SHELL ADVANCE

FUEL DISCOUNT PROMO

Lorrie Ramirez
Shell Advance Brand Manager

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Get as much as
PhP10/L off on
Shell Gasoline when you
purchase Shell Advance.

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Promo Mechanics
• Ang promo na ito ay para lamang sa mga nagmamaneho ng motorsiklo o tricycle.
• Bumili ng participating products ng Shell Advance sa mga retail trade outlets at participating Shell Stations.
Tignan ang sticker sa ibabaw ng takip ng bote para sa halaga ng discount sa gasolina na maaaring makuha
sa participating Shell Stations.

PARTICIPATING PRODUCTS DISCOUNT SA SHELL GASOLINE

SHELL ADVANCE ULTRA PhP10/Liter

SHELL ADVANCE SCOOTER ULTRA PhP10/Liter
SHELL ADVANCE AX7 PhP5/Liter
SHELL ADVANCE SCOOTER AX7 PhP5/Liter
SHELL ADVANCE AX5 PhP3/Liter
SHELL ADVANCE SCOOTER AX5 PhP3/Liter
SHELL ADVANCE AX3 PhP1/Liter
• I-present at i-surrender ang takip ng bote na may sticker kapag magpapa-gasolina sa participating Shell
Stations para ma-avail ang discount.
• Ang discount ay applicable lamang sa mga magpapakarga ng motorsiklo o tricycle at hindi pwedeng gamitin
sa mga 4-wheelers o iba pang sasakyan.
• Ang discount ay valid lamang sa Shell V-Power Racing, Shell V-Power Gasoline at Shell FuelSave Gasoline.
• Ang discount ay maaaring gamitin sa hanggang limang (5) litro ng gasoline.
• Isang takip na may sticker lamang ang pwedeng gamitin sa isang transaksyon.
• Promo runs from August 15 to October 31, 2018. Redemption is until 60 days after the promo
end date.
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Copyright International
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CONFIDENTIAL Date Month 2016 3
Project Processes

GC Lubes Ordering Process (GC Lubes to Distributor)

Lorrie to place order Lorrie to send the Once orders are
ICAMS/ Distributor via email to CSC order number placed, regular SLA Distributors to sell
to provide order per attaching email generated by CSC to applies. Distributor these stickered stocks
SKU to Lorrie. approval from LSC (Rose & JC) to pick up stocks to the RTOs.
distributor. copy distributor. from depot.

Retail Process (Retail Lubes to Shell Retailers)

Retailers to place the
Leo C. to provide
stickers firmly on the
sticker allocation and
corresponding bottle
send these stickers to
caps of Shell Advance
participating retailers.
products.
Retailers to place the Upon redemption of
neck tag on the stickered Retailers to set up 4 customer, cashier to mark
bottles and display these discount buttons in the cap with “X” using a
onsite, together with CVPOS for each pentel pen to ensure that
stanchion posters and cap will not be used
discount amount.
flyers. again.

Cashier to reconcile Retailer to collect all caps RBAC to process

number of caps received received and mail them to a reimbursement
per shift vs discounts 3rd party agency every 1st based on
given on CVPOS. of the month. submission of caps.

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Project Processes

Consumer Availment Process

Consumer Cashier marks the used cap Shell station
Consumer avails presents and with “X” using permanent consolidates all
Consumer buys of the fuel surrenders the marker and applies the caps and mails
participating discount by cap with a discount to the transaction
them to 3rd
product at RTO going to a sticker to the using correct CVPOS button.
Cashier reconciles caps party agency
or Shell Station. participating FSC. FSC to
collected vs discounts on every 1st of the
Shell Station. bring the caps
CVPOS. month.
to the cashier.

Billing & Reimbursement Process

3rd party agency reconciles
caps received and submits
Shell Stations to mail all
reports per site to Shell.
the caps received to 3rd
party agency RBAC to reconcile vs CV-
GO Report. Discrepancies
will be reported to Ops Ex.
Shell Retail
RBAC to process
consolidates a report
reimbursement to Shell Lubes Marketing issues
station based on reconciled on reimbursements
payment to Retail
report. Payment is via Credit and issues Intra-
Marketing.
Memo monthly. Group Billing to Lubes
Marketing.

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Communication Materials
Trade Poster Neck Tag/ Flyer

Sticker on top of Bottle Cap

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Controls on Redemption
1. FSC to ensure that promo is only valid for customer who will fuel up their motorcycles.
2. Maximum of 5 Liters per transaction.
3. FSC to ensure that the cap with the sticker on it is surrendered to avail of the discount.
4. Redemption is only valid at participating Shell Stations with CVPOS.
5. Sites to create 4 different discount buttons corresponding to each discount amount. Reminder that there is NO
SPACE on the discount name
• ADVANCE1
• ADVANCE3
• ADVANCE5
• ADVANCE10
6. Sites to mail all surrendered caps to 3rd party agency every 1st working day of the month within the Promo &
Redemption Period.
Schedule: September 3; October 1; November 2; December 1, January 2, 2019.
Third party agency to reconcile caps received vs CVGO Report and reimbursement will be based on reconciled
report.
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Action Needed from Sites
1. Create Discount Buttons on CVPOS:
ADVANCE1 / ADVANCE3 / ADVANCE5/ ADVANCE10
Note that there should be no space before the number.

2. Accept redemption of Advance caps

- FSC to ensure that cap is valid (sticker matches cap) and unused.
- Cashier to mark surrendered cap with “X” using a permanent marker to signify it has been used.
- Cashier to press correct discount button in CVPOS to record the discount extended.
- Cashier to collect all caps and reconcile with discounts extended at the end of shift.

3. Collect and mail the caps every month as proof of reimbursement.

Collect all surrendered caps and mail them to 3rd party agency: ACTIVASIA
A hub/ address per region (Luzon, Visayas, Mindanao) will be provided.

Schedule of mailing:
 September 3, 2018
 October 1, 2018
 November 2, 2018
 December 1, 2018
 January 2, 2019

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Support Needed from RBAC
1. Get a hold of the CVGO Reports per site and check the ADVANCE discount buttons.
2. Reconcile the CVGO Report vs the Reports of Cap Submission from Activasia .
3. Process CMs for sites that have no discrepancies.
4. Raise discrepancies or concerns to Ops Ex for further investigation.

Schedule: Activasia to submit reports to Shell every second week of the month.

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