21 September 2012

Dear,

Mr Jamal Mohammed Esmail Al-Ekam

Professor Dr Nik Kamariah Nik Mat

Dr Salniza Md. Salleh

Acceptance of Paper for ICIMB2012 Conference

Congratulations! We are pleased to inform you that your paper entitled Consumer Patriotism, Family,
Government Support and Intention to Actual Purchase of Local Product Brand Evidence From
Islamic Country - Yemen (Paper No: 108) has been accepted as an extended abstract OR full paper
with revision for presentation at the Second International Conference of Islamic Marketing and Branding
2012 at Brunel University, London on 20-21 November 2012. Feedback from the reviewer(s) regarding the
corrections is attached herewith.

Kindly submit your fully revised paper to icimb2012@gmail.com the latest by 30 September 2012.
Should you need any further clarification or enquiry, please do not hesitate to contact the ICIMB paper
committee.
In regards to the conference registration, at least one author needs to be registered to present for the
paper/abstract to be included in the proceedings. Please proceed with your conference registration
immediately. Further information on the registration and accommodation can be found at:
http://umconference.um.edu.my/ICIMB2012=4ca82782c5372a547c104929f03fe7a9
We look forward to seeing you at the conference.
Thank you

Yours sincerely,

Committee
International Conference on Islamic Marketing and Branding 2012
Website : http://umconference.um.edu.my/ICIMB2012
Facebook : http://www.facebook.com/ICIMB2012
ICIMB enquiries : icimb2012@gmail.com
 EVALUATION REPORT
Paper No #108
Consumer Patriotism, Family, Government Support and Intention to Actual Purchase of
Title of Paper
Local Product Brand Evidence From Islamic Country - Yemen
Reviewer No #4

Please rate the paper according to the criteria set below with a score between 1=Poor and 5=Excellent.

Poor Excellent
Criteria
1 2 3 4 5 N/A

1 Relevance to the conference theme √

2 Introduction √
3 Literature Review √
4 Research design and methodology √
5 Originality / Contribution to theory and practice √
6 Clarity & style of writing √
7 Clarity of illustrations (graphs & tables) used √
8 Discussion of results and conclusion √

Reviewer’s comments to be passed to the author(s).

- Interesting paper but it needs to be expanded into a “extended abstract pr a “full paper”.

- The paper lacks information on contribution, methodology etc.

Reviewer’s recommendation (please underline one of the following)

 Accept as full paper  Accept as a short paper or abstract with revision
 Accept as full paper with revision  Reject (only in case the paper has no value at all)
 Accept as a short paper or abstract

 Would you consider this an excellent and quality paper?