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FOOTBALL RESEARCH IN AN ENLARGED EUROPE
MIGRATION,
SERIES EDITORS:
DIASPORAS
ALBRECHT SONNTAGAND· DAVID
CITIZENSHIP
RANC
Series Editors
Albrecht Sonntag
ESSCA School of Management
EU-Asia Institute
Angers, France
Dàvid Ranc
ESSCA School of Management
EU-Asia Institute
Angers, France
This series publishes monographs and edited collections in collaboration
with a major EU-funded FP7 research project ‘FREE’: Football Research
in an Enlarged Europe. The series aims to establish Football Studies as a
worthwhile, intellectual and pedagogical activity of academic significance
and will act as a home for the burgeoning area of contemporary Foot-
ball scholarship. The themes covered by the series in relation to foot-
ball include, European identity, memory, women, governance, history,
the media, sports mega-events, business and management, culture, spec-
tatorship and space and place. The series is highly interdisciplinary and
transnational and the first of its kind to map state-of-the-art academic
research on one of the world’s largest, most supported and most debated
socio-cultural phenomenona.
Editorial Board
Richard Giulianotti (Loughborough University, UK)
Kay Schiller (Durham University, UK)
Geoff Pearson (Liverpool University, UK)
Jürgen Mittag (German Sport University Cologne, Germany)
Stacey Pope (Durham University, UK)
Peter Millward (Liverpool John Moores University, UK)
Geoff Hare (Newcastle University, UK)
Arne Niemann (Johannes-Gutenberg University Mainz, Germany)
David Goldblatt (Sports writer and broadcaster, UK)
Patrick Mignon (National Institute for Sports and Physical Education,
France)
Lower League
Football in Crisis
Issues of Organisation and Legitimacy in England
and Germany
Daniel Ziesche
Chemnitz University of Technology
Chemnitz, Sachsen, Germany
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer
Nature Switzerland AG 2020
This work is subject to copyright. All rights are solely and exclusively licensed by the
Publisher, whether the whole or part of the material is concerned, specifically the rights
of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on
microfilms or in any other physical way, and transmission or information storage and
retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology
now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc.
in this publication does not imply, even in the absence of a specific statement, that such
names are exempt from the relevant protective laws and regulations and therefore free for
general use.
The publisher, the authors and the editors are safe to assume that the advice and informa-
tion in this book are believed to be true and accurate at the date of publication. Neither
the publisher nor the authors or the editors give a warranty, expressed or implied, with
respect to the material contained herein or for any errors or omissions that may have been
made. The publisher remains neutral with regard to jurisdictional claims in published maps
and institutional affiliations.
This Palgrave Macmillan imprint is published by the registered company Springer Nature
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The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland
For my grandparents
Preface
vii
viii PREFACE
have drawn here—it is too early to tell. What is abundantly clear is that
in many academic disciplines, football studies included, there will hence-
forth be a time before and a time after this global challenge. During the
delayed production process of this book, the decision was made to add a
postscript to the manuscript to reflect on the developments in these past
momentous weeks.
Perhaps this crisis will—finally—change the way in which this system
operates sustainably, perhaps supporter-ownership will rise again in
England. Perhaps people will make a stand and again be allowed to stand
in England’s stadiums. Perhaps football will finally give back, will discover
a different understanding of its societal purpose. Perhaps those effects will
be visible in other areas of society, more important ones at that. Yet, there
is much reason to be doubtful. But, as a football fan I know too well that
in the last minutes of the game, whole outcomes have changed time and
time again.
In the course of the work on this book, I went through all the emotional
phases and moods imaginable. It is a long way for an idea to eventu-
ally become a published book. Looking back now, there are a number of
people I must thank for their encouragement, fruitful talks and the occa-
sional distraction. I cannot name all of you here, but be assured that you
mattered.
Of the people I definitely have to name I would like first to thank all
of my parents, for always supporting me along the path I have chosen.
Very special thanks go to my dissertation supervisors, Jürgen Mittag in
Cologne for his support and valuable feedback during various stages of
the manuscript and Klaus Stolz in Chemnitz for his continuing counsel
and enriching perspective on my work and his ability to put things in
perspective. Also, many thanks to Borja García for his supervision during
the time of my research stay at Loughborough University.
Furthermore, I want to thank the FREE series editors David Ranc
and especially Albrecht Sonntag for his encouraging feedback and all the
motivating conversations. At Palgrave I owe much thanks to Sharla Plant
and Poppy Hull, the latter of whom has been especially patient with me.
Special thanks go to Andreas Hemming for his valuable and thorough
proofreading.
ix
x ACKNOWLEDGMENTS
I also wish to thank my friends and colleagues who have enriched daily
work routines, were good company at conferences and will always be inex-
tricably linked to this project, most notably Till and Ninja, Jörg-Uwe and
Holger in Cologne and Tracy and Danny in Chemnitz.
At the center of everything, Alva, thank you for joining us, keeping me
company during long nights, for always putting a smile on my face and
for reminding me of what actually matters. And for your impeccable taste
in music! Finally, Silke, my accomplice, this was tough and you supported
me in the best way possible. I could not have done it without you. Thank
you for everything; your bright mind, your endurance and courage, your
understanding, your humour, your love. It kept me in one piece.
Contents
xi
xii CONTENTS
One Size Does Not Fit All: Comparison and Results 261
Differences in Adaptive Capabilities as a Result of Differences
in Structure 261
xiv CONTENTS
References 296
Index 299
Abbreviations
xv
xvi ABBREVIATIONS
xix
List of Tables
xxi
Introduction: Football Clubs, Community
and Legitimacy
the great opportunities and the sporting perspective. But they invariably
talk about the specific quality of the club’s ‘community’. Football clubs
often refer to themselves as ‘family’,2 which has always stood for commu-
nity. Community involvement pops up in every football club’s long-term
strategy. This applies to the big clubs in the top leagues as much as it
does to any lower league small-town club. Football has a reputation for
bridging ethnic, religious, cultural and language differences—sport, in
general, is often referred to as the ‘glue’ that can repair societal cleav-
ages and ruptures. Sport functionaries and politicians never grow tired
of repeating these extraordinary claims on the social functions of sport
and, especially, of football. However, reliable data to support their claim
is lacking. The equation that community is good for society and that
football clubs are, in turn, extraordinarily good at community-creating
and therefore beneficial to society as such has become a well-established
myth. As Tony Blackshaw argues, ‘[…] community has become virtu-
ally co-extensive with the study of football. You might say that of all
the key concepts used to develop some reliable insights into contem-
porary developments of the game it is the only one that now seems
necessary’ (2008: 325). The problem with the concept of community
is that it is hard to measure and remains rather opaque, community signi-
fying holistic qualities which are more felt or experienced than structurally
graspable. Community has a quality that is evoked by the accumulation
of different aspects. But as much as the term ‘community’ is liquid, to
employ Bauman’s (2001) term, it is just as much conceptually solidi-
fied: community is either there or it is not. While society can be formed
and created, community has to evolve. The normatively laden concep-
tion of communitarianism has stressed the importance of the difference
between community and society and, moreover, the importance of the
former for the individual in late-modern society as a source of morale,
values, and social integration (Etzioni 2001, 1996 and 1993; MacIntyre
2007 [1981]; Klein and Meuser 2008).
Football clubs exist neither in an autonomous and isolated sphere nor
in a vacuum but are under the constant influence of all kinds of soci-
etal processes. These processes resonate within the clubs. Similarly, clubs,
as societal institutions, co-create their immediate surroundings. Football
clubs can offer anchor points for the construction of identity, they form
a hub for communities, and they ‘can themselves be regarded as symbols
around which the rituals of community and belonging are played out’
(Brown et al. 2006: 55). While this function might be especially valid
INTRODUCTION: FOOTBALL CLUBS, COMMUNITY AND LEGITIMACY 3
for fans and ‘football folk’ in general, the ubiquity of football in society
indeed extends to all public spheres of late-modern society and, conse-
quently, affects everyone—whether they like it or not. Football and its
symbols prove to be efficacious in shaping the day-to-day systems of
meaning in society. This does not imply that this process automatically
builds strong fan-affiliations and -identifications, but that the symbols of
football still appear in daily life—even if only peripherally.
One possible explanation for the special status of football in its organ-
ised form is that its clubs create a sense of belonging and, often being
quite traditional institutions, offer something perceived to have been lost
in the course of modernity and the development of late-modern society:
community. This functionalist perspective, as Tim Crabbe argues, has
become a paradigm in sport:
In recent times the notion of the ‘power of sport’ to do social good has
increasingly come to prominence on both social policy agendas and sports
management and marketing strategies as […] without necessarily seeking
to do so, social considerations of sport have tended to be framed by such
functionalist perspectives which emphasise what sport does to people and
for ‘society’. (Crabbe 2008: 22)
Besides community, football also offers something else for the late-
modern individual: structure. While in the ‘fluid, perpetually changing
social environment, […] the rules of the game change in the middle of
the game without warning or legible pattern’ (Bauman 2001: 48), the
rules of a football game do not. Even in a temporal dimension, football
structures the week for those who follow it. The quasi-religious character
of football has been pointed out repeatedly (Gebauer 2006): stadiums
are comparable to cathedrals or churches; the rituals of the match show
significant similarities to a holy liturgy; the chants on the terraces are the
spiritual songs of the football folk. Football also offers a deeply anachro-
nistic promise, namely the very real prospect that the underdog wins,
something that has been rare—if it ever really existed—in the competitive
rationalism of modern times. A football match creates a place for what
I would call ‘social escapism’, as it provides a setting apart from socially
imposed self-control. Elias and Dunning argued that in such leisure events
of the ‘mimetic class […,] society provides for the need to experience the
upsurge of strong emotions in public’ (1986: 71), albeit in an orderly
fashion.
4 D. ZIESCHE
All these elements have become increasingly fluid over the past three
decades or so. The Saturday afternoon match day has been stretched from
Friday to Monday, and matches themselves have reached the scale of
spectacle—with all the trappings that such events entail. The commod-
ification and commercialisation of the sport and the consumerisation of
its fans have been described in a number of studies (King 1998; Giulian-
otti 1999; Morrow 2003). I argued some years ago that these current
transformations have brought forth a politicised fan scene which tries to
‘reclaim the game’ from below (Ziesche 2011). Signs of these processes
are supporter-owned football clubs (SOFCs3 ) such as the well-researched
FC United of Manchester (FCUM), or so-called phoenix clubs, like
Lokomotive Leipzig (LOK), which were re-founded by fans after the
club went bankrupt since ‘clubs cannot die’ (Kuper and Szymanski 2009:
97–98). Furthermore, Supporters Trusts (STs), independent supporter
movements and associations, and in continental Europe the Ultras move-
ment, are all symptoms of a highly diverse and politicised fan culture
(Cleland et al. 2018; Numerato 2015; Kennedy and Kennedy 2014).
Community, even when in crisis, is at the core and the leitmotif of these
developments. Its great potential permeates through all societal layers.
Community—at a time when it is allegedly less and less felt—is moving
more and more into focus.
State of Research
Several decades have passed since the field of football studies first emerged
in Anglo-American scholarship. Today there is a vast amount of academic
literature available on football as a social and cultural phenomenon, not
to mention publications with an economic perspective. In Germany, this
academic discipline took a little longer to evolve but, over the last decade,
studying football has become an increasingly established field of research
bearing rich fruits.
6 D. ZIESCHE
Since their first emergence in the early 2000s, the study of SOFCs,
mainly FCUM, have inevitably dealt with lower league football. While a
few larger, comparably recent studies encompassing lower league football
are usually seated in the rich field of fan studies and supporter movements
(Cleland et al. 2018; García and Zheng 2017; Brandt et al. 2017), studies
of the Against Modern Football (AMF) movement or issues of democratic
participation in football are rarer, among them Porter’s (2019) study on
the structural features of supporter ownership in England. In 2015, the
volume Sport Clubs in Europe by Breuer et al. promised a ‘cross-national
comparative perspective’ on the situation and characteristics of sport clubs
in twenty European countries. While it certainly added to the under-
standing of the structures of sport clubs in different national contexts, it
did little in terms of comparison, limiting itself to presenting consecutive
case studies without developing a framework for cross-national compar-
ison. Breuer et al. (2015) provided the chapter on Germany; Nichols and
Taylor (2015) on England.
It is thanks to the work of Richard Giulianotti and Roland Robertson
that the interconnection between globalisation and football has gained
increasing scholarly attention in recent years (Giulianotti and Robertson
2007, 2009). Several collections of essays that attempted to broaden
the scope of football studies and provide more case studies have been
published since the turn of the millennium (e.g. Tiesler and Coelho
2008). Studies on globalisation and football have two predominant
aspects: Firstly, the economic aspects of the process and the worldwide
flow of capital (Morrow 2003; Szymanski 2010a, 2010b) and secondly,
how the game has been shaped by the globalisation of transfer markets,
international football governance, and the growing meaning of national
teams (Back et al. 2001). The issue of social exclusion that has emerged
with the transformation of English top league football has been dealt
with by John Williams and his colleagues from what is today known as
the ‘Leicester School’ and the Sir Norman Chester Centre for Football
Research (SNCCFR) (Williams 1999; Wagg 2004). Changes and tran-
sitions within the leagues below the top tier of the Premier League,
processes of change within the structure of football clubs, transforma-
tions within the fan culture including the possible shift of fan identities as
a reaction to a cultural globalisation of English football culture, however,
have only been considered sporadically. One of the very few earlier case
studies on fan culture in lower league football has been presented by
INTRODUCTION: FOOTBALL CLUBS, COMMUNITY AND LEGITIMACY 7
Mainwaring and Clarke (2012). Cleland et al. (2018) also include non-
league football and mid-league clubs in their study on collective action
and football.
English language studies of football in Germany are still few, even
though there was a stark increase prior and around the World Cup in
2006 (Gethard 2006; Tomlinson and Young 2006) and in past years with
the increasing importance of football crowd management in stadiums
and the discussion about safe standing areas in English stadiums. While
German football is dealt with in broader accounts on football and its
history (Goldblatt 2007), Ulrich Hesse-Lichtenberger presented the first
comprehensive English language history of German football in 2003;
McDougall’s study (2014) is the only comprehensive English language
account of East German football and adds a whole new dimension to the
‘people’s game’ paradigm.
As opposed to English language studies, research in Germany has
not produced much output with a focus on hooliganism; even though
it has not disappeared the phenomenon lost its topicality too quickly
for German academia to follow. Nevertheless, the study of extreme
phenomena in football culture is still quite popular in German foot-
ball studies and so the focus soon shifted from hooligans to a close
and meanwhile quite in-depth investigation of Ultras culture (e.g. Ruf
2013; Gabler 2011; Pilz and Wölki-Schumacher 2010). Today, Ultras
make up one of the most intensively studied and, in general, most
popular parts of fan culture in Germany—and in continental Europe.5
Research teams including cultural anthropologists, sociologists among
others have contributed to the topic, while the number of papers is
increasing constantly.
Around the turn of the millennium, when the devastating effects
of the transformation of English top football on football communities
was becoming increasingly apparent, topics such as social exclusion in
the new football world were on the rise in academia. Numerous works
in the ‘whose-game-is-it-anyway?’ paradigm were published and have
contributed to a broader understanding of economic forms of exclusion
(Redhead 1997; King 1998; Wagg 2004; Williams 2006). The ‘classical’
forms of exclusion remained popular in studies that dealt with sexism,
homophobia, gender inequalities and racism in football clubs as well as
in fan and supporter culture. From an organisation’s sociological perspec-
tive, club ownership and structural alignments came into focus towards
the late 2000s, especially with regard to matters of sport organisation
governance (Ward 2013).
8 D. ZIESCHE
Rot-Weiss Essen (RWE) were chosen. The initial case selection was based
on pragmatic and research logical considerations: (1) the clubs should not
play above level four in the respective league pyramid; (2) they should be
based in a region with a high density of football clubs or in a metropolitan
or urban region; (3) membership numbers (Germany)/average atten-
dance (England) should range between 1000 and 6000. Obviously, the
number of cases that meet these criteria are quite numerous. Considering
my intention to employ a phenomenological approach, the explanatory
potential of the case was prioritised over strict comparability. The cases
finally selected had all encountered financial troubles in the past, which
either forced them to close or go into administration and, in one case,
liquidation and refoundation.
Four further clubs from league levels seven to nine with a comparable
history of founding were then selected for purposes of comparison. In
the initial outset, only one club (AFC Liverpool [AFCL]) was included
in the research design. However, the founding of Hamburger FC Falke
(HFC) in 2013 marked the birth of Germany’s first protest club that
defined itself as such. It was founded in response to events around the
Hamburger SV and thus proved to be of great interest for this study. The
development is in some respects comparable to FC United of Manchester
(FCUM), which led to the decision to include both clubs in the study.
Then, to complete the quartet in this group of clubs as well as allow
for even more comparison, Roter Stern Leipzig (RSL) as a young, lower
league club in German football that is committed to a decidedly left-wing
political agenda is included. These last four clubs are direct reactions to
various aspects of the crises of football that will be described in Part I
of this study. In Part II they will serve to illustrate alternative approaches
that have expanded the scope of present football club culture. These clubs
are what I call political and protest football clubs (PPFCs). All clubs will
be described in more detail in chapter “Qualitative Case Studies from
England and Germany”.
As will be shown in Part I, the role top level football in its various
manifestations plays in the emergence of football culture at lower levels
cannot be overestimated. Various authors have pointed out the influence
that the topflight game has on playing practices even at the lowest level
of the football pyramid (Naglo 2014; Giulianotti and Robertson 2004).
From diving to the intimidation of the referee—even in youth teams—to
playing on artificial turf for the alleged benefit of more attractive foot-
ball, the list of mimicking processes in the leagues below is long—as is
the process of interrelations between the global and the local football
sphere. But also in a cultural understanding, lower league football—in its
semi-professional and professional form, as well as in the non-professional
leagues—is always connected to the global sphere of top class football
and exists in close connection to its discourses and practices. These ‘dis-
course interconnections’ (Naglo 2014: 239) between upper and lower
league football become apparent on a structural as well as on a cultural
level—e.g. when the nicknames within an amateur team refer to foot-
ball heroes—but they do not end there. In fact, on a structural level
these interconnections will eventually lead to institutional mimicry, that
is, the structural adaptation of top league ‘role-model’ concepts by lower
league clubs. By copying training methods used by professional teams,
lower league clubs train to play like their role models in the Champions
League (CL) and consequently play the global interpretation of the game.
For example, artificial turf is becoming ever more popular, not only for
financial reasons and a lack of skilled groundkeepers but also in order
to practise a fast-paced, modern style of play (ibid.: 258). Beside the
sport-relevant sphere, institutional mimicry also comes into play in other
processes, for example, when corporate identities are conceptualised and
professional branding agencies become involved; when full-time positions
are created to provide for a more consistent running of a club; when
public relations strategies used by bigger clubs are adopted; or when ties
to bigger clubs are established factually—e.g. via transfers—or ideally—
e.g. via naming role models when talking about the atmosphere in the
club or the stadium. In short, the sum of professionalisation processes
can lead to a gradual institutional homogenisation between top level and
lower league level clubs.
16 D. ZIESCHE
Structure
The next chapter identifies differences and similarities in the club and
league structures of both systems and explains the theoretical founda-
tion of the study in more detail. Then follow two analytical parts: the
first, entailing chapters “Economic Crisis: Number Games”, “Cultural
Crisis: The Great Divide”, and “Social Crisis: Building Bridges”, exam-
ines the empirical material collected during the research period, while
the second, comprising chapters “Qualitative Case Studies from England
and Germany”, “Economic Coping Mechanisms: Professionalisation,
Or—Creating Sustainable Structures”, “Cultural Coping Mechanisms:
Communitisation, Or—(Re-)Engaging with Communities”, and “Social
Coping Mechanisms: Societisation, Or—Improving Credibility as Social
Institutions”, discusses the qualitative case studies conducted in lower
league clubs in England and Germany. Chapter “One Size Does Not
Fit All: Comparison and Results” then relates the insights from both
parts to one another and compares the findings from both national
contexts. Chapter “Conclusion: Towards Hybrid Organizations and
Supermodern Football” concludes the study and presents an outlook for
further research. The focus thus shifts gradually from the macro level in
terms of theoretical considerations as well as the broader institutional
frame, functions and pressures (chapter “Setting the Scene: Structural
Differences and Theoretical Considerations”), to the meso level and
the context in which lower league football and the tri-part crisis will
be discussed (chapters “Economic Crisis: Number Games”, “Cultural
Crisis: The Great Divide”, and “Social Crisis: Building Bridges”), to the
‘meso-micro’ level in chapters “Qualitative Case Studies from England
and Germany”, “Economic Coping Mechanisms: Professionalisation,
Or—Creating Sustainable Structures”, “Cultural Coping Mechanisms:
Communitisation, Or—(Re-)Engaging with Communities”, and “Social
Coping Mechanisms: Societisation, Or—Improving Credibility as Social
Institutions” where the individual clubs and their adaptive strategies to
meet the crisis will become the focus. The following lays out the structure
in more detail.
Following the general overview on the topic and key concepts as
well as my presuppositions provided in this introduction, chapter two
will lay out the basic institutional and historical framework and intro-
duce my approach to clubs as cultural, social and political actors. First,
the different types of institutional prefigurations found in Germany and
INTRODUCTION: FOOTBALL CLUBS, COMMUNITY AND LEGITIMACY 17
England, both at a league and club level will be discussed, followed by the
factors that propel club transformation and development, as well as the
clubs’ potential functions in society. Following analysis of these processes,
I postulate a dual function of football clubs, as I lay out the concepts of
communitisation and societisation.
In chapters “Economic Crisis: Number Games”, “Cultural Crisis: The
Great Divide”, and “Social Crisis: Building Bridges”, the specifics of lower
league football in relation to the game at the top level will be investigated.
In pointing out the three states of crisis in which clubs find themselves
I present the results of the data collection on lower league clubs. First,
I will deal with the economic crisis (chapter “Economic Crisis: Number
Games”), which is marked by the tense financial situation in lower league
football and is the result of meagre league revenues and competitive
pressure, leading to a constant threat of liquidation. The cultural crisis
(chapter “Cultural Crisis: The Great Divide”) is characterised by the
rupture between clubs and their communities. I show that this crisis is
not a recent phenomenon and point out how the crisis materialised in the
lower leagues, mainly by drawing on stadium-related notions of ‘loss of
place’. The third specific crisis is the social crisis (chapter “Social Crisis:
Building Bridges”), which is marked by the wider public pressure encoun-
tered by football clubs and the spread of community programmes in lower
league football as a means to meet this pressure. Each of these crises is
understood as symptomatic and contributes to issues in the legitimisation
of the football club as a societal institution.
The second analytical part discusses the findings from the case
studies in lower league football and describes the strategies by which
clubs seek to confront the crises explicated in the previous part.
After introducing the studied clubs (chapter “Qualitative Case Studies
from England and Germany”), the strategies taken by clubs in both
countries in three crisis areas will be described. The first of these
chapters (chapter “Economic Coping Mechanisms: Professionalisation,
Or—Creating Sustainable Structures”) is concerned with the creation
of sustainable structures in terms of professionalisation processes, the
creation of academies and the ways in which clubs react to the pres-
ence of larger clubs in their vicinity. I then shift to strategies which
can be regarded as part of the community-building function of foot-
ball clubs (chapter “Cultural Coping Mechanisms: Communitisation,
Or—(Re-)Engaging with Communities”), that is, strategies to engage the
cultural crisis, for example, by creating new anchor points for collective
18 D. ZIESCHE
identities. The closing chapter of this part of the analysis discusses strate-
gies which can be seen as part of an agenda to improve a club’s status
as a societal actor, namely the community programmes launched by the
clubs (chapter “Social Coping Mechanisms: Societisation, Or—Improving
Credibility as Social Institutions”).
Bringing together both empirical parts of the analysis, chapter “One
Size Does Not Fit All: Comparison and Results” compares the findings
on domestic, cross-national, cross-structural and cross-cultural levels and
contrasts the findings on the PPFCs to outline the impact these clubs
might have on the institutional discourse on lower league football clubs.
Finally, chapter “Conclusion: Towards Hybrid Organizations and Super-
modern Football” concludes the study, wrapping up the results of the
individual chapters into an overall argument and assessing the conse-
quences for the academic debate and open questions that will require
further research.
The general argument is the following: Three crises are derived heuris-
tically from the data to illustrate the situation of lower league football
clubs in both national contexts. The project draws on Berger and
Luckman’s (1966) and Meyer and Rowan’s (1977) neo-institutionalist
conceptualisation of organisational legitimacy, arguing that those organi-
sations which are unable to fulfil expectations made by their environment
are left vulnerable to claims of redundancy. The study argues that
lower league football clubs find themselves in a legitimacy dilemma—
i.e. inability to fulfil expectations of their environment, either culturally,
economically or politically/socially. The data to support this argument is
fielded in three ideal–typical areas, reflected by the three crises. Conse-
quently, clubs seek to resolve the issues of legitimacy—or at least limit
their negative effects—by following paths for organisational develop-
ment and employing modes of institutional isomorphism in combination
with glocalisation processes (Ritzer 2003; Robertson 1994). These ideal–
typical paths follow a strategy of either a professionalised market orien-
tation—e.g. full-time professional CEO—or a networking community
orientation—e.g. community programmes—with a third way in between
being the obvious middle ground. This results in a tendency towards an
incremental institutional alignment between club models in England and
Germany with examples of counter pressure in both national cases.
INTRODUCTION: FOOTBALL CLUBS, COMMUNITY AND LEGITIMACY 19
Notes
1. In German, the semantic touch is equally manifest as here, one can only
be in schlechter Gesellschaft (bad company).
2. Exemplarily see https://fcbayern.com/de/club/werte/familie; http://
www.arsenal.com/news/news-archive/20170113/-i-m-happy-part-of-the-
arsenal-family-.
3. The terms Fan-owned Football Club (FOFC) or Community-owned Foot-
ball Club (COFC) are used as equivalents throughout the literature and
bear no difference in meaning. I will use SOFC since the term is better
established within academic literature and is also used by SD.
4. In line with other authors—e.g. Mainwaring and Clarke 2012—in using
‘lower league’ I refer to everything below the top two levels of the football
pyramid of each country. While later in the study I will further differentiate
between mid-league—levels three to five—and low-league—level six and
downwards—levels, lower league serves as the encompassing umbrella term.
5. Ultra culture has not gained a significant foothold in British clubs or any
significant influence. This might change in the foreseeable future as some
notable exceptions, such as has been indicated by Charlton Athletic or
Celtic Glasgow and at some lower league clubs like Whitehawk FC.
6. In terms of ‘Americanisation’, developments in this direction can be seen,
especially when it comes to the presentation of live matches in the media.
American media culture tropes—particularly as manifested in American
Football—are enormous and have been adopted not only by football.
Animated portraits who turn their heads to the camera during the presen-
tations of the squads was first introduced in American Football, as was
continuing to show the game in a smaller window during advertising breaks
as first practised during the World Cup of 1994. Further developments
which represent a TV-Americanisation go as far back as names on jerseys
or jersey and stadium sponsors. Mascots are added to this arsenal, as are
cheerleaders. Goal-line technology and video assistants can be seen in this
tradition. In English football, the influence of American capital on the game
itself could also be regarded as a form of Americanisation.
7. “Grobalisation” is a neologism introduced by George Ritzer (consisting of
the words ‘grow’ and ‘globalisation’), who proposed it to be the coun-
terfeit to glocalisation, meaning the all-consuming growth of transnational
enterprises or companies that then subsume the local (Ritzer 2003).
20 D. ZIESCHE
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INTRODUCTION: FOOTBALL CLUBS, COMMUNITY AND LEGITIMACY 21
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Setting the Scene: Structural Differences
and Theoretical Considerations
While Hamil and Morrow’s ‘plain’ statement about the ostensible func-
tions of football clubs seems well crafted and condensed, it can be reduced
even further: football clubs exist to facilitate participation in organised
football. It has been questioned whether the spectating part belongs to
the core of a club’s functions or whether this is not already part of the
‘debate’ mentioned by the authors. Surely, with regard to the semi and
full professional leagues, it is fair to say that the clubs primarily seek
to provide attractive spectator sport. But even in the lower leagues and
the clubs encompassed in this study, the presence of spectators and the
presentation of football to an audience are an integral part of the club
though, presumably, of differing importance. Today, football clubs come
in all colours, shapes and sizes. Moreover, their role in and for society has
changed dramatically since their—first—founding period in the second
half of the nineteenth century. Thus, as so often happens with issues being
taken into academic foci, the matter is of course not as simple as it might
seem at first glance.
As this thesis will show, although their role within and for society has
changed, football clubs—of the German and English kind—are aston-
ishingly stable institutions with regard to their structural alignments; in
the wake of the proclaimed multidimensional crisis of this kind of ‘inter-
mediary organisation’ (Zimmer 1996: 186), one might even be tempted
to call football clubs astonishingly resilient organisations. The following
chapter will serve to shed light on my mixed conceptual and theoret-
ical approach to football clubs. It will also outline the different structural
alignments which exist both within the league system and in club struc-
tures. Consequently, the chapter is split into two larger parts. The first
delivers the structural differences at club and league levels between the
two national football systems, while the second is devoted to the concep-
tual and theoretical framework of the study. The chapter is thus focused
on institutional structures as well as on the functions and processes of and
within football clubs and the features which make them cultural and social
institutions. I chose this perhaps unusual order because the theoretical
and conceptual part builds upon and addresses many of the institutional
prefigurations, so these need to be introduced first.
COMMENTS
CONSTRUCTIVE TREATMENT
COMMENTS
Only the outward form of loyalty can be brought about by force.
Mr. Hoover forgot that only an intelligent understanding and
appreciation can be the basis of true loyalty, and these require time
in which to develop. He should be more concerned, then, in the
conditions favorable to a steady growth of these attitudes than about
mere compliance to outward, conventional form. Saluting the flag
and honoring the flag may be two quite different acts.
CONSTRUCTIVE TREATMENT
COMMENTS
Girls and boys in the adolescent period are possessed of so many
conflicting ideals that they may be turned in any one of half a dozen
directions at a psychological moment. Just at the time when
Constance was feeling very grown up, and was looking forward to a
very vivid experience of some kind, Miss Osgood thoughtlessly
dropped the suggestion which colored all of Constance’s thoughts
and acts during her vacation. Instead of trying to gain Miss Osgood’s
approbation she should have spent her month in growing strong and
brown in the open air, in helping to make the life at the hotel simple
and wholesome and health-building; but Miss Osgood’s influence all
went the other way.
It is important that even chance acquaintances watch their casual
injunctions to young people, not only because they may have so
much more influence than they dream, but also because they may
speak at a time when the mind of the hearer is peculiarly sensitive to
suggestion.
CONSTRUCTIVE TREATMENT
Let the appeal for church attendance, like many others, be based
on interest. All young people like company, action, color and music;
therefore, most little children like Sunday School, but when they
reach an age at which the church does not offer them these
inducements, they are likely to stop unless kept in by family
influence. Make your appeal according to the age of your pupils and
their tastes.
COMMENTS
Mr. Grey talked to his pupils of things they knew little or nothing
about. This world is very real to the young; the next world is very
shadowy and hypothetical. The only persons whom Mr. Grey’s appeal
would reach would be those pupils who had been brought up with
religious training—i. e., the children who would not need it. In
separating education and religion, time and eternity, mind and soul,
he used outworn and abandoned conceptions of things, foreign alike
to modern thoughts and to pupils’ knowledge. In assuming that they
would not like it at first, he frightened them away from the duty
urged upon them.
Mr. Tate, teaching also in one of the small towns in which church-
going was out of fashion, said to his boys and girls:
“Mr. Corithers told me that he was going Correlate Church
to preach about Phœnician ships next and School
Sunday. I wondered how he could make a sermon out of that subject,
but he wouldn’t tell me. As we’ve just been studying about this
matter, I suggest that we all hear this sermon Sunday, and then we’ll
discuss it Monday.”
He and Mr. Corithers had talked over ways and means, and had
together planned a series of sermons that should correlate with some
of the school work being done. They planned to have simple and
dignified music, and talk little about eternity until the young people
had been led far enough in the spiritual life to know they had souls.
The services, concrete and beautiful, and the sermons, which were
planned to reach their hearers, were attended and enjoyed by Mr.
Tate’s pupils.
Mr. Tate did not urge his pupils to go to church without a
conviction that they should do so, and a knowledge that they would
hear something they could understand. He and the minister planned
earnestly and well to get results, and won.
“Well, what do you think of the girls by this time?” The kindly old
president looked hard at Miss Swallow, who had just finished her
second month as a teacher in a girls’ private school.
“I think they are lovely girls, and I like to work with them,” she
replied. “With one exception, they could hardly be better.”
“With one exception? And what is that?”
Time for Bible
“The matter of piety. This is a church school, and yet I feel a real
lack of a spirit of devotion among the girls. When I visit their rooms,
I see all sorts of books in evidence except the Bible. When I attend
the Y. W. C. A. meetings, it seems to me that most of the girls give
evidence of a very superficial sort of religious experience.”
“What you say is true. I have often thought of it myself. But what
can we do? I urge the girls not to neglect their spiritual interests, in
chapel. And every Lent we have special meetings.”
“I’ll study the situation a little and tell you what I think about it,
Dr. Dayton.”
“Do, please. I am anxious to better things if I can.”
In a few days Miss Swallow was back in the president’s office.
“I think I’ve found the reason for the trouble,” she said, “and the
remedy is simple. We expect our girls to grow strong here, and so
provide them a gymnasium and a tennis court, and give them time
for exercise. We expect them to eat, and provide a meal time; we
expect them to sleep, and make them put out their lights and go to
bed. But we expect them to cultivate the spiritual life without
providing any special time for it. There is not even a five-minute
period for devotions and quiet during the day.”
“But girls say their prayers and read their Bibles at night, don’t
they?”
“Yes, if they do it at all. They do it when they are tired with the
long day’s work and play, and their attention is not particularly
drawn to it by any stipulated time set aside for devotions. I think we
should emphasize our idea of the importance of devotions by giving
it time during the day.” She outlined a plan, and they agreed to try it
in the winter term.
They provided a fifteen-minute “quiet time” just before breakfast,
which every girl was expected to use in meditation and prayer. After
a time they changed it to fifteen minutes after breakfast, before
classes began; this worked much better. Girls who had never given
any time to devotions now found a time provided, and a lack of
distractions which suggested a compliance with the expectation.
Girls who had always wanted to, but could never find time, now
began systematically to study the New Testament or the “Imitation.”
There was no compulsion about it, but the suggestion of the definite
provision for the cultivation of the inner life bore abundant fruit in
lives made gracious by its growth.
CONSTRUCTIVE TREATMENT
COMMENTS
COMMENTS
Miss Corliss is to be commended for her attempt to interest
Susan’s classmates in her behalf. It is unfortunate, however, that she
dropped the matter upon learning that Susan herself preferred to be
left out of their sport. There is no incompatibility between innocent
fun and a devoted religious life. To sacrifice entirely the one is to
make the other onesided in its development. Sunshine as well as
shadow is necessary for healthy growth in any of the higher types of
life.
Susan’s habit of isolating herself from her associates might easily
become so fixed as greatly to injure her future prospects in life.
Coöperation, rather than isolation, is to be the watchword of the
future and ability to coöperate with one’s fellows can be learned only
through actual experience—an experience that Susan was failing to
get.
Finally, Susan’s own physical health required a more vigorous and
varied type of life. It is highly significant that the account, as it comes
to us, describes Susan as anemic. This pathological condition of the
body was undoubtedly, in part at least, both cause and effect of
Susan’s mental attitude—one by no means to be encouraged to the
exclusion of all recreative activities. If not strong enough to indulge
in the more vigorous sports of her classmates, Susan should at least
be led to feel it incumbent upon herself to share in such activities as
did not tax her strength too severely.
DIVISION IX
The issues that gather around sex interests of children and young
people are numerous, vexatious and unceasingly important.
A sane teacher does not disclose a morbid concern in sex affairs,
neither does he avoid dealing with insistent problems. In fact, he
proceeds much as does a sympathetic father with his son or
daughter.
Naturally any effective disciplinary measures must be supported
by accurate information as to the nature of sex life and sex actions of
children. The administrator must know a great deal more than he
tells; he is never to be surprised by disclosures of sexual misconduct.
1. Objectionable Games—Unconscious Sex Attraction
CONSTRUCTIVE TREATMENT
Mr. Walsh should have led the pupils to enjoy another game and
should have said nothing about the one he disliked. Having decided
upon what to substitute for this one he should say: “I know of a game
I believe you will all enjoy. I will show you how it is played.” To
insure enthusiasm in the new play he should speak to two or three of
the leaders among the pupils, a day or two before the game is
introduced, saying, “I know of a fine game that I think we ought to
play here; as soon as I find time I will teach it to you. You are quick
to see into a new proposition, so I want you to help me get it started
as soon as you understand how it is played.”
COMMENTS
Kissing Games
The small high school at Lexington had fallen into the deplorable
habit of playing kissing games during intermissions. Mr. Poe, the
principal, decided to turn the attention of the students into a less
dangerous and disgusting channel. He decided upon asking the
pupils to help beautify the school grounds and buildings.
He appointed two seniors to choose sides, so that every pupil in
the high school would be on one side or the other. He then assigned
the north half of the buildings and grounds to one side. On fine days
they raked, mowed, planted flowers and vines, placed shrubs, etc., on
stormy days they planned interior decorations. At the close of the
school year a committee from the town not only decided which side
had done best work, but declared that the pupils had gained much
practical knowledge and that the schoolhouse and grounds had never
looked so well before.
2. Sex Consciousness
It is toward the end of the second year that boys often begin to
show tendencies toward evil habits. This tendency does not appear
because the boys of themselves grow bad at this time; it is a matter of
imitation. In the country school the younger pupils come in contact
with older boys who lead them into evil, and the same is true in
villages and cities. It might be that could the growing boy never come
into association with evil it would not become the teacher’s necessity
to use the fundamental principles in such a way as to hold the boy’s
confidence. It cannot be denied that if he has the confidence of the
boys he can control them. No problem, however, requires greater
wisdom in the handling.