Business Plan Presentation Rubric

Level 1 Level 2 Level 3 Level 4 Level 5 Score

(12 points) (14 points) (16 points) (18 points) (20 points)

Concept Statement Group did not include in Missing parts of the Had each component. Had each component Presented in a way that
presentation or to such a concept statement. Left soe Might not have been overall clear but might was clear and made
-Presenting the product, reason for selecting limited degree it would not questions. clear or well described. have left some questions. sense to stakeholders.
the product and summarizes the general count. Left some questions. Had ech component.
plan.

Marketing Plan Group did not include in Missing parts of the Had each part of the Had each part of the Had each part of the
presentation or to such a concept statement. Left marketing plan but not marketing plan and started marketing plan and
-Presents the nee d for the product, who it limited degree it would not soe questions. presented in a very clear to support some of the supported the
will be marketed to and why that group count. or organized way. Was decisions but still left for decisions. Clearly
presents a sample of marketing strategy (i.e not supported. Left some some questios. presented.
magazines, advertisement) questions.

Finance & Accounting Group did not include in Only presented the cost or Presented both cost and Presented both cost and Presented both cost
presentation or to such a the revenue. revenue but did not revenue and provided and revenue and
-Show an accounting plan for the business, limited degree it would not provide support or support. Not completely provided support. Clear
outlining the fixed and variable costs as well count. research for how they got clear but overall good. and well presented to
as projected revenue. the information. stakeholders.

Management & Organizational Structure Group did not include in
presentation or to such a
-Explain what type of work environment the limited degree it would not
business wants, and show an organizational count.
structure of the business that represents the
idea.
Overall Presentation Group was disorganized and
the presentation was not
-How well was the paper/report written. coherent and could not be
followed. Missing many
-Demonstration of understanding the components. Someone or a
concepts. few people might not have
participated.
Presented an organizational
structure but not supports
or explained well.
Group was a little
disorganized and there
were some parts that
needed work. Might have
missed one section.
Someone might not have
participated.
Presented an Presented an
organizational structure organizationals turned
and then either provided and provided support
support or explained how and expalined how it
it represented the work represented the work
environement.
enviroment. Might not
have been completely
clear.
Everyone participated. Everyone participated in
Each section was the presentation. The flow
presented. It was not made sense and it was
always clear. clear, entertaining and
professional.
Presented an
organizationals tured
and provided support
and explained how it
represented the work
environment.
Completely clear and
well presented.
Everything at a level 4
plus it had something
that made it stand out
just a little bit more.