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Egg Price Determination
Egg Price Determination
Egg Price Determination
The Problem
Usually in response to seasonal factors, egg marketing authorities in
Australia vary egg prices paid to growers and by retailers. Frequently,
these price changes are accompanied by adverse publicity. The egg
marketing authority in south-east Queensland has not escaped such
publicity. The need to balance supply and demand is invoked as the
motivation for these price changes. Indeed, an increasing unwillingness
to tolerate over-production by supplier members of the authority has
been observed.
The Egg Marketing Board (South Queensland) lists two objectives of
its operations: ‘to ensure a fair return to the producers and to maintain
an adequate supply of first quality eggs at reasonable prices to con-
sumers’ (Cashel 1981). By concentrating upon the first of these objec-
tives, and making the objective operational by replacing the ambiguous
concept of a ‘fair’ return with that of a maximum return, headway can be
made in deriving a method for arriving at the wholesale price to be set by
the board. The incorporation of a measure of consumer welfare to
balance that of the producers was considered, but not included because it
would not have contributed to the essential methodology.
Costs of farm production, transportation and other handling costs, as
well as seasonality in production and consumption, are all factors in-
volved in the price setting decision. Without a storage facility, care must
be taken to avoid setting prices which would result in large amounts of
stock being carried over and lost. The introduction of a storage facility
would increase the range of prices the board could charge. If stock
behaviour through time in response to price changes were known, the
storage facility could be used as a management variable, rather than as a
mere insurance against random carryover problems.
A pervasive factor in the price setting problem, and the one analysed
here, is the random environment confronting the authority. Its supplies
and sales are both random in nature, and it is the difficulty imposed by
such randomness that is the specific focus of the method proposed here.
Organised markets other than the egg market are characterised with
170
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198 1 EGG PRICE DETERMINATION 171
similar randomness, and the treatment of this problem given here couId
be applied more or less appropriately in these situations. For example,
fishing trawlers are often organised into a fleet operating from a single
co-operative facility. The trawlers often arrive randomly through time at
the plant, where the catch is processed and then sold in an uncertain
market.
sumption to egg prices and a meat price index as follows (standard errors
in parentheses):
p, = 39.448 + 1.26~1 - 1 . 12pm - 2 . 3 7 ~ ~ ~
(18.67) (0.835) (0.933) (2.361)
A
p, = 2 5 . 1 0 0 + 0 . 7 3 7 ~ , - 0 . 7 4 9 ~ , -1 . 0 9 6 ~ ~ ~
(16.846) (0.255) (0.252) (2.362)
where p m = medium-egg weekly consumption;
p, = small-egg weekly consumption;
p l , pmand p s = prices of large, medium and small eggs; and
pmr = a meat price index.
The method of estimation was a two-stage least squares approach sug-
gested by a series of articles on seasonal estimation procedures by
Jorgensen (1 967) and Lovell (1963, 1966).
It is observed that the left-hand side sales variables are actual physical
sales per week and, as such, do not necessarily represent the desired levels
of sales required in the model. The data needed to estimate the relation-
ship between desired consumption and price were not collected. This
collection would require detailed observations of the timing and
magnitude of orders placed, not merely the level of sales per week, and
the corresponding price levels. If a storage facility were in place, the
average number of units waiting in the system, which depends upon ar-
rival and desired sales rates, could be observed and used to estimate the
unknown desired sales rate. However, the discrepancy between orders
placed and actual sales can defensibly be assumed to be small, thereby
making this qualification a minor one.'
The advantages of introducing a storage facility are now studied. The
constant mean arrival rates per week of the medium and small grade eggs
were derived by taking the mean of the five weeks' deliveries prior to the
data generation period, April-May, 1977. A storage cost of 10 cents per
dozen per week was chosen, and empirical evidence indicated a produc-
tion cost of 61.91 cents a dozen.*
In summary, X, = 12.235, X, = 11.733, c = 61.91, s = 10.0, and p l was
set at 102.0 cents, and pmr at 19.55, their values in April 1977. These
values are all contained in an expanded version of equation (2). In order
to simplify matters in this illustration, and without essentially affecting
the simplicity of the technique, it was decided to study the pricing of
medium grade eggs separately; this enables the profit function to be
maximised over pmalone. Hence:
pm@,)=121.63-1.1217, and
122.35
T@,) = 1 2 . 2 3 5 -
~~ - 757.469.
109.40 - 1 . 12pm
The maximum of a@,,,) occurs at p,=94.7 cents per dozen. This price
I This is not the same as saying that the desired sales rate is equal to the observed arrival
rate per week, which equality would render the model inoperative, as e must be less than 1.
* This is a n estimate provided from the work of the Queensland Department of Primary
Industries, carried out by Mr N. Byrne.
14678489a, 1981, 2, Downloaded from https://onlinelibrary.wiley.com/doi/10.1111/j.1467-8489.1981.tb00394.x by Cochrane Chile, Wiley Online Library on [22/05/2024]. See the Terms and Conditions (https://onlinelibrary.wiley.com/terms-and-conditions) on Wiley Online Library for rules of use; OA articles are governed by the applicable Creative Commons License
1981 EGG PRICE DETERMINATION 175
would create an average level of accumulation of 3.66 dozen units, and a
desired average consumption level of 15.57 dozen units per week. This
price is lower than that actually set at that time, indicating that increases
in sales from the proposed price reductions would have more than com-
pensated for the introduction of storage costs.
Conclusions
The design of queueing systems has received much attention in the
operations research literature despite the widespread criticism that the
assumptions involved in most queueing models are rarely matched
exactly by reality. The model proposed here is not free of this criticism,
as discussed above, and so must be applied with caution. Nevertheless, it
is commended by its simplicity, in which a single, easily identified and
controlled input variable, the price, can be manipulated to vary profit
levels. The incorporation of the price variable adds an economic flavour
to the queueing model, which has been traditionally used with fixed (or
variable with respect to time) parameters.
References
Cashel, P. (1981), The Orderly Marketing of Sunny Queen Eggs, Sunny Queen Egg Farms,
Brisbane.
Jorgensen, D. W. (1967), ‘Seasonal adjustment of data for econometric analysis’, Journal
of the American Statistical Association 62(3 16), 137-40.
Kingman, J. F. C. (1962), ‘On queues in heavy traffic’, Journal of the Royal Statistical
Society B24(2), 383-92.
Lovell, M. C. (1963), ‘Seasonal adjustment of economic time series and multiple regression
analysis’, Journal of the American Statistical Association 58(304), 993-1010.
(1966), ‘Alternative axiomatizations of seasonal adjustment’, Journal of the
American Statistical Association 61(3 1 9 , 800-2.
Moder, J . J. and Elmaghraby, S. E. (eds.) (1978), Handbook of Operations Research,
Foundations and Fundamentals, Van Nostrand Reinhold, New York.
Moran, P. A. P. (1961), The Theory of Storage, Methuen, London.
Saaty, T. L. (1961), Elements of Queueing Theory, With Applications, McGraw-Hill, New
York.