RETAIL SITE COMMS GUIDE

July 16 – August 14, 2018

Copyright of Shell International

SITE COMMUNICATIONS GUIDE

SECTION1: FORECOURT

SECTION 2: CONVENIENCE STORE/ SHOP

S- CURVE
SITE COMMUNICATIONS GUIDE

SECTION 1: FORECOURT
A. Roadside Banner
B. Stanchion Poster
C. PDU Entrance and Exit
D. Monolith Wrap
E. Panoramic Wall
F. Presenter Card
G. Flyer
SECTION 1: FORECOURT
LOCATION/MATERIAL: ROADSIDE BANNER
DURATION: July 16 – August 14, 2018

TO BE REMOVED TO BE RETAINED/INSTALLED
FEATURE

FUELS- Efficiency Campaign (Project Fuji) FUELS- Efficiency Campaign (Project Japan)
ARTWORK
INSTRUCTIONS

NON-FUJI SITES- Retain Japan Materials

FUJI SITES- Remove Fuji and re-install Japan Materials
SECTION 1: FORECOURT
LOCATION/MATERIAL: STANCHION POSTER
DURATION: July 16 – August 14, 2018

TO BE REMOVED TO BE RETAINED
FEATURE

FUELS- Efficiency Campaign (Project Fuji)

FUELS- Efficiency Campaign (Project Japan)
ARTWORK

Version 1 Fuels

NON-FUJI SITES- Retain Japan Materials

INSTRUCTIONS

FUJI SITES- Remove Fuji and re-install Japan Materials

Place version 1 on all odd numbered pumps
Place version 2 on all even numbered pumps
SECTION 1: FORECOURT
LOCATION/MATERIAL: PDU ENTRANCE AND EXIT
DURATION: July 16 – August 14, 2018

TO BE RETAINED TO BE RETAINED
FEATURE

FEATURE
FUELS- Efficiency Campaign (Project Japan) FUELS- Efficiency Campaign (Project Japan)
ARTWORK

ARTWORK
INSTRUCTI

INSTRUCTI
ONS

ONS
SECTION 1: FORECOURT
LOCATION/MATERIAL: MONOLITH WRAP
DURATION: July 16 – August 14, 2018

TO BE RETAINED
FEATURE

FUELS- Efficiency Campaign (Project Japan)

ARTWORK
INSTRUCTI
ONS

Only in sites with Monolith

SECTION 1: FORECOURT
LOCATION/MATERIAL: PANORAMIC WALL STREAMER
DURATION: July 16 – August 14, 2018

TO BE RETAINED
FEATURE

FUELS- Efficiency Campaign (Project Japan)

ARTWORK
INSTRUCTI
ONS

Only in sites with Panoramic Walls

SECTION 1: FORECOURT
LOCATION/MATERIAL: PRESENTER CARD
DURATION: July 16 – August 14, 2018

TO BE REMOVED TO BE RETAINED
FEATURE

FUELS- Efficiency Campaign (Project Fuji) FUELS- Efficiency Campaign (Project Japan)
ARTWORK

Front Back Front Back

INSTRUCTIONS

Use as visual aid when detailing promo to customers

Wear Shell V-Power vest and insert this card when not in use to serve as additional display
SECTION 1: FORECOURT
LOCATION/MATERIAL: FLYER
DURATION: July 16 – August 14, 2018

TO BE DISPOSED TO BE DISTRIBUTED
FEATURE

FUELS- Efficiency Campaign (Project Fuji) FUELS- Efficiency Campaign (Project Japan)

Cover
ARTWORK

Inside Front Back

INSTRUCTIONS
SITE COMMUNICATIONS GUIDE

SECTION 2: CONVENIENCE STORE/ SHOP

A. Select Poster
B. Acrylic Display
C. LED Monitor
D. Bollard Wrap
E. Toilet Poster
F. Toilet Sticker
G. Presenter Card
H. Paper Hat
SECTION 2: CONVENIENCE STORE/ SHOP
LOCATION/MATERIAL: SELECT POSTER
DURATION: July 16 – August 14, 2018

TO BE REMOVED
FEATURE

SELECT- Efficiency Campaign (Project Fuji)

ARTWORK
INSTRUCTI
ONS
SECTION 2: CONVENIENCE STORE/ SHOP
LOCATION/MATERIAL: LED MONITOR & BOLLARD WRAP
DURATION: July 16 – August 14, 2018

TO BE RETAINED TO BE RETAINED
FEATURE

Selecta Selecta
ARTWORK
INSTRUCTI
ONS
SECTION 2: CONVENIENCE STORE/ SHOP
LOCATION/MATERIAL: TOILET POSTER & MIRROR STICKER
DURATION: July 16 – August 14, 2018

TO BE DISPLAYED TO BE DISPLAYED
FEATURE

Hydration Hydration
ARTWORK
INSTRUCTI
ONS

For sites with Deli2Go only Place at the back of toilet door For sites with Deli2Go only Place in toilet mirror
SECTION 2: CONVENIENCE STORE/ SHOP
LOCATION/MATERIAL: PRESENTER CARD AND PAPER HAT
DURATION: July 16 – August 14, 2018

TO BE DISPLAYED TO BE DISPLAYED
FEATURE

Hydration Hydration
ARTWORK
INSTRUCTI

For sites with Deli2Go only To be used by FSCs during active For sites with Deli2Go only To be worn by FSCs during active
ONS

selling of Juices selling of Juices

SITE COMMUNICATIONS GUIDE

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