrichment tools that you can use to
“flip” your classroom and engage students at a higher level.
Economics has maintained its position as the world’s best-selling economics textbook for nearly fifty years by
continually updating its coverage and its pedagogy. We weren’t just the first with adaptive learning and instant
remediation, but also with everything from student study guides to computerized test banks (in the 1970s!).
Chapter-by-Chapter Changes
Each chapter of Economics, 22nd edition, contains data updates, revised Learning Objectives, and new examples.
Chapter-specific updates include new boxed pieces, additional Quick Reviews, and, where appropriate, substantial
revisions to the core content.
Chapter 1: Limits, Alternatives, and Choices features a new Last Word about “The Marginal Starbucks,” a new Global
Perspective comparing investment levels in selected countries, and a new Consider This titled, “Is Facebook Free?”.
Chapter 2: The Market System and the Circular Flow contains three new Consider This pieces—on Bitcoin mining, the
Korean peninsula at night, and flood insurance subsidies—as well as a new Last Word about the economic collapse of
Venezuela.
Page xiii
Chapter 3: Demand, Supply, and Market Equilibrium includes a new Consider This on market equilibrium as well as a
new Global Perspective on the price of a loaf of bread in various countries.
Chapter 4: Market Failures Caused by Externalities and Asymmetric Information is a new chapter that features
substantial new content, including a Consider This on congestion pricing, a Global Perspective on pollution abatement, a
Key Graph on externalities, and a Last Word on how markets for pollution credits overcome information asymmetries
between polluting firms and the government.
Chapter 5: Public Goods, Public Choice, and Government Failure is another new chapter that also features
substantial new content, including innovative material on quadratic voting and a Last Word discussing the ineffectiveness
of corporate relocation subsidies.
Chapter 6: An Introduction to Macroeconomics has a new Last Word on the behavioral economics of sticky prices as
well as a new Key Graph on the effects of demand shocks under fixed and flexible prices.
Chapter 7: Measuring Domestic Output and National Income benefits from extensive data updates, a heavily revised
introductory section on GDP accounting and a new Last Word on the difficulties that the digital economy has created for
national income and product accounting. We also summarize the recent accounting revisions under which the Bureau of
Economic Analysis defines private domestic investment to include expenditures on R&D and money spent on the creation
of new works of art, music, writing, film, and software.
Chapter 8: Economic Growth contains extensive data updates, a more intuitive explanation of network effects, a more
concise discussion of catch-up growth, a new Last Word on the growth-boosting effects of the surges in female labor force
participation and educational attainment that have taken place over the last few decades.
Chapter 9: Business Cycles, Unemployment, and Inflation benefits from a streamlined presentation, several data
updates, a more intuitive presentation of Okun’s Law, and a new Last Word on the shortage of skilled workers ten years
after the Great Recession ended.
Chapter 10: Basic Macroeconomic Relationships features data updates, a new Key Graph on the multiplier process,
and a streamlined presentation.
Chapter 11: The Aggregate Expenditures Model contains a handful of data updates but is otherwise unchanged save
for an additional Quick Review and some minor wording improvements.
Chapter 12: Aggregate Demand and Aggregate Supply contains a new Global Perspective on the size of various
countries’ GDP gaps, a new Key Graph on the effect of a negative demand shock when the price level is inflexible, and a
decrease in page count thanks to the elimination of the section on downward price rigidity (which was made redundant by
the new Ch 26 Last Word on the behavioral economics of sticky prices).
Chapter 13: Fiscal Policy, Deficits, and Debt incorporates several data updates, an additional Quick Review, and a new
Key Graph on expansionary fiscal policy when the price level is downwardly inflexible.
Chapter 14: Money, Banking, and Financial Institutions is significantly more concise thanks to a shortened discussion
of securitization, a streamlined history of the financial crisis, and the elimination of the section on the structure of the post-
crisis financial services industry.
Chapter 15: Money Creation includes a shorter and more intuitive discussion of the monetary multiplier as well as a new
Global Perspective on required reserve ratios.
Chapter 16: Interest Rates and Monetary Policy features a more intuitive explanation of repos and reverse repos plus a
totally new presentation of monetary policy that utilizes the Chicago Fed’s “bullseye chart” to explain the Fed’s dual
mandate, the usefulness and design of monetary policy rules, and why the Fed should be concerned about its
management of inflationary expectations.
Chapter 17: Financial Economics contains several new examples, updated data, and edits throughout for simplicity and
clarity.
Chapter 18: Extending the Analysis of Aggregate Supply delivers a streamlined presentation of supply-side
economics as well as significant edits for clarity and concision, especially with regard to the analytical transition from the
short-run Phillips curve to the long-run Phillips curve.
Chapter 19: Current Issues in Macro Theory and Policy includes a clarified explanation of the monetarist view, a
heavy rewrite of the rational expectations section, and a new Global Perspective that reports on the target rates of
inflation set by various national and regional central banks.
Chapter 20: International Trade contains extensive data updates, a streamlined presentation of the arguments in favor
of protectionism, a new Key Graph on the economic effects of tariffs and import quotas, and an updated and consolidated
discussion of multilateral trade pacts, including the USMCA revisions to NAFTA.
Chapter 21: The Balance of Payments, Exchange Rates, and Trade Deficits offers significantly streamlined coverage
of fixed exchange rates, extensive data updates, and various edits for concision and clarity.
Chapter 22: The Economics of Developing Countries includes new examples, data updates, and a new Consider This
about the fraction of the world’s population living in extreme poverty falling from 36 percent in 1990 to just 10 percent in
2015.
Acknowledgments
We give special thanks to Peggy Dalton, and Peter Staples for their hard work updating the questions and problems in
Connect, as well as the material they created for the additional Connect Problems.
Page xiv
Thank you Jody Lotz for sedulously copy editing the Connect end-of-chapter material and many thanks to Laura
Maghoney for her expert revisions of the SmartBook content and help with data updates.
Thanks to the dedicated instructors who accuracy-checked the end-of-chapter content, test banks, and Instructor’s
Manuals: Per Norander, Ribhi Daoud, Gretchen Mester, Erwin Erhardt, Susan Bell, Stephanie Campbell, and Xavier
Whitacre.
We offer our gratitude to Laureen Cantwell for her research assistance and we thank William Walstad and Tom Barbiero
(the coauthor of our Canadian edition) for their helpful ideas and insights.
We are greatly indebted to an all-star group of professionals at McGraw-Hill—in particular Adam Huenecke, Anke
Weekes, Harvey Yep, Chrissy Kouvelis, Kelly Pekelder, Bobby Pearson, and Terri Schiesl—for their publishing and
marketing expertise.
The 22nd edition has also greatly benefited from a number of perceptive faculty reviews. The reviewers, listed in the next
section, were a rich source of suggestions for this revision. To each of you, and to any others we may have inadvertently
overlooked, thank you for your considerable help in improving Economics.
Page xv
Contributors
Reviewers
Page xvii
McGraw-Hill is committed to empowering faculty. One way we do that is by ensuring that instructors can write their own
auto-gradable homework questions within our Connect learning platform. These can then be assigned in exactly the same
way as our test bank questions and our end-of-chapter questions and problems.
Custom Publishing
Another option for personalization is our “custom pub” program through which we can deliver small print runs of
McConnell that include material that faculty have prepared themselves—anything from bullet-pointed lecture notes to
privately authored worksheets or reading materials. Those materials can be integrated with McConnell content in any
order, thereby allowing faculty total control over course content and reading materials.
Available within Connect, Test Builder is a cloud-based tool that enables instructors to format tests that can be printed or
administered within a LMS. Test Builder offers a modern, streamlined interface for easy content configuration that
matches course needs, without requiring a download.
Test Builder allows you to:
• access all test bank content from a particular title.
• easily pinpoint the most relevant content through robust filtering options.
• manipulate the order of questions or scramble questions and/or answers.
• pin questions to a specific location within a test.
• determine your preferred treatment of algorithmic questions.
• choose the layout and spacing.
• add instructions and configure default settings.
Test Builder provides a secure interface for better protection of content and allows for just-in-time updates to flow directly
into assessments.
AACSB Statement
McGraw-Hill is a proud corporate member of AACSB International. Understanding the importance and value of AACSB
accreditation, Economics 22e recognizes the curricula guidelines detailed in the AACSB standards for business
accreditation by connecting selected questions in the Test Bank and end-of-chapter material to the general knowledge
and skill guidelines in the AACSB standards.
The statements contained in Economics 22e are provided only as a guide for the users of this textbook. The AACSB
leaves content coverage and assessment within the purview of individual schools, the mission of the school, and the
faculty. While Economics 22e and the teaching package make no claim of any specific AACSB qualification or evaluation,
we have, within Economics 22e, labeled selected questions according to the six general knowledge and skills areas.
Page xviii
Page xix
Page xxi
Brief Contents
• Preface xi
• PART ONE
• Introduction to Economics and the Economy
1. 1 Limits, Alternatives, and Choices 1
2. 2 The Market System and the Circular Flow 25
• PART TWO
• Price, Quantity, and Efficiency
1. 3 Demand, Supply, and Market Equilibrium 45
2. 4 Market Failures Caused by Externalities and Asymmetric Information 74
3. 5 Public Goods, Public Choice, and Government Failure 95
• PART THREE
• GDP, Growth, and Instability
1. 6 An Introduction to Macroeconomics 117
2. 7 Measuring Domestic Output and National Income 131
3. 8 Economic Growth 154
4. 9 Business Cycles, Unemployment, and Inflation 175
• PART FOUR
• Macroeconomic Models and Fiscal Policy
1. 10 Basic Macroeconomic Relationships 196
2. 11 The Aggregate Expenditures Model 261
3. 12 Aggregate Demand and Aggregate Supply 239
4. 13 Fiscal Policy, Deficits, and Debt 264
• PART FIVE
• Money, Banking, and Monetary Policy
1. 14 Money, Banking, and Financial Institutions 285
2. 15 Money Creation 303
3. 16 Interest Rates and Monetary Policy 321
4. 17 Financial Economics 350
• PART SIX
• Extensions and Issues
1. 18 Extending the Analysis of Aggregate Supply 371
2. 19 Current Issues in Macro Theory and Policy 390
• PART SEVEN
• International Economics
1. 20 International Trade 406
2. 21 The Balance of Payments, Exchange Rates, and Trade Deficits 433
3. 22 The Economics of Developing Countries 456
• Tables 476
• Glossary G-1
• Index I-1
Page xxiii
Contents
• List of Key Graphs ix
• Preface xi
• Reviewers xv
• PART ONE
• Introduction to Economics and the Economy 1
• Chapter 1
• Limits, Alternatives, and Choices 1
• The Economic Perspective 2
Scarcity and Choice / Purposeful Behavior / Marginal Analysis: Comparing Benefits and Costs
Consider This: Is Facebook Free? 2
• Theories, Principles, and Models 3
• Microeconomics and Macroeconomics 4
Microeconomics / Macroeconomics / Positive and Normative Economics
• Individual’s Economizing Problem 5
Limited Income / Unlimited Wants / A Budget Line
Consider This: Did Zuckerberg, Seacrest, and Grande Make Bad Choices? 7
• Society’s Economizing Problem 7
Scarce Resources / Resource Categories
• Production Possibilities Model 8
Production Possibilities Table / Production Possibilities Curve / Law of Increasing Opportunity
Costs / Optimal Allocation
• Unemployment, Growth, and the Future 11
A Growing Economy / Present Choices and Future Possibilities / A Qualification: International
Trade
Last Word: The Marginal Starbucks 15
• Chapter 1 Appendix: Graphs and Their Meanings 19
• Chapter 2
• The Market System and the Circular Flow 25
• Economic Systems 25
Laissez-Faire Capitalism / The Command System / The Market System
• Characteristics of the Market System 27
Private Property / Freedom of Enterprise and Choice / Self-Interest / Competition / Markets and
Prices / Technology and Capital Goods / Specialization / Use of Money / Active, but Limited,
Government
• Five Fundamental Questions 31
What Will Be Produced? / How Will the Goods and Services Be Produced? / Who Will Get the
Output? / How Will the System Accommodate Change? / How Will the System Promote Progress?
Consider This: Bitcoin and Cheap Electrons 32
• The “Invisible Hand” 34
The Demise of the Command Systems
Consider This: Korea by Night 35
• The Circular Flow Model 36
Households / Businesses / Product Market / Resource Market
• How the Market System Deals with Risk 38
The Profit System / Shielding Employees and Suppliers from Business Risk / Benefits of
Restricting Business Risk to Owners
Consider This: Built on Sand 39
Last Word: Hasta La Vista, Venezuela 40
• PART TWO
• Price, Quantity, and Efficiency 45
• Chapter 3
• Demand, Supply, and Market Equilibrium 45
• Markets 45
• Demand 46
Law of Demand / The Demand Curve / Market Demand / Changes in Demand / Changes in
Quantity Demanded
• Supply 51
Law of Supply / The Supply Curve / Market Supply / Determinants of Supply / Changes in Supply /
Changes in Quantity Supplied
• Market Equilibrium 54
Equilibrium Price and Quantity / Rationing Function of Prices / Efficient Allocation
Consider This: Emergent Equilibria 56
• Changes in Supply, Demand, and Equilibrium 57
Changes in Demand / Changes in Supply / Complex Cases
Consider This: Salsa and Coffee Beans 60
• Application: Government-Set Prices 60
Price Ceilings on Gasoline / Rent Controls / Price Floors on Wheat
Last Word: Student Loans and Tuition Costs 63
• Chapter 3 Appendix: Additional Examples of Supply and Demand 68
Consider This: Uber and Dynamic Pricing 69
• Chapter 4
• Market Failures Caused by Externalities and Asymmetric Information 74
• Efficiently Functioning Markets 74
Consumer Surplus / Producer Surplus / Total Surplus and Efficiency / Efficiency Losses
(Deadweight Losses)
• Positive and Negative Externalities 80
Negative Externalities / Positive Externalities / Government Intervention /
Consider This: The Fable of the Bees 83
• Society’s Optimal Amount of Externality Reduction 86
MC, MB, and Equilibrium Quantity / Shifts of MB and MC Curves / Government’s Role in the
Economy
Consider This: Congestion Pricing 87
• Asymmetric Information 87
Inadequate Buyer Information about Sellers / Inadequate Seller Information about Buyers /
Qualification
• Last Word: Visible Pollution, Hidden Costs 91
Page xxiv
• Chapter 5
• Public Goods, Public Choice, and Government Failure 95
• Public Goods 95
Characteristics of Private Goods / Public Goods Characteristics / Optimal Quantity of a Public
Good / Demand for Public Goods / Comparing MB and MC / Cost-Benefit Analysis / Quasi-Public
Goods / The Reallocation Process
Consider This: Street Entertainers 97
• Public Choice Theory and Voting Paradoxes 101
Public Choice Theory / Revealing Preferences through Majority Voting / Paradox of Voting /
Median-Voter Model / Alternative Voting Mechanisms
• Government Failure 107
Representative Democracy and the Principal-Agent Problem / Limited and Bundled Choice /
Bureaucracy and Inefficiency / Inefficient Regulation and Intervention / Corruption / Imperfect
Institutions
Consider This: Getting Fleeced 108
Consider This: Government, Scofflaw 110
Last Word: Should Governments Subsidize Corporate Relocations? 112
• PART THREE
• GDP, Growth, and Instability 117
• Chapter 6
• An Introduction to Macroeconomics 117
• Performance and Policy 117
Real GDP / Unemployment / Inflation / Preview
• The Miracle of Modern Economic Growth 119
• Saving, Investment, and Choosing between Present and Future Consumption 120
Banks and Other Financial Institutions
Consider This: Economic versus Financial Investment 120
• Uncertainty, Expectations, and Shocks 121
The Importance of Expectations and Shocks / Demand Shocks and Sticky Prices / Example: A
Single Firm Dealing with Demand Shocks and Sticky Prices / Generalizing from a Single Firm to
the Entire Economy
Consider This: The Great Recession 125
• How Sticky Are Prices? 125
• Categorizing Macroeconomic Models Using Price Stickiness 126
Last Word: The Behavioral Economics of Sticky Prices 127
• Chapter 7
• Measuring Domestic Output and National Income 131
• Assessing the Economy’s Performance 131
Gross Domestic Product / Value Added / Gross Output and Multiple Counting / GDP Excludes
Nonproduction Transactions / Two Ways of Looking at GDP: Spending and Income
• The Expenditures Approach 135
Personal Consumption Expenditures (C) / Gross Private Domestic Investment (Ig) / Government
Purchases (G) / Net Exports (Xn) / Putting It All Together: GDP = C + Ig + G + Xn
• The Income Approach 138
Compensation of Employees / Rents / Interest / Proprietors’ Income / Corporate Profits / Taxes on
Production and Imports / From National Income to GDP
• Other National Accounts 140
Net Domestic Product / National Income / Personal Income / Disposable Income / The Circular
Flow Revisited
• Nominal GDP versus Real GDP 143
Adjustment Process in a One-Product Economy / An Alternative Method / Real-World
Considerations and Data
• Shortcomings of GDP 147
Nonmarket Activities / Leisure and Psychic Income / Improved Product Quality / The Underground
Economy / GDP and the Environment / Composition and Distribution of Output / Noneconomic
Sources of Well-Being / The Importance of Intermediate Output
Last Word: Measuring Quality to Price the Priceless 149
• Chapter 8
• Economic Growth 154
• Economic Growth 154
Growth as a Goal / Arithmetic of Growth / Growth in the United States
• Modern Economic Growth 156
The Uneven Distribution of Growth / Catching Up Is Possible / Institutional Structures That
Promote Modern Economic Growth
Consider This: Patents and Innovation 159
• Determinants of Growth 160
Supply Factors / Demand Factor / Efficiency Factor / Production Possibilities Analysis
• Accounting for Growth 162
Labor Inputs versus Labor Productivity / Technological Advance / Quantity of Capital per Worker /
Education and Training / Economies of Scale and Resource Allocation
• Recent Fluctuations in Average Productivity Growth 166
Reasons for the Rise in Average Productivity Growth between 1995 and 2010 / Implications for
Economic Growth / The Recent Productivity Slowdown
• Is Growth Desirable and Sustainable? 169
The Antigrowth View / In Defense of Economic Growth
Last Word: Ladies First 170
• Chapter 9
• Business Cycles, Unemployment, and Inflation 175
• The Business Cycle 175
Phases of the Business Cycle / Causation: A First Glance / Cyclical Impact: Durables and
Nondurables
Page xxv
• Unemployment 178
Measurement of Unemployment / Types of Unemployment / Definition of Full Employment /
Economic Cost of Unemployment / Noneconomic Costs
Consider This: Downwardly Sticky Wages and Unemployment 180
• Inflation 184
Measurement of Inflation / Facts of Inflation / Types of Inflation / Core Inflation
• Redistribution Effects of Inflation 187
Nominal and Real Income / Anticipations / Who Is Hurt by Inflation? / Who Is Unaffected or Helped
by Inflation? / Anticipated Inflation / Other Redistribution Issues
• Does Inflation Affect Output? 190
Cost-Push Inflation and Real Output / Demand-Pull Inflation and Real Output / Hyperinflation
Last Word: The Great Skills Shortage 192
• PART FOUR
• Macroeconomic Models and Fiscal Policy 196
• Chapter 10
• Basic Macroeconomic Relationships 196
• The Income-Consumption and Income-Saving Relationships 196
The Consumption Schedule / The Saving Schedule / Average and Marginal Propensities
• Nonincome Determinants of Consumption and Saving 201
Other Important Considerations
Consider This: The Great Recession and the Paradox of Thrift 203
• The Interest-Rate–Investment Relationship 204
Expected Rate of Return / The Real Interest Rate / Investment Demand Curve
• Shifts of the Investment Demand Curve 206
Instability of Investment
• The Multiplier Effect 208
Rationale / The Multiplier and the Marginal Propensities / How Large Is the Actual Multiplier?
Last Word: Toppling Dominoes 212
• Chapter 11
• The Aggregate Expenditures Model 216
• Assumptions and Simplifications 216
A “Stuck Price” Model / Unplanned Inventory Adjustments / Current Relevance / A Preview
• Consumption and Investment Schedules 218
• Equilibrium GDP: C + Ig = GDP 219
Tabular Analysis / Graphical Analysis
• Other Features of Equilibrium GDP 222
Saving Equals Planned Investment / No Unplanned Changes in Inventories
• Changes in Equilibrium GDP and the Multiplier 223
• Adding International Trade 224
Net Exports and Aggregate Expenditures / The Net Export Schedule / Net Exports and Equilibrium
GDP / International Economic Linkages
• Adding the Public Sector 227
Government Purchases and Equilibrium GDP / Taxation and Equilibrium GDP
• Equilibrium versus Full-Employment GDP 231
Recessionary Expenditure Gap / Inflationary Expenditure Gap / Application: The Recession of
2007–2009
Last Word: Say’s Law, the Great Depression, and Keynes 234
• Chapter 12
• Aggregate Demand and Aggregate Supply 239
• Aggregate Demand 240
Aggregate Demand Curve
• Changes in Aggregate Demand 241
Consumer Spending / Investment Spending / Government Spending / Net Export Spending
• Aggregate Supply 245
Aggregate Supply in the Immediate Short Run / Aggregate Supply in the Short Run / Aggregate
Supply in the Long Run / Focusing on the Short Run
• Changes in Aggregate Supply 248
Input Prices / Productivity / Legal-Institutional Environment
• Equilibrium in the AD-AS Model 251
• Changes in Equilibrium 252
Increases in AD: Demand-Pull Inflation / Decreases in AD: Recession and Cyclical Unemployment
/ Decreases in AS: Cost-Push Inflation / Increases in AS: Full Employment with Price-Level
Stability
Last Word: Stimulus and the Great Recession 257
• Chapter 12 Appendix: The Relationship of the AD Curve to the Aggregate Expenditures Model 261
• Chapter 13
• Fiscal Policy, Deficits, and Debt 264
• Fiscal Policy and the AD-AS Model 264
Expansionary Fiscal Policy / Contractionary Fiscal Policy
• Built-In Stability 268
Tax Collections and the Business Cycle / Automatic or Built-In Stabilizers
• Evaluating How Expansionary or Contractionary Fiscal Policy Is Determined 270
Cyclically Adjusted Budget
• Recent and Projected U.S. Fiscal Policy 272
Fiscal Policy from 2000 to 2007 / Fiscal Policy During and After the Great Recession
• Problems, Criticisms, and Complications of Implementing Fiscal Policy 274
Problems of Timing / Political Considerations / Future Policy Reversals / Offsetting State and Local
Finance / Crowding-Out Effect
Page xxvi
• The U.S. Public Debt 276
Ownership / International Comparisons / Interest Charges / False Concerns / Bankruptcy /
Burdening Future Generations / Substantive Issues / Income Distribution / Incentives / Foreign-
Owned Public Debt / Crowding-Out Effect Revisited
Last Word: The Social Security and Medicare Time Bombs 280
• PART FIVE
• Money, Banking, and Monetary Policy 285
• Chapter 14
• Money, Banking, and Financial Institutions 285
• The Functions of Money 285
• The Components of the Money Supply 286
Money Definition M1 / Money Definition M2
Consider This: Are Credit Cards Money? 289
• What “Backs” the Money Supply? 290
Money as Debt / Value of Money / Money and Prices / Stabilizing Money’s Purchasing Power
• The Federal Reserve and the Banking System 292
Historical Background / Board of Governors / The 12 Federal Reserve Banks / FOMC /
Commercial Banks and Thrifts
• Fed Functions, Responsibilities, and Independence 295
Federal Reserve Independence
• The Financial Crisis of 2007 and 2008 296
Overview / Prelude / Causes / Crisis / Immediate Response / Post-Crisis Policy Changes
Last Word: Too Big to Fail. Too Big to Jail? 299
• Chapter 15
• Money Creation 303
• The Fractional Reserve System 303
Illustrating the Idea: The Goldsmiths / Significant Characteristics of Fractional Reserve Banking
• A Single Commercial Bank 304
Transaction 1: Creating a Bank / Transaction 2: Acquiring Property and Equipment / Transaction 3:
Accepting Deposits / Transaction 4: Depositing Reserves in a Federal Reserve Bank / Transaction
5: Clearing a Check Drawn against the Bank
• Money-Creating Transactions of a Commercial Bank 309
Transaction 6: Granting a Loan / Transaction 7: Buying Government Securities / Profits, Liquidity,
and the Federal Funds Market
• The Banking System: Multiple-Deposit Expansion 313
The Banking System’s Lending Potential
• The Monetary Multiplier 315
Reversibility: The Multiple Destruction of Money
Last Word: Banking, Leverage, and Financial Instability 317
• Chapter 16
• Interest Rates and Monetary Policy 321
• Interest Rates 321
The Demand for Money / The Equilibrium Interest Rate / Interest Rates and Bond Prices
• The Consolidated Balance Sheet of the Federal Reserve Banks 325
Assets / Liabilities
• Tools of Monetary Policy 326
Open-Market Operations / The Reserve Ratio / The Discount Rate / Interest on Reserves / Relative
Importance
• Fed Targets and the Taylor Rule 332
The Fed’s Unemployment Target / The Fed’s Inflation Target / The Bullseye Chart / Using the
Taylor Rule to Aim for the Bullseye / The Taylor Rule
• Monetary Policy, Real GDP, and the Price Level 337
Cause-Effect Chain / Effects of an Expansionary Monetary Policy / Effects of a Restrictive
Monetary Policy
• Monetary Policy: Evaluation and Issues 341
Recent U.S. Monetary Policy / Problems and Complications
• The “Big Picture” 343
• Chapter 17
• Financial Economics 350
• Financial Investment 350
• Present Value 351
Compound Interest / The Present Value Model / Applications
• Some Popular Investments 354
Stocks / Bonds / Mutual Funds
• Calculating Investment Returns 356
Percentage Rates of Return / The Inverse Relationship between Asset Prices and Rates of Return
Consider This: Corporate Ownership 357
• Arbitrage 358
• Risk 358
Diversification
• Comparing Risky Investments 360
Average Expected Rate of Return / Beta / Relationship Between Risk and Average Expected Rate
of Return / The Risk-Free Rate of Return
• The Security Market Line 362
Security Market Line: Applications
Last Word: Index Funds versus Actively Managed Funds 366
• PART SIX
• Extensions and Issues 371
• Chapter 18
• Extending the Analysis of Aggregate Supply 371
• From Short Run to Long Run 372
Short-Run Aggregate Supply / Long-Run Aggregate Supply / Long-Run Equilibrium in the AD-AS
Model
• Applying the Extended AD-AS Model 374
Demand-Pull Inflation in the Extended AD-AS Model / Cost-Push Inflation in the Extended AD-AS
Model / A Controversy: Recessions and Stimulus in the Extended AD-AS Model / Economic
Growth with Ongoing Inflation
• The Inflation-Unemployment Relationship 378
The Phillips Curve / Aggregate Supply Shocks and the Phillips Curve
Page xxvii
• The Long-Run Phillips Curve 382
Short-Run Phillips Curve / Long-Run Vertical Phillips Curve / Disinflation
• Taxation and Aggregate Supply 384
Taxes and Incentives to Work, Save, and Invest / The Laffer Curve / Criticisms of the Laffer Curve /
Evaluation
Last Word: Do Tax Increases Reduce Real GDP? 386
• Chapter 19
• Current Issues in Macro Theory and Policy 390
• What Causes Macro Instability? 390
Mainstream View / Monetarist View / Real-Business-Cycle View / Coordination Failures
Consider This: Too Much Money? 393
• Does the Economy “Self-Correct”? 394
New Classical View of Self-Correction / Mainstream View of Self-Correction
• Rules or Discretion? 398
In Support of Policy Rules / In Defense of Discretionary Stabilization Policy / Policy Successes /
Summary of Alternative Views
Last Word: Market Monetarism 402
• PART SEVEN
• International Economics 406
• Chapter 20
• International Trade 406
• Some Key Trade Facts 406
• The Economic Basis for Trade 408
Comparative Advantage / Two Isolated Nations / Specializing Based on Comparative Advantage /
Terms of Trade / Gains from Trade / Trade with Increasing Costs / The Case for Free Trade
Consider This: A CPA and a House Painter 409
• Supply and Demand Analysis of Exports and Imports 416
Supply and Demand in the United States / Supply and Demand in Canada / Equilibrium World
Price, Exports, and Imports
• Trade Barriers and Export Subsidies 419
Economic Impact of Tariffs / Economic Impact of Quotas / Net Costs of Tariffs and Quotas
• The Case for Protection: A Critical Review 422
Military Self-Sufficiency Argument / Diversification-for-Stability Argument / Infant Industry Argument
/ Protection-against-Dumping Argument / Increased Domestic Employment Argument / Cheap
Foreign Labor Argument
• Multilateral Trade Agreements and Free-Trade Zones 425
General Agreement on Tariffs and Trade / World Trade Organization / The European Union / North
American Free Trade Agreement / Trade Adjustment Assistance / Offshoring of Jobs
Last Word: Petition of the Candlemakers, 1845 428
• Chapter 21
• The Balance of Payments, Exchange Rates, and Trade Deficits 433
• International Financial Transactions 433
• The Balance of Payments 434
Current Account / Capital and Financial Account / Why the Balance?
• Flexible Exchange Rates 438
Depreciation and Appreciation / Determinants of Flexible Exchange Rates / Disadvantages of
Flexible Exchange Rates
• Fixed Exchange Rates 442
Foreign Exchange Market Replaced by Government Peg / Official Reserves / Defending a Peg by
Altering Demand or Supply
• The Current Exchange Rate System: The Managed Float 444
• Recent U.S. Trade Deficits 446
Causes of the Trade Deficits / Implications of U.S. Trade Deficits
Last Word: Are Common Currencies Common Sense? 448
• Chapter 21 Appendix: Previous International Exchange-Rate Systems 453
• Chapter 22
• The Economics of Developing Countries 456
• The Rich and the Poor 456
Classifications / Comparisons / Growth, Decline, and Income Gaps / The Human Realities of
Poverty
• Obstacles to Economic Development 459
Natural Resources / Human Resources / Capital Accumulation / Technological Advance /
Sociocultural and Institutional Factors
Consider This: Faster, Please 463
• The Vicious Circle 466
• The Role of Government 466
A Positive Role / Public-Sector Problems
• The Role of Advanced Nations 469
Expanding Trade / Admitting Temporary Workers / Discouraging Arms Sales / Foreign Aid: Public
Loans and Grants / Flows of Private Capital
Last Word: Microfinance and Cash Transfers 472
• Tables 476
• Glossary G-1
• Index I-1
One
duction to Economics and the Economy
Page 1
CHAPTER 1
Learning Objectives
People’s wants are numerous and varied. Biologically, people need only air, water, food, clothing, and shelter. But in
modern societies people also desire goods and services that provide a more comfortable or affluent standard of living. We
want bottled water, soft drinks, and fruit juices, not just water from the creek. We want salads, burgers, and pizzas, not
just berries and nuts. We also want flat-panel TVs, Internet service, education, national defense, smartphones, health
care, and much more.
Fortunately, society possesses productive resources, such as labor and managerial talent, tools and machinery, and land
and mineral deposits. These resources, employed in the economic system (or simply the economy), help us produce
goods and services that satisfy many of our economic wants. But in reality our economic wants far exceed the productive
capacity of our scarce (limited) resources. We are forced to make choices. This unyielding truth underlies the definition
of economics as the social science concerned with how individuals, institutions, and society make optimal (best) choices
under conditions of scarcity.
Page 2
CONSIDER THIS…
Rvlsoft/Shutterstock
Is Facebook Free?
Facebook spends over $20 billion every year updating its platform, running server farms, and paying its employees. It also
gives away its product for free to more than 2 billion users. Has Facebook figured out a way to overcome scarcity?
No, it hasn’t. Scarcity is permanent. But Facebook has figured out a way to more than cover its costs without charging its
users a penny. Facebook’s trick is to charge advertisers instead. They pay Facebook nearly $40 billion per year to boost
content and target ads to specific individuals.
Lesson One: If you are consuming a good or service and not paying for it, the cost is being borne by someone else.
Lesson Two: Companies don’t usually give freebies to be nice; they do it as part of their business model. Facebook grants
users free access to its platform to make sure that it has as many “eyeballs” as possible to sell to advertisers.
Purposeful Behavior
Economics assumes that human behavior reflects “rational self-interest.” Individuals and institutions look for and pursue
opportunities to increase their utility—the pleasure, happiness, or satisfaction obtained from consuming a good or service.
They allocate their time, energy, and money to maximize their satisfaction. Because they weigh costs and benefits, their
economic decisions are “purposeful” or “rational,” not “random” or “chaotic.”
“Purposeful behavior” does not assume that people and institutions are immune from faulty logic and therefore are perfect
decision makers. They sometimes make mistakes. Nor does it mean that people’s decisions are unaffected by emotion or
the decisions of those around them. Indeed, economists acknowledge that people are sometimes impulsive or irrational.
“Purposeful behavior” simply means that people make decisions with some desired outcome in mind.
Rational self-interest is not the same as selfishness. On the contrary, increasing one’s own wage, rent, interest, or profit
normally requires identifying and satisfying somebody else’s wants! Also, people make personal sacrifices for others.
They contribute time and money to charities because they derive pleasure from doing so. Parents help pay for their
children’s education for the same reason. These self-interested, but unselfish, acts help maximize the givers’ satisfaction
as much as any personal purchase of goods or services.
Microeconomics
Microeconomics is concerned with decision making by individual customers, workers, households, and business firms. At
this level of analysis, we observe the details of their behavior under a figurative microscope. We measure the price of a
specific product, the revenue or income of a particular firm or household, or the expenditures of a specific firm,
government entity, or family.
Macroeconomics
Macroeconomics examines the performance and behavior of the economy as a whole. It focuses on economic growth, the
business cycle, interest rates, inflation, and the behavior of major economic aggregates such as the government,
household, and business sectors. An aggregate is a collection of specific economic units treated as if they were one unit.
Therefore, we might lump together the millions of consumers in the U.S. economy and treat them as one huge unit called
“consumers.”
In using aggregates, macroeconomics seeks to obtain an overview of the economy and the relationships of its major
aggregates. Macroeconomics speaks of such economic measures as total output, total employment, total income,
aggregate expenditures, and the general level of prices. Very little attention is given to the specific units making up the
various aggregates.
The micro–macro distinction does not mean that economics is so highly compartmentalized that every topic can be readily
labeled as either micro or macro; many topics and subdivisions of economics are rooted in both. Example: While
unemployment is usually treated as a macroeconomic topic (because unemployment relates to aggregate production),
economists recognize that the decisions made by individual workers and the way specific labor markets encourage or
impede hiring are also critical in determining the unemployment rate.
Limited Income
We all have a finite amount of income, even the wealthiest among us. Even Bill Gates must decide how to spend his
money! Our income comes in the form of wages, interest, rent, and profit, although we may also receive money from
government programs or family members. As Global Perspective 1.1 shows, the average income of Americans in 2017
was $58,270. In the poorest nations, it was less than $500.
Unlimited Wants
Most people have virtually unlimited wants. Our wants extend over a wide range of products, from necessities (food,
shelter, clothing) to luxuries (perfumes, yachts, sports cars).
Over time, as new and improved products are introduced, economic wants tend to change and multiply. Only recently
have people wanted WiFi connections, tablet computers, or flying drones because those products did not exist a few
decades ago. Also, the satisfaction of certain wants may trigger others: The acquisition of a Ford Focus or a Honda Civic
has been known to whet the appetite for a Lexus or a Mercedes.
Like goods, services also satisfy our wants. Car repair work, legal and accounting advice, and haircuts all satisfy human
wants. Actually, we buy many goods, such as automobiles and washing machines, for the services they render.
Most people’s desires for goods and services cannot be fully satisfied, though our desires for a particular good or service
can be satisfied; over a short period of time we can surely get enough toothpaste or pasta. But our broader desire for
more goods and services and higher-quality goods and services seems to be another story.
Because we have only limited income (usually through our work) but seemingly insatiable wants, it is in our self-interest to
economize: to pick and choose goods and services that maximize our satisfaction given the limitations we face.
Page 6
A Budget Line
We can clarify the economizing problem facing consumers by visualizing a budget line or budget constraint, which is a
schedule or curve that shows various combinations of two products a consumer can purchase with a specific income.
Although we assume two products, the analysis generalizes to the full range of products available to consumers.
To understand what a budget line shows, suppose that you receive an Amazon gift card as a birthday present. The $120
card will soon expire. You go to Amazon.com and confine your purchase decisions to two alternatives: movies and
paperback books. Movies are $20 each and paperback books are $10 each. The table inFigure 1.1 shows your purchase
options.
FIGURE 1.1 A consumer’s budget line. The budget line (or budget constraint) shows all the combinations of any two
products that can be purchased, given the prices of the products and the consumer’s income.
The Budget Line: Whole-Unit Combinations of Movies and Paperback Books Attainable with an Income of $120
Units of Movies (Price = $20) Units of Books (Price = $10) Total Expenditure
0 12 $120 (= $0 + $120)
At one extreme, you might spend all of your $120 “income” on 6 movies at $20 each and have nothing left to spend on
books. Or, by giving up 2 movies and thereby gaining $40, you can buy 4 movies at $20 each and 4 books at $10 each. At
the other extreme, you could buy 12 books at $10 each, spending your entire gift card on books with nothing left to spend
on movies.
The graph in Figure 1.1 shows the budget line. Every point on the graph represents a possible combination of movies and
books, including fractional quantities. The slope of the graphed budget line measures the ratio of the price of books (Pb) to
the price of movies (Pm); more precisely, the slope is Pb/Pm = $−10/$+20 = −12. So you must forgo 1 movie (measured on
the vertical axis) to buy 2 books (measured on the horizontal axis). This yields a slope of −12 or −.5.
The budget line illustrates several ideas.
All the combinations of movies and books on or inside the budget line are attainable with $120 of income. You can afford
to buy, for example, 3 movies at $20 each and 6 books at $10 each. You also can afford to buy 2 movies and 5 books,
thereby using up only $90 of the $120 available on your gift card. But to achieve maximum utility you will want to spend
the full $120. The budget line shows all combinations that cost exactly the full $120.
In contrast, all combinations beyond the budget line are unattainable. The $120 limit simply does not allow you to
purchase, for example, 5 movies at $20 each and 5 books at $10 each. That $150 expenditure would clearly exceed the
$120 limit.
The budget line in Figure 1.1 illustrates the idea of trade-offs arising from limited income. To obtain more movies, you
have to give up some books. For example, to obtain the first movie, you trade off 2 books. So the opportunity cost of the
first movie is 2 books. To obtain the second movie the opportunity cost is also 2 books. The straight-line budget
constraint, with its constant slope, indicates constant opportunity cost. That is, the opportunity cost of 1 extra movie
remains the same (= 2 books) as you purchase more movies. Likewise, the opportunity cost of 1 extra book does not
change (=12 movie) as you purchase more books.
Page 7
Choice
Limited income forces people to choose what to buy and what to forgo. You will select the combination of movies and
paperback books that you think is “best.” That is, you will evaluate your marginal benefits and marginal costs (here,
product price) to make choices that maximize your satisfaction. Other people, with the same $120 gift card, would
undoubtedly make different choices.
Income Changes
The budget line varies with income. An increase in income shifts the budget line to the right; a decrease in money income
shifts it to the left. To verify this, recalculate the table in Figure 1.1, assuming the card value (income) is (a) $240 and (b)
$60, and plot the new budget lines in the graph. No wonder people like to have more income: It shifts their budget lines
outward and enables them to buy more goods and services. But even with more income, people still face spending trade-
offs, choices, and opportunity costs.
CONSIDER THIS…
S Bukley/Shutterstock
Yet Facebook founder Mark Zuckerberg and media personality Ryan Seacrest both dropped out of college, while pop
singer Ariana Grande never even bothered to start classes. What were they thinking? Unlike most students, Zuckerberg
faced enormous opportunity costs for staying in college. He had a vision for his company, and dropping out helped to
ensure Facebook’s success. Similarly, Seacrest landed a professional DJ job at his local radio station when he was in
high school before moving to Hollywood and eventually becoming America’s top radio and TV personality. Finishing his
college degree might have interrupted the string of successes that made his career possible. And Grande knew that
staying on top in the world of pop takes unceasing work. So after her first album became a massive hit, it made sense for
her to skip college in order to relentlessly pursue continuing success.
So Zuckerberg, Seacrest, and Grande understood opportunity costs and made their choices accordingly. The size of
opportunity costs matters greatly in making individual decisions.
Scarce Resources
Society has limited or scarce economic resources, meaning all natural, human, and manufactured resources that go into
the production of goods and services.
Resource Categories
Economists classify economic resources into four general categories.
Land
Land includes all natural resources used in the production process. These include forests, mineral and oil deposits, water
resources, wind power, sunlight, and arable land.
Labor
The labor resource consists of the physical actions and mental activities that people contribute to the production of goods
and services. The work-related activities of a retail clerk, teacher, professional football player, and nuclear physicist all fall
under the general heading “labor.”
Capital
For economists, capital (or capital goods) includes all manufactured aids used in producing consumer goods and
services. Capital includes all factory, storage, transportation, and distribution facilities, as well as tools and machinery.
Economists use the term investment to describe spending that pays for the production and accumulation of capital goods.
While consumer goods satisfy wants directly, capital goods do so indirectly by aiding the production of consumer goods.
For example, large commercial baking ovens (capital goods) help make loaves of bread (consumer goods). Note that the
term “capital” as used by economists does not refer to money. Because money produces nothing, economists do not
consider it an economic resource.
Entrepreneurial Ability
Finally, there is the special human resource, distinct from labor, called entrepreneurial ability. It is supplied by
entrepreneurs, who perform several important economic functions:
• Entrepreneurs take the initiative in combining resources to produce a good or a service. They are the driving
force behind production.
• Entrepreneurs make the strategic business decisions that set the course of an enterprise.
• Entrepreneurs innovate. They commercialize new products, new production techniques, or even new forms of
business organization.
• Entrepreneurs bear risk. Because innovation is risky, progress would cease without entrepreneurs who are
willing to take on risk by devoting their time, effort, and ability—as well as their own money and the money of
others—to commercializing new products and ideas.
Because land, labor, capital, and entrepreneurial ability are combined to produce goods and services, they are called the
factors of production, or simply “inputs.”
Vieras jatkoi:
— Herra pääll…
— Mistä?
— Szczuczynista.
— Kymmenkunta ratsumiestä.
— Pitäkää pyssyt ladattuina. Mene! Sotamiehen mentyä hän
kääntyi nuoren herran puoleen sanoen:
— Ovatkohan ne ruotsalaisia?
— Wasoszyn staarosta.
Hän näki nyt suljetuin silmin aivan ilmi elävänä edessään kauniin,
rauhallisen neidon, muisti kaiken, mitä oli tapahtunut, kuinka tyttö oli
tahtonut olla hänen suojelusenkelinään, vahvistaa häntä hyvässä,
varjella pahasta, näyttää suoran ja oikean tien… Oi, jospa hän olisi
totellut!… Neito tiesi, mitä oli tehtävä, kenen puolelle asetuttava. Hän
tiesi, missä on totuus ja velvollisuus — olisi ottanut häntä
yksinkertaisesti kädestä ja ohjannut, jos hän vain olisi tahtonut
kuulla.
— Missä se on?
— Lähellä Pjontekia.
— Tulkaa hakemaan!
— Isä, pehmitämmekö?
Kehoitus oli tarpeeton, sillä huone oli kuin kiehuva kattila. Nuoret
Kiemliczit hakkasivat sapeleillaan ja puskivat väliin päällään kuin
härät kaataen joka töytäisyllä miehen nurin. Heidän takanaan
puikkelehti ukko pistellen yhtä mittaa miekallaan poikien käsivarsien
alitse.
— Seis!
Niin omituiseksi oli asiain tila muodostunut, että tuo sotajoukko oli
saanut olla rauhassa vihollisilta. Ruotsalaiset eivät edetessään olleet
vielä saapuneet tähän maankulmaan. Toisaalta Chowańskin,
Trubetskoin ja Serebrjanyn joukot seisoivat toimettomina entisissä
asemissaan tietämättä mihin ryhtyisivät. Venäjällä Buturlin ja
Chmielnicki hajoittivat joukkojaan eri tahoille. Liettua taas oli
ruotsalaisten suojeluksessa. Sen ryöstäminen ja anastaminen oli
samaa kuin julistaa sota ruotsalaisia vastaan, jotka kaikkialla
maailmassa herättivät pelkoa.
Näin puhuen hän kääntyi Roch Kowalskin puoleen, joka heti astui
esille hänen selkänsä takaa ja sanoi juhlallisella äänellä:
— Eno ei valehtele!