IMS Engineering College

NH-09, Adhyatmik Nagar, Near Dasna, Distt. Ghaziabad, U.P.

Tel: (0120) 4940000
Department: Computer Science and Engineering

Subject Name: DSMM (KOE094)

(2023-2024) Even Semester

Assignment 5
Maximum Marks: 20 Submission Date:

COURSE OUTCOMES
By the end of the course, students will be able to:
Bloom’s
CO No. Description
Level
Understand the principles of Digital Marketing, including its channels and strategic
CO1(C410.1) K2
importance.
CO2(C410.2) Explore different social media platforms and learn to create engaging blogs. K4
Evaluate best practices in digital marketing across diverse markets and become
CO3(C410.3) K2, k5
familiar with various digital marketing tools.
K3
CO4(C410.4) Develop digital marketing strategies for organizations
Analyze the privacy, security, content, and ethical issues related to digital and
CO5(C410.5) K4
social media platforms.

ATTEMPT ALL QUESTIONS each question carries equal marks

Q. No. Question CO
1 CO5(C410.5)
Write a detailed note on digital transformation framework.
2 CO5(C410.5)
Write about the trends in digital marketing in the Indian and global context.
3 CO5(C410.5)
Write a detailed note on the contemporary digital revolution
4 CO5(C410.5)
Write short nots on security issues with digital marketing
5 CO5(C410.5)
What is major privatization issues with digital marketing
6 CO5(C410.5)
Discuss various online communities and co-creation in digital marketing.
7 CO5(C410.5)
How does privacy affect marketing?
8 CO5(C410.5)
How can you improve your social media security?

9 Where do you see security and privatization issues with digital marketing in the upcoming CO5(C410.5)
year?
10 CO5(C410.5)
How can you find online communities and co-creation?