Introduction: Welcome, everyone, to today's presentation where we delve into the fascinating case

study of OYO and its disruptive impact on the Indian market. OYO, founded in 2013 by Ritesh
Agarwal, has rapidly transformed the hospitality industry, redefining the way people travel and stay.
Through innovative business models and technology integration, OYO has emerged as a game-
changer, challenging traditional norms and setting new standards. Let's explore how OYO has
reshaped the landscape of the Indian market.

1. Understanding the Traditional Hospitality Landscape: To comprehend OYO's disruption, it's

crucial to first understand the conventional hospitality sector in India. Historically, the
industry was dominated by established hotel chains and unorganized budget
accommodations. Limited transparency, inconsistent quality, and lack of standardized
services were common challenges faced by travelers.

2. OYO's Vision and Business Model: OYO's inception marked a shift towards a more accessible
and standardized hospitality experience. Ritesh Agarwal's vision was to leverage technology
to create a network of budget accommodations offering standardized amenities at affordable
prices. OYO adopted a franchise-based model, partnering with independent hotel owners
and providing them with technology support, operational expertise, and brand recognition.

3. Disruptive Technology Integration: Central to OYO's success is its innovative use of

technology. The OYO app serves as a one-stop solution for booking rooms, making payments,
and accessing support services. Leveraging data analytics and machine learning, OYO
optimizes pricing, predicts demand, and enhances customer experiences. This seamless
integration of technology has revolutionized the booking process, making it more convenient
and transparent for travelers.

4. Standardization and Quality Assurance: OYO's disruptive strategy revolves around

standardization and quality assurance. Each property undergoes a rigorous vetting process to
meet OYO's quality standards. From comfortable beds to clean bathrooms, OYO ensures a
consistent experience across its network. This standardization has instilled trust among
consumers, addressing their concerns regarding the reliability of budget accommodations.

5. Expansion and Growth Trajectory: OYO's growth trajectory has been nothing short of
remarkable. From its humble beginnings in India, OYO has expanded its footprint globally,
operating in over 80 countries. Strategic acquisitions, partnerships, and investments have
fueled its rapid expansion. OYO's success story has attracted significant attention from
investors, catapulting it into the ranks of unicorns.

6. Challenges and Future Outlook: While OYO's disruptive model has propelled its growth, it has
also faced challenges along the way. Regulatory hurdles, competition, and operational
complexities have tested its resilience. Moving forward, OYO aims to address these
challenges through innovation and strategic partnerships. With a focus on sustainability and
customer-centricity, OYO is poised to continue disrupting the hospitality industry in India and
beyond.

Conclusion:

OYO's disruptive journey illuminates a paradigm shift in the hospitality sector. By harmonizing
technology, standardized services, and affordability, OYO has democratized travel, making it
accessible to a broader demographic. Despite facing hurdles, OYO's resilience and adaptability
underscore its potential for sustained growth and global influence. As it navigates future challenges,
OYO remains committed to fostering innovation, enhancing customer experiences, and reshaping the
hospitality landscape. Its transformative impact transcends borders, inspiring industry players to
embrace change and reimagine traditional business models. OYO stands as a testament to the power
of innovation, collaboration, and customer-centricity in driving meaningful disruption.