Suppose a single drop of blood were enough to test you for

a host of diseases; you could learn if you had lupus with less
pain than from a papercut. That was the marketing pitch of
the company Theranos; now the founder is in jail for fraud.
The electric vehicle company Nikola (whose last name was
already taken) promised zero-emission trucks but
demonstrated prototvpes that had zero functionality;
now the founder is on his way to jail-for fraud. Although
vaporware and business scams have existed for
decades, examples today seem more creative and egregious
than ever.

Explore those below and discuss with your team: what did
they have in common? Was it mainly their charismatic
leaders that led so many people to believe in them?

Theranos , a 9 Billion USD biotech company that you’ve never

heard of that profits off its invention (Edison) which
contradicts the blood sampling industry. From painful jabs
and lots of blood needed for blood blood coagulation
analysers , Edison only pricks the finger and needs a drop of
blood to testify if you have cancer , lupus , and your blood
type. Created by a Standford dropout Elizabeth Holmes , she
created Edison at 19 and continues to dominated the male
dominated industry. From partnerships with Walgreens turn
to a whole page dedicated to her in the Walls Street Journal.
With an interview with Walls Street Journal , it turns out shes
being using the traditional way of blood sampling and test it
on her machine Edison which lies her deception. Now she is
in court for trial in charge of fraud.

What lead so many people to believe her deception all this

time?

Elizabeth Holmes is indeed a woman dominating the male

dominated industry which made her standout from the
others. Many people wanted to believe that she was this
extraordinary modern day Marie Curie that shaked the word
of innovation. She received letters from fans consisting from
little girls ans teenagers to grown adults. Many people looked
up to her as an idol. She was deemed the female steve jobs ,
a photogenic & telegenic young woman that would change
the world of medical diagnostics. “ It was an incredibly
alluring narrative that everyone wanted to believe.” She was
indeed charismatic which charmed a lot of people into her
deception. "Holmes was going to be the first woman who
reached billionaire status and join the pantheon of tech
leaders," On the other hand , Led by Holmes and her co-
executive, and former romantic partner, Sunny Balwani,
Theranos would end up raising hundreds of millions of dollars
from investors. Big-name board members, including the
former US secretary of defense James Mattis and former US
secretaries of state George Shultz and Henry Kissinger, gave
the company an air of legitimacy, even though behind the
scenes it had little scientific proof to show for its claims.
Theranos and Walgreens cut a major deal to distribute the
company's testing devices in pharmacies across the US.
 REASONS BEHIND THE BELIEF

1) The product & idea was too good to be true that lead
them to believe
- It was a lifesaver for people with fear of needles , when
fear is in line we don’t think straight and thoroughly
- Reflecive survival mode , built in your DNA

2) A charismatic leader = myriad of followers

- Charisma is something that could be learnt and trained ,
when done correctly by a person it could be a use a
weapon of manipulation
- Do you know a person who looks really well, speaks
really well and is so good that you and others really like,
trust, and admire him/her? You don't just agree with
their ideas, you also 'want' to agree with them.You don't
exactly know why, but you just want to. You want to
support them, join their team, and just want to be
around them because they radiate confidence, charm
and positivity. This is what charismatic people are like.
Charisma is a set of personality qualities that gives you
the power to attract and influence others by the way you
speak, what you speak and how you look while speaking.
- In a study published in the Journal of Research in
Personality, scientists tried to find out what makes
a'successful psychopath' different from its other
counterparts. 150 participants were asked to complete a
battery of surveys which also included an assessment
called the Psychopathic SuccessInventory. The
 assessment intended to measure how often the
participants managed to get away with their socially
unaccepted behaviour and their professional success like
their salary, achievements etc.
- Assertiveness , body language, being appreciative ,
emotional intelligence

3) Their background came from a sourceful and promising

background
- She studied at standford at 19 & was deemed the “steve
jobs” of the biotech industry
- The halo effect
-

4) They want to believe in a just world and fairness and

equality. They want to believe humans are good people..
With tools like ChatGPT and Gemini, you could easily
generate a fake term paper, or college essay, or World
Scholar's Cup outline.
Discuss with your team: when, if ever, is it illegal to use Al-
generated text and when should it be? Recent studies have
also shown that services intended to spot Al-generated text
can be unfairly biased against non-native speakers. Should
their use be discontinued?

1) In exams , interviews , writing competitions , where

the writing
has to be based off your personal experiences &
understanding

- If the topic of motion give to chat gpt or any AI writing

intelligence it is considered as plagiarised , which is
illegal an is punishable by destroyed student and
professional reputation and is also able to fined

2) It should not be discontinued but be improved in the

future
- Just because of one flaw doest mean we have to ditch
the whole idea but improve it
- Discontinuing the use of artificial intelligence writing in
this era is nearly impossibly with the evolving world of
technology
- 61% of the TOEFL students written by non – natives
were classified as Ai written & 89 over 91 students were
flagged by the detector
- "They typically score based on a metric known
as'perplexity, which correlates with the sophistication of
the writing - something in which non-native speakers are
naturally going to trail their U.S.-born counterparts."
- The Ai detector is completely unreliable and could pose
a serious threat to foreign-born students and workers to
be unfairly accused of or, worse, penalized for cheating.
- And you can easily bypass the detector by plug in the Al-
generated text with the prompt: "Elevate the provided
text by employing literary language." And the detection
plummets to 0
- we need to avoid relying on detectors in educational
settings, especially where there are high numbers of
non-native English speakers. Second, developers must
move past using perplexity as their main metric to find
more sophisticated techniques or, perhaps, applying
watermarks in which the generative Al embeds subtle
clues about its identity into the content it creates.
- Here text perplexity is a measure of how "surprised" or
"confused" a generative language model is when trying
to guess the next word in a sentence. If a generative
language model can predict the next word easily, the
text perplexity is low. On the other hand, if the next
word is hard to predict, the text perplexity is high. Most
GPT detectors use text perplexity to detect Al-generated
text, which might inadvertently penalize non-native
writers who use a more limited range of linguistic
expressions
PROS OF USING AI GENERATED TEXTS
1. Efficiency and Scalability:Al-generated content can be
produced at a faster pace and in larger quantities,
enabling media corporations to scale their output and
meet the demands of digital platforms and audiences.
2. Cost Reduction:Al-generated content can potentially
reduce production costs associated with human writers,
editors, and creators. This may be particularly beneficial
for routine or repetitive content.
3. Content Personalization: Al can analyze audience
preferences and behaviors to tailor content to individual
users, enhancing user engagement and satisfaction.
4. Breaking News and Real-time Updates:Al can swiftly
generate breaking news articles and realtime updates,
ensuring that media corporations provide timely
information to their audiences.
5. Multilingual and Global Reach:Al can facilitate the
translation of content into multiple languages,
broadening the reach of media corporations and making
content accessible to a global audience.
6. Data-Driven Insights: Al-generated content can
incorporate data analysis and visualization, helping
audiences better understand complex information and
trends.
7. Exploration of New Formats: Al can enable
experimentation with new content formats, such as
interactive narratives, virtual reality experiences, and
multimedia presentations.
8. Augmented Content Creation:Human creators can use
Al tools to streamline tasks like research, fact-checking,
and data analysis, enhancing their productivity and
enabling more innovative storytelling.
 CONS OF USING AI GENERATED TEXTS
1. Quality and Authenticity:Ensuring the quality and
authenticity of Al-generated content is crucial to
maintain credibility and trust with audiences.
2. Bias and Ethical Concerns:Al-generated content can
inadvertently reflect biases present in training data.
Media corporations must address bias to avoid
perpetuating harmful stereotypes.
3. Loss of Creativity and Diversity: Over reliance on Al-
generated content could lead to a homogenization of
content, potentially stifling creative diversity and unique
perspectives.
4. Impact on Human Writers:The widespread adoption of
Al-generated content may affect job opportunities and
income for human writers and creators.
5. Regulatory and Legal Considerations: Media
corporations must navigate copyright, intellectual
property, and ownership issues related to Al-generated
content.
6. Audience Engagement and Connection:While
7. Al can optimize content for engagement, it may lack the
emotional depth and connection that human-created
content can provide.
8. Misinformation and Manipulation:The speed and
automation of Al-generated content may increase the
risk of spreading misinformation or maliciously
manipulated content.
9. Long-Term Viability:The long-term sustainability of Al-
generated content models and audience acceptance
 remains to be seen, as audience preferences and
technology continue to evolve.
10. No Gray Areas, Just Factual Results Artificial
intelligence has the capability to produce impressive
results when it comes to the quantity and accuracy of
information. Still, it often lacks a certain degree of
emotion or understanding of human
behavior.Algorithms can be programmed to calculate
numbers and facts accurately. They tend to lack the
abilitto read between the lines and assemble pieces that
require understanding human behavior.While Al can
provide us with accurate data, it cannot provide results
with any sort of gray area - it's either right or wrong in
its view.
11. Plagiarism Problem. Al-generated content can often
be very similar to existing content on the web, leading
to a high risk of plagiarism. Al algorithms are designed to
"learn" from existing data and replicate it as closely as
possible, which means that if you use Al-generated
content, you risk being accused of plagiarism.
12. Limited Language Capabilities. Artificial intelligence
has a limited understanding of language and its nuances.
It can need help with more complex writing tasks, such
as crafting persuasive or creative pieces. Al content is
great for providing factual information, but it needs
refinement to effectively communicate ideas in a more
complex way.
13. Redundancy.You will notice a similar format and
sentence construction when reading Al-generated
content. This means that the same sentence structure
may be used in multiple pieces, leading to a lack of
variety and boredom for readers.Even a non-tech-savvy
person can easily spot Al-generated content due to its
lack of variety.Using words like "therefore" and
"however" multiple times in Al-generated content can
be a dead giveaway.
 OLD HISTORY IN NEW BOTTLES

True stories are one of the most popular sources of script

ideas in Hollywood.
But some are meaningfully less true than others. Discuss with
your team: how much should filmmakers be allowed
to change about an event or those involved in it before a film
can no longer be billed as "based on a true story"?

1) An original screenplay doesn’t mean it is taken from a real life

story directly but is the source of inspiration

2) Based on a true story , majority of the scenes that you

present within the script are primarily based on actual
occurrences. There are creative liberties taken for sure, but
most of the depictions within the script are based on what
actually happened and how it happened.

o 172 hours , apollo 13 , schinders list

3) Inspired by a true story , offers screenwriters more leeway with

the facts, allowing you the ability to take the real story and mold
it into whatever feels like the best cinematic experience. The
story is inspired by a specific story of a real-life person (or type
of person), but more creative liberties are taken.And sometimes,
the screenwriter, studio, or production company wants to focus
on certain elements of the story and will use those focused
elements to dictate where the story goes and what the
characters say and do.

o Focus on the hilarity of the true story.

o Focus on the drama of the true story.
o Focus on the action of the true story.
o Focus on the horror of the true story.
- You can create fictional characters representing variations or
compilations of actual people and what they said or did within the
actual story.
- You can accentuate the truth and create additional events that
better tie together the true story elements you're focusing on.
- You can cherry-pick what works for your vision and toss the rest in
favor of creating the best cinematic story.
- The pursuit of happiness

4) Based on true events , taking a historical event and creating a

story out of it using primarily fictional central characters.
- Names, people, locations, and happenings may be made up within
the historical event's confines as a setting.
- can populate your story with historical figures and events as well -
usually using them as figureheads to further legitimize your telling
of the true event(s).
- - Titanic

o Focused on the historical event

o Created fictional characters as the main protagonists and
antagonists
o Used historical characters to accentuate the historical
legitimacy of the story

5) inspired by true events , These scripts take a true event and

tell a cinematic story with nearly all fictional characters and
fictional macro events.
- top gun maverick
- No characters within the film are based on real people. They
are all fictional - as are the events portrayed in the film. But the
story and characters were inspired by the true events of the
school.
 TO ANSWER THE QUESTION

1) There are no limits. Don’t let the facts get in the way of the
story because the end goal is to entertain the audience so if
the truth needs to be manipulated or altered so be it in order
to make the movie a success.

2) But this also depends on the genre of the movie you are
filming , say if it is historical there is no point on filming a
historical movie that has completely been altered to a
significant amount that it doesn’t align with the original story.
Then proceeding to market it as a historical movie would be
absurd rather than just makerting it as a drama or fantasy
movie.

- so just how much is too much? If the audience could trace it back to
the even it is based from than it has been altered to a completely
different history.
- For example , pocahontas was based from a red american and if
making a movie based and inspired off pocahontas but making the
lead character white would completey disrupt the flow and history
of the movie.
- In order for movie directors to get more audience they tend to
include plot twists and drama to alter to movie to be much more
interesting , this could only be applicable on the ending or the end if
climax. To move to the climax the story has to be based off the
same history so it wont run out of track. For example , say the
movie “The Social Network” which was based from mark
zuckerbergs biography was a student that didn’t perform well in his
academics and didn’t get into Harvard but suddenly discovered his
talent in code , would completely alter the whole flow and history
of the movie. The movie would be more precised if the directors
don’t alter the start and climax of the movie
- The movies would be much more boring and sell less if they
originated and followed the exact storyline of the history & there is
 now law againts the altering of historical movies or a law that sets
how much a movie is able to alter a real life occurrence.
- But if done illegally and without permission the person youre
writing it about you could be sued and this is why some directors
tend to alter the movie a bit either a public figure or just your
neighbour due to right of privacy and to protect their image.

If something terrible happens to you-say, your dog is taken by an alien-

it won't be long before producers are knocking at your door to buy the
rights to your story. At some point, they might also knock on the alien's
door or iail cell) and offer them money to share their side of the story.
Works based on true crimes raise questions about who should be able to
profit from them.
Discuss with your team: should storytellers be permitted to draw
inspiration--and generate revenue-from the pain of real people? If so,
should the revenue be shared in some way with the victims?

1) By drawing inspiration they should completely refer to the victims

so they wont mislead the audience and alter the history and the
pain the victims havw gone through in order to respect them.
2) By drawing inspiration also means by not glamorizing or
romantizing the perpetrators actions and the victims pain , for
example how the movie “Priscilla” was romanticizing the huge age
gap between priscilla and elvis when they first met eachother as a
 14 year old teenager and a grown adult at 24 which shouldve been
a big red flag to the audience but it is now romanticized.
3) As long as the movie being produced is to spreas awareness about
the dangers of real life to the public and not to monetize and profit
of peoples pain
4) And if so , it should be done with respect and dignity by asking
permission from the victims & family members then when the
movie is aired the revenue and profit should be given out to the
family and victims.
5) The series Extremely Wicked , Shockingly Evil and Vile that was
inspired by the criminal Ted Bundy , a Netflixs original production is
one the greatest example on what not to do , they glamorized Ted’s
murder and charisma. After all, we could simply turn to a
newspaper to read about their crimes, but having an attractive and
alluring celebrity (Zac Efron) vividly reenact such morbidly
fascinating cases draws us in and thus keeps the true crime industry
profitable. On the other hand , casting an actor who looked similar
to Ted’s sister and played out as her and acting on a scene where
she was reading the exact testimony from trial without the family ,
victims or her knowing about the production of the movie. Thus, no
revenue or profit was ever given out to the victims family to pay
tribute and respect.

6) The difference between the docuseries Jeffrey Epstein: Filthy Rich

discusses disturbing crimes against women, sexual violence, and
pedophilia among a group of the elite. As such, much like the Ted
Bundy movie and Jeffrey Dahmer series, this docuseries exposes
horrific criminality.However, the Jeffrey Epstein docuseries is
different in that it is a platform - albeit overdue - for survivors to
share their experiences. This docuseries does not attempt to vividly
recreate the lived trauma of others. In doing so, it respects
survivors and their lived experiences.