CÂU HỎI ÔN TẬP BỔ SUNG

PART 1 – VOCABULARY (Complete the sentences with the correct words)

An ________ is a request by a customer for goods or services.

a.contract b. booking c. amount d. order

A ________ is a large area where there are lots of shops, usually a covered area where cars cannot
go.
a. mall b. market c. supermarket d. square

A _______ is a price reduction often expressed as a percentage of the original price.

a. discount b. reduction c. bargain d. lower

Customers who are not satisfied can ____ the goods within seven days.
a. return b. refund c. delivery d. change

Products and services offered at a large discount are generally a (an)________ .

a. bargain b. sale c. discount d. reduction

A money-back ________ is a promise to return the money paid for a product or service if the
customer is not satisfied.
a. promise b. guarantee c. assurance d. agreement

If the goods you require are out of ________ , they are not available.
a. warehouse b. storage c. depot d. stock

If you buy goods in ________, you buy large amounts of them.

a. mass b. quantum c. bulk d. largeness

A ________ is a person or company that sells goods in large quantities to businesses.

a. vendor b. wholesaler c. retailer d. seller

In order to get a full _________ , customers must send back goods in the original packaging.
a. valetaille b. discount c. return d. refund

The main building or location of a company or organization is its _________.

b. head office b. main center c. control center d. center of
operation

A _________ is a company which is more than 50 per cent owned by another company.
a. enterprise b. firm c. subsidiary d. business

The cost of a company’s shares is its_________ .

a. price b. market share c. profit d. share price

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Consumer __________ is a discription of a typical customer.
a. goods b. profile c. behavior d. document

Product _________ concerns introduction of a product to the market.

a. range b. launch c. campaign d. cost

A company’s product ______ is the set of products made by that particular company.
a. kind b. type c. range d. class

Sales __________ show how much a company has sold over a certain period of time.
b. numbers b. figures c. terms d. prices

A company’s marketing strategy includes a discussion of target markets, product and ______
policies, proposed marketing and promotional initiatives.
a. value b. price c. pricing d. prices

A company’s marketing strategy describes how it will position itself and the products it sells or the
services it ________ in the competitive marketplace.
a. buys b. purchases c. provides d. sells

Market ______ shows groups of consumers with similar needs or purchasing desires.
a. share b. research c. segment d. target

I want to meet the _______ we agreed on. In addition, I expect you to hand in your report by
Thursday.
a. limit b. expiry c. deadlines d. goal

A company’s sales target is how much it wants to _______ in a certain period of time.
a. sales b. sell c. trade d. segment

He was arguing …….. his boss …….. taxation.

a. about/with b. with/about c. for/in d. to/in

Good. So you all seem to agree ……… me …….. the main point.
a. to/for b. with/for c. with/on d. to/in

When your employees are satisfied, they work more effectively so respond _______ their needs
without delay.
a. on b. to c. in d. about

We offer a ________ to customers who buy in bulk.

a. discount b. return c. delivery d. refund

Goods will be ___________ within 24 hours of your order.

a. purchased b. exchanged c. dispatched d. offered
Goods are kept in our ________ until ready for delivery.

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 a. outlet b. stock c. storage d. warehouse

A ________ is a large area where there are lots of shops, usually a covered area where cars cannot
go.
a. mall b. market c. supermarket d. square

Products and services offered at a large discount are generally a (an)________ .

a. bargain b. sale c. discount d. reduction

A money-back ________ is a promise to return the money paid for a product or service if the
customer is not satisfied.
a. promise b. guarantee c. assurance d. agreement

The money a company makes after taking away its costs is its _______ .
a. cost b. turnover c. Profit d.price

The main building or location of a company or organization is its _________.

a. head office b. main center c. control center d. center
of operation
A company which owns another company is called a _________ company.
a. joint stock b. mutinational c. parent d. family owned

All the people who work in a particular country, or factory are called the _________.
a. engineers b. workforce c. workers d. staff

Consumer __________ is a discription of a typical customer.

a. goods b. profile c. behaviour d. document

A company’s advertising _______ is the amount of money available for advertising during a
particular period.
a. fund b. total c. finance d. budget

Sales __________ show how much a company has sold over a certain period of time.
a. numbers b. figures c. terms d. prices

Market segment shows a group of customers of ________ age, income level and and social group.
a. same b. like c. similar d. different

Consumer _______ is things people buy for their own use.

a. stock b. equipment c. cargo d. goods

Advertising _______ is a grogramme of advertising activities over a period, with particular aims.
a. campaign b. struggle c. crusade d. effort

There are different ways you could improve your __________. For instance, you could try to visit
five customers a day instead of three.

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 a. job b. performance c. routine d. duty

Then we collected ________ about possible locations for the new office.
a. message b. news c. data d. information

A company’s sales target is how much it wants to _______ in a certain period of time.
a. sales b. sell c. trade d. segment

Staff often complained ……….. the new manager, saying he didn’t believe ……. their abilities.
a. about/on b. of/for c. in/about
d.about/in

Good. So you all seem to agree ……… me …….. the main point.
a. to/for b. with/for c. with/on d. to/in

They apologized …….. everyone for their failure to deal ……. the crisis.
a. to/on b. to/with c. to/of d. to/in

The team had to report ……… their progress ……… the manager.
a. to/on b. to/with c. on/to d. in/to

Good employees want to develop professionally, so invest _____ courses and seminars for them.
a. in b. for c. about d. to

Clear information is very important communicate _________ your employees clearly so that they
know exactly what you expect.
a. for b. of c. with d.in

PART 2 – GRAMMAR (2 MARKS)

Choosing the correct sentence below.
Which dress do you like best?
a. She asked her boyfriend which dress he liked best.
b. She asked her boyfriend which dress she like best.
c. She asked her boyfriend which dress he like best.
d. She asked her boyfriend which dress he likes best.

What would you do if you had 25 billion dollars?

a. He asked her what she did if she had 25 billion dollars.
b. He asked her what she would do if she had 25 billion dollars.
c. He asked her what did she do if she had 25 billion dollars.
d. He asked her what does she do if she had 25 billion dollars.

Do you adapt easily to new situations?

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 a. She asked him if he adapted to new situations easily.
b. She asked him if he adapts to new situations easily.
c. She asked him if he adapts easily to new situations.
d. She asked him if he adapted easily to new situations.

Are you having difficulty contacting our consultant?

a. She asked him if he was having contacting his consultant difficulty.
b. She asked him if he was having difficulty contacting his consultant.
c. She asked him if he was having difficulty contacting their consultant.
d. She asked him if he was had difficulty contacting his consultant.

Why is this year’s budget so small?

a. She asked him why this year’s budget was so small.
b. She asked him why this year’s budget is so small.
c. She asked him why was this year’s budget so small.
d. She asked him why is this year’s budget so small.

When do you want to take your vacation?

a. He asked him when he wanted to take his vacation.
b. He asked him when he wants to take his vacation.
c. He asked him when he wanted to take your vacation.
d. He asked him when he want to take his vacation.

Will you be able to attend the conference?

a. He asked her if she was able to attend the conference.
b. He asked her if she would be able to attend the conference.
c. He asked her if she is able to attend the conference.
d. He asked her if she will be able to attend the conference.

Do you adapt easily to new situations?

a. She asked him if he adapted to new situations easily.
b. She asked him if he adapts to new situations easily.
c. She asked him if he adapts easily to new situations.
d. She asked him if he adapted easily to new situations.

Are you having difficulty contacting our consultant?

a. She asked him if he was having contacting his consultant difficulty.
b. She asked him if he was having difficulty contacting his consultant.
c. She asked him if he was having difficulty contacting their consultant.
d. She asked him if he was had difficulty contacting his consultant.

Why is this year’s budget so small?

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 a. She asked him why that year’s budget was so small.
b. She asked him why that year’s budget is so small.
c. She asked him why was that year’s budget so small.
d. She asked him why is that year’s budget so small.

Choosing the sentences with words in the correct order to make questions
like / Manager / our / talk / you / to / Would / Marketing / ?
a. Would you like to talk to our Marketing Manager ?
b. Would you like to talk our Marketing to Manager ?
c. Would you like to talk Manager to our Marketing ?
d. Would you like to talk our Manager to Marketing ?

a / you / Do / cellar / at / personal / home / wine / have / ?

a. Do you have a cellar personal wine at home ?
b. Do you have a personal cellar wine at home ?
c. Do you have a personal wine cellar at home ?
d. Do you have a cellar at personal wine home ?

about / tell/ you / job / us / your / present / Could / ?

a. Could you tell us about your present job?
b. Could you tell us your present job about ?
c. Could you tell us your job present about ?
d. Could you tell us about your job present ?

targets / meet / Did / your / you / sales / ?

a. Did you meet your targets sales ?
b. Did you meet sales your targets ?
c. Did you meet your sales targets ?
d. Did you meet targets your sales ?

expecting / figures / sales / Were / better / you / quarterly / ?

a. Were you expecting better sales figures ?
b. Were you expecting sales figures better ?
c. Were you expecting sales better figures ?
d. Were you expecting better figures sales ?

like / Manager / our / talk / you / to / Would / Marketing / ?

a. Would you like to talk to our Marketing Manager ?
b. Would you like to talk our Marketing to Manager ?
c. Would you like to talk Manager to our Marketing ?
d. Would you like to talk our Manager to Marketing ?

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go/ your / Do / sister / to / school / same / you / with / the / ?
a. Do your sister to go the same school with you?
b. Do your sister go with the same school to you?
c. Do your sister go to the same school with you?
d. Do your sister to go with the same school you?

the / looks / Who / travel / after / arrangement / ?

a. Who looks after the arrangement travel ?
b. Who looks after the travel arrangement ?
c. Who the travel arrangement looks after ?
d. Who looks the travel arrangement after ?

targets / meet / Did / your / you / sales / ?

a. Did you meet your targets sales ?
b. Did you meet sales your targets ?
c. Did you meet your sales targets ?
d. Did you meet targets your sales ?

expecting / figures / sales / Were / better / you / quarterly / ?

a. Were you expecting better sales figures ?
b. Were you expecting sales figures better ?
c. Were you expecting sales better figures ?
d. Were you expecting better figures sales ?

PART 3 – READING (3 MARKS) Read the text, and choose the letter A, B, C or D on your
answer sheet to indicate the correct word for each of the blank below

Marketing research is the process of gathering information about a market, analysing it and
interpreting it. Although the term ____(36)____ research is often used to mean the same thing,
technically it only refers to research into a specific market. ____(37)____ research – used to
discover ____(38)____ patterns (how people act) and customer needs – is an essential element of
marketing research. Motivation research investigates the psychological reasons why
____(39)____ buy specific types of merchandise, or why they ____(40)____ to specific
advertising appeals.
There are two main methods of consumer research:
 Desk (desktop) research or secondary research: an analysis of the information you can
find easily without leaving your desk. Examples include the internet, books, newspapers,
magazines, and government statistics.

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  Field research or primary research: involves talking to people and finding out what
they think about a market, a product, a business sector, etc. It is usually carried out by
market research institutes.
36. a. supermarket b. fair c. market d. place
37. a. buyer b. Consumer c. shopper d. user
38. a. behaviour b. conduct c. way d. trend
39. a. individuals b. people c. retailers d. wholesalers
40. a. reply b. respond c. answer d. retort

The four Ps
The marketing mix is the combination of techniques used to market a brand. The techniques are
often called the Ps. Originally there were four Ps:
- Product (or service): what you sell, and the variety or ____(36)____ of products you sell.
This includes the ___(37)___ (how good it is), branding, and reputation (the opinion the
consumers have) of the product. For a service, support for the client after the purchase is
important. For example, travel insurance is often sold with access to a telephone helpline in
case of emergency.
- Price: how much the product or service ____(38)____.
- Place: where you sell the product or service. This means the ____(39)____ of your shop, or
outlet , or the accessibility of your service – how easy it is to access.
- Promotion: how you tell consumers about the product or service. The promotional mix is a
blend of the promotional tools used to ____(40)____ about the product or service – for
example, TV advertising.
36. a. kind b. range c. type d. class
37. a. quality b. quantity c. productivity d. community
38. a. value b. costs c. worth d. valid
39. a. place b. location c. site d. venue
40. a. communicate b. hand on c. transfer d. transit

Read the text, and choose the letter A, B, C or D on your answer sheet to indicate the correct
word for each of the blank below

SOME ADVICE FOR GOOD MANAGERS

If you ask ____(41)____ what qualities they value most in a manager, the majority will tell you that
they need a ____(42)____ who can listen____(43)____ them attentively and sympathetically.
Obviously, nobody likes talking to a brick wall, and the ability to communicate ____(44)____ with
colleagues is essential to anybody in a management position.
Secondly, when staff worry over certain issues, a ____(45)____ manager should respond
____(46)____ their concerns promptly and also deal with any problems as soon as they arise. Trust
is also rated very highly, so managers should also believe in their employees’ ___(47)____ and be
prepared to delegate ____(48)____ to them whenever possible.
Finally, a good manager should also invest __(49)___ regular professional development
opportunities for their __(50)___.

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41. a. employers b. directors c. managers d. employees
42. a. employer b. director c. manager d. executive
43. a. to b. with c. for d. on
44. a. clearly b. loudly c. noisily d. aloud
45. a. good b. right c. well d. excellent
46. a. with b. to c. in d. for
47. a. duties b. responsibilities c. liabilities d. abilities
48. a. abilities b. duties c. responsibilities d. jobs
49. a. on b. to c. in d. for
50. a. employer b. staff c. manager d. employee

SOME ADVICE FOR GOOD MANAGERS

If you ask employees what qualities they value most in a manager, the majority will tell you
that they need a ____(41)____ who can ____(42)____ to them attentively and sympathetically.
Obviously, nobody likes talking to a brick wall, and the ability to ____(43)____ clearly with
colleagues is essential to anybody in a management position.
Secondly, when staff worry over certain issues, a ____(44)____ manager should
____(45)____ to their concerns promptly and also ____(46)____ with any problems as soon as they
arise.
Trust is also rated very highly, so managers should also ____(47)____ in their ____(48)____
abilities and be prepared to ____(49)____ responsibilities to them whenever possible.
Finally, a good manager should also ____(50)____ in regular professional development
opportunities for their staff.

41. a. employer b. director c. manager d. executive

42. a. listen b. hear c. observe d. attend
43. a. communicate b. speak c. chat d. talk
44. a. good b. right c. well d. excellent
45. a. reply b. respond c. answer d. retort
46. a. negotiate b. trade c. bargain d. deal
47. a. trust b. understand c. accept d. believe
48. a. people’ b. employees’ c. workers’ d. members’
49. a. appoint b. deputise c. delegate d. authorize
50. a. capitalize b. finance c. invest d. provide