APPROPRIATION

What is Appropriation?
• Appropriation in art is the practice of using pre-existing objects and
images in an artwork without really altering the originals.
• The intentions of the appropriation artist are often questioned since
issues of plagiarism or forgery sometimes arise, because some would
argue that the reason behind this is that they want the audience to
recognize the images they copied.
• It refers to borrowing images that are recognizable from different
sources and using these borrowed images to make a new art form.
CULTURAL APPROPRIATION
• It is when someone adopts something from a culture that is not
his/her own – a hairstyle, a piece of clothing, a manner of speaking,
even a type of exercise.
FIVE ACTS OF CULTURAL
APPROPRIATION
1. Object Appropriation
2. Context Appropriation
3. Style Appropriation
4. Motif Appropriation
5. Subject Appropriation
1. OBJECT APPROPRIATION
• Material appropriation occurs when
the possession of a tangible object
(such as a sculpture) is transferred from
members of one culture to members
of another culture.
• Refers to the concrete and tangible
work of art owned by early people.
2. Content Appropriation
• This form of appropriation involves
the reproduction, by a member of
one culture, of non-tangible works
of art (such as stories, musical
compositions or dramatic works)
produced by some other culture.
Two Types of Content
Appropriation

A. Style Appropriation
B. Motif Appropriation
STYLE APPROPRIATION
• Sometimes artists do not reproduce works produced by another
culture, but still take something from that culture.
• This type does not replicate previously created works of the early
people however, an act of using the elements in creating a new form.
MOTIF APPROPRIATION
• This form is related to stylistic appropriation. Sometimes artists are
influenced by the art of a culture other than their own without creating
works in the same style.
• This happens when the artists is inspired by the art of other culture but
does not necessarily produce alike artworks.
SUBJECT APPROPRIATION
• Occurs when someone from one
culture represents members or aspects
of another culture.
• Occurs when the subject matter of the
culture is appropriated.
Andy Warhol’s “Campbell’s Soup
Can”
• Series (1961) is probably one of the best-
known examples of appropriation art. He
copied the original labels exactly but filled
up the entire picture plane with their iconic
appearance. The brand is the image’s
identity. Warhol isolated the image of these
products to stimulate product recognition
(as is done in advertising) and stir up
associations with the idea of Campbell’s
soup.
THANK YOU!