BUSINESS ENVIRONMENT

Introduction and Concept of Business

DHARSHIN S V
MBA GENERAL
5022205014
A Business environment is
an ecosystem which
consists of factors, people,
and resources used to
manage operations and
problems and deliver BUSINESS
solutions to clients. ENVIRONMENT
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DEFINITION
• Business environment is the aggregate of all
conditions, events and influences that
surround and affect business.
– Keith Davis
• Business environment refers to “the total of
all things external to firms and industries
which affect their organisation and
operation.
• – Bayord O. Wheeler

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 FEATURES
RELATIVE DYNAMIC

FAR REACHING
COMPLEX
IMPACT

MULTIFACETED UNCERTAIN

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COMPONENTS OF BUSINESS ENVIRONMENT

BUSINESS
ENVIRONMENT

EXTERNAL INTERNAL
ENVIRONMENT ENVIRONMENT

MICRO MACRO
ENVIRONMENT ENVIRONMENT

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 CONCEPT OF
BUSINESS

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BUSINESS
Business is an economic
activity that involves the
exchange, purchase, sale or
production of goods and
services with a motive to earn
profits and satisfy customers’
needs. Businesses can be profit
or non-profit organizations that
function to gain profits or
achieve a social cause.

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CONCEPT OF
BUSINESS
The business concept is the
fundamental idea behind the
business. The business model,
plan, vision, and mission are
developed based on this
concept. Uber, for example, was
started on the concept of
aggregating taxi drivers and
providing their services on
demand under one brand. Every
other business strategy was
developed based on this concept.

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TYPES OF CONCEPT OF BUSINESS
▪ Infrastructure concept
▪ Business-to-Business concept
▪ Consumer-to-Consumer concept
▪ Consumer-goods concept
▪ Small business concept
▪ E-commerce concept
▪ Mobile concept
▪ Consumer service concept

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ThankYou
DHARSHIN SV
+916369294850
dharshin2k1@gmail.com

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