Objectives:

-Xanh SM's obj is to promote the greening of public transportation by providing a

great experience with electric vehicles at a reasonable cost for users to reduce
emissions and environmental pollution
- VinFast has the goal of expanding the service market and becoming one of the
leading taxi booking service providers in Vietnam.
- Xanh SM aims to popularize the habit of using electric vehicles to every citizen,
thereby raising community awareness about the convenience, intelligence and
sustainability of green vehicles.
-Increase brand recognition
-Improve customer care service, increase customer perceived value
-Communication goals
contribute to improving the quality of life for the people of Vietnam.
Issues
-cạnh tranh trực tiếp với nhiều ứng dụng hàng đầu hiện nay như Grab, Gojek,be
-Competitors are strong
-Người dùng quen với việc sd các traditional modes of transportation-
-Xanh SM faces many challenges in raising awareness of its brand and electric
service
- Consumer Perception and Trust
Issue: Skepticism About Eco-Friendliness
-Have little relationship with customers