IMS Engineering College

NH-09, Adhyatmik Nagar, Near Dasna, Distt. Ghaziabad, U.P.

Tel: (0120) 4940000
Department: Computer Science and Engineering

Subject Name: DSMM (KOE094)

(2023-2024) Even Semester

Assignment 1
Maximum Marks: 20 Submission Date:

COURSE OUTCOMES
By the end of the course, students will be able to:
CO No. Description Bloom’s
Level
Understand the principles of Digital Marketing, including its channels and
CO1(C410.1) K2
strategic importance.
CO2(C410.2) Explore different social media platforms and learn to create engaging blogs. K4
Evaluate best practices in digital marketing across diverse markets and become familiar
CO3(C410.3) K2, k5
with various digital marketing tools.
K3
CO4(C410.4) Develop digital marketing strategies for organizations
Analyze the privacy, security, content, and ethical issues related to digital and social
CO5(C410.5) K4
media platforms.

ATTEMPT ALL QUESTIONS Each question carries equal marks

Q. No. Question CO
1 How can you use social media for marketing? CO1(C410.1)

2 Why is online marketing preferred more than offline marketing? CO1(C410.1)

3 List a few disadvantages of Digital Marketing? CO1(C410.1)

4 Why is digital marketing becoming so popular? What are the benefits of digital marketing? CO1(C410.1)

5 How can you categorize digital marketing? CO1(C410.1)

6 Name the most effective ways to increase traffic to your website CO1(C410.1)

7 What is the difference between branding and direct marketing? CO1(C410.1)

8 What are the types of Digital Marketing in the industry? CO1(C410.1)

9 Briefly explain Digital Marketing. CO1(C410.1)

10 Write some advantages of digital media marketing over traditional marketing CO1(C410.1)